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Traditional Japanese ingredient made from roasted soybeans ground into a fine powder. Kinako is commonly used in sweets and desserts for its nutty flavor and nutritional benefits, offering a unique taste and added protein. It is particularly popular among those who enjoy traditional Japanese cuisine and seek healthier dessert options.

An iron steamer is a garment care device that uses steam to remove wrinkles from fabrics without direct contact. It works by heating water to produce steam, which relaxes fabric fibers, making it a convenient alternative to traditional ironing, especially for delicate or difficult-to-iron materials. Iron steamers are primarily targeted at travelers, professionals, and homeowners looking for a quick and efficient way to maintain wrinkle-free clothing.

Wagyu refers to four principal Japanese breeds of beef cattle known for their high-quality, marbled beef. This type of beef is celebrated for its tenderness, rich flavor, and high levels of marbling, which contribute to its premium status and high cost. Wagyu beef is primarily sought after by gourmet chefs, high-end restaurants, and consumers who appreciate luxury and superior meat quality.

Cooking method that involves preparing food in a pot made of unglazed or glazed pottery. This technique is valued for its ability to retain moisture and heat, resulting in flavorful and tender dishes, and can be used for baking, simmering, and steaming. Claypot cooking is particularly popular among culinary enthusiasts and home cooks who appreciate traditional cooking methods and enhanced flavors.

Traditional Balkan dish consisting of small, grilled minced meat sausages made from a mixture of beef, lamb, and sometimes pork. Typically served with flatbread, chopped onions, sour cream, and sometimes ajvar, it offers a flavorful and hearty meal. This dish is popular among individuals who enjoy rich, meat-based cuisine and traditional Balkan flavors.

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An online fashion resale website where consumers can buy and sell women's luxury designer used handbags, accessories, and jewelry. Founded in 1999 and headquartered in Carlsbad, California, it is known for being a trusted source for authentic, pre-owned luxury designer items, with additional brick-and-mortar locations in Beverly Hills, San Francisco, New York City, and Carlsbad. The platform primarily targets fashion-conscious individuals seeking high-end designer products at more accessible prices.

Document and email management software designed to help organizations manage their information more efficiently. It offers features such as document and email management, secure collaboration, and information protection, differentiating itself with a secure platform for document sharing and over 20 years of industry experience. The software is primarily targeted at organizations seeking to streamline their information management processes and enhance collaboration both internally and externally.

Agile consumer insights platform that assists businesses in transforming their advertising and product innovations through research and insights. It provides on-demand research, automated AI-generated reports, and consolidates all data into a user-friendly platform, enabling continuous learning and improvement based on past activities. Zappi primarily targets businesses and marketers seeking to enhance their decision-making processes through data-driven insights.

Popular Mexican condiment made from a blend of chili peppers, lime, and salt. Known for its tangy, spicy, and slightly salty taste, it is a versatile addition to various dishes, enhancing the flavor of fruits, vegetables, snacks, and beverages. Tajín is widely used by individuals seeking to add a zesty kick to their food and drinks.

A company specializing in performance sports wearables, COROS Wearables Inc. focuses on developing technology to help athletes train and perform at their best. Founded in 2014 and headquartered in Shenzhen, Guangdong, China, the company offers advanced sports watches and other wearable devices designed to evaluate fitness, fatigue, and performance, particularly for outdoor and mountain sports. COROS primarily targets athletes and outdoor enthusiasts seeking high-performance, reliable wearables to enhance their training and performance metrics.

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Technology company focused on creating the future of AI for the music industry. Sunhouse aims to shift the paradigm in music creation by enabling transformative musical experiences based on human intuition, differentiating itself through innovative AI-driven tools and solutions. The primary target demographic includes musicians, producers, and music enthusiasts seeking advanced technology to enhance their creative processes.

Visual lab intelligence platform that enhances research and development (R&D) efficiency by streamlining lab monitoring, data analysis, and compliance. It uses advanced computer vision technology to capture, collate, and analyze experimental data safely and efficiently, differentiating itself by improving reproducibility and safety in scientific experiments. Lumi is primarily targeted at scientists and researchers looking to save time and increase the accuracy and safety of their experimental processes.

A cleaner designed to remove grease, oils, cutting fluids, corrosion inhibitors, handling soils, fingerprints, and other contaminants. Degreasers are often used in various industries and applications to clean surfaces and equipment, providing effective removal of stubborn residues that regular cleaners cannot handle. They are particularly beneficial for industrial workers, mechanics, and maintenance personnel who require thorough cleaning solutions for machinery and tools.

Company that provides critical blockchain exchange infrastructure, offering a single source of liquidity for decentralized payment systems, exchanges, and open financial systems. Totle differentiates itself by aggregating liquidity from multiple decentralized exchanges, ensuring users get the best possible rates for their transactions. The primary target demographic includes developers and businesses in the blockchain and cryptocurrency sectors seeking efficient and reliable liquidity solutions.

Drinkable Technologies is a company focused on developing innovative water filtration products designed to make water from natural sources safe for consumption. Their flagship product, Drinkable, is a portable water filtration device that combines advanced filtration technology with user-friendly design, allowing individuals to purify water in real-time from lakes, rivers, and other untreated sources. This technology is aimed at outdoor enthusiasts, travelers, and emergency preparedness users who need a reliable and convenient solution for access to clean drinking water.

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Car heads up display

A car heads-up display (HUD) is a transparent digital projection system that presents critical driving information, such as speed, navigation, and alerts, directly onto the windshield or a dedicated screen. This technology enhances safety and convenience by allowing drivers to access essential data without diverting their eyes from the road. Car HUDs are primarily targeted at automotive enthusiasts, tech-savvy drivers, and individuals seeking improved situational awareness and driving efficiency.

A taqueria is a type of Mexican restaurant that specializes in tacos and other Mexican dishes. These establishments are known for their vibrant flavors, use of fresh ingredients, and often, their homemade salsas and sauces, offering a variety of taco fillings such as beef, chicken, pork, and vegetarian options. Taquerias typically attract individuals who enjoy casual dining experiences and authentic Mexican cuisine.

A 'Reply guy' is a term used to describe a man who frequently comments on tweets or other social media posts in an annoying, condescending, forward, or otherwise unsolicited manner. This behavior is often directed towards women or famous individuals and is generally seen as intrusive or patronizing. The term is commonly used in online communities to highlight and criticize such unwelcome interactions.

A brand of e-cigarettes that offers various products, including the Vuse GO, a disposable e-cigarette. The Vuse GO features a non-rechargeable lithium polymer battery and is designed for single use, providing up to 600 puffs per device, and users are advised not to refill it to avoid leakage and damage. This product is primarily targeted at adult smokers looking for a convenient and portable alternative to traditional cigarettes.

Wound care product that forms a protective layer over minor cuts, scrapes, and abrasions. Liquid bandages are applied as a liquid that dries quickly to create a flexible, waterproof seal, protecting the wound from dirt, bacteria, and other contaminants while allowing the skin to heal. They are particularly useful for areas with a lot of movement or for individuals with sensitive skin who may experience irritation from traditional adhesive bandages.

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Managed service provided by AWS that simplifies running Kubernetes clusters without the need to install and operate your own Kubernetes control plane or nodes. Amazon EKS integrates seamlessly with other AWS services such as IAM, VPC, and CloudWatch, and offers features like high availability, security, and scalability. It is primarily targeted at developers and businesses looking to deploy, manage, and scale containerized applications using Kubernetes on AWS.

Company specializing in network analytics, claims integrity, and electronic payments within the healthcare sector. Zelis differentiates itself by offering comprehensive solutions that streamline payment processes and enhance the accuracy of claims for healthcare payers, providers, and consumers. The primary beneficiaries of Zelis' services are medical, dental, and workers' compensation sectors seeking efficient and reliable payment and claims management solutions.

Luxury apartment complex located in Houston, Texas, adjacent to Discovery Green. Parkside Residences offers contemporary design, a variety of amenities, and stunning views from its 43rd-floor rooftop observation deck, differentiating itself with its prime location and high-end features. The complex primarily targets affluent individuals and families seeking upscale urban living with convenient access to downtown Houston's attractions.

Curion is a leading company that provides valuable insights to consumer packaged goods (CPG) companies to help them develop successful products. It stands out as one of the largest product and consumer insights firms in the United States, known for its excellence and trust among top consumer brands. Curion primarily serves CPG companies looking to enhance their product development processes and achieve higher market success.

Competitive family board game designed by Stonemaier Games, focusing on bird-themed gameplay where players attract birds to their wildlife preserves. The game is distinguished by its high-quality components, engaging mechanics, and educational value, making it a favorite among board game enthusiasts. Wingspan is primarily targeted at families and board game aficionados who enjoy strategic, nature-themed games.

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Company that provides outsourced, on-shore, expert tech support services available 24x7x365 for organizations of all sizes. Helpt focuses on delivering an excellent customer experience by offering reliable and professional technical support. The services are particularly beneficial for businesses seeking consistent and high-quality tech support to enhance their operational efficiency and customer satisfaction.

Simulated racing, often referred to as simracing, involves the use of software to replicate the experience of driving a race car. This genre of racing video games aims to provide realistic physics, car handling, and track conditions, often enhanced by specialized hardware like steering wheels and racing seats. Simracing appeals to both casual gamers and professional drivers seeking a controlled environment to practice and enjoy racing.

Brand offering a variety of footwear, including cushioned slippers and supportive running shoes. Known for its affordability and comfort, Bronax products are available on major e-commerce platforms like Amazon, catering to a wide range of consumer needs. The brand primarily targets budget-conscious consumers seeking comfortable and functional footwear for everyday use.

Company that offers smart fragrance diffusers designed for home and car use, providing customizable scent experiences. Pura's products, such as the Pura Smart Home Fragrance Air Diffuser and the Pura Car Diffuser, are Wi-Fi-enabled and can be controlled via a mobile app, allowing users to adjust fragrance settings remotely. These diffusers are targeted at individuals seeking a convenient and personalized way to enhance their living and driving environments with pleasant scents.

AI-enabled Strategic Portfolio, Financial, Resource, and Work Management platform designed to meet the needs of various organizations. Oneplan differentiates itself by integrating advanced AI capabilities to streamline and optimize project management processes, providing comprehensive tools for planning, tracking, and resource allocation. The platform is targeted at businesses and organizations seeking to enhance their project management efficiency and decision-making through advanced technology.

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Key Insights

In June, several emerging trends have taken off in the space. Leading the charge is Kinako, the top trending startup, with a search volume of 49.5K and an impressive +88% growth rate. Other notable rising trends include Iron Steamer (6.6K, +231%) and wagu, which has seen a +33% increase in interest.

Trend Overview

There are over undefined trends in the category. With top trends seeing an average +99.93% growth rate and ranging between 2.4K – 1.5M searches per month.

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