Top Trending CPG Startups in Austin
In January, several emerging startups have taken off in the cpg space in Austin. Leading the charge is Squarepet, the top trending startup, with a search volume of 1.6K and an impressive +192% growth rate.

1. Squarepet
Exploding GrowthSquarepet is a brand that offers specialized pet food products designed to address specific dietary needs of pets. Their products, such as the SquarePet VFS Skin & Digestive Support, are formulated to help pets with…

2. The good ritual
Exploding GrowthConcept focused on creating a moment of personal time or 'me time' that only takes a minute. It offers products like Specialty Instant Coffee and functional Elixirs, designed to cater to a busy lifestyle by being…

3. BeatBox Beverages
Exploding GrowthCompany headquartered in Austin, Texas, known for being the fastest-selling ready-to-drink (RTD) cocktail and wine brand in the United States. BeatBox Beverages differentiates itself by offering a variety of flavored,…

4. CLEAN CAUSE
Exploding GrowthPremium beverage company based in Austin, Texas, known for producing organic yerba mate drinks, including both sparkling and non-carbonated varieties. The company differentiates itself through its strong social mission,…

5. A pup above
Regular GrowthCompany that produces fresh, human-grade dog food using sous vide cooking to retain nutrients and flavor. Known for offering dog food with 50% more protein compared to some competitors, emphasizing high-quality…
About CPG in Austin
Interest in Cpg startups in Austin continues to surge this January. Leading the charge is Squarepet, founded in Jan 2018, with 1.6K monthly searches and an impressive +192% growth. Runner-up The good ritual, launched in Apr 2020, also shows strong engagement with 90 people searching for it each month. BeatBox Beverages rounds out the top three. Established in Jan 2011, they’ve built steady momentum, seeing 8.1K monthly searches and +200% growth. Together, these rising brands highlight how Austin’s Cpg startups are becoming increasingly attractive to both consumers and investors.
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