Business Trends

Online marketplace where individuals and shops can buy and sell trading cards for games such as Magic the Gathering (MTG), Yu-Gi-Oh!, and Pokémon TCG. It differentiates itself by offering a wide range of cards and a user-friendly platform that facilitates easy transactions between buyers and sellers. The platform primarily targets trading card enthusiasts and collectors looking for a reliable and comprehensive marketplace to buy and sell their cards.

Insurance company focused on making car insurance accessible to a wide range of customers. Hugo Insurance differentiates itself by offering budget-friendly options for full coverage and emphasizing quick and easy access to proof of insurance. The target demographic includes individuals seeking affordable and convenient car insurance solutions.

Company specializing in developing advanced technology for Fintech solutions, with a decade of operational experience. Biznext aims to enhance financial inclusion in India by improving financial connectivity in tier II and III cities, addressing the gap in financial services accessibility. The primary beneficiaries of Biznext's solutions are residents and businesses in underserved regions seeking better financial integration and services.

A holding company primarily engaged in the ownership of firms within the electric energy generation and distribution industries in Brazil. The company's principal strategy involves expanding its electricity distribution and generation operations in Brazil through acquisitions and other growth initiatives, differentiating itself by its aggressive expansion tactics. Equatorial Energia SA primarily targets the Brazilian market, benefiting consumers and businesses requiring reliable energy services.

AI-powered recruitment marketplace that assists job seekers in various stages of their job search process. The platform offers an online resume builder with over 25 professional resume templates and more than 100 job content options, differentiating itself by providing tailored, high-quality resume creation tools. Hiration primarily targets job seekers looking to enhance their resumes and improve their chances of securing employment.

​Moniepoint is a Nigerian fintech company that offers an all-in-one financial ecosystem, providing businesses and individuals with services such as payments, banking, credit, and business management tools. Founded in 2015 by Tosin Eniolorunda and Felix Ike, Moniepoint has become Nigeria's largest merchant acquirer, processing over $17 billion monthly and powering most of the country's Point of Sale (POS) transactions. The company primarily serves small and medium-sized enterprises (SMEs) and individual consumers in Nigeria and aims to expand its reach across Africa.

Defiance ETFs offer a range of actively managed options ETFs aimed at enhancing income, as well as thematic ETFs that focus on sectors driving disruptive innovations. These sectors include artificial intelligence, machine learning, quantum computing, 5G, and hydrogen energy, setting Defiance ETFs apart from competitors by targeting cutting-edge technological advancements. The primary audience for Defiance ETFs includes investors seeking exposure to high-growth, innovative sectors and those looking to diversify their portfolios with specialized investment options.

Digital platform designed to streamline the management of invoices and payments, serving as an intermediary between business owners and their accountants. Billtobox offers features such as automated invoice processing, secure payment handling, and real-time financial insights, which differentiate it from traditional manual accounting methods. The platform is primarily targeted at small to medium-sized businesses and accounting professionals seeking to enhance efficiency and accuracy in financial operations.

Brand of superfood protein shakes that are plant-based, gluten-free, non-GMO, and keto-friendly. Pirq shakes are made with ingredients like rice and pea protein, curcumin, maca, and almonds, offering a healthy, dairy-free option for those seeking to supplement their diet with protein and superfoods. These shakes are particularly suitable for health-conscious individuals, including those following plant-based, gluten-free, or keto diets.

Fundraising platform tailored for educational institutions to facilitate and enhance their fundraising efforts. It stands out by providing a comprehensive suite of tools and support, enabling institutions to effectively engage donors and manage campaigns, contributing to over $5 billion raised collectively. The primary users of GiveCampus are educational institutions seeking to optimize their fundraising strategies and increase donor participation.

Brand specializing in Montessori toys and educational products for young children, offering various gift sets and sensory toys. Moonkie's products are designed to promote sensory observation and exploration, differentiating themselves by adhering to Montessori principles that encourage independent learning and development. The target demographic includes parents and educators seeking high-quality, educational toys for early childhood development.

BrightDrop is a subsidiary of General Motors, established in 2021, that focuses on providing connected products for first- and last-mile delivery. It offers a range of solutions including light commercial electric vehicles, ePallets, and cloud-based software to enhance delivery efficiency and sustainability. BrightDrop primarily targets logistics companies and businesses involved in delivery services seeking to improve operational efficiency and reduce environmental impact.

Company that offers improved credit solutions to middle-class Latin Americans by leveraging proprietary technology and origination procedures. Apurata differentiates itself by utilizing advanced algorithms and streamlined processes to provide faster and more accessible credit options, aiming to address the financial needs of underserved populations. The primary target demographic for Apurata includes middle-class individuals in Latin America seeking efficient and reliable credit solutions.

A company that supports the survival and growth of restaurants by providing a subscription operating system. Table22 offers a full suite of purpose-built software designed to help run successful restaurant programs, differentiating itself by focusing on the creative, communal, and joyful aspects of the restaurant industry. The primary target demographic includes restaurant owners and food enthusiasts seeking comprehensive tools to enhance their restaurant operations.

A multifaceted professional in the beauty industry, known for her roles as a makeup artist, photographer, entrepreneur, and founder. She is recognized for creating looks for celebrities and entertainers, collaborating with other brands, and developing innovative and inclusive beauty products. Her work primarily benefits makeup artists, beauty enthusiasts, and consumers seeking high-quality, inclusive beauty products.

Company that specializes in facilitating global payments for expanding businesses by merging traditional payment systems with blockchain technology. It stands out by offering portfolio diversification, access to new market opportunities, and the flexibility to fund accounts with any currency, enhancing financial operations for businesses. The primary audience includes businesses seeking innovative payment solutions and financial flexibility in a global market.

Software and technology company specializing in solutions for the real estate and facility management industries. Spacewell differentiates itself by offering Integrated Workplace Management Systems (IWMS) and Smart Building software solutions, enhancing operational efficiency and user experience in buildings. The company's products are primarily targeted at facility managers, real estate professionals, and organizations seeking to optimize their building operations and maintenance.

Plagiarism detection software and platform that integrates directly into the Canvas SpeedGrader. Copyleaks identifies instances of copied or plagiarized content to ensure the originality of students' work, providing detailed reports and insights to educators. It is primarily used by educational institutions and instructors to maintain academic integrity and uphold high standards of student work.

Brand specializing in electric shaker bottles designed for mixing protein shakes and other beverages. Their products feature electric motors for efficient mixing, USB rechargeable batteries, and are made from BPA-free materials, differentiating them from traditional shaker bottles. These products are targeted at fitness enthusiasts and individuals who regularly consume protein shakes and other mixed beverages.

Digital identity marketplace that provides instant electronic identity and business verification services. Trulioo differentiates itself by offering comprehensive verification solutions across various industries such as finance, banking, retail, payments, gaming, and online marketplaces, ensuring compliance and reducing fraud. The primary beneficiaries of Trulioo's services are businesses and organizations that require reliable identity verification to enhance security and streamline operations.

Financial technology company founded in 2015 that focuses on easing the stress of paying for everyday expenses. The company offers technology that approves the majority of applicants, providing them with more flexible options on how and when to pay, differentiating itself by its high approval rates and user-friendly payment solutions. Sunbit primarily targets consumers looking for manageable payment plans for their everyday purchases.

Software platform designed for early education providers to manage administrative tasks such as attendance tracking, parent communication, billing, and lesson planning. It aims to streamline operations, allowing educators to spend more time with students and keep parents engaged in their child's development through real-time updates and communication tools. Brightwheel is primarily targeted at early childhood education centers, preschools, and daycare facilities seeking to enhance operational efficiency and parent engagement.

Dropshipping products are items sold by retailers who do not keep the products in stock but instead purchase them from third-party suppliers who ship directly to the customer. This method allows retailers to offer a wide range of products without the need for inventory management, reducing overhead costs and initial capital investment. Dropshipping products are particularly appealing to entrepreneurs and small business owners looking to start an online retail business with minimal financial risk.

Healthcare company founded in 2017 by brothers Todd and Ed Park, focusing on improving the health and well-being of older Americans. It partners with local doctors and hospitals to provide reliable access to trusted healthcare providers, primarily offering Medicare Advantage plans. The target demographic is older Americans seeking personalized care and support through enhanced healthcare experiences.

Educational platform that leverages AI and cognitive science to assist students in achieving high grades, particularly aiming for A* at A Level. Uplearn differentiates itself by claiming that 97% of students who complete its courses attain A*-A grades, providing a structured and efficient learning experience. The platform is primarily targeted at A Level students seeking to maximize their academic performance and secure top grades.

Live polling, quizzing, and audience Q&A platform designed for use in classrooms and workplaces. It aims to transform training sessions, lectures, internal communication meetings, townhalls, and events by engaging and energizing audiences through an online admin dashboard, participant apps, and multiple integrations with major LMS/VLEs, PowerPoint, and MS Teams. Vevox is particularly beneficial for educators, corporate trainers, and event organizers seeking to enhance audience interaction and participation.

Software company specializing in security awareness training and simulated phishing platforms. It differentiates itself by being the world's first and largest provider in this niche, offering comprehensive tools to help organizations combat social engineering threats. The primary beneficiaries of KnowBe4's services are businesses and organizations seeking to enhance their cybersecurity posture through employee education and awareness.

Company that provides solutions for electric mobility and green hydrogen, focusing on simplifying the decarbonization process. Hellonext offers advanced products like the ultra-fast H2 480 EV charger to enhance the electric vehicle charging experience, differentiating itself with cutting-edge technology and efficiency. The company's target demographic includes electric vehicle owners, businesses, and municipalities seeking sustainable and efficient charging solutions.

Software company based in Oslo, Norway, specializing in gamified simulation-based corporate training. It combines psychology, technology, and gaming principles to enhance training and performance for organizations, differentiating itself by offering interactive and engaging training solutions. Attensi serves a wide range of industries, including global pharma, food retail, quality assurance, and pharmacy chains, targeting businesses looking to improve employee training and performance.

Multifunctional lamps that include built-in wireless charging capabilities for devices like smartphones. These lamps provide the dual functionality of lighting and charging, often featuring additional USB ports and adjustable lighting settings to enhance user convenience. Charging lamps are particularly useful for individuals seeking to optimize their workspace or bedside area by combining lighting and device charging in a single, streamlined product.