Top Trending Fashion Startups in London

In December, several emerging startups have taken off in the fashion space in London. Leading the charge is AIApply, the top trending topic, with a search volume of 33.1K and an impressive +640% growth rate.

TOP COMPANIES - UPDATED DEC 2025
18 Results

1. AIApply

Exploding Growth

AIapply is a technology platform designed to streamline and automate the job application process using artificial intelligence. It differentiates itself by offering tools that optimize resume matching, automate…

Startup Details
London
Location
Aug 2023
Founded Date
Data & Forecast
+640%
2 years Growth
33.1K/mo
Search Volume
technologyaijewelryfashion
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Nft coach

Peaked Growth

NFT Coach is a project by the fashion brand Coach, in collaboration with VaynerNFT and NFT.Kred, to launch their first NFT collection during the 2021 Holiday season. This collection was part of Coach's 80th anniversary…

Startup Details
London
Location
Jan 1983
Founded Date
Data & Forecast
+1300%
2 years Growth
30/mo
Search Volume
businesstechnologyfashionluxuryblockchainretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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3. Underdays

Exploding Growth

Underwear brand that combines luxury fabrics with high-quality design to elevate the experience of wearing underwear. Underdays focuses on transforming underwear into a form of self-care by offering products that are…

Startup Details
London
Location
Jan 2021
Founded Date
Data & Forecast
+112%
2 years Growth
5.4K/mo
Search Volume
businessfashionecommerceretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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4. Chelsea Peers

Exploding Growth

Brand specializing in women's sleepwear and loungewear, offering a range of cosy pyjamas, robes, and socks. Chelsea Peers differentiates itself by providing next day delivery and free returns, enhancing customer…

Startup Details
London
Location
Jan 2011
Founded Date
Data & Forecast
+376%
2 years Growth
22.2K/mo
Search Volume
businessfashionretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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5. Vivaia

Exploding Growth

Footwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment…

Startup Details
London
Location
Jan 2020
Founded Date
Data & Forecast
+97%
2 years Growth
135K/mo
Search Volume
businessfashionlifestyleshoesretaileco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

6. Pink Vanilla

Exploding Growth

Fashion retailer that caters primarily to young women, offering a variety of trendy clothing options. The brand provides a range of styles from glam dresses to casual streetwear, making it a popular choice for…

Startup Details
London
Location
Dec 2020
Founded Date
Data & Forecast
+91%
2 years Growth
12.1K/mo
Search Volume
businessfashionretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

7. Crew Clothing

Exploding Growth

British clothing company with over 25 years of history, known for its English heritage and expertly crafted pieces. Crew Clothing offers a range of classic clothing items, including rugbys, blazers, cable knits, Breton…

Startup Details
London
Location
Dec 1992
Founded Date
Data & Forecast
+100%
2 years Growth
201K/mo
Search Volume
businessfashionecommerceretailclothingshoes
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

8. Stitched

Exploding Growth

Horror comic book created by Garth Ennis and Mike Wolfer, combining elements of horror with themes of war. The storyline follows a group of soldiers who encounter supernatural horrors in a war-torn setting, blending…

Startup Details
London
Location
Sep 2017
Founded Date
Data & Forecast
+38%
2 years Growth
5M/mo
Search Volume
businessfashionlifestyleretailclothingshoes
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

9. Future self

Exploding Growth

The concept refers to the idea of who one might become in the future, including ideal selves, possible selves, and feared selves. It is used in psychological theories to understand motivation, goal setting, and personal…

Startup Details
London
Location
Apr 2019
Founded Date
Data & Forecast
+17%
2 years Growth
8.1K/mo
Search Volume
businessfashionlifestyleretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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10. By Rotation

Exploding Growth

Fashion rental platform that allows users to rent designer clothing, bags, and accessories for a fraction of the retail price. The service is accessible through a free app, offering a wide selection of over 120,000…

Startup Details
London
Location
Sep 2019
Founded Date
Data & Forecast
+26%
2 years Growth
22.2K/mo
Search Volume
businessfashionlifestyleretailclothingeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

11. Sellier Knightsbridge

Exploding Growth

Consignment shop located in London, England, specializing in new and pre-loved luxury brands such as Chanel, Hermes, Christian Dior, Louis Vuitton, and Celine. Sellier Knightsbridge differentiates itself by being a…

Startup Details
London
Location
Jan 2019
Founded Date
Data & Forecast
+33%
2 years Growth
8.1K/mo
Search Volume
businessfashionluxuryretailclothingjewelry
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

12. Nivoda

Regular Growth

Company focused on addressing inefficiencies in diamond trading by streamlining the sourcing process. Nivoda differentiates itself by helping businesses increase sales and margins while removing the operational burden…

Startup Details
London
Location
Jan 2017
Founded Date
Data & Forecast
+49%
2 years Growth
18.1K/mo
Search Volume
businessfashionindustrysupply-chainjewelry
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

13. NAMED collective

Regular Growth

Streetwear brand that aims to redefine streetwear for a new generation through close collaboration with a supportive community. Known for its designs featuring rhinestones and bold graphics, the brand embraces a spirit…

Startup Details
London
Location
Dec 2019
Founded Date
Data & Forecast
+66%
2 years Growth
246K/mo
Search Volume
businessfashionretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

14. Vinted

Regular Growth

Online marketplace and app where users can buy, sell, and exchange second-hand items, primarily clothing and accessories. It allows users to take photos of their items, describe them, set a price, and upload the listing…

Startup Details
London
Location
Dec 2008
Founded Date
Data & Forecast
+12%
2 years Growth
20.4M/mo
Search Volume
businessfashionecommerceretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

15. mishansha

Regular Growth

Footwear brand known for producing breathable, comfortable, and lightweight sneakers and walking shoes. The brand differentiates itself by focusing on comfort and practicality, making it suitable for various casual and…

Startup Details
London
Location
Jan 2005
Founded Date
Data & Forecast
+8%
2 years Growth
4.4K/mo
Search Volume
entertainmentfashionsports-outdoorsshoes
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

16. Tala

Exploding Growth

Mobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly,…

Startup Details
London
Location
Jan 2014
Founded Date
Data & Forecast
+19%
2 years Growth
368K/mo
Search Volume
businessfashionlifestyleretailclothingeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

17. Far Afield

Regular Growth

Far Afield is a brand that offers a variety of men's clothing, including shirts and cardigans. The brand focuses on stylish and contemporary men's fashion, providing well-reviewed products available through various…

Startup Details
London
Location
Feb 2016
Founded Date
Data & Forecast
+6%
2 years Growth
4.4K/mo
Search Volume
businessfashionretailclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

18. Castore

Exploding Growth

Sportswear company founded in 2015 by Tom and Philip Beahon from Liverpool. The brand has received investment from notable figures such as tennis player Andy Murray and Asda owners Mohsin and Zuber Issa, and has been…

Startup Details
London
Location
Jan 2016
Founded Date
Data & Forecast
+67%
2 years Growth
165K/mo
Search Volume
businessfashionindustryretailmanufacturingclothing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

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Showing 1-18 of 18 Results

About Fashion in London

Interest in Fashion startups in London continues to surge this December. Leading the charge is AIApply, founded in Aug 2023, with 33.1K monthly searches and an impressive +640% growth. Runner-up Nft coach, launched in Jan 1983, also shows strong engagement with 30 people searching for it each month. Underdays rounds out the top three. Established in Jan 2021, they’ve built steady momentum, seeing 5.4K monthly searches and +112% growth. Together, these rising brands highlight how London’s Fashion startups are becoming increasingly attractive to both consumers and investors.

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