Beauty Trends

Skincare brand that focuses on providing plant-powered, sustainable, affordable, and cruelty-free products. The brand emphasizes transparency in its formulations, using highly effective but gentle ingredients, and promotes self-acceptance through botanical-forward skincare. Cocokind primarily targets individuals seeking conscious skincare solutions that are both effective and environmentally responsible.

Skincare product formulated with Vitamin B3, known for its multiple benefits. It helps to visibly minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. Niacinamide toner is typically used by individuals seeking to balance their skin's pH, hydrate, and enhance overall skin health.

Online retailer specializing in niche perfume samples, decants, and exclusive fragrances. Scent Split differentiates itself by offering travel-size decants and samples from original large bottles using methods like spraying, pouring, or sterile pipettes, allowing customers to explore a wide range of scents before committing to full-sized purchases. The service primarily targets fragrance enthusiasts and individuals looking to discover their signature scent without purchasing full bottles.

Skincare brand known for its science-led products that incorporate clinically proven active ingredients in high concentrations. The brand offers a variety of skincare products, including sunscreens and advanced repair serums, aimed at addressing multiple skin concerns and improving overall skin health. Allies of Skin primarily targets individuals seeking effective, high-performance skincare solutions backed by scientific research.

Skincare brand that focuses on providing low-irritant, moisture-rich products designed to address the needs of sensitive skin. The brand leverages a moisture-specializing substance that resembles the skin's natural properties, developed after 40 years of research on sensitive skin, differentiating it from competitors by its extensive research and specialized formulations. Illiyoon primarily targets individuals with sensitive skin who are seeking gentle yet effective skincare solutions.

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.

Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.

A glycolic body scrub is an exfoliating skincare product that uses glycolic acid, an alpha hydroxy acid (AHA), to remove dead skin cells and promote cell turnover. This scrub not only smooths and brightens the skin's surface but also helps to reduce the appearance of rough patches, discoloration, and clogged pores. Glycolic body scrubs are primarily targeted at individuals seeking to improve skin texture and tone, especially those with concerns about dryness, dullness, or uneven skin.

A renowned biomedical scientist and physician known for his groundbreaking work in stem cell biology and regenerative medicine. His eponymous skincare company offers a range of products including skin, body, haircare, and supplements, all designed to leverage the body's natural regenerative processes, differentiating itself through over 30 years of research and science. The products are primarily targeted at individuals seeking advanced, science-backed skincare solutions for improved skin health and appearance.

A hair care product formulated to repair and nurture damaged hair. It contains beauty and repairing components that penetrate deeply into the hair, reaching the tips, and works by opening the cuticles to allow these components to enter. The Tsubaki hair mask is particularly beneficial for individuals with curly hair types like 3b and 3c, who seek intensive repair and nourishment.

Hair care product designed to repair and strengthen hair by targeting and restoring broken bonds within the hair structure. Bonding shampoos are particularly beneficial for damaged, color-treated, or chemically processed hair, offering improved hair strength, reduced breakage, and enhanced overall hair health. These products are ideal for individuals with compromised hair integrity seeking to restore and maintain hair health.

Blurring setting powder is a cosmetic product used to set makeup and provide a smooth, flawless finish. It typically contains fine, light-diffusing particles that minimize the appearance of pores, fine lines, and imperfections on the skin. This product is particularly favored by individuals seeking a long-lasting, matte look with an airbrushed effect for their makeup.

Moisturizing skincare product formulated with Centella asiatica, also known as gotu kola or tiger grass, known for its antioxidant properties. Cica cream is designed to soothe and repair sensitive skin, providing hydration and promoting skin barrier function, making it distinct from other moisturizers. It is particularly beneficial for individuals with sensitive, irritated, or compromised skin seeking gentle yet effective skincare solutions.

A hair finishing stick is a product designed to tame flyaway hairs and small broken hairs, providing a polished and neat appearance. It typically comes in a stick form, similar to a mascara wand, and is formulated to be non-greasy and non-sticky, making it easy to apply and manage. This product is particularly useful for individuals seeking a quick and convenient solution to maintain a sleek hairstyle throughout the day.

Skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating, anti-aging, and healing properties. Snail mucin masks are believed to aid in skin regeneration, improve texture, and provide deep hydration, differentiating them from other masks by their unique ingredient. These masks are primarily targeted at individuals seeking intensive skincare solutions for hydration, anti-aging, and overall skin health improvement.

Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced at $48 and $136 respectively. This serum is particularly beneficial for individuals experiencing hair thinning or scalp issues, and has received positive reviews from around 9000 customers.

An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.

A gentle skincare product designed for sensitive skin, Cica toner helps to hydrate the skin and remove excess debris after washing your face. It is typically scentless and non-drying, making it suitable for those with sensitive skin concerns. This product is particularly beneficial for individuals with sensitive or easily irritated skin who seek a mild and effective toner.

A ceramic air styler is a hair styling tool designed to dry and style hair simultaneously, utilizing ceramic technology to distribute heat evenly. The ceramic component helps reduce frizz and heat damage while adding shine, making it an effective tool for creating smooth, voluminous styles. This product is primarily aimed at individuals looking for a versatile, all-in-one styling tool that offers gentle and efficient styling for various hair types.

Skincare products designed to restore and maintain the skin's natural barrier, often formulated with ingredients such as ceramides, fatty acids, and cholesterol. These creams are beneficial for treating dry, sensitive, or damaged skin, as well as conditions like eczema or dermatitis, by enhancing the skin's ability to retain moisture and protect against environmental stressors. They are primarily targeted at individuals with compromised skin barriers seeking to improve skin health and resilience.

Premium liquid marine collagen supplement designed to support skin health, improve hydration, and reduce the appearance of fine lines and wrinkles. Revive Collagen differentiates itself by offering its product in convenient sachets and has received generally positive reviews from customers. The target demographic includes individuals seeking to enhance their skin's appearance and overall health, particularly those concerned with aging and hydration.

Temporary eye tightener is a cosmetic skincare product designed to reduce the appearance of under-eye puffiness, fine lines, and wrinkles for a short period. It typically contains fast-acting ingredients such as silicates or peptides that contract the skin temporarily, resulting in a smoother and firmer look around the eyes. This product is primarily targeted at individuals seeking quick, non-invasive solutions for a more youthful eye appearance, often for events or daily cosmetic enhancement.

A skincare product formulated with salicylic acid, a beta hydroxy acid (BHA) known for its exfoliating and acne-treating properties. This serum helps to unclog pores, reduce inflammation, and control excess oil production, making it effective for improving skin texture and clarity. It is primarily targeted at individuals with acne-prone or oily skin seeking to manage breakouts and achieve a smoother complexion.

Skincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and gentle formulations. The brand primarily targets individuals seeking high-quality, natural skincare solutions that are both effective and gentle on the skin.

A medication used to improve blood sugar control in adults with type 2 diabetes. This injectable drug belongs to the class of GLP-1 receptor agonists and works by stimulating insulin secretion and lowering glucagon secretion, which helps to lower blood sugar levels and can also aid in weight loss for some patients. Ozempic is primarily targeted at adults with type 2 diabetes who require better blood sugar management and may benefit from weight loss.

Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of kids' skin, differentiating them from competitors by focusing on child-specific skincare needs. The target demographic includes parents seeking safe and effective skincare solutions for their children.

A type of shapewear designed to enhance and contour the body's natural shape, often focusing on the waist and tummy areas to create a slimmer appearance. It is typically made from stretchy, form-fitting materials to provide a tightly cinched waist and smooth silhouette, and is available in various styles, colors, and sizes. The Snatched bodysuit is popular among individuals seeking to achieve a more defined and streamlined figure under their clothing.

Korean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients like hyaluronic acid, vitamin C, and botanical extracts, setting it apart from competitors. The brand primarily targets individuals seeking user-friendly skincare solutions to enhance skin health and appearance.

Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.