Top Trending Lifestyle & Culture Startups in London

In November, several emerging startups have taken off in the lifestyle space in London. Leading the charge is Runna, the top trending topic, with a search volume of 33.1K and an impressive +760% growth rate.

TOP COMPANIES - UPDATED NOV 2025
38 Results

1. Runna

Exploding Growth

Personalized running coach service offering tailored training plans designed by expert coaches and enhanced by AI technology. This service differentiates itself by providing customized plans that adapt to individual…

Startup Details
London
Location
Aug 2021
Founded Date
Data & Forecast
+760%
2 years Growth
33.1K/mo
Search Volume
healthlifestylesoftwarefitnesshealthcareeducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Jellycat

Exploding Growth

London-based brand renowned for its high-quality, innovative soft toys and stuffed animals, established in 1999. Known for unique designs and luxurious plush toys, Jellycat distinguishes itself with a wide range of…

Startup Details
London
Location
Jan 1999
Founded Date
Data & Forecast
+205%
2 years Growth
7.48M/mo
Search Volume
babycompanyentertainmentlifestyleretailtoysmarketing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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3. Marleybones

Exploding Growth

Sustainable dog food subscription service that delivers highly nutritious and tailor-made plans directly to your doorstep. It is notable for being the world's first and only dog food company with a guaranteed net-zero…

Startup Details
London
Location
Jan 2014
Founded Date
Data & Forecast
+99X+
2 years Growth
4.4K/mo
Search Volume
businessfood-beveragelifestylepetsfoodcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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4. Islamic ai

Exploding Growth

Company leveraging artificial intelligence to provide accurate information about Islam, aiming to foster understanding and tolerance. Islamic AI offers AI-based search features and chatbots to deliver reliable…

Startup Details
London
Location
Jan 2023
Founded Date
Data & Forecast
+925%
2 years Growth
3.6K/mo
Search Volume
technologylifestyleaieducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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5. Vivaia

Exploding Growth

Footwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment…

Startup Details
London
Location
Jan 2020
Founded Date
Data & Forecast
+124%
2 years Growth
135K/mo
Search Volume
businessfashionlifestyleshoesretaileco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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6. PassportCard

Exploding Growth

International health insurance provider that covers healthcare costs for policyholders worldwide. It differentiates itself by offering a real-time claims settlement process, eliminating the need for out-of-pocket…

Startup Details
London
Location
Sep 2012
Founded Date
Data & Forecast
+358%
2 years Growth
135K/mo
Search Volume
businessfinancelifestyleinsurancetravel
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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7. Stubble & Co

Exploding Growth

A company that produces high-quality, durable backpacks and bags made from recycled materials. Their products, such as The Roll Top 20L Backpack and The Everyday Backpack, are designed to be functional, stylish, and…

Startup Details
London
Location
Jan 2017
Founded Date
Data & Forecast
+117%
2 years Growth
27.1K/mo
Search Volume
businessindustrylifestyleretailmanufacturingeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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8. Sustainable concrete

Exploding Growth

Building material created using eco-friendly materials and methods to reduce environmental impact. Sustainable concrete aims to lower carbon emissions, conserve natural resources, and enhance the durability and…

Startup Details
London
Location
Jun 2016
Founded Date
Data & Forecast
+109%
2 years Growth
1.6K/mo
Search Volume
industrylifestylemanufacturingconstructioneco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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9. Much Better Adventures

Exploding Growth

A company that offers award-winning adventure holidays, focusing on small group travel led by expert local guides. Much Better Adventures differentiates itself by committing to protecting wild places and ensuring their…

Startup Details
London
Location
Jan 2009
Founded Date
Data & Forecast
+69%
2 years Growth
18.1K/mo
Search Volume
businessindustrylifestyletraveleco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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10. Deconstruct

Exploding Growth

Deconstruct is a conference that was scheduled to take place in Seattle, WA, in 2020 but was canceled due to the COVID-19 pandemic. The event focuses on software development, offering a platform for professionals to…

Startup Details
London
Location
Jan 2000
Founded Date
Data & Forecast
+185%
2 years Growth
110K/mo
Search Volume
industrylifestyleeducationartdesign
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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11. Pooch & Mutt

Exploding Growth

Health food company founded in 2007 by Guy Blaskey, specializing in nutritious food for dogs. Pooch & Mutt focuses on promoting canine health and well-being through a range of products including dry food, wet food,…

Startup Details
London
Location
Jan 2007
Founded Date
Data & Forecast
+200%
2 years Growth
33.1K/mo
Search Volume
businesshealthlifestyleretailpetsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

12. Springpod

Exploding Growth

Career guidance service that provides students with virtual work experience and university course previews. Springpod differentiates itself by offering these opportunities for free, helping students enhance their CVs…

Startup Details
London
Location
May 2016
Founded Date
Data & Forecast
+64%
2 years Growth
60.5K/mo
Search Volume
businesslifestyleeducationworkplacehr
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

13. Bower collective

Exploding Growth

A company founded in 2018 that aims to make sustainable living simple and accessible for everyone. Inspired by the Bowerbird, which recycles brightly colored plastic scraps to decorate its nest, the company offers…

Startup Details
London
Location
Jan 2019
Founded Date
Data & Forecast
+74%
2 years Growth
6.6K/mo
Search Volume
businesshealthhomelifestyleecommerceretailecopersonal-care
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

14. Ezra Coaching

Exploding Growth

Virtual coaching platform designed to improve business performance through professional coaching services. It differentiates itself by offering accredited coaches who provide tailored guidance to help businesses achieve…

Startup Details
London
Location
Jan 2019
Founded Date
Data & Forecast
+81%
2 years Growth
4.4K/mo
Search Volume
businesstechnologylifestylehrproductivityeducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

15. Salt dating app

Exploding Growth

A platform designed for Christian singles to meet, date, and develop relationships. It allows users to register through Facebook or email and create a profile, aiming to connect like-minded Christians and facilitate…

Startup Details
London
Location
Jan 2017
Founded Date
Data & Forecast
+87%
2 years Growth
2.9K/mo
Search Volume
technologylifestylesocial-mediadating-relationships
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

16. One third stories

Exploding Growth

Company that offers monthly language learning kits designed to introduce new languages to children aged 4-9. Each kit includes activities, flashcards, and a storybook to make learning fun and engaging, differentiating…

Startup Details
London
Location
Apr 2015
Founded Date
Data & Forecast
+121%
2 years Growth
590/mo
Search Volume
businesslifestyleeducationretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

17. Othership

Exploding Growth

Wellness space offering transformational experiences such as saunas and ice baths to promote physical and mental well-being. Othership differentiates itself by providing a unique combination of hot and cold therapies…

Startup Details
London
Location
Jan 2018
Founded Date
Data & Forecast
+114%
2 years Growth
40.5K/mo
Search Volume
conceptfitnesshealthlifestyle
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

18. Supernova app

Peaked Growth

A leading design system platform that helps users build, mature, and scale their design systems efficiently. It offers powerful documentation and efficient design system management, making it an ideal end-to-end…

Startup Details
London
Location
Dec 2021
Founded Date
Data & Forecast
+238%
2 years Growth
1.9K/mo
Search Volume
technologylifestylesocial-mediaeducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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19. Wild deodorant

Exploding Growth

Natural, eco-friendly, refillable, vegan, and cruelty-free deodorant offering long-lasting protection. It differentiates itself with a variety of scents and colors, and its refillable design reduces waste, making it a…

Startup Details
London
Location
Apr 2019
Founded Date
Data & Forecast
+72%
2 years Growth
201K/mo
Search Volume
beautyhealthlifestylepersonal-careecomakeup-cosmetics
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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20. Future self

Exploding Growth

The concept refers to the idea of who one might become in the future, including ideal selves, possible selves, and feared selves. It is used in psychological theories to understand motivation, goal setting, and personal…

Startup Details
London
Location
Apr 2019
Founded Date
Data & Forecast
+45%
2 years Growth
8.1K/mo
Search Volume
businessfashionlifestyleretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

21. Katkin

Regular Growth

A company that creates personalized, fresh, and perfectly portioned meal plans for cats. Katkin differentiates itself by considering factors like age, weight, activity level, and current body shape to ensure optimal…

Startup Details
London
Location
Mar 2019
Founded Date
Data & Forecast
+41%
2 years Growth
27.1K/mo
Search Volume
businessfood-beveragelifestylepetsfoodretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

22. Prodigy education

Exploding Growth

Educational platform that combines learning with play to motivate students to practice, learn, and improve in math. Prodigy Education differentiates itself by using game-based learning to engage students, making math…

Startup Details
London
Location
Jun 2011
Founded Date
Data & Forecast
+38%
2 years Growth
14.8K/mo
Search Volume
businesstechnologylifestyleeducationproductivityai
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

23. Feeld

Regular Growth

Location-based online dating application available for iOS and Android that facilitates communication between people interested in ethical non-monogamy, polyamory, casual sex, kink, swinging, and other alternative…

Startup Details
London
Location
Jan 2014
Founded Date
Data & Forecast
+26%
2 years Growth
165K/mo
Search Volume
businesstechnologylifestyledating-relationshipssocial-media
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

24. BARE Dating

Exploding Growth

Dating platform founded in 2019 and based in London, England, designed for women to share their pictures securely and enjoyably. It features a contemporary and responsive design, an interactive sign-up process,…

Startup Details
London
Location
Jan 2019
Founded Date
Data & Forecast
+69%
2 years Growth
70/mo
Search Volume
businesstechnologylifestyledating-relationshipssocial-media
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

25. Net Purpose

Exploding Growth

Platform designed for sustainable and impact investors, providing data on the social and environmental outcomes of companies and investment portfolios. Net Purpose helps investors launch, grow, and report on sustainable…

Startup Details
London
Location
Jan 2019
Founded Date
Data & Forecast
+47%
2 years Growth
0-100/mo
Search Volume
businessfinancelifestyleinvestingeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-25 of 38 Results

About Lifestyle & Culture in London

Interest in Lifestyle startups in London continues to surge this November. Leading the charge is Runna, founded in Aug 2021, with 33.1K monthly searches and an impressive +760% growth. Runner-up Jellycat, launched in Jan 1999, also shows strong engagement with 7.48M people searching for it each month. Marleybones rounds out the top three. Established in Jan 2014, they’ve built steady momentum, seeing 4.4K monthly searches and +99X+ growth. Together, these rising brands highlight how London’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.

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