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Finance

Finance Trends

Sports betting tool that integrates with over 300 sportsbooks to provide a unified platform for managing and analyzing bets. It offers users the ability to track their betting activity, analyze performance, and make informed decisions based on comprehensive data insights, setting it apart from other betting tools. The primary audience for this tool includes sports bettors seeking to optimize their betting strategies and improve their overall betting outcomes.

Cloud-based audit automation platform designed to streamline and enhance audit, risk, economic social governance (ESG), and InfoSec management processes. It differentiates itself by offering an integrated suite of tools that improve efficiency, collaboration, and compliance for audit and risk management professionals. The platform is primarily targeted at businesses and organizations seeking to optimize their internal audit and risk management functions.

Platform designed to streamline the sales process for wealth management professionals. It facilitates investment comparisons, prepares proposals, and tracks compliance, aiming to enhance client experience, improve collaboration, and ensure security by design. The platform is primarily targeted at wealth management professionals seeking to optimize their sales processes and client interactions.

Service designed to help users find the best airline redemptions using their credit card points. It includes a search feature for finding optimal flight deals and a tool called Skyview for exploring top region-to-region deals, differentiating itself by focusing on maximizing the value of credit card points for travel. Roame travel primarily targets frequent travelers and credit card users looking to optimize their points for airline redemptions.

BetterSure Financial Consultants is an insurance company based in Pretoria, South Africa, offering homeowners/building insurance and whole-of-life insurance policies. As part of the BetterHome Group and associated with BetterBond Origination, BetterSure provides comprehensive coverage for various insured risks, including damage from break-ins, water, and fire. Their services are primarily targeted at homeowners and individuals seeking extensive insurance coverage for their properties and lives.

Service that enables users to report their rent payments to credit bureaus, aiding in the building or improvement of their credit scores. LevelCredit is integrated with RentTrack, allowing users to log in using their RentTrack credentials, and it differentiates itself by focusing on rent payment reporting as a means to enhance credit profiles. This service is particularly beneficial for renters looking to establish or improve their credit history without traditional credit-building methods.

A cold wallet, also known as a cold storage wallet, is a type of cryptocurrency wallet that is not connected to the internet. This provides a high level of security against online threats, making it ideal for long-term storage of large amounts of cryptocurrency. Cold wallets are particularly beneficial for individuals and institutions looking to securely store their digital assets offline.

Platform that connects startup employees with investors to provide funding for exercising employee stock options. This service allows employees to secure the necessary capital to take ownership of their shares, thereby benefiting from their stock options without financial strain. Equitybee primarily targets startup employees who need financial assistance to exercise their stock options and investors looking to invest in promising startups.

Loanitt is a company that offers a platform for car, agricultural, and commercial finance. Their process is designed to be flexible and hassle-free, eliminating the need for documentation to provide users with easy access to financing. Loanitt primarily targets individuals and businesses seeking streamlined and efficient financing solutions without the burden of extensive paperwork.

Online platform that enables individuals to invest in private companies and startups by buying and selling stocks. Netcapital differentiates itself by providing a user-friendly interface and a streamlined process for both investors and entrepreneurs, facilitating access to early-stage investment opportunities. The platform primarily targets individual investors looking to diversify their portfolios and entrepreneurs seeking to raise capital for their ventures.

Pawlicy advisor

Insurance broker based in Scarsdale, New York, specializing in pet insurance. It is recognized as America's #1 pet insurance marketplace, providing free personalized advice to pet parents to help them compare top insurance companies and enroll in the right coverage at a great price. The service is primarily targeted at pet owners seeking transparent and simplified options for pet insurance coverage.

Platform designed to help users calculate their cryptocurrency taxes quickly and efficiently. It supports a wide range of exchanges, NFTs, DeFi, and over 10,000 cryptocurrencies, allowing users to generate instant crypto tax forms, differentiating itself with comprehensive coverage and ease of use. Coinledger primarily targets cryptocurrency investors and traders who need to manage and report their crypto tax obligations accurately.

The next generation of the internet, aiming to be more decentralized, secure, and user-centric. It leverages blockchain technology, smart contracts, and decentralized applications (dApps) to create a more open and transparent web, reducing the power of centralized entities. Web3 primarily benefits users seeking greater control over their data and digital identities, as well as developers and businesses interested in decentralized technologies.

A unique digital art exhibition based on blockchain technology, where digital artworks are tokenized as Non-Fungible Tokens (NFTs). This ensures each piece is unique, verifiable, and can be sold with guaranteed authenticity and ownership, differentiating it from traditional art exhibitions. NFT exhibitions primarily attract digital artists, collectors, and tech enthusiasts interested in the intersection of art and blockchain technology.

Platform designed to help users learn stock market trading and investing from industry experts. It offers a virtual trading environment where users can build their social trading circle and gain a better understanding of the stock market, differentiating itself with its educational focus and community-building features. Stockgro primarily targets individuals interested in learning about stock trading and investing, including beginners and those looking to enhance their market knowledge.

Ethos Life Insurance is a company that offers a convenient and fast application process for life insurance, often without requiring a medical exam. It differentiates itself by providing term life insurance for young families and whole life insurance for seniors aged 66 to 85, with coverage amounts up to $30,000, emphasizing ease of use and accessibility. The primary target demographic includes young families seeking term life insurance and seniors looking for whole life insurance options.

Financial product that offers zero interest, no annual fees, and no late fees to approved account holders. It requires a Zoro Business Account to apply for Net 30 terms, differentiating itself by providing a cost-effective solution for managing business expenses without the burden of additional charges. The Zoro Card is primarily targeted at small business owners and entrepreneurs seeking a straightforward and economical way to manage their business finances.

Digital bank offering a variety of financial services such as personal savings and business current accounts, loans, debit and credit cards, and overdraft facilities. Monzo differentiates itself with its user-friendly mobile app, real-time spending notifications, and budgeting tools, providing a seamless banking experience. The bank primarily targets tech-savvy individuals and small businesses looking for convenient and innovative banking solutions.

Gotrade is an investing platform that allows users to invest in fractions of top US stocks such as Google, Apple, and Tesla. It aims to make investing simple, fair, and accessible, enabling users to start investing with as little as $1 by supporting fractional shares. Gotrade primarily targets individuals who want to invest in the stock market but may not have large amounts of capital to do so.

Capital market company that provides extensive data on private and public equity markets through its PitchBook Platform. The platform offers detailed information on venture capital, private equity, and M&A transactions, distinguishing itself with comprehensive data and analytics tools that support investment decisions. PitchBook primarily serves financial professionals, including investors, analysts, and advisors, who require in-depth market data and insights.

Cross-chain DeFi aggregation platform designed to provide users with maximum asset liquidity and convenience. Bandot differentiates itself by enabling seamless asset transfers and liquidity provision across multiple blockchain networks, enhancing user experience and financial opportunities. The platform primarily targets DeFi enthusiasts and investors looking for efficient and versatile asset management solutions.

A high-yield savings account (HYSA) is a type of savings account that offers a higher interest rate compared to traditional savings accounts. This higher interest rate allows individuals to grow their savings more quickly, providing a more lucrative option for those looking to maximize their savings potential. HYSAs are particularly beneficial for individuals seeking to earn more interest on their savings without taking on the risks associated with investments.

Digital investment platform regulated by the Monetary Authority of Singapore (MAS) that offers personalized and custom investment portfolios. It is known for its ease of use, allowing users to start investing with any amount and maintaining low annual fees starting at 0.35% per annum of the total amount invested. Syfe primarily targets individuals looking to achieve their long-term financial goals through accessible and affordable investment solutions.

Soulbound token

Non-transferable tokens in the blockchain space that represent a person's identity, achievements, or affiliations. These tokens are permanently tied to a specific individual or entity and can be used for verifying credentials, memberships, or other personal attributes in a decentralized manner. Soulbound tokens are particularly useful for individuals and organizations seeking to establish and verify digital identities and credentials securely.

Software company founded in 2020 that provides businesses with a unified workspace featuring automated workflows. These workflows are designed to streamline invoice collections and bill payments, helping companies manage their cash flow more efficiently. Peakflo primarily targets small to medium-sized enterprises looking to optimize their financial operations and improve cash flow management.

A technology-enabled investment and alternatives platform that focuses on global impact alternatives. The company leverages technology and finance to promote economic justice and environmental sustainability, differentiating itself through its commitment to impactful investments. Lendable primarily serves investors and organizations seeking to make socially and environmentally responsible investments.

Decentralized financial (DeFi) platform based on the Waves blockchain, rebranded to XTN. Neutrino USD is an algorithmic crypto-collateralized index coin backed by three Waves Ecosystem tokens: WAVES, WX, and VIRES, and it also features another native token called NSBT. The platform primarily targets cryptocurrency investors and DeFi enthusiasts looking for a stablecoin solution within the Waves ecosystem.

Algorithmic stablecoins

Algorithmic stablecoins are a type of cryptocurrency designed to maintain a stable value, typically pegged to a fiat currency like the US dollar, through the use of algorithms and smart contracts. Unlike traditional stablecoins, which are backed by reserves of fiat currency or other assets, algorithmic stablecoins rely on automated mechanisms to control the supply of the token in response to changes in demand. These stablecoins are primarily targeted at cryptocurrency users and investors seeking a decentralized and scalable alternative to traditional stablecoins.

Digital invoicing solution that automates the entire invoicing process, from quotes to payments, and sends them securely via Peppol. Billit helps save time and money by reducing manual work and minimizing human errors, offering a streamlined and efficient invoicing experience. This solution is particularly beneficial for businesses looking to optimize their invoicing processes and improve financial accuracy.

Commodity-backed gold stablecoin issued by Paxos, each token is backed by 1 fine troy ounce of gold stored in Brink's vaults. PAXG provides investors with a way to gain exposure to gold markets without using ETFs, futures contracts, or other derivative products, offering a more direct and tangible investment in gold. This stablecoin is particularly beneficial for investors seeking a secure and regulated method to invest in physical gold while leveraging the advantages of blockchain technology.

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Key Insights

In February, several emerging trends have taken off in the finance space. Leading the charge is Juice reel, the top trending startup, with a search volume of 1K and an impressive +3400% growth rate. Other notable rising trends include AuditBoard (18.1K, +667%) and capintel, which has seen a +6700% increase in interest.

finance Trends Overview

There are over undefined trends in the finance category. With top trends seeing an average +1954.40% growth rate and ranging between 30 – 301K searches per month.

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