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Top Trending CPG Startups in Los Angeles
In February, several emerging startups have taken off in the cpg space in Los Angeles. Leading the charge is Fishwife, the top trending startup, with a search volume of 33.1K and an impressive +300% growth rate.

1. Fishwife
Exploding GrowthAn archaic term that originally referred to a woman who sells or works with fish, essentially a female fishmonger. Over time, it has also taken on a derogatory meaning, describing a vulgar, abusive, or nagging woman…

2. Pulp Culture
Exploding GrowthBrand offering fermented beverages made from 100% raw, fresh juice that naturally ferments over three months through a process called 'wild fermentation.' The result is a zero-additive, zero-sugar, bone-dry beverage…

3. Haus Labs
Exploding GrowthBeauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects…

4. realgood
Exploding GrowthCompany focused on making nutritious foods more accessible and improving human health. Real Good Foods offers frozen foods that are high in protein, lower in carbs, and made with real food ingredients, differentiating…

5. Jinx dog food
Exploding GrowthPremium pet food brand offering grain-free kibble options made with high-quality ingredients such as salmon, beef, chicken, sweet potatoes, and carrots. Jinx dog food is distinguished by its focus on using natural,…

6. Koia
Regular GrowthCompany that produces plant-based protein smoothies designed to be low in sugar, vegan, non-GMO, and free from gluten, dairy, and soy. Koia differentiates itself by offering nutritious and great-tasting protein shakes…

7. Zevia
Regular GrowthLos Angeles-based company that produces a variety of beverages including soft drinks, organic tea, energy drinks, and mixers. The company differentiates itself by sweetening all its products with stevia, making them…
About CPG in Los Angeles
Interest in Cpg startups in Los Angeles continues to surge this February. Leading the charge is Fishwife, founded in Jan 2020, with 33.1K monthly searches and an impressive +300% growth. Runner-up Pulp Culture, launched in Jan 2019, also shows strong engagement with 320 people searching for it each month. Haus Labs rounds out the top three. Established in Jan 2011, they’ve built steady momentum, seeing 110K monthly searches and +50% growth. Together, these rising brands highlight how Los Angeles’s Cpg startups are becoming increasingly attractive to both consumers and investors.
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