Data You Can Actually Cite

We survey over a thousand real people per study and publish everything, the raw numbers, the methodology, and the parts that don't fit a clean headline.

6Research Studies

1K+Respondents per Study

3Research Categories

100%Independently Fielded

Featured Study

AI Listens Better Than Your Doctor (But Could Make You Feel Worse)

We asked 1,065 Americans how they actually use AI for health questions, not just whether they'd tried it once. Two in three have turned to AI with a symptom, a diagnosis, or a medication question, and most say it makes them feel more heard than their doctor does. That's the good part. The other side: 1 in 4 people who acted on AI health advice ran into a serious problem, and that number climbs to 4 in 10 when the conversation turns to mental health.

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67%Used AI for health query

82%Feel heard by AI more than doctor

All Research Studies

AIHealth

People Don't Trust AI With Their Secrets. They Tell It Anyway

73%Worried their AI prompts could go public

52%Have told AI something they'd never tell a person

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Most People Don't Trust AI Overviews. They're Not Turning Them Off Either.

71%Hit a significant error in an AI Overview

43%Would keep AI Overviews on anyway

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AI Is Now a Daily Habit at Work. Training Hasn't Caught Up

85%Use AI at least once a week

50%Get little or no employer training on it

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Marketing

Inside the "Majority AI" Marketing Team: How Budgets, Headcount, and Strategy Are Shifting

69%Scaling up AI-generated content

28%Say AI now produces most of their content

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Consumer Behavior

77% Use AI to Shop. Nearly 1 in 3 Won't Let It Spend a Dollar on Its Own

69%Say AI has nudged them into buying something they hadn't planned to

14%Think shoppers, not AI companies or brands, are the ones actually benefiting

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Research You Can Stand Behind - And Cite.

1,000+ Respondents Per Study

Every study uses independently recruited survey panels of 1,000 or more respondents, screened for topic relevance.

100% Balanced Panels

We use standardized question formats, test for response bias, and cross-reference findings against third-party data.

0 Paid Placements

All studies are inclusive and demographically representative of United States adults, at least 18 years old.

Public Data Published

Each study publishes full sample demographics, margin of error, and fielding dates so you can evaluate the data yourself.

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