Beauty Trends

Solawave provides advanced skincare devices designed to offer anti-aging and skin-improving benefits through technologies like red light therapy, galvanic current, and facial massage. Their products, such as the Radiant Renewal Skincare Wand, are often paired with activating serums to enhance their effectiveness, setting them apart from competitors by combining multiple skincare technologies in one device. Solawave primarily targets individuals seeking comprehensive, at-home skincare solutions to improve skin health and appearance.

Tools designed to curl hair without using heat, typically used overnight to achieve curls by morning. They help prevent hair damage and often come with accessories like hair clips, offering a safer alternative to traditional heated curling tools. Heatless curlers are popular among individuals looking to maintain hair health while achieving styled curls.

Brand specializing in haircare and natural beauty products, inspired by a six-generation beekeeping heritage. Gisou differentiates itself by using sustainably sourced ingredients from the Mirsalehi Bee Garden, incorporating honey and other bee-derived elements into its formulations to enhance hair health and beauty. The brand primarily targets individuals seeking high-quality, natural haircare solutions with a focus on sustainability and heritage.

A quilted makeup bag is a small, portable storage accessory designed to hold and organize cosmetics and personal care items. The quilted design, often featuring padded, stitched fabric, adds both durability and a stylish, textured appearance to the bag. This type of makeup bag is popular among individuals who want a fashionable and protective way to carry their makeup essentials, particularly those who travel frequently or need a durable option for daily use.

A company specializing in hair care products aimed at promoting hair growth and combating hair loss. Vegamour differentiates itself by using natural and vegan ingredients in its product line, which includes serums and treatments designed to improve hair thickness, length, and overall health. The target demographic includes individuals experiencing thinning hair, hair loss, or graying hair who are seeking plant-based hair care solutions.

Skincare brand known for products targeting acne and skin imperfections. Hero Cosmetics differentiates itself with innovative solutions like the Mighty Patch, Superfuel Serum Stick, and Exfoliating Jelly Cleanser, which are designed to effectively address various skincare needs. The brand primarily appeals to individuals seeking effective treatments for acne and other skin concerns.

Nixit is a brand that offers an ultra-soft silicone menstrual cup, also known as a menstrual disc. This product is suction-free, reusable, and BPA-free, designed to provide comfort and a secure fit during menstruation. Nixit primarily targets individuals seeking a sustainable and comfortable alternative to traditional menstrual products.

Modern, premium beauty and skincare brand founded by Trinny Woodall. Known for its multitasking formulas that are personalized to individual needs, the brand offers a range of products designed to simplify beauty routines while delivering effective results. Trinny London primarily targets individuals seeking personalized, high-quality beauty solutions that cater to their specific skin and makeup needs.

Beauty product that offers a DIY kit for making fermented rice water, commonly used in hair and skin care routines. The kit provides all necessary ingredients and instructions, allowing users to create a natural, nutrient-rich solution that can enhance hair strength and skin hydration. Mimosu is targeted at individuals interested in natural beauty treatments and DIY skincare solutions.

A lightweight gel formulation designed to address various eye area concerns, including dark circles, puffiness, and wrinkles. Often infused with a blend of retinol and peptides, it enhances the firmness and smoothness of the eye contour by supporting the skin's collagen. This product is particularly beneficial for individuals seeking to improve the appearance and resilience of the delicate skin around their eyes.

A skin spatula is a handheld skincare device that uses ultrasonic vibrations to deep-clean pores, exfoliate dead skin cells, and enhance the absorption of skincare products. It typically features a flat metal tip that vibrates at high frequency, effectively lifting impurities and improving skin texture without the need for abrasive scrubs. Skin spatulas are primarily targeted at individuals seeking gentle, at-home facial treatments for clearer, smoother skin, particularly those with oily or congested skin types.

California-based company that focuses on minimal and sustainable skincare. JUNO & Co. offers a range of skincare products that celebrate real skin, differentiating itself with eco-friendly packaging and clean ingredients. The brand primarily targets environmentally conscious consumers and skincare enthusiasts seeking effective and sustainable beauty solutions.

A brand offering a 100% grass-fed beef tallow moisturizer designed for skincare, suitable for both face and body. This product is distinguished by its focus on natural ingredients, particularly beneficial for individuals with sensitive skin, providing nourishment and hydration. The target demographic includes those seeking natural skincare solutions, especially individuals with sensitive or dry skin conditions.

A lip balm phone case is a multifunctional phone accessory designed to combine phone protection with a built-in compartment for storing lip balm. This product typically features a secure, compact slot or holder integrated into the phone case, making it convenient for users to carry and access lip balm without additional clutter. The lip balm phone case appeals to individuals who prioritize both functionality and portability, particularly those who frequently use lip balm and prefer to keep essentials in one place.

Skincare product designed for eyebrow care, combining the benefits of a growth-supporting serum and a grooming gel. Rye serum aims to enhance eyebrow growth while also providing a grooming effect, making it a dual-purpose product for eyebrow maintenance. It is primarily targeted at individuals looking to improve the fullness and appearance of their eyebrows.

A beard roller, also known as a derma roller, is a grooming tool designed to promote beard growth by stimulating hair follicles and improving blood circulation through the use of tiny needles. This device helps enhance beard thickness and growth by creating micro-injuries on the skin, which can trigger the body's natural healing process and increase collagen production. Beard rollers are primarily targeted at men looking to improve the density and overall appearance of their facial hair.

Skincare brand that emphasizes the use of probiotic extracts and superfoods in its products. Tula Skincare differentiates itself by incorporating ingredients that are beneficial for both the body and skin, aiming to promote overall skin health and radiance. The brand primarily targets individuals seeking natural and scientifically-backed skincare solutions to enhance their skin's appearance and health.

Clean skincare and wellness brand co-created by Alicia Keys, offering dermatologist-developed products that focus on both skincare and soul-nurturing rituals. The brand is distinguished by its clean, cruelty-free products such as the Golden Face Cleanser, Rich Skin Transformation Cream, and Sheer Flush Cheek Tint, which aim to provide holistic beauty solutions. Keys Soulcare primarily targets individuals seeking high-quality, ethical skincare products that promote both physical and emotional well-being.

A recovery bath soak is a wellness product formulated to help relax muscles, relieve soreness, and rejuvenate the body after physical exertion or stress. It often contains ingredients like Epsom salt, essential oils, and minerals known for their soothing and therapeutic properties. Recovery bath soaks are ideal for athletes, fitness enthusiasts, and individuals seeking a restorative and calming bathing experience.

Brand that offers lighted vanity mirrors, commonly known as Hollywood makeup mirrors. These mirrors feature dimmable LED bulbs, smart touch controls, and multiple color modes, designed for use in dressing rooms and bedrooms, and come in various styles including wall-mounted and countertop versions. Fenchilin primarily targets individuals looking to enhance their makeup application experience with professional-quality lighting solutions.

Brand or initiative focused on men's skincare, aiming to create resources to help men feel confident in their skin. Douxds differentiates itself by providing specialized skincare products and educational content tailored specifically for men's unique skin needs, promoting a comprehensive approach to skincare. The primary target demographic for Douxds includes men who are interested in improving their skincare routine and overall skin health.

We are paradoxx is a brand that offers a range of hair care products, including shampoos and conditioners. Their products are organic, cruelty-free, and free from sulfates and parabens, focusing on providing volumizing, moisturizing, reconstructing, clarifying, and smoothing benefits, while also promoting hair growth. The brand primarily targets individuals seeking high-quality, eco-friendly hair care solutions that are both effective and ethically produced.

Skincare company offering a range of products including exfoliating pads, whitening creams, and anti-aging bundles. QRxLabs differentiates itself by incorporating ingredients like Green Tea, Witch Hazel, Hydroxy Acid, and Vitamin C to address skin concerns such as hyperpigmentation and aging. The products are primarily targeted at individuals seeking effective skincare solutions for aging and uneven skin tone.

A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.

Clearya is a browser extension and mobile app that alerts users to potentially harmful ingredients in personal care and household products as they shop online. By scanning product labels in real time, Clearya flags chemicals associated with health risks, making it easier for consumers to make safer and more informed purchasing decisions. Clearya is primarily intended for health-conscious shoppers who prioritize safety and transparency in product ingredients.

Company offering at-home teeth straightening solutions using clear aligners. Toothsi differentiates itself by providing a comprehensive service that includes consultation, a customized treatment plan, and clear aligners to gradually align teeth, aiming to improve overall oral health. The target demographic includes individuals seeking convenient and discreet orthodontic treatment options without frequent visits to a dental clinic.

Skincare brand offering targeted solutions for anti-aging, acne, and general skincare. Geologie differentiates itself by providing personalized skincare regimens based on individual skin types and concerns, utilizing active ingredients like retinol and salicylic acid. The brand primarily targets individuals seeking customized skincare solutions to address specific skin issues and improve overall skin health.

A tool designed to help clean and exfoliate the scalp, typically featuring soft silicone bristles. It is used to massage the scalp, remove dandruff, and promote hair growth, often in conjunction with shampoo during a shower. Scalp scrubbers are beneficial for individuals looking to enhance their scalp health and improve the effectiveness of their hair care routine.

A portable accessory often included in makeup bags or train cases, designed for on-the-go use. These mirrors are compact, lightweight, and sometimes feature built-in LED lights for better illumination, making them ideal for quick touch-ups and detailed makeup application. Makeup bag mirrors are particularly useful for individuals who frequently travel or need a convenient solution for makeup application outside the home.

Color-changing lip oil is a beauty product that provides hydration and a natural tint to the lips, reacting with the pH or temperature of the skin to create a customized color. It combines nourishing oils with pH-sensitive pigments, ensuring both a glossy finish and a personalized shade that adapts to the wearer. This product is particularly appealing to individuals seeking a multi-functional lip product that enhances natural beauty with a unique, personalized touch.