Beauty Trends

Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.

A type of fragrance that prominently features the scent of vanilla, often described as warm, sweet, and comforting. Vanilla is a popular note in perfumery due to its versatility and ability to blend well with other scents, found in a variety of fragrance types from gourmand to floral to oriental. Vanilla perfumes are often associated with a cozy, inviting aroma and can be worn in different settings, from casual to formal.

The outermost layer of the skin serves as a protective barrier against environmental damage and helps prevent water loss. It plays a crucial role in maintaining overall skin health by keeping moisture in and irritants out, which is vital for preventing dryness and irritation. This barrier is particularly important for individuals with sensitive skin or those exposed to harsh environmental conditions.

A cosmetic product designed to provide a radiant, glowing finish to the skin while often combining moisturizing and priming benefits. Glow primers typically enhance the skin's natural luminosity, creating a smooth base for makeup application and improving the overall appearance of the complexion. These products are targeted at individuals seeking a dewy, illuminated look, often appealing to those with dry or dull skin who desire a more vibrant and hydrated appearance.

A collagen mask is a skincare product designed to boost skin hydration and elasticity by delivering collagen directly to the skin. These masks often come in the form of sheet masks or gel applications, helping to reduce the appearance of fine lines and wrinkles while promoting a firmer, more youthful complexion. They are particularly popular among individuals seeking anti-aging treatments and those looking to enhance their skin's overall texture and tone.

Skincare product designed to enhance skin health by utilizing Vitamin C, known for its antioxidant properties. It helps boost collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles, while also acting as a mild exfoliator to lighten brown spots and even out skin tone. Vitamin C Moisturizer is particularly beneficial for individuals seeking to achieve luminous, healthier-looking skin.

Cherry perfumes are fragrances that have evolved from simple, sweet scents to more complex and sophisticated compositions. These perfumes now often incorporate darker, boozier, and smokier notes, reflecting contemporary trends and consumer preferences for more nuanced and mature fragrances. Cherry perfumes are typically favored by individuals seeking a unique and modern scent profile that combines sweetness with depth and complexity.

Decorative accessories used to enhance nail art, available in various shapes, sizes, and designs such as rhinestones, pearls, and metal shapes. These charms are applied using nail glue or gel, adding a three-dimensional element to nail designs and allowing for unique and personalized looks. Nail charms are popular among individuals interested in creative and intricate nail art designs.

Skincare product formulated to hydrate and improve the elasticity of the skin using hyaluronic acid, a molecule known for its moisture-retaining properties. By attracting and holding water molecules, this cream helps to keep the skin plump, reduce the appearance of fine lines and wrinkles, and enhance overall skin texture. It is particularly beneficial for individuals with dry or aging skin, as well as those seeking to maintain a hydrated and youthful complexion.

Eyelash serum is a cosmetic product formulated to promote the growth, thickness, and health of eyelashes. Typically containing ingredients like peptides, biotin, and plant extracts, these serums aim to strengthen lashes and enhance their appearance over time. Eyelash serums are popular among individuals looking for a non-invasive way to improve lash volume and length without extensions or mascara.

Skincare brand committed to creating inclusive and effective products designed for all skin tones and types. Topicals focuses on addressing chronic skin conditions with formulations that are both fun to use and effective, differentiating itself with a playful approach to serious skincare issues. The brand primarily targets individuals with chronic skin conditions seeking effective and enjoyable skincare solutions.

A plant with a dark blue or black rhizome, known for its potent anti-inflammatory properties due to high levels of curcuminoids, particularly ar-curcumin. This makes it a natural pain reliever, potentially beneficial for conditions like arthritis, muscle aches, and headaches, and it also has antioxidant properties that help protect the body from oxidative stress and free radical damage. Black turmeric is primarily used in traditional medicine and can be found in various forms such as powders, extracts, and supplements.

This hair care product is formulated to smooth hair, eliminate frizz, restore shine, and enhance the hair's natural body. It differentiates itself by providing a lightweight, non-greasy solution that can be applied to damp or dry hair without the need for rinsing, offering convenience and ease of use. Leave-in spray is particularly beneficial for individuals seeking to maintain manageable, shiny, and healthy-looking hair throughout the day.

Collagen supplements are dietary products designed to support skin health, joint function, and overall well-being by providing additional collagen, a protein essential for connective tissues. These supplements are available in various forms, such as powders, capsules, and liquids, and are typically sourced from bovine or marine collagen. They are primarily targeted at individuals seeking to improve skin elasticity, reduce wrinkles, and support joint health, although scientific evidence on their effectiveness is still evolving.

Skincare product formulated to enhance skin hydration and overall skin health by incorporating collagen. Collagen serum is known for its ability to significantly increase skin hydration levels, often showing noticeable improvements after one month of use, which can lead to a more youthful appearance. This product is particularly beneficial for individuals seeking to improve skin hydration and achieve healthier, more youthful-looking skin.

Type of collagen derived from fish and other marine sources, known for its benefits in skin health. It helps reduce wrinkles, improve skin elasticity, and enhance the overall structure and appearance of the skin, while also accelerating wound healing and possessing anti-aging properties. Marine collagen is particularly beneficial for individuals seeking to improve their skin health and combat signs of aging.

Chemical sunscreens use organic compounds to absorb UV radiation and convert it into heat, which is then released from the skin. These sunscreens often contain ingredients like avobenzone, octinoxate, oxybenzone, and octocrylene, and are known for being lightweight and non-greasy, although they may cause skin irritation or allergic reactions in some individuals. Chemical sunscreens are typically favored by individuals seeking a lightweight, non-greasy sun protection option, but they may also be scrutinized by those concerned about potential skin sensitivities and environmental impact.

Skincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its product formulations, which include cleansers, serums, and balms, aiming to deliver effective skincare solutions and a pleasant sensory experience. The brand primarily targets individuals seeking natural and gentle skincare products that promote skin health and well-being.

Skincare product that combines retinol, a derivative of Vitamin A, with moisturizing ingredients to provide anti-aging benefits while minimizing irritation. Retinol moisturizers help reduce the appearance of fine lines, wrinkles, and hyperpigmentation by promoting cell turnover and collagen production, while the hydrating components prevent dryness. This product is particularly beneficial for individuals seeking to improve skin texture and reduce signs of aging.

Kojie San is a brand of soap produced by Beauty Elements Ventures Inc. (BEVI), a company based in the Philippines. Known for its skin-lightening properties, Kojie San soap contains kojic acid as a key ingredient, which helps to reduce the appearance of dark spots and uneven skin tone. The product is primarily targeted at individuals seeking to achieve a lighter and more even complexion.

A cosmetic product designed for convenient, on-the-go application, blush sticks are cream blushes in stick form. They are easy to blend and provide a natural, dewy finish, often used on the cheeks, lips, and sometimes eyes. Blush sticks are popular among individuals seeking a versatile and portable makeup solution.

Specially formulated products designed to protect the lips from the harmful effects of UV radiation. They typically contain SPF protection to shield the lips from sunburn and potential long-term damage, such as skin cancer, and often include moisturizing ingredients to improve hydration and smoothness. Lip sunscreens are beneficial for individuals who spend extended periods outdoors and seek to maintain healthy, hydrated lips.

Curling cream is a hair styling product formulated to define, shape, and enhance natural curls while providing moisture and frizz control. It typically contains hydrating ingredients and light hold agents that help curls retain their shape without stiffness, making hair more manageable and bouncy. Curling cream is primarily targeted at individuals with wavy, curly, or coily hair seeking to enhance curl definition and maintain healthy, moisturized hair.

Scandinavian brand offering razors and body care products, emphasizing affordability and quality. Estrid differentiates itself by providing 100% vegan products and promoting the idea that hair removal should be optional but accessible. The brand primarily targets individuals seeking ethical and high-quality hair removal solutions.

Hair care product designed to enhance, define, and manage curly hair. It provides moisture, reduces frizz, and helps in defining curls, often containing beneficial ingredients like argan oil. Curl cream is particularly popular among individuals with naturally curly or wavy hair who seek to maintain and enhance their curl pattern.

Dermal fillers used to enhance cheek volume and contour, often made from hyaluronic acid, providing a more youthful appearance. These fillers work by adding volume beneath the skin, which can help to smooth out wrinkles and create a more defined facial structure, with effects lasting several months to a couple of years. Cheek fillers are primarily sought by individuals looking to enhance their facial aesthetics and achieve a more youthful look without undergoing invasive surgery.

Brand offering professional-grade hair styling tools including clippers, trimmers, shavers, and hair dryers. Known for their reliability and performance, these products are widely used by barbers and stylists for their high-quality results and durability. BaBylissPRO primarily targets professional hairdressers and barbers seeking dependable and efficient styling tools.

A hair care product applied to the scalp to address issues such as dryness, dandruff, and lack of moisture. Scalp masks often contain natural ingredients like honey, aloe vera, and avocado, which help to improve scalp health and hair condition. They are particularly beneficial for individuals experiencing scalp discomfort or those seeking to enhance the overall health and appearance of their hair.

A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being

Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.