Top Trending CPG Startups in Tokyo
In January, several emerging startups have taken off in the cpg space in Tokyo. Leading the charge is Somenoya, the top trending startup, with a search volume of 0-100 and an impressive +99X+ growth rate.

1. Somenoya
Exploding GrowthJapanese company based in Chiyoda Ward, Tokyo, specializing in the manufacture of tofu and eco-friendly soy-based foods. Somenoya differentiates itself by using organic European soybeans and operating a Japanese grocery…

2. Kewpie
Exploding GrowthJapanese company known for its food products, particularly its mayonnaise. Founded in 1919, the company is famous for its rich and creamy mayonnaise, which uses egg yolks instead of whole eggs, setting it apart from…
About CPG in Tokyo
Interest in Cpg startups in Tokyo continues to surge this January. Leading the charge is Somenoya, founded in Jan 1862, with 0-100 monthly searches and an impressive +99X+ growth. Runner-up Kewpie, launched in Nov 1919, also shows strong engagement with 135K people searching for it each month. Together, these rising brands highlight how Tokyo’s Cpg startups are becoming increasingly attractive to both consumers and investors.
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