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Top Trending Fashion Startups in Austin
In April, several emerging startups have taken off in the fashion space in Austin. Leading the charge is Tecovas, the top trending startup, with a search volume of 450K and an impressive +135% growth rate.

1. Tecovas
Exploding GrowthAmerican retailer specializing in cowboy boots and Western-style apparel, founded by Paul Hedrick. Tecovas differentiates itself by operating as a direct-to-consumer business, offering high-quality products at more…

2. aerothotic
Exploding GrowthBrand specializing in women's footwear, particularly known for comfortable arch support and orthotic flip flops and sandals. These products are designed to provide comfort and support, making them suitable for summer…

3. Howler Brothers
Regular GrowthApparel and gear company based in Austin, Texas, inspired by surfing, classic surf culture, fly fishing, western wear, and various world cultures. The company differentiates itself by creating timeless and functional…

4. Bumpsuit
Exploding GrowthMaternity brand that focuses on redefining pregnancy style with its range of products. The brand offers buttery soft, double-lined silhouettes designed to provide comfort and style for expecting mothers, including full…
About Fashion in Austin
Interest in Fashion startups in Austin continues to surge this April. Leading the charge is Tecovas, founded in Jan 2015, with 450K monthly searches and an impressive +135% growth. Runner-up aerothotic, launched in Jan 2017, also shows strong engagement with 20 people searching for it each month. Howler Brothers rounds out the top three. Established in Nov 2010, they’ve built steady momentum, seeing 20 monthly searches and +18% growth. Together, these rising brands highlight how Austin’s Fashion startups are becoming increasingly attractive to both consumers and investors.
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