Business Trends

Financial technology company founded in 2015 that focuses on easing the stress of paying for everyday expenses. The company offers technology that approves the majority of applicants, providing them with more flexible options on how and when to pay, differentiating itself by its high approval rates and user-friendly payment solutions. Sunbit primarily targets consumers looking for manageable payment plans for their everyday purchases.

Company specializing in BBQ products such as seasonings, rubs, and sauces. Founded in 1946, it is dedicated to providing high-quality and flavorful food products, differentiating itself through its long-standing tradition and commitment to taste. The target demographic includes BBQ enthusiasts and home cooks seeking premium BBQ flavors and seasonings.

Tool designed to simplify the process of creating presentations by automating the generation of slides. Users can input their topic and the tool will produce a full 10-slide presentation with well-designed content, effectively acting as a team of designers. This tool is particularly beneficial for professionals, educators, and students who need to create professional presentations quickly and efficiently.

A company that offers a curated marketplace for 3D tutorials, models, and brushes created by some of the world's best 3D artists. It provides high-quality assets used in various fields such as VFX, gaming, and animation, differentiating itself by offering both learning resources and professional-grade 3D assets. The platform primarily targets 3D artists, animators, and game developers seeking top-tier educational content and assets.

Subset of artificial intelligence (AI) that focuses on enhancing human intelligence rather than replacing it. Augmented intelligence aims to improve human decision-making and actions by providing advanced tools and insights, leveraging machine learning and data analytics to support and augment human capabilities. This technology is designed for professionals in fields such as healthcare, finance, and customer service, who benefit from enhanced decision-making and efficiency.

A company specializing in advanced solar power solutions, established in 2013. Bluetti focuses on creating all-in-one solar power systems that are accessible for both home use and off-grid applications, differentiating itself with innovative and user-friendly designs. The primary target demographic includes homeowners seeking sustainable energy solutions and individuals requiring reliable power sources for off-grid living.

Company based in Riverton, Utah, specializing in high-quality bedding and clothing items. Their products, including sheets, comforters, and various clothing items, are designed to offer exceptional softness and help regulate body temperature for enhanced comfort, using bamboo viscose known for its moisture-wicking properties. Cozy Earth primarily targets consumers seeking luxurious, comfortable, and eco-friendly bedding and clothing solutions.

Educational platform that leverages AI and cognitive science to assist students in achieving high grades, particularly aiming for A* at A Level. Uplearn differentiates itself by claiming that 97% of students who complete its courses attain A*-A grades, providing a structured and efficient learning experience. The platform is primarily targeted at A Level students seeking to maximize their academic performance and secure top grades.

Software company based in Oslo, Norway, specializing in gamified simulation-based corporate training. It combines psychology, technology, and gaming principles to enhance training and performance for organizations, differentiating itself by offering interactive and engaging training solutions. Attensi serves a wide range of industries, including global pharma, food retail, quality assurance, and pharmacy chains, targeting businesses looking to improve employee training and performance.

A company that produces cleaning and household supplies with a focus on safe, powerful, plant-based products. Koala Eco differentiates itself by using natural and sustainable ingredients, promoting wellbeing through a connection to nature, and emphasizing sustainability in its design and operations, including the use of 100% recycled materials. The target demographic includes environmentally conscious consumers seeking effective and eco-friendly cleaning solutions.

E-commerce company founded in 2021 that specializes in offering digital gaming products, including games, gift cards, and downloadable content (DLCs). Driffle differentiates itself by providing a wide range of digital gaming products with a focus on convenience and accessibility for gamers. The primary target demographic includes gamers and digital content consumers looking for a reliable source of gaming products and related digital content.

Tool designed to build AI models quickly and easily without the need for coding. It allows users to create and deploy custom machine learning models automatically with minimal effort, making it accessible for those who may not have extensive technical expertise. Obviously AI is particularly beneficial for business professionals and analysts who need to leverage AI capabilities without a deep understanding of data science or programming.

Virtual events platform designed to help event organizers create, promote, and host fully branded experiences for large-scale event attendees. It offers features that elevate marketing activities and deliver real value, making it more than just a webinar platform by providing a comprehensive solution for virtual events. Tame is used for various purposes, including education and training, and is targeted at event organizers and marketers seeking to enhance their virtual event offerings.

Systematic and repeatable errors in a computer system that create unfair outcomes, such as privileging one arbitrary group of users over others. These biases can arise from various sources, including biased training data, flawed algorithms, and the subjective choices of developers, and can manifest in domains like hiring practices, law enforcement, and lending. Algorithmic bias primarily affects marginalized groups and individuals who are subject to the decisions made by these biased systems.

Connected governance is a framework defined by Gartner that establishes a virtual governance layer across organizations and business functions, spanning one or more business areas. This framework aims to enhance coordination and integration across different parts of an organization, leveraging governance-enabling technologies to support and streamline governance processes. The principles of connected governance include improved feasibility of actions, better alignment of business functions, and enhanced decision-making capabilities.

Company that builds spend management software for global enterprises, focusing on transforming spend management processes. Yokoy's AI-powered suite offers comprehensive solutions to help midsize companies and large enterprises save money while managing their expenditures efficiently. The primary target demographic includes midsize companies and large enterprises seeking to optimize their spend management through advanced technology.

Platform that connects the music and financial sectors, enabling individuals to invest in music royalties. It provides opportunities for investors to purchase shares in music catalogues and earn returns from the revenue generated by artists, distinguishing itself by offering a unique investment avenue in the music industry. ANote Music primarily targets investors looking for alternative investment opportunities and music enthusiasts interested in supporting artists while earning potential returns.

Generative artificial intelligence music creation program designed to generate realistic songs that combine vocals and instrumentation, or are purely instrumental. Developed by Suno, Inc, it aims to make music creation accessible to everyone, distinguishing itself with its user-friendly interface and advanced AI capabilities. Suno AI primarily targets musicians, composers, and hobbyists looking to create high-quality music with minimal effort.

A company founded by Mark Rober, a former NASA engineer and popular YouTuber known for his science and engineering videos. The company focuses on creating engaging and educational science and engineering projects for kids and adults, offering a subscription service where members receive monthly 'build boxes' containing materials and instructions for various hands-on projects designed to teach engineering concepts in a fun and interactive way. Crunch Labs primarily targets children and families interested in STEM education and hands-on learning experiences.

Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing to those who prefer a simple and effective beauty routine. The brand primarily targets minimalists and individuals who value clean, ethical beauty products.

Twopages Curtains is a brand that offers a variety of curtain options including linen, silk, and cotton drapes. The brand differentiates itself by providing a range of high-quality materials at competitive prices, along with a 10% discount code and a 30-day return policy. Twopages Curtains primarily targets homeowners and interior decorators looking for stylish and affordable window treatments.

Online platform that allows content creators to share exclusive content with their fans and followers for a fee. It provides various tools and features for creators to monetize their content through subscriptions, pay-per-view content, and direct messaging, differentiating itself by offering a user-friendly interface and multiple revenue streams. LoyalFans primarily targets content creators looking to monetize their work and fans seeking exclusive, personalized content.

Integration of banking and other financial services into nonfinancial apps and services. This approach allows companies to offer banking, lending, insurance, and investment services directly within their platforms, enhancing user experience and creating new revenue streams. Embedded finance primarily benefits businesses looking to provide seamless financial services to their customers without requiring them to leave their ecosystem.

An eLearning authoring tool that enables users to create online courses and interactive lessons without requiring software installation. It offers a browser-based platform with templates and customization options, making it accessible and user-friendly for educators and content creators. Livresq is ideal for educators, trainers, and organizations looking to develop engaging eLearning content efficiently.

Underwear brand that combines luxury fabrics with high-quality design to elevate the experience of wearing underwear. Underdays focuses on transforming underwear into a form of self-care by offering products that are both comfortable and stylish, setting itself apart from competitors through its emphasis on premium materials and thoughtful design. The brand primarily targets individuals who value comfort, quality, and a sense of luxury in their everyday wear.

Company specializing in lighting products, serving the U.S. market since 2014. Brightown offers a range of lighting solutions that have illuminated over 600,000 American homes, distinguishing itself with a focus on quality and customer satisfaction. The company's products are primarily targeted at homeowners seeking reliable and aesthetically pleasing lighting options.

Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.

A rapidly growing brand in the kitchen appliance industry, known for its premium range hoods that effectively eliminate grease and fumes from kitchens. The company emphasizes top-tier education, customer service, and high-quality products, differentiating itself through its focus on performance and customer satisfaction. Hauslane primarily targets homeowners and professional chefs seeking reliable and efficient kitchen ventilation solutions.

Company specializing in HR solutions tailored for the construction industry. Arcoro offers a comprehensive suite of HR modules that assist construction companies and specialty contractors with hiring, managing, and growing their workforce, including features like accurate time tracking and automated recruiting processes. The primary target demographic for Arcoro's services includes construction companies and specialty contractors seeking efficient and streamlined HR management solutions.

Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.