Beauty Trends

A collagen mask is a skincare product designed to boost skin hydration and elasticity by delivering collagen directly to the skin. These masks often come in the form of sheet masks or gel applications, helping to reduce the appearance of fine lines and wrinkles while promoting a firmer, more youthful complexion. They are particularly popular among individuals seeking anti-aging treatments and those looking to enhance their skin's overall texture and tone.

Cosmetic product designed to enhance the natural beauty of lips by providing a sheer wash of pigment and a glossy finish. It combines the benefits of a lip balm and a lip gloss, offering hydration and shine while subtly enhancing the lips' natural color. Lip oils are often used by individuals seeking a natural, healthy-looking pout with a hint of color.

British skincare brand renowned for its dermatological formulas that focus on anti-aging and overall skin health. The brand emphasizes science-backed ingredients and offers a range of products tailored to various skin concerns, differentiating itself through its commitment to sustainability and ethical practices. Medik8 primarily targets individuals seeking effective, science-based skincare solutions with a focus on anti-aging and skin health.

​Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Makeup product with a creamy texture used to add warmth and dimension to the face, providing a natural, sun-kissed glow. It blends seamlessly into the skin and is ideal for achieving a dewy, radiant look, differentiating itself from powder bronzers by offering a more natural finish. Cream bronzer is popular among individuals seeking a subtle, luminous complexion, particularly those with dry or mature skin who benefit from its hydrating properties.

Cosmetic product designed to outline and define the lips, providing a base for lipstick and preventing feathering. Available in various shades and forms, such as pencil, retractable, or liquid, it enhances or alters the shape of the lips for a more polished look. Lip liner is primarily used by individuals seeking to achieve precise lip definition and long-lasting lip color application.

Mini perfumes are smaller versions of popular fragrances, designed for convenience and portability. They offer the same scent experience as their full-sized counterparts but in a compact form, making them ideal for travel or sampling different fragrances. Mini perfumes are particularly appealing to individuals who want to try various scents without committing to a full-sized bottle.

Cherry perfumes are fragrances that have evolved from simple, sweet scents to more complex and sophisticated compositions. These perfumes now often incorporate darker, boozier, and smokier notes, reflecting contemporary trends and consumer preferences for more nuanced and mature fragrances. Cherry perfumes are typically favored by individuals seeking a unique and modern scent profile that combines sweetness with depth and complexity.

Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.

A cosmetic product designed for convenient, on-the-go application, blush sticks are cream blushes in stick form. They are easy to blend and provide a natural, dewy finish, often used on the cheeks, lips, and sometimes eyes. Blush sticks are popular among individuals seeking a versatile and portable makeup solution.

Online resource and community for perfume enthusiasts, offering detailed information about various fragrances. It provides user reviews, ratings, and the composition of perfumes, along with articles, news, and forums for discussions. Fragrantica primarily serves individuals interested in exploring and sharing their experiences with different scents.

Online store offering all-natural, plastic-free shampoo and conditioner bars inspired by the ancient haircare rituals of the Red Yao Tribe. Viori differentiates itself by focusing on sustainable, eco-friendly products that are free from harmful chemicals and packaged without plastic, appealing to environmentally conscious consumers. The primary target demographic includes individuals seeking natural haircare solutions and those committed to reducing their environmental footprint.

A type of fragrance that prominently features the scent of vanilla, often described as warm, sweet, and comforting. Vanilla is a popular note in perfumery due to its versatility and ability to blend well with other scents, found in a variety of fragrance types from gourmand to floral to oriental. Vanilla perfumes are often associated with a cozy, inviting aroma and can be worn in different settings, from casual to formal.

A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being

Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.

Brand offering high-quality silk products such as sleep masks, pillowcases, and beauty bands, all made from 100% Mulberry silk. These products are distinguished by their luxurious feel and benefits to skin and hair health, providing a smooth and gentle surface that reduces friction and helps maintain moisture. Blissy primarily targets individuals seeking premium, skin-friendly bedding and beauty accessories, often appealing to those who prioritize luxury and self-care.

A shower steamer is a product designed to enhance the shower experience by releasing essential oils into the steam. When placed in the shower, it fizzes and disperses these oils, creating an aromatherapy effect that can promote relaxation and well-being. Shower steamers are particularly beneficial for individuals seeking a spa-like experience at home or those looking to incorporate aromatherapy into their daily routine.

Skincare products designed to be applied before bed and left on the skin overnight. They are typically more hydrating and nourishing than regular masks, as they have several hours to work on the skin. These masks can target various skin concerns, such as dryness, dullness, or aging, and often contain ingredients like hyaluronic acid, glycerin, or antioxidants to provide intensive treatment while you sleep.

This process involves the movement of lymph fluid through the lymphatic system, aiding in the removal of toxins and waste from the body. Lymphatic drainage can also refer to a specialized massage technique designed to enhance this natural process, thereby reducing swelling and improving circulation. It is particularly beneficial for individuals experiencing lymphedema, post-surgical swelling, or those seeking to improve their overall lymphatic health.

Glow blush is a cosmetic product designed to add a radiant, glowing finish to the cheeks, enhancing the complexion with a natural-looking flush. It is available in various formats, such as powder and stick, and comes in different price points to cater to diverse preferences and budgets. Glow blush is primarily targeted at individuals seeking to achieve a luminous and healthy-looking skin appearance.

Cosmetics brand focused on setting new standards for cosmetic safety, high performance, and sustainability. Crunchi offers a range of beauty products, including purifying masks, bronzing duos, body SPF, and liquid concealers, differentiating itself by ensuring its products are safe and environmentally friendly. The brand primarily targets consumers who are conscious about product safety and environmental impact in their beauty routines.

A type of cream blush makeup designed to melt into the skin, providing a natural and dewy finish. Blush balms are known for their ease of application and nourishing properties, often receiving high ratings and positive reviews from users. They are particularly popular among individuals seeking a natural, radiant look with minimal effort.

A type of fragrance composed of volatile organic compounds emitted by floral tissues. These perfumes are characterized by their floral scents, which can include notes of jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, and mimosa, offering a fresh, sweet, and natural aroma reminiscent of blooming flowers. Floral perfumes are popular among individuals who appreciate natural, sweet, and fresh scents, often appealing to those seeking a light and elegant fragrance experience.

Skincare brand known for its Hydro-Stars, which are hydrocolloid pimple patches designed to absorb fluid and reduce redness. These star-shaped patches are visually appealing and emphasize being vegan and cruelty-free, making them stand out in the skincare market. Starface products are suitable for all skin types and are particularly popular among individuals seeking effective and aesthetically pleasing acne treatment solutions.

Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.

Salon offering a full range of gender-neutral treatments and styling services in an inclusive and eco-conscious environment. Heshela differentiates itself by providing color services with minimal or no scent properties or chemical emanation, operating as a clean-air salon. The salon primarily caters to individuals seeking inclusive, eco-friendly, and health-conscious beauty services.

Scandinavian brand offering razors and body care products, emphasizing affordability and quality. Estrid differentiates itself by providing 100% vegan products and promoting the idea that hair removal should be optional but accessible. The brand primarily targets individuals seeking ethical and high-quality hair removal solutions.

A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.

Semi-permanent cosmetic tattooing technique that enhances the natural color and shape of the lips by depositing pigments into the lips, creating a subtle tint that can last for several years. This technique provides a natural-looking enhancement, offering a fuller and more defined appearance without the need for daily makeup application. It is particularly appealing to individuals seeking a long-lasting lip color solution and those who want to enhance their lip shape and color subtly.

Brand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products as 'wearable art,' providing a creative and expressive outlet for nail enthusiasts. The brand primarily targets individuals who enjoy experimenting with bold and distinctive nail designs, including fashion-forward consumers and nail art aficionados.