Business Trends

The unemployment rate for adult women in 2023 is 3.3 percent, indicating the percentage of women in the labor force who are without jobs but actively seeking employment. This metric is crucial for understanding gender disparities in the labor market and assessing the economic well-being of women. Policymakers, economists, and social scientists closely monitor this rate to develop strategies aimed at reducing unemployment and promoting gender equality in the workforce.

Ohuhu is a brand inspired by the vibrant spirit of Oahu, focusing primarily on art supplies. They are particularly renowned for their extensive range of art markers, which come in more colors than any other marker set in the world, providing artists with a wide palette for creative expression. Ohuhu's products are designed to cater to artists of all levels, from beginners to professionals.

Financial technology company based in Nigeria that focuses on digitizing the investment management industry in Africa. It aims to democratize access to savings and investment products for the underserved African middle class and millennials, providing powerful wealth-building tools to improve financial health. CowryWise primarily targets the African middle class and millennials looking for accessible and efficient ways to save and invest.

A company that manufactures portable, built-in, and freestanding outdoor ovens. These ovens are designed for both home and restaurant use, enabling customers to create wood-fired pizzas and other dishes with ease. Gozney primarily targets culinary enthusiasts and professional chefs seeking high-quality, versatile outdoor cooking solutions.

Zenbusiness is a platform that provides tools, services, and expert support to help individuals start, run, and grow their businesses. It acts as an operating system for small business success, offering services such as liability protection, money management, and online business establishment, all in one place. Zenbusiness primarily targets entrepreneurs and small business owners seeking comprehensive support to streamline their business operations and ensure compliance with legal requirements.

Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.

Music distribution service that assists artists in distributing their music to over 450 platforms. Toolost differentiates itself by offering extensive reach across major streaming services such as Spotify, Apple Music, Tidal, Google Play, TikTok, Deezer, and Amazon, providing artists with a broad audience base. This service is particularly beneficial for independent musicians and artists seeking to maximize their music's exposure and accessibility across multiple digital platforms.

Financial technology company that specializes in connecting consumers, products, and services within a unified platform. InfinitePay offers solutions such as free business accounts, payment terminals with low transaction fees, and billing management tools, aiming to simplify and streamline financial transactions for users. The primary target demographic includes small to medium-sized businesses seeking efficient and cost-effective payment processing solutions.

Investment application in India that focuses on mutual fund and SIP (Systematic Investment Plan) investments. It provides users with tools to learn about, plan, and invest in top mutual funds, distinguishing itself by managing investments for over 75,000 investors. Assetplus primarily targets individual investors looking for a streamlined and educational approach to mutual fund investments.

Lyka pet food is a brand that offers fresh, homemade dog food delivered directly from their Australian kitchen to customers' doors. The brand uses high-quality ingredients such as beef mince, beef heart, purple sweet potato, broccoli, carrot, kale, sardines, beef liver, and psyllium seed husk to create nutritious meals aimed at enhancing dogs' health and well-being. Lyka pet food primarily targets dog owners who are looking for premium, nutritious, and convenient meal options for their pets.

Brand known for its portable wireless Bluetooth speakers, offering loud stereo sound, rich bass, long battery life, and built-in microphones. LENRUE differentiates itself by providing high-quality audio performance and versatile connectivity options compatible with various devices, including iPhones and Samsung phones. The brand primarily targets tech-savvy consumers and music enthusiasts seeking reliable and portable audio solutions.

Company specializing in wireless mechanical keyboards, offering products like the Air75 V2, Air96, and Halo75 V2. These keyboards are distinguished by their customizable features, high ratings, and wireless capabilities, providing a premium typing experience. The target demographic includes tech enthusiasts, gamers, and professionals seeking high-quality, customizable keyboard solutions.

Meal delivery service offering various meal plans such as Keto, Protein Plus, and Chef's Choice. They provide pre-prepared, nutritious meals crafted by chefs, with pricing and plans tailored to different dietary needs, differentiating themselves through convenience and dietary customization. The service is targeted at individuals seeking healthy, ready-to-eat meals delivered regularly, particularly those with specific dietary preferences or busy lifestyles.

Software tool used by recruiters and employers to scan, sort, and rank job applications during the hiring process. It ensures that resumes meet specific criteria, thereby streamlining the recruitment process by filtering out unqualified candidates and highlighting the most suitable ones. ATS checkers are primarily beneficial for HR professionals and hiring managers looking to efficiently manage large volumes of job applications.

Freelancing platform designed to connect startups with developers. It allows freelancers to create profiles, take proficiency tests in their selected domains, and matches them with projects through an algorithm based on project requirements and skill sets. Flexiple primarily targets startups and businesses looking for skilled developers, as well as freelancers seeking project-based work opportunities.

Biotechnology company focused on leveraging evolved medicines to improve health outcomes. Hexagon Bio differentiates itself by combining the expertise of drug hunters, data scientists, biologists, chemists, and engineers to develop innovative treatments. The company primarily targets healthcare professionals and patients seeking advanced therapeutic solutions.

Dietary supplements designed to help improve sleep quality by typically containing melatonin, a hormone that regulates the sleep-wake cycle. Some brands may also include additional ingredients like cannabidiol (CBD) and l-theanine, which are known for their stress-relieving properties, differentiating them from other sleep aids. Sleep gummies are primarily targeted at individuals who experience difficulty falling asleep or maintaining a regular sleep schedule.

Mandala Scrubs is a brand that provides premium quality medical scrubs at an affordable price. The brand focuses on offering durable and comfortable scrubs, ensuring that healthcare professionals have access to high-quality workwear without financial strain. Mandala Scrubs primarily targets healthcare professionals who require reliable and cost-effective scrubs for their daily work attire.

Waste management service in Port Alberni, British Columbia, Canada, focused on recycling and disposal. Return-It, also known as Encorp Return-It Depot, aims to develop, manage, and improve systems for recovering used packaging and end-of-life products from consumers, ensuring proper recycling or disposal. This service primarily benefits environmentally conscious consumers and businesses looking to responsibly manage their waste.

Platform that enables users to trade various cash and cryptocurrency pairs with zero trading fees, charging only for deposits and withdrawals. Bitsika differentiates itself by offering a seamless and cost-effective trading experience, making it accessible for both novice and experienced traders. The platform primarily targets individuals interested in cryptocurrency trading and those looking for a low-cost trading solution.

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali Foxworth, it differentiates itself by offering comprehensive pet care plans that combine wellness and insurance coverage. Wagmo primarily targets pet owners seeking affordable and extensive care options for their pets.

Tool for creating and managing knowledge base documentation, aimed at improving user experience and productivity. Betterdocs helps reduce support tickets by providing effective documentation solutions, making it easier for users to find answers to their questions. It is particularly beneficial for businesses and organizations looking to streamline their support processes and enhance customer satisfaction.

Streaming guide that assists users in discovering the best movies and shows available across multiple streaming services like Netflix, iTunes, and Amazon. Playpilot aggregates content from various platforms, providing a centralized location for users to search and compare offerings, thereby enhancing the streaming experience. This service is particularly beneficial for avid streamers who want to efficiently navigate and select content from a wide array of streaming options.

Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.

Company providing a fulfillment network to assist brands in managing logistics, warehousing, order fulfillment, and inventory management. Flowspace differentiates itself by offering a scalable and flexible solution that integrates with various e-commerce platforms, ensuring efficient and reliable post-purchase experiences for customers. The primary target demographic includes e-commerce businesses and brands seeking to optimize their supply chain operations and enhance customer satisfaction.

Company specializing in advanced gaming keyboards designed to enhance gaming performance. Known for features such as low latency, analog input, True 8kHz polling, and Rapid Trigger technology, Wooting's products aim to provide a more precise and responsive gaming experience. The target demographic includes serious gamers and eSports enthusiasts seeking high-performance gaming peripherals.

Marketplace that connects experienced tech talents with innovative companies, offering matched job opportunities. Inhire differentiates itself by providing tech professionals with tailored job matches as frequently as they desire, enhancing the job search experience. The platform primarily targets experienced tech professionals seeking new career opportunities and innovative companies looking to hire top tech talent.

Brand specializing in comfortable and high-quality bedding and loungewear. Piglet in Bed differentiates itself by emphasizing sincere comfort in both its products and shopping experience, offering free delivery on orders over $60, a rewards program, and easy 90-day returns. The brand primarily targets individuals seeking premium, cozy home textiles and loungewear.

Technology-driven logistics company founded in 2013 and based in Hangzhou, Zhejiang. It operates as a subsidiary of Alibaba.com and emphasizes green logistics and sustainable practices through its ESG (Environmental, Social, and Governance) initiatives. Cainiao primarily serves businesses and consumers looking for efficient, sustainable logistics solutions.

A workplace policy that offers employees a more flexible schedule during the summer months, typically allowing them to leave early on Fridays or work a four-day week. This practice aims to enhance work-life balance and provide additional leisure time, contributing to employee well-being and satisfaction. Summer Fridays are particularly beneficial for employees seeking to enjoy more personal time during the summer season.