Marketing Trends

Professional digital marketer that has intiminate knowledge of SEO and SEM.

The broad practice of selling goods for retail. This involves determining stock, setting prices, marketing etc.

The marketing strategy given for a specific product.

The willful spread of false information, usually for political reasons and often via social media or state-sponsored media outlets.

Service that hires "curators" to include an artist's songs in a Spotify playlist, thus increasing reach on the platform.

PR that focuses on a company's environmental credentials, typically exaggerating them and painting a false picture.

Crowdsourced social media website where users pay to receive content from specific creators.

Specific area within the world of beauty goods and services. Niches may be under-utilized, giving businesses a chance to monetize them.

Large Brazilian retail company. It sells physically and via an online marketplace.

Social media account posting as a fictional persona. The character is designed specifically to grow a following and gain promotion deals.

E-commerce fulfilment service specializing in shipping to the Nordic countries.

Influencer-finding tool. Founded in Spain, it links brands to internet personalities in relevant niches.

AI copywriting service. Provided with company information and keywords, it can generate product descriptions, SEO tags, headlines etc.

Users that decide to follow updates from a specific person or company on LinkedIn.

Linkedin engagement booster. Broswer extension lets users create "pods" of people - everyone who joins the pod will automatically like new posts.

Commercial experiences such as parachuting and skydiving that are purchasable by consumers and sold by the Virgin company.

Content in a search engine results page that is not a traditional organic result. Featured snippets, knowledge panels, paid listings etc.

Compilation of data and analysis on a company or a particular area within it. This may be for public or internal consumption.

Online business tool allowing users to build sales funnels - software designed to guide users into making a purchase.

The combination of sales, marketing and customer success under one organizational umbrella. Also called rev ops.