Business Trends

A company specializing in financial reporting and enterprise performance management (EPM) software. It offers flexible reporting tools, fast analytics dashboards, and controlled budgeting solutions that integrate with over 140 different ERP and EPM systems, providing a versatile solution for various financial and performance management needs. The primary target demographic includes financial professionals and organizations seeking comprehensive and adaptable financial management tools.

Comprehensive field service management software designed to help businesses manage various operational aspects. FieldEdge offers features such as customer management, dispatching and scheduling, work order management, invoicing and payments, inventory management, and reporting and analytics, distinguishing itself with a mobile app and integration with accounting software. The software is primarily targeted at field service businesses seeking to streamline operations and improve efficiency.

This is a private note-taking application that emphasizes privacy and security by offering end-to-end encryption for all notes. It allows users to create various types of notes, including text, photo, and color notes, ensuring that their ideas and memos remain secure and private. The app is particularly beneficial for individuals who prioritize data privacy and need a secure platform for storing personal or sensitive information.

Derived from the maca plant native to the Andes mountains in Peru, these supplements are used for their potential health benefits. They are believed to improve sexual health, alleviate menopause symptoms, enhance mood, and boost energy and stamina, although research is still limited. Maca root supplements are primarily targeted at individuals seeking natural remedies for sexual health, menopause relief, mood improvement, and increased energy levels.

A budget airline that offers affordable flights and has been expanding its services. It differentiates itself by providing low-cost travel options and recently introduced new routes, including flights from Lakeland Linder International Airport to Connecticut. The airline primarily targets budget-conscious travelers looking for economical flight options.

Multinational financial technology company offering a range of financial services and software as a service (SaaS). Founded in 2015 in Melbourne, Australia, it provides digital payment solutions for both personal and business purposes, including accepting payments, moving money, and simplifying financial operations. Airwallex primarily targets businesses and individuals seeking efficient and streamlined financial services on a global scale.

Comprehensive platform designed for creating and selling online courses, offering a range of features to enhance the learning experience. It includes a built-in social community, beautiful templates, a modular pages builder, an assessment engine, automated certificates, and advanced analytics, differentiating itself with its holistic approach to online education. LearnWorlds is targeted at educators, trainers, and businesses looking to develop and monetize online courses with a robust and user-friendly platform.

Talent acquisition software that leverages Big Data to identify trends in staff flow, company climate, and hiring activities. It offers a comprehensive database of potential candidates, verified contact details, integration with various ATS and CRM tools, advanced search filters, and analytics to streamline the recruitment process. SignalHire is primarily targeted at recruiters and HR professionals seeking to enhance their hiring efficiency and make data-driven decisions.

Dentist-designed, woven dental floss infused with coconut oil, aimed at providing a more enjoyable and effective flossing experience. Cocofloss differentiates itself by being vegan, kid-friendly, and available in various flavors, enhancing the appeal and usability for a wide range of users. This product is particularly targeted at individuals seeking a high-quality, enjoyable, and eco-friendly dental hygiene solution.

RightCapital is a financial planning software platform designed for financial advisors to create comprehensive financial plans for their clients. It offers tools for retirement planning, tax-efficient strategies, budgeting, and cash flow analysis, integrating with various data sources to provide real-time updates. RightCapital differentiates itself with a user-friendly interface, intuitive scenario planning, and features like Social Security optimization and Monte Carlo simulations, catering primarily to financial professionals seeking an efficient and robust planning tool for their clients.

Password management tool designed to securely store and manage user credentials, secure notes, and payment information. It offers features such as autofill, password generation, and encrypted storage to enhance online security and convenience. Nordpass is targeted at individuals and businesses seeking to improve their digital security and streamline password management.

Brand offering high-quality, cold-pressed extra virgin olive oil made from early harvest Koroneiki olives from southern Greece. Known for its high antioxidant content and premium quality, the brand differentiates itself by focusing on the health benefits and superior taste of its olive oil. Kosterina primarily targets health-conscious consumers and culinary enthusiasts seeking premium, nutritious olive oil options.

Company that focuses on creating sustainable and eco-friendly cleaning products. It offers a range of products, including cleaning kits, refills, and hand and body care items, emphasizing high-quality, environmentally friendly ingredients and reusable packaging to reduce waste. Kinfill primarily targets environmentally conscious consumers looking for sustainable alternatives to traditional cleaning products.

Provider of culturally intentional teletherapy services designed to address the unique needs of individuals. Hurdle Health differentiates itself by training therapists in evidence-based practices that respect and cater to diverse cultural backgrounds, ensuring personalized and effective mental health care. The service primarily benefits individuals seeking culturally sensitive mental health support and therapy.

Cloud-based digital signage software that enables users to create and manage dynamic content for their business on any screen or TV. OptiSigns stands out by offering an intuitive interface and a wide range of customizable templates, making it easy for businesses to display engaging content without extensive technical knowledge. This software is particularly beneficial for businesses of all sizes looking to enhance their visual communication and marketing efforts through digital signage.

Customer data platform that enables businesses to manage the flow of customer data across their software stack on a per-user basis. It offers a Control Plane that allows users to determine the destination of data, ensuring complete visibility and control over data management. RudderStack is primarily targeted at businesses and developers seeking to streamline data integration and enhance data governance.

Microdosing mushrooms involves consuming very small amounts of psychedelic substances, typically psilocybin, to achieve subtle mental and emotional benefits without experiencing a full psychedelic trip. This practice is believed to enhance creativity, focus, and emotional well-being, although it remains scientifically unproven and unregulated. The target demographic includes individuals seeking alternative mental health treatments and cognitive enhancements, but caution is advised due to potential health risks and legal issues.

Kalshi Inc. is a U.S.-based financial exchange and prediction market that offers event contracts. Launched in July 2021, it allows users to trade on the outcome of real-world events, differentiating itself by not overseeing election contracts. The platform primarily targets individuals interested in financial trading and prediction markets.

An employee-owned Social Purpose Corporation that enables users to purchase audiobooks while sharing profits with their chosen local bookstore. This model supports local economies and independent bookstores by keeping money within the community. Libro.FM primarily targets audiobook listeners who wish to support local businesses and independent bookstores.

Field within software engineering that focuses on building and maintaining mutually beneficial relationships between organizations and developers. Developer Relations (DevRel) involves strategies to engage developers as primary users and influencers of a product, including creating content, organizing events, and providing support. DevRel primarily targets developers and technical communities to foster a strong developer community around a product.

A payment gateway company based in the Philippines that provides products and services enabling businesses to accept online payments. It supports over 10 payment options, including Gcash, Maya, debit cards, credit cards, and Atome, and allows businesses to process, manage, and reconcile transactions with a single account. PayMongo primarily targets businesses of all sizes looking to streamline their online payment processes and improve transaction management.

Online platform offering cybersecurity training through hands-on exercises and labs. It helps users learn and practice various aspects of cybersecurity, including penetration testing, network security, and ethical hacking, with a range of learning paths and challenges for different skill levels. The platform is beneficial for individuals from beginners to advanced users seeking to enhance their cybersecurity skills.

Mobile NFC/Bluetooth device that enables businesses to accept card payments. It is priced around $39.99 and is available from retailers like Quill and Staples, offering a portable solution for on-the-go transactions. The SumUp card reader is primarily targeted at small businesses and entrepreneurs seeking a cost-effective and mobile payment processing option.

A U.S. company based in Seattle, Washington, specializing in smart home products and wireless cameras. The company is known for offering affordable and user-friendly smart home solutions, including security cameras, smart plugs, smart bulbs, and other home automation devices, differentiating itself through cost-effective pricing and ease of use. Wyze primarily targets homeowners and renters looking for budget-friendly, easy-to-install smart home technology to enhance security and convenience.

Company that provides high-quality, affordable stock media, including video, audio, and images. Storyblocks differentiates itself by offering a one-stop-shop for stock media, allowing users to access a wide range of resources at a fraction of the cost typically associated with such high-quality content, thus helping creatives move faster and create more. The service is primarily targeted at creatives, marketers, and content producers who need a vast array of media resources to realize their artistic visions with unlimited freedom.

Note-taking application that provides a range of formatting tools including highlights, text colors, tables, nested lists, and code formatting. UpNote differentiates itself by offering instant syncing across all devices and reliable offline functionality, ensuring users can take notes anytime and anywhere. The app is particularly useful for individuals who need a versatile and accessible note-taking solution, such as students, professionals, and writers.

Lifeboost Coffee is a brand that offers a range of organic coffee products, including dark and medium roasts available in both ground and whole bean forms. The company differentiates itself by focusing on health benefits, ensuring their coffee is free from harmful chemicals and pesticides, and is highly rated for its quality. Lifeboost Coffee primarily targets health-conscious consumers who seek high-quality, organic coffee options.

Software tool designed to automate workflows by connecting different applications and services. It allows users to share data between apps and automate manual, repetitive tasks in real-time without the need for coding, offering easy integrations and including all features in its basic plan. Pabbly Connect is particularly useful for businesses looking to streamline their operations and improve efficiency.

Armoire is a women's clothing rental service that offers curated, contemporary fashion through a subscription-based model. Members can choose from various plans, starting at $89 per month, to access a rotating selection of high-end garments tailored to their personal style. Armoire primarily caters to women seeking a sustainable and cost-effective alternative to traditional shopping, allowing them to enjoy a versatile wardrobe without the commitment of ownership.

Fundraising platform tailored for educational institutions to facilitate and enhance their fundraising efforts. It stands out by providing a comprehensive suite of tools and support, enabling institutions to effectively engage donors and manage campaigns, contributing to over $5 billion raised collectively. The primary users of GiveCampus are educational institutions seeking to optimize their fundraising strategies and increase donor participation.