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Also known as "service arbitrage", this is the digital equivalent of sub-contracting.

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Silica-based cat litter that absorbs odor and alerts owners to potential health issues.

Sauce derived from bananas, as opposed to the more traditional tomato base. It was first made in the Philippines, where it is popular.

Electrical hair-tweezing device used to remove hair from one's legs. Alternative to shaving or waxing.

Air purifying plants

Green vegetation used in the home that are purported to remove toxins from the air.

Brand of power and hand tools. Largely sold DTC and through Amazon.

Education subfield that involves teaching based on scientifically-backed principles of how people learn.

A liquid product that is dropped into the ear in order to clear up infections or soften waxy buildup.

Open source repository of high-quality illustrations and vectors.

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Method of modeling something from the physical world in order to run analysis or tests on that entity.

Robotic lawn mower

A small electric-powered device that self-drives across a lawn and cuts grass as it goes.

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Feature found in Google Ads that uses machine learning technology to automatically find the best ad copy, placement and bidding.

Women's fashion boutique with cozy "appartements" store locations in London, Paris and New York. It also sells online.

Social video marketing

Video content seeking to attract online engagement, typically as part of a wider marketing and communications strategy.

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Video Doorbells

Type of home security technology that allows users to see the person or persons who ring the doorbell.

Small cooker, designed to be easily transportable. Popular among campers and boaters, they fit on a standard worktop.

Magnetic lashes

Artificial eyelashes that connect via a small magnetic strip.

Tool for recording and sharing personalized videos to leads and customers.

Online platform for selling courses and other digital products.

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Mobile games that are monetized via randomized virtual goodies, similar to loot boxes in console games.

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Supplement company that sells a variety of paleo-focused products, like collagen.

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