Top Trending Fashion Startups in London
In November, several emerging startups have taken off in the fashion space in London. Leading the charge is AIApply, the top trending topic, with a search volume of 33.1K and an impressive +610% growth rate.

AIapply is a technology platform designed to streamline and automate the job application process using artificial intelligence. It differentiates itself by offering tools that optimize resume matching, automate…

Footwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment…

A company specializing in creating bespoke engagement and wedding rings, focusing on capturing unique stories and emotions through custom jewelry designs. Taylor & Hart differentiates itself by emphasizing a…

Underwear brand that combines luxury fabrics with high-quality design to elevate the experience of wearing underwear. Underdays focuses on transforming underwear into a form of self-care by offering products that are…

Company focused on addressing inefficiencies in diamond trading by streamlining the sourcing process. Nivoda differentiates itself by helping businesses increase sales and margins while removing the operational burden…

Fashion retailer that caters primarily to young women, offering a variety of trendy clothing options. The brand provides a range of styles from glam dresses to casual streetwear, making it a popular choice for…

Fashion rental platform that allows users to rent designer clothing, bags, and accessories for a fraction of the retail price. The service is accessible through a free app, offering a wide selection of over 120,000…

Consignment shop located in London, England, specializing in new and pre-loved luxury brands such as Chanel, Hermes, Christian Dior, Louis Vuitton, and Celine. Sellier Knightsbridge differentiates itself by being a…

The concept refers to the idea of who one might become in the future, including ideal selves, possible selves, and feared selves. It is used in psychological theories to understand motivation, goal setting, and personal…
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Horror comic book created by Garth Ennis and Mike Wolfer, combining elements of horror with themes of war. The storyline follows a group of soldiers who encounter supernatural horrors in a war-torn setting, blending…

British clothing company with over 25 years of history, known for its English heritage and expertly crafted pieces. Crew Clothing offers a range of classic clothing items, including rugbys, blazers, cable knits, Breton…

Brand specializing in women's sleepwear and loungewear, offering a range of cosy pyjamas, robes, and socks. Chelsea Peers differentiates itself by providing next day delivery and free returns, enhancing customer…

A company that creates jewelry primarily from recycled materials, focusing on sculptural forms that weave, loop, twist, flow, enfold, and expand. Completedworks differentiates itself by exploring broader questions about…

Company that combines existing solutions with new technological ideas to offer more options for rehoming unwanted clothes. Reskinned focuses on resale, repair, and innovative recycling, enabling users to buy clothes…

NFT Coach is a project by the fashion brand Coach, in collaboration with VaynerNFT and NFT.Kred, to launch their first NFT collection during the 2021 Holiday season. This collection was part of Coach's 80th anniversary…

Minimalist running shoe company founded by Galahad Clark and Asher Clark in 1997, focusing on creating footwear that promotes optimal biomechanics and posture by mimicking the natural feel of being barefoot. The…

Online marketplace and app where users can buy, sell, and exchange second-hand items, primarily clothing and accessories. It allows users to take photos of their items, describe them, set a price, and upload the listing…

Mobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly,…
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Streetwear brand that aims to redefine streetwear for a new generation through close collaboration with a supportive community. Known for its designs featuring rhinestones and bold graphics, the brand embraces a spirit…

A hybrid animal resulting from the crossbreeding of a zebra and a donkey, known for its distinctive appearance. Zedonks often feature the striped pattern of a zebra combined with the body shape of a donkey, making them…
About Fashion in London
Interest in Fashion startups in London continues to surge this November. Leading the charge is AIApply, founded in Aug 2023, with 33.1K monthly searches and an impressive +610% growth. Runner-up Vivaia, launched in Jan 2020, also shows strong engagement with 135K people searching for it each month. Taylor & Hart rounds out the top three. Established in Jan 2010, they’ve built steady momentum, seeing 1K monthly searches and +165% growth. Together, these rising brands highlight how London’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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