Top Trending Fashion Startups in London

In November, several emerging startups have taken off in the fashion space in London. Leading the charge is AIApply, the top trending topic, with a search volume of 33.1K and an impressive +733% growth rate.

TOP COMPANIES - UPDATED NOV 2025
17 Results

1. AIApply

Exploding Growth

AIapply is a technology platform designed to streamline and automate the job application process using artificial intelligence. It differentiates itself by offering tools that optimize resume matching, automate…

Startup Details
London
Location
Aug 2023
Founded Date
Data & Forecast
+733%
2 years Growth
33.1K/mo
Search Volume
technologyaijewelryfashion
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Vivaia

Exploding Growth

Footwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment…

Startup Details
London
Location
Jan 2020
Founded Date
Data & Forecast
+124%
2 years Growth
135K/mo
Search Volume
businessfashionlifestyleshoesretaileco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

3. Taylor & Hart

Regular Growth

A company specializing in creating bespoke engagement and wedding rings, focusing on capturing unique stories and emotions through custom jewelry designs. Taylor & Hart differentiates itself by emphasizing a…

Startup Details
London
Location
Jan 2010
Founded Date
Data & Forecast
+195%
2 years Growth
1K/mo
Search Volume
businessfashionindustryretailjewelrydesign
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

4. Nivoda

Exploding Growth

Company focused on addressing inefficiencies in diamond trading by streamlining the sourcing process. Nivoda differentiates itself by helping businesses increase sales and margins while removing the operational burden…

Startup Details
London
Location
Jan 2017
Founded Date
Data & Forecast
+60%
2 years Growth
18.1K/mo
Search Volume
businessfashionindustrysupply-chainjewelry
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

5. Underdays

Exploding Growth

Underwear brand that combines luxury fabrics with high-quality design to elevate the experience of wearing underwear. Underdays focuses on transforming underwear into a form of self-care by offering products that are…

Startup Details
London
Location
Jan 2021
Founded Date
Data & Forecast
+39%
2 years Growth
5.4K/mo
Search Volume
businessfashionecommerceretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

6. Sellier Knightsbridge

Exploding Growth

Consignment shop located in London, England, specializing in new and pre-loved luxury brands such as Chanel, Hermes, Christian Dior, Louis Vuitton, and Celine. Sellier Knightsbridge differentiates itself by being a…

Startup Details
London
Location
Jan 2019
Founded Date
Data & Forecast
+131%
2 years Growth
8.1K/mo
Search Volume
businessfashionluxuryretailclothingjewelry
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

7. Future self

Exploding Growth

The concept refers to the idea of who one might become in the future, including ideal selves, possible selves, and feared selves. It is used in psychological theories to understand motivation, goal setting, and personal…

Startup Details
London
Location
Apr 2019
Founded Date
Data & Forecast
+45%
2 years Growth
8.1K/mo
Search Volume
businessfashionlifestyleretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

8. Pink Vanilla

Regular Growth

Fashion retailer that caters primarily to young women, offering a variety of trendy clothing options. The brand provides a range of styles from glam dresses to casual streetwear, making it a popular choice for…

Startup Details
London
Location
Dec 2020
Founded Date
Data & Forecast
+16%
2 years Growth
12.1K/mo
Search Volume
businessfashionretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

9. Completedworks

Regular Growth

A company that creates jewelry primarily from recycled materials, focusing on sculptural forms that weave, loop, twist, flow, enfold, and expand. Completedworks differentiates itself by exploring broader questions about…

Startup Details
London
Location
Jan 2012
Founded Date
Data & Forecast
+6%
2 years Growth
3.6K/mo
Search Volume
businessfashionlifestyleretailjewelryeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

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10. By Rotation

Regular Growth

Fashion rental platform that allows users to rent designer clothing, bags, and accessories for a fraction of the retail price. The service is accessible through a free app, offering a wide selection of over 120,000…

Startup Details
London
Location
Sep 2019
Founded Date
Data & Forecast
+52%
2 years Growth
22.2K/mo
Search Volume
businessfashionlifestyleretailclothingeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

11. Stitched

Regular Growth

Horror comic book created by Garth Ennis and Mike Wolfer, combining elements of horror with themes of war. The storyline follows a group of soldiers who encounter supernatural horrors in a war-torn setting, blending…

Startup Details
London
Location
Sep 2017
Founded Date
Data & Forecast
+14%
2 years Growth
5M/mo
Search Volume
businessfashionlifestyleretailclothingshoes
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

12. Reskinned

Exploding Growth

Company that combines existing solutions with new technological ideas to offer more options for rehoming unwanted clothes. Reskinned focuses on resale, repair, and innovative recycling, enabling users to buy clothes…

Startup Details
London
Location
Jan 2020
Founded Date
Data & Forecast
+38%
2 years Growth
8.1K/mo
Search Volume
ecommercefashionclothingecoshoes
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

13. Vivobarefoot

Regular Growth

Minimalist running shoe company founded by Galahad Clark and Asher Clark in 1997, focusing on creating footwear that promotes optimal biomechanics and posture by mimicking the natural feel of being barefoot. The…

Startup Details
London
Location
Jan 2004
Founded Date
Data & Forecast
+18%
2 years Growth
450K/mo
Search Volume
businessfashionretailshoes
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

14. Crew Clothing

Regular Growth

British clothing company with over 25 years of history, known for its English heritage and expertly crafted pieces. Crew Clothing offers a range of classic clothing items, including rugbys, blazers, cable knits, Breton…

Startup Details
London
Location
Dec 1992
Founded Date
Data & Forecast
+2%
2 years Growth
201K/mo
Search Volume
businessfashionecommerceretailclothingshoes
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

15. Tala

Exploding Growth

Mobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly,…

Startup Details
London
Location
Jan 2014
Founded Date
Data & Forecast
+32%
2 years Growth
368K/mo
Search Volume
businessfashionlifestyleretailclothingeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

16. Vivobarefoot

Regular Growth

Footwear company that designs shoes to mimic the experience of being barefoot, promoting a natural walking and running style. Vivobarefoot differentiates itself by combining ancient indigenous wisdom with modern…

Startup Details
London
Location
Jan 2004
Founded Date
Data & Forecast
+21%
2 years Growth
550K/mo
Search Volume
businessfashionindustryretailshoesmanufacturing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

17. Vinted

Exploding Growth

Online marketplace and app where users can buy, sell, and exchange second-hand items, primarily clothing and accessories. It allows users to take photos of their items, describe them, set a price, and upload the listing…

Startup Details
London
Location
Dec 2008
Founded Date
Data & Forecast
+9%
2 years Growth
20.4M/mo
Search Volume
businessfashionecommerceretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-17 of 17 Results

About Fashion in London

Interest in Fashion startups in London continues to surge this November. Leading the charge is AIApply, founded in Aug 2023, with 33.1K monthly searches and an impressive +733% growth. Runner-up Vivaia, launched in Jan 2020, also shows strong engagement with 135K people searching for it each month. Taylor & Hart rounds out the top three. Established in Jan 2010, they’ve built steady momentum, seeing 1K monthly searches and +195% growth. Together, these rising brands highlight how London’s Fashion startups are becoming increasingly attractive to both consumers and investors.

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