Top Trending Fashion Startups in London
In November, several emerging startups have taken off in the fashion space in London. Leading the charge is AIApply, the top trending topic, with a search volume of 33.1K and an impressive +733% growth rate.

AIapply is a technology platform designed to streamline and automate the job application process using artificial intelligence. It differentiates itself by offering tools that optimize resume matching, automate…

Footwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment…

A company specializing in creating bespoke engagement and wedding rings, focusing on capturing unique stories and emotions through custom jewelry designs. Taylor & Hart differentiates itself by emphasizing a…

Company focused on addressing inefficiencies in diamond trading by streamlining the sourcing process. Nivoda differentiates itself by helping businesses increase sales and margins while removing the operational burden…

Underwear brand that combines luxury fabrics with high-quality design to elevate the experience of wearing underwear. Underdays focuses on transforming underwear into a form of self-care by offering products that are…

Consignment shop located in London, England, specializing in new and pre-loved luxury brands such as Chanel, Hermes, Christian Dior, Louis Vuitton, and Celine. Sellier Knightsbridge differentiates itself by being a…

The concept refers to the idea of who one might become in the future, including ideal selves, possible selves, and feared selves. It is used in psychological theories to understand motivation, goal setting, and personal…

Fashion retailer that caters primarily to young women, offering a variety of trendy clothing options. The brand provides a range of styles from glam dresses to casual streetwear, making it a popular choice for…

A company that creates jewelry primarily from recycled materials, focusing on sculptural forms that weave, loop, twist, flow, enfold, and expand. Completedworks differentiates itself by exploring broader questions about…
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Fashion rental platform that allows users to rent designer clothing, bags, and accessories for a fraction of the retail price. The service is accessible through a free app, offering a wide selection of over 120,000…

Horror comic book created by Garth Ennis and Mike Wolfer, combining elements of horror with themes of war. The storyline follows a group of soldiers who encounter supernatural horrors in a war-torn setting, blending…

Company that combines existing solutions with new technological ideas to offer more options for rehoming unwanted clothes. Reskinned focuses on resale, repair, and innovative recycling, enabling users to buy clothes…

Minimalist running shoe company founded by Galahad Clark and Asher Clark in 1997, focusing on creating footwear that promotes optimal biomechanics and posture by mimicking the natural feel of being barefoot. The…

British clothing company with over 25 years of history, known for its English heritage and expertly crafted pieces. Crew Clothing offers a range of classic clothing items, including rugbys, blazers, cable knits, Breton…

Mobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly,…

Footwear company that designs shoes to mimic the experience of being barefoot, promoting a natural walking and running style. Vivobarefoot differentiates itself by combining ancient indigenous wisdom with modern…

Online marketplace and app where users can buy, sell, and exchange second-hand items, primarily clothing and accessories. It allows users to take photos of their items, describe them, set a price, and upload the listing…
About Fashion in London
Interest in Fashion startups in London continues to surge this November. Leading the charge is AIApply, founded in Aug 2023, with 33.1K monthly searches and an impressive +733% growth. Runner-up Vivaia, launched in Jan 2020, also shows strong engagement with 135K people searching for it each month. Taylor & Hart rounds out the top three. Established in Jan 2010, they’ve built steady momentum, seeing 1K monthly searches and +195% growth. Together, these rising brands highlight how London’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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