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Top Trending Fashion Startups in London
In May, several emerging startups have taken off in the fashion space in London. Leading the charge is Nft coach, the top trending startup, with a search volume of 10 and an impressive +2500% growth rate.

1. Nft coach
Regular GrowthNFT Coach is a project by the fashion brand Coach, in collaboration with VaynerNFT and NFT.Kred, to launch their first NFT collection during the 2021 Holiday season. This collection was part of Coach's 80th anniversary…

2. AIApply
Exploding GrowthAIapply is a technology platform designed to streamline and automate the job application process using artificial intelligence. It differentiates itself by offering tools that optimize resume matching, automate…

3. By Rotation
Exploding GrowthFashion rental platform that allows users to rent designer clothing, bags, and accessories for a fraction of the retail price. The service is accessible through a free app, offering a wide selection of over 120,000…

4. Taylor & Hart
Exploding GrowthA company specializing in creating bespoke engagement and wedding rings, focusing on capturing unique stories and emotions through custom jewelry designs. Taylor & Hart differentiates itself by emphasizing a…

5. Future self
Exploding GrowthThe concept refers to the idea of who one might become in the future, including ideal selves, possible selves, and feared selves. It is used in psychological theories to understand motivation, goal setting, and personal…

6. Completedworks
Exploding GrowthA company that creates jewelry primarily from recycled materials, focusing on sculptural forms that weave, loop, twist, flow, enfold, and expand. Completedworks differentiates itself by exploring broader questions about…

7. Underdays
Exploding GrowthUnderwear brand that combines luxury fabrics with high-quality design to elevate the experience of wearing underwear. Underdays focuses on transforming underwear into a form of self-care by offering products that are…

8. Stitched
Exploding GrowthHorror comic book created by Garth Ennis and Mike Wolfer, combining elements of horror with themes of war. The storyline follows a group of soldiers who encounter supernatural horrors in a war-torn setting, blending…

9. NAMED collective
Exploding GrowthStreetwear brand that aims to redefine streetwear for a new generation through close collaboration with a supportive community. Known for its designs featuring rhinestones and bold graphics, the brand embraces a spirit…
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10. Pink Vanilla
Exploding GrowthFashion retailer that caters primarily to young women, offering a variety of trendy clothing options. The brand provides a range of styles from glam dresses to casual streetwear, making it a popular choice for…

11. Crew Clothing
Exploding GrowthBritish clothing company with over 25 years of history, known for its English heritage and expertly crafted pieces. Crew Clothing offers a range of classic clothing items, including rugbys, blazers, cable knits, Breton…

12. mishansha
Regular GrowthFootwear brand known for producing breathable, comfortable, and lightweight sneakers and walking shoes. The brand differentiates itself by focusing on comfort and practicality, making it suitable for various casual and…

13. Vivaia
Exploding GrowthFootwear brand that emphasizes sustainability by using recycled and eco-friendly materials in their products. The brand offers a wide range of comfortable and trendy shoes, differentiating itself through its commitment…

14. Reskinned
Regular GrowthCompany that combines existing solutions with new technological ideas to offer more options for rehoming unwanted clothes. Reskinned focuses on resale, repair, and innovative recycling, enabling users to buy clothes…

15. Tala
Regular GrowthMobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly,…

16. Nivoda
Regular GrowthCompany focused on addressing inefficiencies in diamond trading by streamlining the sourcing process. Nivoda differentiates itself by helping businesses increase sales and margins while removing the operational burden…

17. Vinted
Exploding GrowthOnline marketplace and app where users can buy, sell, and exchange second-hand items, primarily clothing and accessories. It allows users to take photos of their items, describe them, set a price, and upload the listing…

18. Laced
Regular GrowthUK and Europe-based authentic sneaker marketplace specializing in offering the latest sneaker releases and coveted styles from popular brands such as Nike, Air Jordan, and Yeezy. Laced differentiates itself by ensuring…
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19. Far Afield
Regular GrowthFar Afield is a brand that offers a variety of men's clothing, including shirts and cardigans. The brand focuses on stylish and contemporary men's fashion, providing well-reviewed products available through various…

20. Vivobarefoot
Exploding GrowthFootwear company that designs shoes to mimic the experience of being barefoot, promoting a natural walking and running style. Vivobarefoot differentiates itself by combining ancient indigenous wisdom with modern…

21. Chelsea Peers
Peaked GrowthBrand specializing in women's sleepwear and loungewear, offering a range of cosy pyjamas, robes, and socks. Chelsea Peers differentiates itself by providing next day delivery and free returns, enhancing customer…
About Fashion in London
Interest in Fashion startups in London continues to surge this May. Leading the charge is Nft coach, founded in Jan 1983, with 10 monthly searches and an impressive +2500% growth. Runner-up AIApply, launched in Aug 2023, also shows strong engagement with 40.5K people searching for it each month. By Rotation rounds out the top three. Established in Sep 2019, they’ve built steady momentum, seeing 14.8K monthly searches and +133% growth. Together, these rising brands highlight how London’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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