Top Trending CPG Startups in London

In November, several emerging startups have taken off in the cpg space in London. Leading the charge is Marleybones, the top trending topic, with a search volume of 4.4K and an impressive +8400% growth rate.

TOP COMPANIES - UPDATED NOV 2025
12 Results

1. Marleybones

Regular Growth

Sustainable dog food subscription service that delivers highly nutritious and tailor-made plans directly to your doorstep. It is notable for being the world's first and only dog food company with a guaranteed net-zero…

Startup Details
London
Location
Jan 2014
Founded Date
Data & Forecast
+8400%
2 years Growth
4.4K/mo
Search Volume
businessfood-beveragelifestylepetsfoodcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

2. Something & nothing

Exploding Growth

Philosophical concept explored in ontology, dealing with the nature of existence and non-existence. It contrasts the idea of what exists (something) with the idea of non-existence (nothing), and has been a subject of…

Startup Details
London
Location
Jan 2017
Founded Date
Data & Forecast
+263%
2 years Growth
2.9K/mo
Search Volume
food-beveragebeveragesgrocerycpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

3. Crispy fantasy

Peaked Growth

Protein cereal that is high in protein and low in sugar, making it a nutritious option for breakfast. It is designed to be a healthier alternative to traditional cereals, offering a convenient and nutritious breakfast…

Startup Details
London
Location
Jan 2021
Founded Date
Data & Forecast
+200%
2 years Growth
390/mo
Search Volume
businessfood-beverageretailcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

4. Minor Figures

Exploding Growth

A company specializing in coffee products, Minor Figures offers a range of non-dairy beverages including Barista Oat, Everyday Oat, and Chai. The company differentiates itself by focusing on plant-based ingredients,…

Startup Details
London
Location
Jun 2014
Founded Date
Data & Forecast
+95%
2 years Growth
12.1K/mo
Search Volume
businessfood-beveragebeveragesretailcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

5. Three Spirit

Regular Growth

Three Spirit is a brand that offers non-alcoholic botanical elixirs designed to enhance social experiences. These elixirs are crafted from active plants and are celebrated for their inclusion of ingredients like green…

Startup Details
London
Location
Jan 2018
Founded Date
Data & Forecast
+35%
2 years Growth
5.4K/mo
Search Volume
food-beveragebeveragesalcoholcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

6. Candy kittens

Exploding Growth

Company that produces gourmet sweets with a focus on using honest ingredients and avoiding harmful additives. Their products are 100% plant-based, free from gelatine, palm oil, and artificial ingredients,…

Startup Details
London
Location
May 2012
Founded Date
Data & Forecast
+25%
2 years Growth
33.1K/mo
Search Volume
businessfood-beveragelifestyleretailfoodcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

7. Nature's heart

Regular Growth

Nature's Heart is a brand that has been developing delicious, wholesome food inspired by South America since 2005. The brand focuses on using quality ingredients to create a variety of nutritious products, including…

Startup Details
London
Location
Jan 2005
Founded Date
Data & Forecast
+23%
2 years Growth
18.1K/mo
Search Volume
healthfood-beveragenutritioncpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

8. The Singleton

Regular Growth

Whisky brand produced at the Glen Ord Distillery, known for offering a premium Scottish whisky experience. The Singleton differentiates itself by providing a smooth and rich flavor profile, appealing to both novice and…

Startup Details
London
Location
Oct 1886
Founded Date
Data & Forecast
+2%
2 years Growth
12.1K/mo
Search Volume
food-beveragealcoholbeveragescpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

9. Dash Water

Regular Growth

Company that specializes in producing fruit-infused sparkling water using misshapen or 'wonky' fruits to help reduce food waste. Their beverages are free from sugar, calories, and artificial sweeteners, offering a…

Startup Details
London
Location
Jan 2017
Founded Date
Data & Forecast
+2%
2 years Growth
18.1K/mo
Search Volume
healthfood-beveragenutritionbeveragescpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

Get Advanced Insights on Any Topic

Discover Trends 12+ Months Before Everyone Else

Try Exploding Topics Pro
7 Day Free Trial

10. Butternut Box

Regular Growth

A company that offers a cooked-meal delivery service for dogs, operating on a subscription basis. It provides personalized meal boxes based on information provided by dog owners, using human-grade ingredients…

Startup Details
London
Location
Jan 2016
Founded Date
Data & Forecast
+48%
2 years Growth
110K/mo
Search Volume
businessfood-beverageecommerceretailfoodcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

11. Equiano rum

Peaked Growth

Equiano rum is a premium spirit that combines African and Caribbean rum-making traditions. It is 100% natural, free from colorants, spices, and added sugars, and is crafted from a blend of barrel-aged molasses rum from…

Startup Details
London
Location
-
Founded Date
Data & Forecast
+200%
2 years Growth
1K/mo
Search Volume
food-beveragealcoholbeveragescpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

12. Actimel

Regular Growth

Yogurt drink that contains 10 billion L. casei cultures and immune-supporting vitamins B6 and D. It is designed to support the immune system and is available in a variety of fruity flavors, offering a convenient and…

Startup Details
London
Location
Jul 2009
Founded Date
Data & Forecast
+42%
2 years Growth
110K/mo
Search Volume
businesshealthfood-beveragebeveragescpgnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-12 of 12 Results

About CPG in London

Interest in Cpg startups in London continues to surge this November. Leading the charge is Marleybones, founded in Jan 2014, with 4.4K monthly searches and an impressive +8400% growth. Runner-up Something & nothing, launched in Jan 2017, also shows strong engagement with 2.9K people searching for it each month. Crispy fantasy rounds out the top three. Established in Jan 2021, they’ve built steady momentum, seeing 390 monthly searches and +200% growth. Together, these rising brands highlight how London’s Cpg startups are becoming increasingly attractive to both consumers and investors.

Explore More Startups

Discover Trends 12+ Months Before Everyone Else

Reveal More Competitor Secrets for Free

Which keywords they target
Their most important pages
Where they get backlinks from
How they monetize their site
Get more free data