Beauty Trends

Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.

Skincare brand offering products designed to improve skin texture, clarity, and hydration. UBeauty differentiates itself with formulations like the Resurfacing Compound and SUPER Hydrator, which aim to provide visible results through advanced skincare technology. The brand primarily targets individuals seeking high-performance skincare solutions available through their official website and other retailers like Dermstore.

Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.

Beauty brand that focuses on creating makeup products that are both effective and comfortable for the skin. Kosas emphasizes simplicity and defying conventional beauty norms, offering skincare-packed makeup items like concealers that are non-comedogenic and safe for sensitive skin. The brand primarily targets individuals seeking high-quality, skin-friendly makeup that promotes self-expression and comfort.

Skincare products that incorporate glycolic acid, an alpha-hydroxy acid, to exfoliate the skin and improve its texture. These moisturizers help reduce fine lines, wrinkles, acne, and hyperpigmentation while often including hydrating ingredients to maintain moisture balance. Glycolic acid moisturizers are particularly beneficial for individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging and acne.

Skincare and beauty brand known for its commitment to being 100% cruelty-free and vegan. Pacifica offers a wide range of products including skincare, makeup, perfume, and haircare, emphasizing the use of natural ingredients and sustainable practices in their formulations and packaging. The brand primarily targets environmentally conscious consumers who seek ethical and natural beauty products.

Traditional Chinese healing method that involves scraping the skin with a massage tool to improve circulation. This ancient technique offers a unique approach to better health, addressing issues like chronic pain by using a smooth-edged instrument, often made of jade or other stones, to scrape the skin in long strokes, applying enough pressure to create minor bruising. It is primarily targeted at individuals seeking alternative therapies for muscle tension, improved blood flow, and overall wellness.

A board-certified dermatologist and dermatologic surgeon with over 25 years of experience, known for his expertise in skincare. He is the founder of Dr. Dennis Gross Dermatology, an exclusive dermatology practice located on 5th Avenue in Manhattan, New York, and has developed a line of skincare products under the brand name Dr. Dennis Gross Skincare, based on his professional experience as a clinician, practicing dermatologist, and researcher. The target demographic for his products and services includes individuals seeking advanced dermatological care and high-quality skincare solutions.

Eyebrow threading is a hair removal technique that originated in South Asia and the Middle East, involving the use of a thin, twisted cotton thread to remove unwanted hair. This method is known for its precision, allowing for cleaner lines and more defined eyebrow shapes, and is often considered less painful than waxing. It is particularly popular among individuals seeking a chemical-free, quick, and long-lasting solution for eyebrow grooming.

Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.

A gel-based product designed to be applied to the lips for a specified duration, ranging from fifteen minutes to overnight. It primarily serves to hydrate and nourish the lips, enhancing their appearance by making them look fuller and plumper. Lip masks are particularly beneficial for individuals with dry or chapped lips seeking intensive moisture and rejuvenation.

Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.

Founded in 2016 by Irish dentists Dr. Lisa and Dr. Vanessa Creaven, this company specializes in creating high-quality oral care products. Spotlight Oral Care differentiates itself by offering clean, clinically proven, and sustainable products that are both effective and ethically created. The brand primarily targets individuals seeking innovative and eco-friendly oral care solutions.

A type of cleanser designed to effectively remove makeup, SPF, and impurities from the skin. Melting balms are formulated to transform from a solid or semi-solid state into an oil upon contact with the skin, providing deep cleansing while also helping to strengthen the skin barrier. This product is particularly beneficial for individuals who wear heavy makeup or sunscreen and seek a thorough yet gentle cleansing solution.

Fragrance brand known for creating unique and imaginative scents, often accompanied by evocative names and storytelling elements. The brand differentiates itself by crafting perfumes that tell a story, such as 'Cape Heartache' and 'Saint Julep,' offering a distinctive olfactory experience. Imaginary Authors primarily targets fragrance enthusiasts and individuals seeking unconventional and narrative-driven perfumes.

Skincare brand known for creating clean, seaweed-infused skincare products for over 26 years. OSEA Malibu differentiates itself by emphasizing sustainability and the use of natural ingredients in its range of products, including face cleansers, oils, moisturizers, exfoliators, and body balms. The brand primarily targets individuals seeking eco-friendly and natural skincare solutions.

Term used to describe concepts or practices that are considered mystical, supernatural, or unscientific. Often associated with beliefs or activities that lack empirical evidence and are viewed skeptically by the scientific community. The term is typically used by individuals who prioritize scientific rigor and evidence-based practices.

Cosmetic product formulated to enhance the growth and appearance of eyelashes. Lash serums typically contain ingredients such as prostaglandin analogs that extend the anagen phase of the eyelash growth cycle, resulting in longer and thicker lashes. These products are primarily targeted at individuals seeking to improve the length, thickness, and overall appearance of their eyelashes.

Beauty and makeup trends popular on Douyin, the Chinese version of TikTok, focusing on natural and flawless skin. These trends often include soft and gradient lips, big and bright eyes, strategic use of blush and highlighter, and well-defined eyebrows, with influencers and makeup artists sharing tutorials and tips. Douyin makeup primarily appeals to young adults and beauty enthusiasts seeking to replicate trendy and polished looks.

Chemical compounds used in skincare for their exfoliating properties, helping to remove dead skin cells and improve skin texture. Alpha hydroxy acids (AHAs) are commonly found in products like glycolic acid, lactic acid, citric acid, and malic acid, offering benefits such as smoother and more even complexion but may cause irritation and increase sun sensitivity. These compounds are primarily targeted at individuals seeking to enhance their skincare routine, particularly those looking to address issues like dullness, uneven skin tone, and fine lines.

A skincare tool used to gently remove dead skin cells from the surface of the skin. By rubbing the washcloth over the skin in gentle circular motions, it helps to exfoliate and reveal softer, smoother skin underneath, improving skin texture and promoting cell turnover. Exfoliating washcloths are suitable for individuals looking to enhance their skincare routine by improving the effectiveness of other skincare products through better absorption.

A type of body piercing that involves penetrating the lips or the area surrounding the lips. Lip piercings can be placed in various locations such as the upper, lower, or middle lip, and typically have a healing time of 6 to 8 weeks. This form of body modification is popular among individuals seeking to express their personal style and aesthetic preferences.

A deep cleansing process that removes impurities, hair product build-up, dead skin cells, and dirt from the scalp. This process helps to unclog hair follicles, balance natural oils, and maintain scalp pH levels, promoting a healthier scalp environment. Scalp detox is particularly beneficial for individuals experiencing scalp issues such as dandruff, excess oil, or product build-up, and those looking to improve overall scalp health.

A makeup product that contains multiple shades of concealer in one compact. These palettes are designed to help users cover imperfections, such as dark circles, blemishes, and redness, by allowing them to mix and match different shades to achieve a perfect match for their skin tone. Concealer palettes are particularly useful for makeup enthusiasts and professionals who need a versatile tool to address various skin concerns.

California-based company that focuses on minimal and sustainable skincare. JUNO & Co. offers a range of skincare products that celebrate real skin, differentiating itself with eco-friendly packaging and clean ingredients. The brand primarily targets environmentally conscious consumers and skincare enthusiasts seeking effective and sustainable beauty solutions.

A lip product that combines the mirror shine of a lip gloss with the comfort of intense lip care. Formulated with cherry oil, it provides a rich, balmy texture that is non-sticky and non-greasy, offering both aesthetic appeal and nourishment. This product is ideal for individuals seeking a glossy finish with added lip care benefits.

A skincare product formulated with glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. Glycolic acid cleansers help to remove dead skin cells, reduce signs of aging, treat acne, and address hyperpigmentation, while also potentially reversing sun damage. These cleansers are primarily targeted at individuals seeking to improve skin texture, clarity, and overall appearance, particularly those with concerns about aging, acne, or uneven skin tone.