Top Trending CPG Startups in Tokyo
In November, several emerging startups have taken off in the cpg space in Tokyo. Leading the charge is Kewpie, the top trending topic, with a search volume of 135K and an impressive +45% growth rate.

Japanese company known for its food products, particularly its mayonnaise. Founded in 1919, the company is famous for its rich and creamy mayonnaise, which uses egg yolks instead of whole eggs, setting it apart from…

Company specializing in the development and sale of complete nutrition food products. Base Food Inc. offers items such as base bread, base pasta, and base cookies, all designed to provide balanced nutrition with…
About CPG in Tokyo
Interest in Cpg startups in Tokyo continues to surge this November. Leading the charge is Kewpie, founded in Nov 1919, with 135K monthly searches and an impressive +45% growth. Runner-up basefood, launched in Jan 2016, also shows strong engagement with 33.1K people searching for it each month. Together, these rising brands highlight how Tokyo’s Cpg startups are becoming increasingly attractive to both consumers and investors.
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