Beauty Trends

Blurring setting powder is a cosmetic product used to set makeup and provide a smooth, flawless finish. It typically contains fine, light-diffusing particles that minimize the appearance of pores, fine lines, and imperfections on the skin. This product is particularly favored by individuals seeking a long-lasting, matte look with an airbrushed effect for their makeup.

This skincare product is renowned for its soothing and hydrating properties, utilizing Centella Asiatica extract to calm irritated skin, promote healing, and enhance skin barrier function. It stands out by being free from harmful chemicals and fragrances, making it a gentle option for sensitive or acne-prone skin. The serum is primarily targeted at individuals with sensitive or acne-prone skin seeking a calming and restorative skincare solution.

Moisturizing skincare product formulated with Centella asiatica, also known as gotu kola or tiger grass, known for its antioxidant properties. Cica cream is designed to soothe and repair sensitive skin, providing hydration and promoting skin barrier function, making it distinct from other moisturizers. It is particularly beneficial for individuals with sensitive, irritated, or compromised skin seeking gentle yet effective skincare solutions.

A hair finishing stick is a product designed to tame flyaway hairs and small broken hairs, providing a polished and neat appearance. It typically comes in a stick form, similar to a mascara wand, and is formulated to be non-greasy and non-sticky, making it easy to apply and manage. This product is particularly useful for individuals seeking a quick and convenient solution to maintain a sleek hairstyle throughout the day.

Skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating, anti-aging, and healing properties. Snail mucin masks are believed to aid in skin regeneration, improve texture, and provide deep hydration, differentiating them from other masks by their unique ingredient. These masks are primarily targeted at individuals seeking intensive skincare solutions for hydration, anti-aging, and overall skin health improvement.

Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.

Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced at $48 and $136 respectively. This serum is particularly beneficial for individuals experiencing hair thinning or scalp issues, and has received positive reviews from around 9000 customers.

An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.

A gentle skincare product designed for sensitive skin, Cica toner helps to hydrate the skin and remove excess debris after washing your face. It is typically scentless and non-drying, making it suitable for those with sensitive skin concerns. This product is particularly beneficial for individuals with sensitive or easily irritated skin who seek a mild and effective toner.

Skincare brand that emphasizes minimalist skincare with a focus on natural ingredients. The brand offers a variety of skincare products, including serums, toners, creams, and cleansers, designed to address different skin concerns, and is known for its simple and clean packaging. Iunik primarily targets individuals seeking effective, natural, and minimalist skincare solutions.

A ceramic air styler is a hair styling tool designed to dry and style hair simultaneously, utilizing ceramic technology to distribute heat evenly. The ceramic component helps reduce frizz and heat damage while adding shine, making it an effective tool for creating smooth, voluminous styles. This product is primarily aimed at individuals looking for a versatile, all-in-one styling tool that offers gentle and efficient styling for various hair types.

A skincare product that contains glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. It helps to remove the top layers of dead skin cells, treating acne, aging skin, dark patches, and acne scars, while also reversing sun damage. This product is particularly beneficial for individuals seeking to improve skin texture and tone, especially those with acne-prone or aging skin.

Skincare products designed to restore and maintain the skin's natural barrier, often formulated with ingredients such as ceramides, fatty acids, and cholesterol. These creams are beneficial for treating dry, sensitive, or damaged skin, as well as conditions like eczema or dermatitis, by enhancing the skin's ability to retain moisture and protect against environmental stressors. They are primarily targeted at individuals with compromised skin barriers seeking to improve skin health and resilience.

Premium liquid marine collagen supplement designed to support skin health, improve hydration, and reduce the appearance of fine lines and wrinkles. Revive Collagen differentiates itself by offering its product in convenient sachets and has received generally positive reviews from customers. The target demographic includes individuals seeking to enhance their skin's appearance and overall health, particularly those concerned with aging and hydration.

Temporary eye tightener is a cosmetic skincare product designed to reduce the appearance of under-eye puffiness, fine lines, and wrinkles for a short period. It typically contains fast-acting ingredients such as silicates or peptides that contract the skin temporarily, resulting in a smoother and firmer look around the eyes. This product is primarily targeted at individuals seeking quick, non-invasive solutions for a more youthful eye appearance, often for events or daily cosmetic enhancement.

A skincare product formulated with salicylic acid, a beta hydroxy acid (BHA) known for its exfoliating and acne-treating properties. This serum helps to unclog pores, reduce inflammation, and control excess oil production, making it effective for improving skin texture and clarity. It is primarily targeted at individuals with acne-prone or oily skin seeking to manage breakouts and achieve a smoother complexion.

Skincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and gentle formulations. The brand primarily targets individuals seeking high-quality, natural skincare solutions that are both effective and gentle on the skin.

A medication used to improve blood sugar control in adults with type 2 diabetes. This injectable drug belongs to the class of GLP-1 receptor agonists and works by stimulating insulin secretion and lowering glucagon secretion, which helps to lower blood sugar levels and can also aid in weight loss for some patients. Ozempic is primarily targeted at adults with type 2 diabetes who require better blood sugar management and may benefit from weight loss.

Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of kids' skin, differentiating them from competitors by focusing on child-specific skincare needs. The target demographic includes parents seeking safe and effective skincare solutions for their children.

A type of shapewear designed to enhance and contour the body's natural shape, often focusing on the waist and tummy areas to create a slimmer appearance. It is typically made from stretchy, form-fitting materials to provide a tightly cinched waist and smooth silhouette, and is available in various styles, colors, and sizes. The Snatched bodysuit is popular among individuals seeking to achieve a more defined and streamlined figure under their clothing.

Korean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients like hyaluronic acid, vitamin C, and botanical extracts, setting it apart from competitors. The brand primarily targets individuals seeking user-friendly skincare solutions to enhance skin health and appearance.

Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.

Semi-permanent cosmetic procedure that uses a fine needle to create precise and natural-looking eyebrow hair strokes. It is similar to microblading but offers more detailed results and can last up to 2-3 years, providing a more refined and long-lasting eyebrow enhancement. Nano brows are particularly popular among individuals seeking a natural and well-defined eyebrow appearance with minimal maintenance.

Skincare product formulated with hyaluronic acid, known for its exceptional moisture-retaining properties. This moisturizer helps to keep the skin hydrated, enhancing its flexibility and reducing the appearance of wrinkles and fine lines, while also aiding in faster wound healing and reducing scarring. It is particularly beneficial for individuals with dry or aging skin seeking intensive hydration and improved skin texture.

This moisturizing and soothing lip balm incorporates propolis, honey, and beeswax, known for their antibacterial and anti-inflammatory properties, which aid in healing chapped or cracked lips. It stands out by offering a variety of flavors such as Original, Sweet Honey, Orange Cremesicle, Rosemary Lime, Minty Lemongrass, and Raspberry Thyme, catering to diverse preferences. The product is particularly beneficial for individuals seeking natural remedies for lip care and those who prefer flavored lip balms with healing properties.

Eyelash enhancement product that contains natural vitamins, extracts, and peptides. Uklash is designed to nourish and improve the appearance of eyelashes, making them look longer, fuller, and more voluminous within 8-12 weeks of daily application. This product is primarily targeted at individuals seeking to enhance the natural look of their eyelashes without resorting to extensions or other artificial methods.

AHA deodorant is a personal care product that incorporates alpha hydroxy acids (AHAs) to improve underarm skin texture and reduce odor. The AHAs help exfoliate the skin, preventing clogged pores and reducing bacteria growth, which are common causes of body odor. This type of deodorant is targeted at individuals seeking a more gentle, skin-friendly alternative to traditional deodorants, especially those with sensitive skin or concerns about hyperpigmentation and ingrown hairs.

Danish brand specializing in hair growth solutions using non-toxic, powerful, and natural ingredients. The company differentiates itself by focusing on the efficacy and safety of its products, aiming to provide effective hair care without harmful chemicals. Scandinavian Biolabs primarily targets individuals experiencing hair loss or seeking natural hair growth solutions.

Skincare product designed to make the skin soft, tender, and sleek. It is known for its ability to instantly reduce the appearance of fine lines and wrinkles, containing multiple plant essence compositions that promote skin metabolism and help the skin regain tightness. Rice serum is particularly beneficial for individuals looking to enhance their skincare routine with a product that offers anti-aging and skin-tightening benefits.