Top Trending Home Startups in Santa Monica
In January, several emerging startups have taken off in the home space in Santa Monica. Leading the charge is Outer sofa, the top trending startup, with a search volume of 170 and an impressive +74% growth rate.

1. Outer sofa
Regular GrowthOutdoor furniture designed for comfort and durability, available in various materials such as charcoal aluminum and wicker. Outer sofas are distinguished by their high-quality construction and stylish designs, offering…

2. Reel paper
Exploding GrowthReel Paper is a brand that offers eco-friendly toilet paper made from bamboo, a sustainable and renewable resource. The product is 3-ply for extra strength and softness, septic safe, and comes in zero plastic packaging,…
About Home in Santa Monica
Interest in Home startups in Santa Monica continues to surge this January. Leading the charge is Outer sofa, founded in Nov 2017, with 170 monthly searches and an impressive +74% growth. Runner-up Reel paper, launched in Jan 2018, also shows strong engagement with 4.4K people searching for it each month. Together, these rising brands highlight how Santa Monica’s Home startups are becoming increasingly attractive to both consumers and investors.
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