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Top Trending CPG Startups
In February, several emerging startups have taken off in the cpg space. Leading the charge is Gruns, the top trending startup, with a search volume of 90.5K and an impressive +1283% growth rate.

1. Gruns
Exploding GrowthDaily greens gummies designed to support gut health, immune function, brain and memory support, and overall wellness. These gummies are formulated with a variety of vitamins, minerals, and nutrient-dense ingredients,…

2. Base Culture
Exploding GrowthNext-generation bakery that promotes clean eating without restrictions. Base Culture offers a line of baked goods made with real, simple, and intentional ingredients designed to taste delicious and fuel the body, mind,…

3. House of saka
Regular GrowthCompany headquartered in Napa Valley, California, that produces luxurious, cannabis-infused beverages. These beverages are made from grapes picked at the peak of ripeness from Napa Valley, offering a unique combination…

4. Outstanding Foods
Exploding GrowthPlant-based foods company specializing in consumer goods, beverages, and snack foods. Outstanding Foods differentiates itself by using pure, wholesome ingredients combined with proprietary chef-crafted methods to create…

5. The zero proof
Exploding GrowthZero-knowledge proofs (ZKPs) are cryptographic methods that enable one party to prove to another that they possess certain information without disclosing the information itself. This technique is widely used in…

6. Spot & Tango
Exploding GrowthA company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

7. Monday spirits
Regular GrowthBrand of non-alcoholic spirits, particularly known for its zero-alcohol gin. Monday Spirits offers a range of alcohol-free alternatives that aim to provide the same taste and experience as traditional spirits without…

8. Wilde brands
Regular GrowthWilde Brands produces thin and crispy protein chips made from real ingredients such as chicken breast, egg whites, and bone broth. These chips offer a high-protein, low-carb snack alternative, differentiating themselves…

9. Custom treats
Exploding GrowthCompany that connects customers across the US with their favorite treats, offering customization options and competitive prices. Custom Treats provides a variety of treats that can be personalized for different…
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10. Imagindairy
Regular GrowthIsraeli company focused on producing real dairy proteins without the use of cows, aiming to offer sustainable and delicious dairy alternatives. By leveraging advanced fermentation technology, the company creates dairy…

11. Change Foods
Exploding GrowthFood-tech company that develops animal-free cheese and dairy products using precision fermentation technology. By harnessing the power of microbes, they create bio-identical dairy proteins and ingredients, aiming to…

12. New culture
Exploding GrowthNew Culture is a social movement that emphasizes principles such as transparency, curiosity, compassion, freedom, love, intimacy, personal growth, equality, sustainability, open sexuality, and the power of community. It…

13. Fishwife
Exploding GrowthAn archaic term that originally referred to a woman who sells or works with fish, essentially a female fishmonger. Over time, it has also taken on a derogatory meaning, describing a vulgar, abusive, or nagging woman…

14. Stretch island
Exploding GrowthStretch Island is a small island with a land area of 1.2179 square kilometers (300.95 acres) located in the United States. It has a population of 162 people as of the 2010 census, making it a sparsely populated area.…

15. Pulp Culture
Exploding GrowthBrand offering fermented beverages made from 100% raw, fresh juice that naturally ferments over three months through a process called 'wild fermentation.' The result is a zero-additive, zero-sugar, bone-dry beverage…

16. Everyday dose
Exploding GrowthEveryday Dose is a wellness brand that offers a product called 'The Mushroom Latte,' which is a coffee extract formulated with ingredients such as grass-fed collagen, Lion's Mane, Chaga, and L-Theanine. This product…

17. Forager Project
Exploding GrowthA family-owned organic food company that has been producing plant-based foods since 2013. The company focuses on improving human and planetary health by creating dairy-free, organic plant-based products, differentiating…

18. Curb Food
Exploding GrowthDelivery-first dark kitchen provider that creates and operates food brands optimized for delivery services. Curb Food differentiates itself by building each brand from the ground up using insights and data, ensuring…
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19. Misen
Exploding GrowthSwedish public limited liability company with registered offices in Stockholm, listed on the Nasdaq First North Growth Market under the ticker MISE. Misen Energy AB focuses on the production and sale of natural gas and…

20. Pure pet food
Exploding GrowthUK-based company offering high-quality dog food subscriptions, focusing on personalized and healthy meals. The company differentiates itself by using real, natural ingredients to prepare meals that support the overall…

21. Pop & bottle
Exploding GrowthPop & Bottle is a San Francisco-based company specializing in plant-based, dairy-free beverages, including almond and oat milk lattes, as well as instant cold brew coffee concentrates. Their products are crafted with…

22. Squarepet
Regular GrowthSquarepet is a brand that offers specialized pet food products designed to address specific dietary needs of pets. Their products, such as the SquarePet VFS Skin & Digestive Support, are formulated to help pets with…

23. Meta Mate
Exploding GrowthBeverage that combines elements of coffee and tea, aiming to bring the energy of the South American rainforests into modern urban life. Meta Mate differentiates itself by offering a unique blend that provides both the…

24. Something & nothing
Exploding GrowthPhilosophical concept explored in ontology, dealing with the nature of existence and non-existence. It contrasts the idea of what exists (something) with the idea of non-existence (nothing), and has been a subject of…

25. Portland pet food
Exploding GrowthPortland Pet Food Company provides human-grade dog food products, including wet dog food toppers and meal mixers. The company differentiates itself by using high-quality, locally sourced ingredients and offering…
About CPG
This February, Gruns, Base Culture, and House of saka are defining the future of Cpg startups. Gruns, founded in Jan 2023, leads the way with 90.5K monthly searches and +1283% growth. Base Culture, launched in Jan 2012, has also gained attention, posting +221% growth and 1.3K searches per month. House of saka, founded in Jan 2018, continues to expand its reach with 70 monthly searches and +4900% growth. These three brands exemplify the strength and diversity of the Cpg startups, showing how quickly innovation can turn into mainstream momentum.
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