Beauty Trends

Brooklyn-born haircare brand known for its salon-quality products. The brand emphasizes inclusivity, catering to all hair types and promoting sustainability, with products that are clinically tested and infused with a distinctive scent and sea buckthorn, a superfruit. Amika: primarily targets hairstylists and consumers seeking high-quality, eco-friendly haircare solutions.

​Saltair is a body and hair care brand that integrates advanced skincare ingredients with nourishing oils and exotic botanicals to create effective and sensorial products. Emphasizing inclusivity, sustainability, and transparency, Saltair offers a range of products, including body washes, lotions, deodorants, and hair care items, all formulated to cater to diverse skin and hair types while being vegan, cruelty-free, and paraben-free. The brand primarily targets individuals seeking high-quality, eco-conscious personal care products that promote self-care and well-being.

Hair oiling is a traditional practice that involves massaging oil into the scalp and hair to promote health and growth. This process can enhance blood circulation, potentially improving hair growth and preventing dandruff. Hair oiling is particularly beneficial for individuals seeking to nourish their scalp and maintain healthy, strong hair.

Whitening strips are thin, flexible plastic strips coated with a layer of peroxide-based gel, designed to whiten teeth by removing surface stains. These strips are applied directly to the teeth and left on for a specified period, allowing the gel to penetrate and lighten discolored areas. Whitening strips are mainly targeted at individuals seeking a convenient and affordable at-home solution for achieving a brighter smile.

Skincare brand founded in Korea in 2004 by architect Leeo (Chin Wook) Lee, known for pioneering the invention of the BB Cream. The brand combines form and function to create effective skincare solutions and is recognized for its innovative approach, offering a wide range of products that address various skin concerns. Dr. Jart+ primarily targets individuals seeking multifunctional and innovative skincare products.

A board-certified dermatologist and dermatologic surgeon with over 25 years of experience, known for his expertise in skincare. He is the founder of Dr. Dennis Gross Dermatology, an exclusive dermatology practice located on 5th Avenue in Manhattan, New York, and has developed a line of skincare products under the brand name Dr. Dennis Gross Skincare, based on his professional experience as a clinician, practicing dermatologist, and researcher. The target demographic for his products and services includes individuals seeking advanced dermatological care and high-quality skincare solutions.

This cosmetic product is a liquid eyeshadow known for its crease-proof and long-lasting properties. It offers a range of high pigment shades, allowing for easy and vibrant eye makeup application. Eye tint is ideal for individuals seeking durable and vivid eye makeup solutions.

Thin, flexible pieces of plastic coated with a peroxide-based gel used to remove stains and discoloration from teeth. The peroxide acts as a bleaching agent, helping to restore the natural white color of teeth, with varying concentrations affecting effectiveness and treatment duration. These strips are primarily targeted at individuals seeking a convenient and non-invasive method to achieve a brighter smile at home.

An electric foot file is a grooming device designed to remove dead skin, calluses, and rough patches from the feet through the use of a motorized abrasive surface. It operates by gently buffing the skin, providing a more efficient and less labor-intensive alternative to manual foot filing. This product is primarily targeted at individuals looking for convenient, at-home solutions for maintaining smooth and soft feet.

Retail company specializing in pharmaceuticals and a wide range of health and beauty products. It differentiates itself by offering a broad selection of items including vitamins, dental care, baby care, sexual health products, weight loss aids, and cosmetics, along with delivery services. The target demographic includes individuals seeking comprehensive health and beauty solutions, as well as those looking for convenient delivery options.

A moisturizing product designed to hydrate the nail bed and surrounding skin. It typically contains natural vegetable oils like avocado, coconut, and almond oil, along with Vitamin E, which helps to soften the skin and repair damage. Cuticle oil is primarily used by individuals looking to maintain healthy nails and cuticles, often those who frequently engage in nail care routines.

Oregano oil is a concentrated herbal extract derived from the leaves and flowers of the oregano plant, known for its antimicrobial and antioxidant properties. It contains active compounds like carvacrol and thymol, which are believed to support immune function, combat infections, and promote respiratory and digestive health. Oregano oil is primarily used by individuals seeking natural remedies for immune support, mild infections, or gastrointestinal issues.

Edible oil extracted from the pulp of avocados, known for its high smoke point and rich content of monounsaturated fats, particularly oleic acid. Avocado oil is valued for its versatility in culinary applications, including high-heat cooking methods like frying and grilling, as well as its moisturizing properties in cosmetics and skincare. It is particularly beneficial for individuals seeking heart-healthy fats and those looking to improve skin health.

Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.

A facility that combines the relaxing environment of a traditional spa with medical treatments typically performed under the supervision of a licensed physician. Services often include botox and filler injections, body cavitation and contouring, laser-assisted skin treatments, and medical-grade facial treatments, offering more advanced aesthetic improvements than regular day spas. Med spas primarily cater to individuals seeking non-surgical cosmetic enhancements and advanced skincare treatments.

Dehydrated yogurt retains its flavor and nutritional benefits, offering a convenient and longer shelf life for various culinary applications. It is often used as a snack, in baking, or as a topping, providing a tangy taste and creamy texture without the need for refrigeration. This product is ideal for health-conscious consumers and those seeking convenient, portable dairy options.

South Korean cosmetics brand launched by Amore Pacific in 1994, known for its focus on hydration and moisture. Laneige differentiates itself with flagship products like the Water Bank skin care line, Water Sleeping Mask, BB Cushion foundation, and two-tone lipsticks, emphasizing innovative formulations and effective hydration solutions. The brand primarily targets individuals seeking high-quality skincare products that enhance both inner and outer beauty through superior hydration.

Naturally occurring, tube-like structures that line the walls of pores and are filled with sebum (oil) and dead skin cells. Sebaceous filaments help channel the flow of sebum through the pores to the surface of the skin, playing a crucial role in maintaining skin health. They are a normal part of the skin's function and are often mistaken for blackheads, which are a type of acne.

Company specializing in organic and hypoallergenic menstrual products. It differentiates itself by using organic and medical-grade raw materials, avoiding toxic chemicals, and allowing users to customize their menstrual product packages. Beije primarily targets individuals seeking healthier and more personalized menstrual care solutions.

Liquid paraffin, also known as mineral oil, is a clear, colorless, odorless, and tasteless oil derived from petroleum. It is utilized in various applications, including as a laxative in medicine, a moisturizer in cosmetics, and a lubricant in mechanical and industrial processes, offering versatility and effectiveness in each use case. This product is beneficial for individuals seeking medical relief from constipation, those needing skin hydration, and industries requiring reliable lubrication solutions.

Skincare tool designed to reduce puffiness, soothe skin, and alleviate pain from migraines or minor injuries. Ice rollers work by rolling the device over the face, eyes, and neck, providing a cooling effect that helps reduce inflammation and improve circulation, differentiating them from other skincare tools by their simplicity and effectiveness. They are particularly beneficial for individuals looking to enhance their skincare routine with a focus on reducing inflammation and improving skin appearance.

Artificial enhancements placed over fingernails to add length and improve appearance, made from materials like acrylic, gel, and silk. Each type offers unique application processes and maintenance requirements, with acrylics providing a hard protective layer, gels cured under UV light, and silk wraps strengthening the nail. These extensions are popular for their aesthetic appeal and versatility in nail art, appealing to individuals seeking enhanced nail aesthetics.

This is a product created by dehydrating yogurt, resulting in a powder or solid form that retains the tangy flavor and nutritional benefits of traditional yogurt. It is often used in snacks, sauces, and dressings, and can be reconstituted with water to restore its original texture. Dried yogurt is particularly appealing to individuals seeking convenient, shelf-stable dairy options or those looking to incorporate yogurt into various culinary applications without refrigeration.

Hair care brand offering products such as shampoos and conditioners aimed at addressing hair loss and promoting hair growth. Zenagen's products are marketed as volumizing, anti-hair loss, sulfate-free, paraben-free, and cruelty-free, differentiating them from competitors by focusing on natural and effective ingredients. The brand targets both men and women who are experiencing hair thinning or loss and are seeking high-quality, ethical hair care solutions.

Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.

Skincare tools featuring a handle and a roller covered in tiny needles. They are used in a process called microneedling, which involves rolling the device over the skin to create tiny punctures that stimulate the skin's natural healing processes, including collagen and elastin production. Derma rollers are primarily targeted at individuals looking to improve the appearance of scars, fine lines, wrinkles, and overall skin texture.

British brand known for its luxury candles and home fragrances, hand-poured by skilled artisans in their Leicestershire factory. The brand focuses on evoking moods and memories through their aromatic offerings, differentiating itself with high-quality ingredients and craftsmanship. Urban Apothecary primarily targets consumers seeking premium home fragrance products that provide a sensory experience.

Skincare tools designed for cooling and massaging the face to reduce puffiness, soothe inflammation, and enhance skin appearance. Typically made of glass or stainless steel, these tools are chilled before use to provide a refreshing and therapeutic effect on the skin. Ice globes are particularly beneficial for individuals looking to reduce facial puffiness, improve circulation, and achieve a more radiant complexion.

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.

Direct-to-consumer brand offering an at-home hair removal solution through their device called The Flasher 2.0. This device is designed to provide a permanent hair removal experience, differentiating itself with its ease of use and affordability compared to professional treatments. The Flasher 2.0 primarily targets individuals seeking a convenient and cost-effective method for long-term hair removal.