January 4, 2022 - Exploding Topics Tuesday

Exploding Topics

Remineralizing gum

+5100%

GLP 1 supplement

+1150%

Soursop bitters

+1011%

All Topics

Trending Startups

Lovable

+1200%

Notegpt

+1860%

Rosebud AI

+1200%

All Startups

Top Websites

google.com

105.7B

youtube.com

54.9B

facebook.com

10.7B

All Websites

Get Advanced Insights on Any Topic

Discover Trends 12+ Months Before Everyone Else

Try Exploding Topics Pro

How We Find Trends Before They Take Off

Exploding Topics’ advanced algorithm monitors millions of unstructured data points to spot trends early on.

Our Methodology

Features

ET: January 4th 2022

Tuesday, January 4, 2022

ET: January 4th 2022

Presented By:

Hey,

Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Ice Globes

Ice globes are facial skincare devices that use extreme cold to reduce inflammation and acne.

(The spheres are designed to be kept in the freezer for 30 minutes before use.)

French startup Fraîcheur is the most prominent player in the space. The brand claims that using the product reduces puffiness in 10 minutes.

MonétBeauty is another successful ice globe startup.

What's next:
Ice globes are part of the “TikTok skincare” meta trend.

The skincare hashtag on TikTok has amassed 67.8B total views.

And some “skinfluencers” have millions of fans. For example, “Hyram” has 6.5M followers on the video-sharing platform — and skincarebyHyram content has been viewed 2.4B times.

Exfoliating gloves have risen to prominence primarily through TikTok as well. Viewed 64.7M times, the sloughing effect of the gloves is showcased in multiple videos.

Evridwear, one of the biggest brands in the space.

Other high-growth topics in the meta trend include Kaja Beauty, Good Skin Days and BECCA Cosmetics.

Topic #2

Laundry Strips

Laundry strips are lightweight pre-measured strips of detergent.

One fast-growing brand is Earth Breeze, which sells plastic-free laundry detergent sheets that are packaged in biodegradable cardboard.

Tru Earth, another popular laundry strip brand, has built a consumer base of over 175,000 customers, including some with recurring subscriptions. The startup was recently ranked as the 2nd fastest growing startup in Canada.

What's next:
Laundry strips are part of the “sustainable household care” meta trend.

A third of consumers who purchase eco-friendly household cleaning products have increased their spending in 2021.

Recently-launched DTC brand Homethings specializes in cleaning tablets and biodegradable laundry pods.

The company claims to have saved 275,000 plastic bottles since its launch in mid-2020. And got early support from 1,243 backers on Kickstarter and plans to fuel its growth with a new crowdfunding round soon.

Other growing startups in this space include Puracy, Branch Basics and Blueland.

Topic #3

Healios

Healios is a digital therapy medtech startup specializing in mental health needs for children and young people.

Specifically, the service provides assessments and treatments for children with ADHD and Autism.

In addition to video consultations with licensed specialists, the service offers digital exercises on mental health via their mobile app.

Healios has delivered over 70,000 clinical sessions since it’s launch in 2013, and has partnered with the NHS.

The UK-based startup has raised $13.1M in funding to date, including a $10M Series A round.

What's next:
Healios is a part of the “frictionless mental health support” meta trend.

An estimated 10,000 or more mental health apps are available for consumer use. And there are more than 300 apps for anxiety in the US App Store alone.

Examples of apps seeing success in this growing market include:

Spill: Slack app for mental wellness in the workplace. Spill offers a data questionnaire hosted on Slack and remote consultations for those who seek assistance with therapists. The startup has raised $3.5M in funding to date.

Wysa: Mobile mental health app with AI-powered chatbot and a library of self-care exercises. The startup has 3M users.

Terapify: Online mental health therapy platform for the Spanish-speaking market. Terapify connects users with their choice of psychologists using various therapy models, from Cognitive Behavioral Therapy (CBT) to psychoanalysis. The early-stage company raised $125K in funding from Y Combinator.

Topic #4

Color-depositing Conditioner

Color-depositing conditioner is a hair care product designed to preserve and infuse color after wash.

What's next:
Color-depositing conditioner is a part of the “hair wellness” meta trend.

Sales of natural hair care products in the US are growing 14.4% year over year (IRI data).

Here are examples of fast-growing hair wellness brands:

Viori: Rice-based shampoo and conditioner bars. The startup raised $39.2K in a crowdfunding round last year.

Act+Acre: Scalp-focused product line. Their product portfolio includes scalp detox (company’s bestseller) hair cleanse, and conditioner. Act+Acre raised $7M in a funding round announced in May 2021.

Young King Hair Care: Plant-based hair care line targeting multicultural boys. The startup raised a seed funding round for an undisclosed amount in April 2021.

Other growing topics in this meta trend include scalp mask, biotin shampoo, purple shampoo, curl refresher, and scalp scrub.

Topic #5

Skyrocketing Tech Startup
(Exploding Topics Pro Only)

Topic #6

Exponential DeFi Protocol
(Exploding Topics Pro Only)

Topic #7

New Health Product Category
(Exploding Topics Pro Only)

Topic #8

Rapidly Expanding DTC Startup
(Exploding Topics Pro Only)

Topic #9

Emerging NFT Technology
(Exploding Topics Pro Only)

Get access to 10k+ under-the-radar markets, products, and investment opportunities at least 6 months before anyone else.

Try Exploding Topics Pro

We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

PS: Did someone forward this to you? You can hop on the newsletter right here.

Don't Miss The Next Issue
We have a super interesting list of topics coming your way next week. To make sure that you get next week's newsletter, drag this message into your primary tab. It makes a big difference. Thanks!

Exploding Topics
548 Market St. Suite 95149
San Francisco CA 94104-5401
USA

Unsubscribe | Change Subscriber Options