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Beauty

Discover Trending Beauty Topics And Products

Glycolic acid serum

Skincare product containing glycolic acid, an alpha hydroxy acid (AHA) derived from sugar cane. It is primarily used for its exfoliating properties, helping to remove dead skin cells, improve skin texture, and promote a brighter complexion, making it effective for treating acne, hyperpigmentation, and signs of aging like fine lines and wrinkles. Glycolic acid serums are particularly beneficial for individuals seeking to enhance their skin's radiance and address specific skin concerns such as uneven texture and pigmentation.

Skincare product designed to provide long-lasting hydration, making the skin feel plump, soft, and dewy for several hours after application. It differentiates itself by offering extended moisture retention and a noticeable improvement in skin texture and appearance. The target demographic includes individuals seeking intensive hydration and a more youthful, radiant complexion.

Hydrating cleanser

Facial cleanser designed to clean the skin while preserving its natural moisture balance. It often includes ingredients such as hyaluronic acid, glycerin, and ceramides to provide hydration and soothe the skin. This type of cleanser is particularly beneficial for individuals with dry or sensitive skin who seek to maintain skin hydration during cleansing.

Cosmetic product used to set foundation and concealer, reduce shine, absorb excess oil, and give the skin a matte finish. It is available in loose and pressed forms and can be either translucent or tinted, providing versatility for different skin tones and types. Setting powder is primarily used by individuals seeking to prolong the wear of their makeup and achieve a polished, matte complexion.

Hair Texture Powder

Hair texture powder is a styling product designed to add volume, grip, and a matte finish to hair by absorbing excess oil and creating lift at the roots. It typically contains fine particles that increase friction between hair strands, making it easier to style and maintain hold without weighing the hair down. Hair texture powder is popular among individuals looking to enhance hair volume, achieve effortless, tousled styles, or extend the time between washes.

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British skincare brand renowned for its dermatological formulas that focus on anti-aging and overall skin health. The brand emphasizes science-backed ingredients and offers a range of products tailored to various skin concerns, differentiating itself through its commitment to sustainability and ethical practices. Medik8 primarily targets individuals seeking effective, science-based skincare solutions with a focus on anti-aging and skin health.

A product designed to exfoliate the scalp, similar to how body scrubs exfoliate the skin on other parts of the body. It helps remove product buildup, dirt, excess oil, and dead skin cells from the scalp, promoting a healthier scalp environment and potentially improving hair health. Scalp scrubs are particularly beneficial for individuals experiencing scalp issues such as dandruff, oiliness, or buildup from hair products.

Oil-based facial cleansers with a rich texture that effectively remove makeup, dirt, and impurities while hydrating and soothing the skin. They are suitable for various skin types and are often used as the first step in a double cleansing routine, with modern formulations including additional beneficial ingredients to enhance their skincare benefits. Cleansing balms are particularly popular among individuals seeking a thorough yet gentle cleansing method that also provides hydration and nourishment to the skin.

Marine collagen

Type of collagen derived from fish and other marine sources, known for its benefits in skin health. It helps reduce wrinkles, improve skin elasticity, and enhance the overall structure and appearance of the skin, while also accelerating wound healing and possessing anti-aging properties. Marine collagen is particularly beneficial for individuals seeking to improve their skin health and combat signs of aging.

Vitamin c serum

Skincare product containing a high concentration of Vitamin C, an antioxidant known for its ability to brighten the skin, reduce fine lines and wrinkles, and protect against environmental damage. Vitamin C serum improves skin texture, tone, and overall radiance, often formulated with L-ascorbic acid for potency or other stable forms like sodium ascorbyl phosphate. It is primarily used by individuals seeking to enhance skin health, particularly those concerned with aging, hyperpigmentation, and dullness.

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A type of wig that does not require adhesive or glue to stay in place. Glueless wigs use adjustable straps, combs, or elastic bands to secure the wig to the wearer's head, offering convenience, comfort, and ease of use. These wigs are particularly popular among individuals seeking a hassle-free and secure wig-wearing experience without the need for adhesives.

European luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories, distinguished by its unique approach to luxury that emphasizes emotional and limitless creation. Byredo primarily appeals to consumers seeking high-end, emotionally resonant luxury products.

Cosmetic product designed to enhance the appearance, health, and growth of eyebrows. It typically contains ingredients that nourish and strengthen the brow hairs, making them less likely to break or fall out, leading to healthier, fuller, and more defined eyebrows. Brow serum is particularly beneficial for individuals looking to improve the density and overall condition of their eyebrows.

Dermal fillers used to enhance cheek volume and contour, often made from hyaluronic acid, providing a more youthful appearance. These fillers work by adding volume beneath the skin, which can help to smooth out wrinkles and create a more defined facial structure, with effects lasting several months to a couple of years. Cheek fillers are primarily sought by individuals looking to enhance their facial aesthetics and achieve a more youthful look without undergoing invasive surgery.

Retinol moisturizer

Skincare product that combines retinol, a derivative of Vitamin A, with moisturizing ingredients to provide anti-aging benefits while minimizing irritation. Retinol moisturizers help reduce the appearance of fine lines, wrinkles, and hyperpigmentation by promoting cell turnover and collagen production, while the hydrating components prevent dryness. This product is particularly beneficial for individuals seeking to improve skin texture and reduce signs of aging.

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Hyaluronic acid cream

Skincare product formulated to hydrate and improve the elasticity of the skin using hyaluronic acid, a molecule known for its moisture-retaining properties. By attracting and holding water molecules, this cream helps to keep the skin plump, reduce the appearance of fine lines and wrinkles, and enhance overall skin texture. It is particularly beneficial for individuals with dry or aging skin, as well as those seeking to maintain a hydrated and youthful complexion.

Vitamin C Moisturizer

Skincare product designed to enhance skin health by utilizing Vitamin C, known for its antioxidant properties. It helps boost collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles, while also acting as a mild exfoliator to lighten brown spots and even out skin tone. Vitamin C Moisturizer is particularly beneficial for individuals seeking to achieve luminous, healthier-looking skin.

Magnesium lotion

This topical product is designed to deliver magnesium through the skin, often used for muscle relaxation, skin health, stress relief, and sleep improvement. It differentiates itself by providing a transdermal method of magnesium supplementation, which can be beneficial for those who have difficulty absorbing magnesium through dietary means. The lotion is primarily targeted at individuals seeking natural remedies for muscle tension, stress management, and improved sleep quality.

A cosmetic product designed to provide a radiant, glowing finish to the skin while often combining moisturizing and priming benefits. Glow primers typically enhance the skin's natural luminosity, creating a smooth base for makeup application and improving the overall appearance of the complexion. These products are targeted at individuals seeking a dewy, illuminated look, often appealing to those with dry or dull skin who desire a more vibrant and hydrated appearance.

Salicylic acid shampoo

Hair care product formulated with salicylic acid, a beta hydroxy acid known for its exfoliating properties. This shampoo is used to treat scalp conditions such as dandruff, seborrheic dermatitis, and psoriasis by removing dead skin cells, reducing scaling, and alleviating itching. It is particularly beneficial for individuals suffering from these scalp conditions who seek relief and improved scalp health.

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Texture hair spray

This styling product is designed to add volume, hold, and texture to hair. It is often used to create a tousled, beachy look or to enhance natural waves and curls, typically containing ingredients that lift the hair at the roots and provide a flexible hold without stiffness. Texture hair spray is popular for creating effortless, undone hairstyles and is suitable for various hair types.

Subscription-free booking system and salon management software designed for the beauty and wellness industry. It offers features such as online booking, calendar management, POS, client management, marketing tools, reporting and analytics, and a mobile app, making it a comprehensive solution for managing salon operations. This software is suitable for businesses of various sizes looking for a cost-effective and user-friendly management tool.

Cosmetic product designed to enhance the natural beauty of lips by providing a sheer wash of pigment and a glossy finish. It combines the benefits of a lip balm and a lip gloss, offering hydration and shine while subtly enhancing the lips' natural color. Lip oils are often used by individuals seeking a natural, healthy-looking pout with a hint of color.

A skincare product designed to calm and revitalize the skin, often used to reduce redness and maintain a healthy appearance. Soothing serums typically contain ingredients like aloe vera, chamomile, and green tea, which are known for their anti-inflammatory and soothing properties, setting them apart from other skincare products by focusing on skin comfort and relief. This product is primarily targeted at individuals with sensitive or irritated skin who seek to alleviate discomfort and enhance their skin's overall health and appearance.

A cosmetic product designed for convenient, on-the-go application, blush sticks are cream blushes in stick form. They are easy to blend and provide a natural, dewy finish, often used on the cheeks, lips, and sometimes eyes. Blush sticks are popular among individuals seeking a versatile and portable makeup solution.

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Liquid collagen

Liquid collagen is a dietary supplement that aims to improve skin elasticity and texture, as well as support joint, bone, and cardiovascular health. It is distinguished by its liquid form, which is believed to offer better absorption compared to other forms of collagen supplements. This product is primarily targeted at individuals seeking to enhance their skin health and overall well-being, particularly those concerned with aging and joint health.

Cream mist is a hybrid skincare product that combines the hydration of a mist with the nourishment of a cream, typically delivered in a fine spray form. It contains moisturizing and emollient ingredients that help to soothe, hydrate, and protect the skin barrier without the heaviness of traditional creams. Cream mist is primarily targeted at individuals with dry or sensitive skin, as well as those seeking convenient, on-the-go hydration throughout the day.

Vanilla perfume

A type of fragrance that prominently features the scent of vanilla, often described as warm, sweet, and comforting. Vanilla is a popular note in perfumery due to its versatility and ability to blend well with other scents, found in a variety of fragrance types from gourmand to floral to oriental. Vanilla perfumes are often associated with a cozy, inviting aroma and can be worn in different settings, from casual to formal.

Skincare product designed to provide long-lasting hydration and barrier care, suitable for all skin types. It utilizes hyaluronic acid to deliver moisturizing benefits, offering calming effects and enhancing skin health. This product is targeted at individuals seeking effective hydration and skin barrier support, particularly those with dry or sensitive skin.

A collagen mask is a skincare product designed to boost skin hydration and elasticity by delivering collagen directly to the skin. These masks often come in the form of sheet masks or gel applications, helping to reduce the appearance of fine lines and wrinkles while promoting a firmer, more youthful complexion. They are particularly popular among individuals seeking anti-aging treatments and those looking to enhance their skin's overall texture and tone.

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What’s Trending in Beauty

In April, several emerging trends have taken off in the Beauty space. Leading the charge is Glycolic acid serum, the top trending startup, with a search volume of 49.5K and an impressive +210% growth rate. Other notable rising trends include Magic serum (2.4K, +345%) and Hydrating cleanser, which has seen a +283% increase in interest.

Beauty Industry Overview

There are over 104,557 trends in the Beauty category. With top trends seeing an average +320.97% growth rate and ranging between 480 – 673K searches per month.

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