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Top Trending Fashion Startups in London
In August, several emerging startups have taken off in the fashion space in London. Leading the charge is Nft coach, the top trending startup, with a search volume of 20 and an impressive +1900% growth rate.

1. Nft coach
Peaked GrowthNFT Coach is a project by the fashion brand Coach, in collaboration with VaynerNFT and NFT.Kred, to launch their first NFT collection during the 2021 Holiday season. This collection was part of Coach's 80th anniversary…

2. AIApply
Exploding GrowthAIapply is a technology platform designed to streamline and automate the job application process using artificial intelligence. It differentiates itself by offering tools that optimize resume matching, automate…

3. Taylor & Hart
Peaked GrowthA company specializing in creating bespoke engagement and wedding rings, focusing on capturing unique stories and emotions through custom jewelry designs. Taylor & Hart differentiates itself by emphasizing a…

4. By Rotation
Peaked GrowthFashion rental platform that allows users to rent designer clothing, bags, and accessories for a fraction of the retail price. The service is accessible through a free app, offering a wide selection of over 120,000…

5. Future self
Peaked GrowthThe concept refers to the idea of who one might become in the future, including ideal selves, possible selves, and feared selves. It is used in psychological theories to understand motivation, goal setting, and personal…

6. Underdays
Exploding GrowthUnderwear brand that combines luxury fabrics with high-quality design to elevate the experience of wearing underwear. Underdays focuses on transforming underwear into a form of self-care by offering products that are…

7. Completedworks
Exploding GrowthA company that creates jewelry primarily from recycled materials, focusing on sculptural forms that weave, loop, twist, flow, enfold, and expand. Completedworks differentiates itself by exploring broader questions about…

8. Stitched
Exploding GrowthHorror comic book created by Garth Ennis and Mike Wolfer, combining elements of horror with themes of war. The storyline follows a group of soldiers who encounter supernatural horrors in a war-torn setting, blending…

9. Crew Clothing
Exploding GrowthBritish clothing company with over 25 years of history, known for its English heritage and expertly crafted pieces. Crew Clothing offers a range of classic clothing items, including rugbys, blazers, cable knits, Breton…
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10. Pink Vanilla
Peaked GrowthFashion retailer that caters primarily to young women, offering a variety of trendy clothing options. The brand provides a range of styles from glam dresses to casual streetwear, making it a popular choice for…

11. Tala
Regular GrowthMobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly,…

12. Vivaia
Exploding GrowthFootwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment…

13. Nivoda
Exploding GrowthCompany focused on addressing inefficiencies in diamond trading by streamlining the sourcing process. Nivoda differentiates itself by helping businesses increase sales and margins while removing the operational burden…

14. NAMED collective
Regular GrowthStreetwear brand that aims to redefine streetwear for a new generation through close collaboration with a supportive community. Known for its designs featuring rhinestones and bold graphics, the brand embraces a spirit…

15. Far Afield
Regular GrowthFar Afield is a brand that offers a variety of men's clothing, including shirts and cardigans. The brand focuses on stylish and contemporary men's fashion, providing well-reviewed products available through various…

16. Sellier Knightsbridge
Peaked GrowthConsignment shop located in London, England, specializing in new and pre-loved luxury brands such as Chanel, Hermes, Christian Dior, Louis Vuitton, and Celine. Sellier Knightsbridge differentiates itself by being a…

17. Vinted
Exploding GrowthOnline marketplace and app where users can buy, sell, and exchange second-hand items, primarily clothing and accessories. It allows users to take photos of their items, describe them, set a price, and upload the listing…
About Fashion in London
Interest in Fashion startups in London continues to surge this August. Leading the charge is Nft coach, founded in Jan 1983, with 20 monthly searches and an impressive +1900% growth. Runner-up AIApply, launched in Aug 2023, also shows strong engagement with 60.5K people searching for it each month. Taylor & Hart rounds out the top three. Established in Jan 2010, they’ve built steady momentum, seeing 1K monthly searches and +50% growth. Together, these rising brands highlight how London’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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