Top Trending Lifestyle & Culture Startups in London
In November, several emerging startups have taken off in the lifestyle space in London. Leading the charge is Runna, the top trending topic, with a search volume of 33.1K and an impressive +760% growth rate.

Personalized running coach service offering tailored training plans designed by expert coaches and enhanced by AI technology. This service differentiates itself by providing customized plans that adapt to individual…

London-based brand renowned for its high-quality, innovative soft toys and stuffed animals, established in 1999. Known for unique designs and luxurious plush toys, Jellycat distinguishes itself with a wide range of…

Sustainable dog food subscription service that delivers highly nutritious and tailor-made plans directly to your doorstep. It is notable for being the world's first and only dog food company with a guaranteed net-zero…

Company leveraging artificial intelligence to provide accurate information about Islam, aiming to foster understanding and tolerance. Islamic AI offers AI-based search features and chatbots to deliver reliable…

Footwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment…

International health insurance provider that covers healthcare costs for policyholders worldwide. It differentiates itself by offering a real-time claims settlement process, eliminating the need for out-of-pocket…

A company that produces high-quality, durable backpacks and bags made from recycled materials. Their products, such as The Roll Top 20L Backpack and The Everyday Backpack, are designed to be functional, stylish, and…

Building material created using eco-friendly materials and methods to reduce environmental impact. Sustainable concrete aims to lower carbon emissions, conserve natural resources, and enhance the durability and…

A company that offers award-winning adventure holidays, focusing on small group travel led by expert local guides. Much Better Adventures differentiates itself by committing to protecting wild places and ensuring their…
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Deconstruct is a conference that was scheduled to take place in Seattle, WA, in 2020 but was canceled due to the COVID-19 pandemic. The event focuses on software development, offering a platform for professionals to…

Health food company founded in 2007 by Guy Blaskey, specializing in nutritious food for dogs. Pooch & Mutt focuses on promoting canine health and well-being through a range of products including dry food, wet food,…

Career guidance service that provides students with virtual work experience and university course previews. Springpod differentiates itself by offering these opportunities for free, helping students enhance their CVs…

A company founded in 2018 that aims to make sustainable living simple and accessible for everyone. Inspired by the Bowerbird, which recycles brightly colored plastic scraps to decorate its nest, the company offers…

Virtual coaching platform designed to improve business performance through professional coaching services. It differentiates itself by offering accredited coaches who provide tailored guidance to help businesses achieve…

A platform designed for Christian singles to meet, date, and develop relationships. It allows users to register through Facebook or email and create a profile, aiming to connect like-minded Christians and facilitate…

Company that offers monthly language learning kits designed to introduce new languages to children aged 4-9. Each kit includes activities, flashcards, and a storybook to make learning fun and engaging, differentiating…

Wellness space offering transformational experiences such as saunas and ice baths to promote physical and mental well-being. Othership differentiates itself by providing a unique combination of hot and cold therapies…

A leading design system platform that helps users build, mature, and scale their design systems efficiently. It offers powerful documentation and efficient design system management, making it an ideal end-to-end…
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Natural, eco-friendly, refillable, vegan, and cruelty-free deodorant offering long-lasting protection. It differentiates itself with a variety of scents and colors, and its refillable design reduces waste, making it a…

The concept refers to the idea of who one might become in the future, including ideal selves, possible selves, and feared selves. It is used in psychological theories to understand motivation, goal setting, and personal…

A company that creates personalized, fresh, and perfectly portioned meal plans for cats. Katkin differentiates itself by considering factors like age, weight, activity level, and current body shape to ensure optimal…

Educational platform that combines learning with play to motivate students to practice, learn, and improve in math. Prodigy Education differentiates itself by using game-based learning to engage students, making math…

Location-based online dating application available for iOS and Android that facilitates communication between people interested in ethical non-monogamy, polyamory, casual sex, kink, swinging, and other alternative…

Dating platform founded in 2019 and based in London, England, designed for women to share their pictures securely and enjoyably. It features a contemporary and responsive design, an interactive sign-up process,…

Platform designed for sustainable and impact investors, providing data on the social and environmental outcomes of companies and investment portfolios. Net Purpose helps investors launch, grow, and report on sustainable…
About Lifestyle & Culture in London
Interest in Lifestyle startups in London continues to surge this November. Leading the charge is Runna, founded in Aug 2021, with 33.1K monthly searches and an impressive +760% growth. Runner-up Jellycat, launched in Jan 1999, also shows strong engagement with 7.48M people searching for it each month. Marleybones rounds out the top three. Established in Jan 2014, they’ve built steady momentum, seeing 4.4K monthly searches and +99X+ growth. Together, these rising brands highlight how London’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.
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