Beauty Trends

This face wash is formulated to combat acne, blackheads, and breakouts using 1% encapsulated salicylic acid. It also includes glycolic acid, fruit AHAs, and blueberry extracts to hydrate and brighten the skin. The product is particularly suitable for individuals with acne-prone skin who are looking for a hydrating and brightening face wash solution.

Semi-cured gel nail strips are nail products made with 70% semi-cured gel, which means they are partly hardened. This partial curing reduces the time needed under an LED lamp to fully cure them, offering a convenient and time-saving alternative to traditional gel nails. These strips are particularly beneficial for individuals seeking a durable and glossy finish with less application time.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

Hair care products designed to repair dry or damaged hair using advanced biomimetic technology. The K18 Biomimetic Hairscience Molecular Repair Leave-In Hair Mask is particularly noted for its ability to restore hair health by reconnecting broken keratin chains, offering a unique solution compared to traditional hair treatments. These products are targeted at individuals with dry, damaged, or chemically treated hair seeking effective and scientifically-backed repair solutions.

A type of gel base with a thicker inhibition layer and greater elasticity compared to regular gel bases. Its elastic self-leveling formula allows it to curve and self-level with the natural nail, creating a perfect apex, which provides a strong and flexible foundation for nail enhancements. Rubber base gel is ideal for nail technicians and individuals seeking durable and flexible nail enhancements.

Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly rated by users. The brand primarily targets individuals with curly hair seeking high-quality, natural hair care solutions.

Beauty brand offering high-performance products formulated with non-irritating ingredients, specifically designed for sensitive skin. Tower28 differentiates itself by providing clean, vegan, and cruelty-free products at affordable prices, starting at $12. The brand primarily targets individuals with sensitive skin who seek effective and gentle beauty solutions.

This deep conditioning treatment is renowned for its ability to repair and nourish damaged hair. It features ingredients such as royal jelly extract and lipidure, which enhance hair texture, moisture retention, and overall manageability, setting it apart from other hair masks. The Fino hair mask is particularly beneficial for individuals with dry, damaged, or unmanageable hair seeking intensive care and restoration.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

The term refers to the practice of improving one's physical appearance to increase attractiveness. This can involve a variety of methods, including skincare routines, fitness and diet plans, grooming, fashion, and sometimes even cosmetic procedures. The goal is to maximize one's looks to enhance social and romantic opportunities.

Blush tape is a makeup technique that involves using adhesive tape to create a precise and lifted blush application along the cheekbones. This method helps achieve a sculpted and contoured look by ensuring sharp edges and a clean gradient effect, often complementing other makeup styles like draping or high cheekbone emphasis. Blush tape is primarily used by makeup enthusiasts, beauty influencers, and individuals looking for a structured and professional-looking blush application.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.

Skincare company offering a range of products designed to address various skin concerns. It emphasizes scientifically-backed formulations and may focus on ethical and sustainable practices, differentiating itself in a competitive market. The target demographic includes individuals seeking effective skincare solutions backed by scientific research and ethical standards.

Online retailer specializing in personal care products such as shampoo, face-wash, and shower-gels. Founded in 2016 and based in Mumbai, India, the company differentiates itself by incorporating caffeine into its product formulations, which is believed to have various skin and hair benefits. The target demographic includes individuals seeking innovative and effective personal care solutions, particularly those interested in the potential benefits of caffeine-infused products.

Fragrance characterized by a sweet, nutty aroma with subtle hints of almond and vanilla. Its soft and versatile nature allows it to be paired with a variety of other scents, adding complexity and depth to the overall fragrance. Pistachio perfume is particularly appealing to individuals who appreciate unique, multi-faceted fragrances and are looking for a distinctive scent profile.

A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.

A species of fungus that produces white, frond-like, gelatinous basidiocarps, commonly known as Snow Fungus. It is valued for its polysaccharides, which have anti-inflammatory and antioxidant properties, potentially aiding in protection against oxidative stress. This mushroom is primarily sought after by individuals interested in natural health supplements and traditional medicine.

Hair care product that utilizes the benefits of rice water, which is rich in amino acids, vitamins, and minerals. This shampoo helps in strengthening hair strands, promoting hair growth, adding shine, and improving hair texture, making it a valuable addition to hair care routines. Rice water shampoo is particularly beneficial for individuals seeking to enhance hair strength, growth, and overall health.

Skincare products that contain peptides, which are short chains of amino acids. These moisturizers offer several benefits, including improved skin barrier function, reduced wrinkles, increased skin elasticity, eased inflammation, and potential help in clearing breakouts. Peptide moisturizers are particularly beneficial for individuals looking to maintain youthful and healthy skin.

This soap is crafted from rendered beef fat, known for producing hard, long-lasting bars with a creamy lather. It is appreciated for its moisturizing properties, making it a popular choice in natural and traditional soap-making practices. The primary users of this soap are individuals seeking natural skincare products with nourishing and hydrating benefits.

Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste, developed through extensive research in oral care. The target demographic includes health-conscious consumers seeking natural and effective oral hygiene solutions.

A beauty tool designed to alleviate under-eye puffiness and dark circles through the application of cold and heat treatments. It enhances skin radiance by stimulating circulation and reducing swelling, offering a non-invasive solution for a refreshed appearance. This tool is primarily targeted at individuals seeking to improve the appearance of their under-eye area, often appealing to those with concerns about tired or aged-looking eyes.

Niacinamide whitening toothpaste is an oral care product that incorporates niacinamide, a form of vitamin B3, to help reduce discoloration and support overall tooth and gum health. It aims to whiten teeth by gently lifting stains while promoting enamel strength and reducing inflammation, distinguishing itself with a vitamin-infused formulation uncommon in traditional whitening toothpastes. This product is primarily targeted at consumers interested in both cosmetic whitening and maintaining oral health through multifunctional, vitamin-based ingredients.

Brand specializing in hair styling products, particularly known for their hair styling powder that provides strong hold, texture, and volume. Slick Gorilla differentiates itself by offering cruelty-free products that cater to modern grooming needs, available through their official website and various retailers. The brand primarily targets individuals seeking high-quality, ethical hair styling solutions, including both professional stylists and everyday consumers.

Skincare brand known for its affordable and effective serums, including products with tranexamic acid, niacinamide, and azelaic acid. These serums are designed to treat hyperpigmentation, acne, and redness, differentiating the brand by offering high-quality ingredients at a lower price point. The target demographic includes individuals seeking budget-friendly skincare solutions for specific skin concerns such as hyperpigmentation and acne.

This skincare product is crafted from rendered beef fat, offering moisturizing properties and a wealth of vitamins that support skin health. It stands out in the natural skincare market for its ability to deeply nourish and hydrate the skin, making it a preferred choice for those seeking organic and traditional beauty solutions. The cream is particularly favored by individuals looking for natural alternatives to conventional skincare products, especially those with dry or sensitive skin types.

Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.

A collagen hair mask is a deep conditioning treatment formulated to strengthen and repair hair by infusing it with collagen, a protein that helps maintain hair's structure and elasticity. This mask works to nourish and revitalize damaged or brittle hair, promoting smoother, shinier, and healthier-looking strands. It is particularly beneficial for individuals with dry, damaged, or aging hair who are seeking intensive restoration and enhanced hair resilience.

Self-development system that utilizes music, movement, and interaction to improve emotional, physical, and spiritual well-being. Developed by Rolando Toro in the 1960s, it distinguishes itself by fostering personal growth and social connection through expressive dance and group dynamics. Biodance primarily benefits individuals seeking holistic wellness and personal transformation through creative and interactive experiences.