Top Trending Fashion Startups in London
In December, several emerging startups have taken off in the fashion space in London. Leading the charge is AIApply, the top trending topic, with a search volume of 33.1K and an impressive +640% growth rate.

AIapply is a technology platform designed to streamline and automate the job application process using artificial intelligence. It differentiates itself by offering tools that optimize resume matching, automate…

NFT Coach is a project by the fashion brand Coach, in collaboration with VaynerNFT and NFT.Kred, to launch their first NFT collection during the 2021 Holiday season. This collection was part of Coach's 80th anniversary…

Underwear brand that combines luxury fabrics with high-quality design to elevate the experience of wearing underwear. Underdays focuses on transforming underwear into a form of self-care by offering products that are…

Brand specializing in women's sleepwear and loungewear, offering a range of cosy pyjamas, robes, and socks. Chelsea Peers differentiates itself by providing next day delivery and free returns, enhancing customer…

Footwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment…

Fashion retailer that caters primarily to young women, offering a variety of trendy clothing options. The brand provides a range of styles from glam dresses to casual streetwear, making it a popular choice for…

British clothing company with over 25 years of history, known for its English heritage and expertly crafted pieces. Crew Clothing offers a range of classic clothing items, including rugbys, blazers, cable knits, Breton…

Horror comic book created by Garth Ennis and Mike Wolfer, combining elements of horror with themes of war. The storyline follows a group of soldiers who encounter supernatural horrors in a war-torn setting, blending…

The concept refers to the idea of who one might become in the future, including ideal selves, possible selves, and feared selves. It is used in psychological theories to understand motivation, goal setting, and personal…
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Fashion rental platform that allows users to rent designer clothing, bags, and accessories for a fraction of the retail price. The service is accessible through a free app, offering a wide selection of over 120,000…

Consignment shop located in London, England, specializing in new and pre-loved luxury brands such as Chanel, Hermes, Christian Dior, Louis Vuitton, and Celine. Sellier Knightsbridge differentiates itself by being a…

Company focused on addressing inefficiencies in diamond trading by streamlining the sourcing process. Nivoda differentiates itself by helping businesses increase sales and margins while removing the operational burden…

Streetwear brand that aims to redefine streetwear for a new generation through close collaboration with a supportive community. Known for its designs featuring rhinestones and bold graphics, the brand embraces a spirit…

Online marketplace and app where users can buy, sell, and exchange second-hand items, primarily clothing and accessories. It allows users to take photos of their items, describe them, set a price, and upload the listing…

Footwear brand known for producing breathable, comfortable, and lightweight sneakers and walking shoes. The brand differentiates itself by focusing on comfort and practicality, making it suitable for various casual and…

Mobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly,…

Far Afield is a brand that offers a variety of men's clothing, including shirts and cardigans. The brand focuses on stylish and contemporary men's fashion, providing well-reviewed products available through various…

Sportswear company founded in 2015 by Tom and Philip Beahon from Liverpool. The brand has received investment from notable figures such as tennis player Andy Murray and Asda owners Mohsin and Zuber Issa, and has been…
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About Fashion in London
Interest in Fashion startups in London continues to surge this December. Leading the charge is AIApply, founded in Aug 2023, with 33.1K monthly searches and an impressive +640% growth. Runner-up Nft coach, launched in Jan 1983, also shows strong engagement with 30 people searching for it each month. Underdays rounds out the top three. Established in Jan 2021, they’ve built steady momentum, seeing 5.4K monthly searches and +112% growth. Together, these rising brands highlight how London’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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