Beauty Trends

Skincare brand that emphasizes real, unretouched skin and avoids promoting unrealistic skin goals. Known for creating gentle yet effective formulas using high-quality, clean, vegan, and cruelty-free ingredients, Glow Recipe differentiates itself by focusing on natural beauty and transparency. The brand primarily targets individuals seeking ethical and effective skincare solutions, available through various retailers including Sephora and Jet.com.

Portable, rechargeable devices designed for curling hair without the need for a power cord. These devices often feature ceramic technology, multiple temperature settings, and safety features, providing convenience and flexibility for styling on the go. Wireless hair curlers are ideal for individuals seeking a versatile and travel-friendly hair styling solution.

Cosmetic product designed to enhance the natural beauty of lips by providing a sheer wash of pigment and a glossy finish. It combines the benefits of a lip balm and a lip gloss, offering hydration and shine while subtly enhancing the lips' natural color. Lip oils are often used by individuals seeking a natural, healthy-looking pout with a hint of color.

A luxury skincare brand known for its high-end products that focus on anti-aging and skin rejuvenation. The brand emphasizes the use of advanced technology and high-quality ingredients to deliver effective skincare solutions, differentiating itself with products like the Golden Light Therapy Treatment Mask and Micro-Peeling Glow Essence. MZ SKIN primarily targets individuals seeking premium skincare treatments and solutions for maintaining youthful and healthy skin.

A silicone-based primer is a cosmetic product used to create a smooth base for makeup application. It helps makeup last longer, diminishes the appearance of pores, and balances redness while providing hydration and a quick fix for wrinkles and fine lines. This product is particularly beneficial for individuals looking to enhance the longevity and appearance of their makeup, especially those with uneven skin texture or redness.

Company that offers cruelty-free, natural-looking fake lashes designed to enhance the appearance of the eyes. Loveseen differentiates itself by focusing on ethical beauty practices and providing a range of lash styles that cater to various preferences and occasions. The brand primarily targets individuals seeking high-quality, ethical beauty products, including makeup enthusiasts and those looking for natural-looking lash enhancements.

Company specializing in body care products, utilizing data, marketing, technology, and product innovation to address specific skin concerns. Maelys Cosmetics differentiates itself by creating targeted solutions that cater to various skin issues, leveraging a unique combination of advanced methodologies. The primary target demographic includes individuals seeking specialized body care products to address specific skin concerns and improve overall skin health.

This beauty product is used to contour the face by lifting sagging skin and creating a more defined jawline. It offers a non-surgical method to achieve a slimmer facial appearance, distinguishing itself by its ease of use and immediate results. The product is primarily popular among individuals seeking cosmetic enhancements without undergoing invasive procedures, particularly in Japan.

Adhesive patches designed to reduce skin mobility and help prevent or improve the appearance of wrinkles. These patches, often made of paper or silicone, work by smoothing out the skin and keeping it in place, thereby minimizing the formation of new wrinkles and reducing the appearance of existing ones. Wrinkle patches are primarily targeted at individuals seeking non-invasive methods to maintain youthful skin and reduce signs of aging.

Methylene Blue serum is a topical skincare product that incorporates methylene blue, a compound known for its antioxidant and mitochondrial-supporting properties. It is designed to combat oxidative stress, improve skin cell energy production, and reduce signs of aging such as fine lines and loss of firmness. This serum is primarily targeted at individuals seeking advanced anti-aging solutions and skin rejuvenation through cutting-edge dermatological ingredients.

French Nutricosmetics laboratory specializing in creating nutritional supplements in the form of gummies. These star-shaped, fruity-tasting gummies are designed to make the daily intake of nutritional supplements enjoyable and easy, setting them apart from traditional supplement forms. Lashilé Beauty primarily targets health-conscious individuals looking for a convenient and pleasant way to incorporate vitamins and nutrients into their daily routine.

Skincare brand founded in 2016 that focuses on using plant extracts to promote skin health. Breylee offers a variety of products, including Vitamin C Whitening Cream, Eyelash Growth Serum, Vitamin C Serum, Acne Scar Removal Cream, and Tea Tree products, differentiating itself by emphasizing natural ingredients. The brand primarily targets individuals seeking natural and effective skincare solutions.

A hair care product formulated in a solid bar form, incorporating nourishing ingredients like ginger, camellia oil, shea butter, and natural olive oil. These components are known for promoting hair growth and maintaining a healthy balance, resulting in silky, healthy-looking hair. The Ginger shampoo bar is particularly beneficial for individuals seeking natural and effective hair care solutions that support hair health and growth.

Cosmetic startup founded in late 2014 that specializes in oral cosmetic products. The company differentiates itself by focusing on creating an enriching user experience and has gained significant popularity, amassing over 2.5 million followers on social media and generating over $50 million in revenue within just three years. Hismile primarily targets individuals seeking innovative and effective oral care solutions.

Face taping is a beauty trend involving the application of tape to the face to achieve a temporary lifting and smoothing effect on the skin. This method is often used to create a quick facelift appearance, differentiating itself by offering a non-invasive and immediate solution for skin tightening. It primarily appeals to individuals seeking a temporary cosmetic enhancement without undergoing surgical procedures.

A decorative centerpiece candle, often lidded and featuring three wicks, known for its high shine and warm ombre glow. The glow becomes more pronounced with each use, adding a visually appealing element to any room. Statement candles are popular among individuals looking to enhance their home decor with a touch of elegance and warmth.

Virtual Try-On technology allows customers to visualize clothes, makeup, glasses, shoes, and accessories without physically putting them on. Utilizing Augmented Reality (AR), it provides virtual product simulations, enabling users to experiment with different looks effortlessly. This technology is particularly beneficial for online shoppers seeking a more interactive and personalized shopping experience.

A gel-based product designed to be applied to the lips for a specified duration, ranging from fifteen minutes to overnight. It primarily serves to hydrate and nourish the lips, enhancing their appearance by making them look fuller and plumper. Lip masks are particularly beneficial for individuals with dry or chapped lips seeking intensive moisture and rejuvenation.

A shower steamer is a product designed to enhance the shower experience by releasing essential oils into the steam. When placed in the shower, it fizzes and disperses these oils, creating an aromatherapy effect that can promote relaxation and well-being. Shower steamers are particularly beneficial for individuals seeking a spa-like experience at home or those looking to incorporate aromatherapy into their daily routine.

A whimsical yet minimalist makeup look characterized by a smooth, dewy complexion, rosy cheeks, pops of color, and all-over shimmery highlights. This makeup style aims to create a romantic and dreamy appearance, often using light and natural tones to enhance the wearer's features subtly. Ethereal makeup is popular among individuals seeking a soft, enchanting look for special occasions or everyday wear.

Company dedicated to eliminating single-use items by creating reusable, sustainable, and lovable alternatives. Lastobject aims to address the climate crisis by reducing marine pollution and CO2 emissions associated with single-use products, offering a range of revolutionary, refillable, and reusable home essentials. The target demographic includes environmentally conscious consumers seeking sustainable and eco-friendly alternatives to everyday single-use items.

Founded in 2016 by Irish dentists Dr. Lisa and Dr. Vanessa Creaven, this company specializes in creating high-quality oral care products. Spotlight Oral Care differentiates itself by offering clean, clinically proven, and sustainable products that are both effective and ethically created. The brand primarily targets individuals seeking innovative and eco-friendly oral care solutions.

Laser hair removal devices utilize laser or IPL technology to target and damage hair follicles, thereby inhibiting future hair growth. These devices are generally effective for individuals with light skin and dark hair, offering a convenient and cost-effective alternative to professional treatments. The primary users of these devices are people seeking long-term hair reduction solutions that can be safely used at home with proper adherence to instructions.

Body neutrality is a movement that encourages individuals to accept their bodies without necessarily loving or hating them. It emphasizes the functionality and capabilities of the body rather than its appearance, promoting a more neutral and less judgmental relationship with one's physical self. This approach is particularly beneficial for those who find the body positivity movement challenging, as it offers a more sustainable and less emotionally charged perspective on body image.

Cosmetic procedure involving Botox injections into the trapezius muscles to achieve a longer neck and slimmer shoulders, resembling a Barbie doll's proportions. This procedure aims to provide a more elongated and aesthetically pleasing neck and shoulder line, differentiating itself from traditional Botox applications by targeting muscle relaxation for cosmetic enhancement. It primarily appeals to individuals seeking to alter their physical appearance to align with certain beauty standards, often influenced by media and cultural trends.

Brand offering hair care products, including shampoos that are organic, cruelty-free, and designed to be moisturizing, smoothing, and anti-hair loss. RainCry differentiates itself by focusing on high-quality, natural ingredients that promote hair health and sustainability. The brand primarily targets individuals seeking premium, eco-friendly hair care solutions that address specific hair concerns such as dryness, frizz, and hair loss.

Online skincare and personal care boutique that focuses on delivering high-quality beauty and wellness products. The company differentiates itself by offering a curated selection of premium products aimed at enhancing skin health and overall well-being. Dermavel primarily targets individuals seeking effective and luxurious skincare solutions.

Skincare tools typically made from materials like jade, rose quartz, or other stones, used to massage the face. They are believed to improve blood circulation, reduce puffiness, enhance product absorption, and provide relaxation. Face rollers are often used by individuals looking to enhance their daily skincare routine and achieve a more radiant complexion.

A cosmetic product designed to reduce the appearance of wrinkles and fine lines by temporarily paralyzing facial muscles. Botox serum works by blocking nerve signals to the muscles where it is injected, preventing them from contracting and thereby smoothing the skin. It is primarily used by individuals seeking non-surgical methods to achieve a more youthful appearance.

Scented oil designed to work with the body's natural scent chemistry, often containing essential oils that enhance or recreate natural pheromones. Pheromone oil aims to make the wearer more sexually attractive by amplifying their natural scent, differentiating itself from regular perfumes by focusing on pheromone enhancement. It is primarily targeted at individuals seeking to increase their sexual attractiveness and appeal.