Health Trends

A bile acid supplement that supports the digestion and utilization of fats and oils in the body. Known for its neuroprotective benefits, it aids in healthy fat metabolism, breakdown, and proper nutrient absorption, differentiating itself by its multifaceted health benefits. The supplement is primarily targeted at individuals seeking to improve their digestive health and those looking for neuroprotective support.

A skincare ingredient used to address dark spots, hyperpigmentation, and melasma. Tranexamic acid helps improve skin tone and reduce discoloration by controlling bleeding and inhibiting melanin production. It is particularly beneficial for individuals with uneven skin tone or those seeking to diminish the appearance of dark spots and hyperpigmentation.

Brand that offers health and wellness products, including dietary supplements. Nature's Truth is known for its natural formulations and allergen-free options, such as products free from wheat and soy, providing a range of supplements like Turmeric Curcumin + Ginger. The brand primarily targets health-conscious consumers seeking natural and allergen-free dietary supplements to support their wellness goals.

Company dedicated to pet wellness, specializing in providing premium products formulated to keep pets healthy and strong. Zesty Paws differentiates itself through extensive research and a deep passion for pet wellness, aiming to strengthen the bond between pets and their owners. The target demographic includes pet owners seeking high-quality, scientifically-backed supplements and wellness products for their pets.

A skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating and healing properties. This face cream is valued for its ability to improve skin texture, reduce fine lines, and promote healing, making it particularly beneficial for individuals with acne scarring or dry skin. The primary target demographic includes people seeking intensive hydration and skin rejuvenation solutions.

Brand known for its silicone breast pumps and milk collectors, designed to simplify the process of collecting breast milk. Haakaa products are distinguished by their ease of use, portability, and effectiveness, making them a popular choice among breastfeeding mothers. The primary target demographic for Haakaa products includes breastfeeding mothers seeking convenient and efficient solutions for milk collection.

Company founded in 2017 that offers affordable testing through a simple hair analysis. Their tests measure food and environmental substances that cause non-IgE mediated reactions, known as intolerances, helping individuals identify the root causes of daily discomforts such as upset stomachs, skin irritation, or bloating. The target demographic includes individuals seeking to make informed decisions about their health and well-being by understanding their intolerances.

This is a hemp-derived THC-infused seltzer that contains no calories, sugar, or alcohol, offering a unique beverage option for those seeking an alternative to traditional alcoholic drinks. It is made with a nano-emulsified base ingredient, allowing it to pour clean and clear, and each 12oz can contains 5mg of hemp-derived THC, providing a mild psychoactive effect. The product is targeted at adults looking for a low-calorie, non-alcoholic beverage with the added effects of THC.

Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.

Edible products containing Delta-9-THC, used for both recreational and medicinal purposes. Delta 9 gummies are known for their ease of use, discreetness, and variety of flavors, providing effects such as euphoria, relaxation, and altered sensory perception. These gummies are primarily targeted at individuals seeking the benefits of THC in a convenient and enjoyable form.

This cosmetic product offers a temporary lip color by applying a gel that dries and is then peeled off, leaving a long-lasting stain on the lips. It differentiates itself by providing a more enduring color compared to traditional lipsticks, with the added novelty of a peel-off application process. The product is primarily targeted at individuals seeking long-lasting lip color with minimal reapplication throughout the day.

Insurtech company based in Austin, Texas, providing solutions to help older adults age in place. The Helper Bees focuses on member engagement and offers a regulatory platform powered by healthAlign, which aids in the administration of Medicare Advantage supplemental benefits, differentiating itself with a network of thousands of providers across the U.S. Their services are primarily targeted at older adults seeking to maintain independence and the organizations that support them.

Brand offering affordable supportive braces and straps for joints, including knee straps, ankle support braces, and knee braces with stabilizers and gel pads. These products are designed to provide pain relief and support during physical activities, differentiating themselves through affordability and functionality. Bodyprox primarily targets individuals seeking joint support and pain relief during sports or daily activities.

Personalized skincare service that formulates customized anti-acne treatment creams. These creams are designed to clear current blemishes, prevent new ones from forming, and help fade post-acne brown spots, all while minimizing skin irritation, differentiating it from generic acne treatments. MDacne primarily targets individuals suffering from acne who seek a tailored skincare solution to address their specific skin concerns.

Company that offers daily health supplements aimed at conscious consumers. Wholier differentiates itself by providing products that enhance daily well-being without the use of unnecessary fillers and questionable additives, focusing on transparency and quality. The target demographic includes health-conscious individuals seeking clean, effective supplements to support their overall wellness.

A blend of matcha green tea and collagen peptides designed to promote skin health and overall wellness. This combination leverages the antioxidant properties of matcha, including vitamin C and polyphenols, to protect collagen from oxidative stress and prevent glycation, which can damage collagen. Collagen matcha is primarily targeted at individuals seeking to enhance their skin health and benefit from the combined effects of matcha and collagen.

Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.

Calcium L-threonate is a calcium salt of threnoic acid used as a dietary supplement. It is developed to treat osteoporosis and address calcium deficiency, providing a more bioavailable form of calcium to enhance bone health. This supplement is primarily targeted at individuals with calcium deficiency or those at risk of osteoporosis, such as older adults and postmenopausal women.

A device worn like jewelry that helps control breath. By using the pendant to breathe slower and deeper, it helps break the cycle of anxious breathing, providing a way to achieve calmness anytime. These necklaces are particularly beneficial for individuals looking to manage anxiety and stress through breath control techniques.

Dietary supplements made from Lion's Mane mushroom extracts, aimed at supporting cognitive performance, brain health, memory, focus, mood, and immune support. These gummies are distinguished by their natural ingredients and potential benefits for mental clarity and overall well-being, available from various brands like Cure Mushrooms and Fungies. They are primarily targeted at individuals seeking natural supplements to enhance cognitive functions and support overall brain health.

Injectable procedure designed to improve skin health and rejuvenate the skin. It contains a high concentration of hyaluronic acid, a naturally occurring substance in the skin that helps to hydrate and plump it up, enhancing skin elasticity and firmness. This treatment is often sought by individuals looking to achieve a more youthful appearance and improve overall skin quality.

A beard growth serum is a cosmetic product designed to enhance the growth and health of facial hair. It typically contains active ingredients like Biotin and Ginseng Leaf, which nourish the hair and skin, stimulate hair follicles, and promote thicker, fuller beard growth. This product is primarily targeted at men looking to improve the density and appearance of their beards.

A beauty brand that offers a variety of skincare and makeup products, including the Tower 28 Essentials Set, SOS Daily Rescue Facial Spray, and SOS Intensive Rescue Serum. Tower 28 Beauty differentiates itself with high customer ratings, a 30-day return policy, and occasional discounts, emphasizing clean and effective formulations. The brand primarily targets individuals seeking high-quality, reliable skincare and makeup solutions with a focus on sensitive skin.

A Swedish dishcloth is a reusable, eco-friendly cleaning cloth made from a blend of cellulose and cotton, designed to be highly absorbent and durable. It can replace paper towels and sponges for various cleaning tasks, offering excellent performance when wet and easy maintenance through machine washing or boiling. Swedish dishcloths are popular among environmentally conscious consumers and those seeking sustainable, cost-effective household cleaning solutions.

Plant-based ramen brand offering healthier alternatives to traditional ramen. Immi ramen features higher protein and fiber content, and less sodium compared to its competitors, making it a nutritious option. It is targeted at health-conscious consumers seeking a filling and nutritious meal.

THCP vapes are products that contain Tetrahydrocannabiphorol, a potent cannabinoid known for its high affinity to CB1 receptors in the endocannabinoid system. These vapes deliver THCP through inhalation, providing rapid and intense effects, which differentiates them from other cannabinoid products. THCP vapes are primarily targeted at experienced cannabis users seeking potent effects and should be used with caution due to their strength and varying legal status.

Practice where individuals tailor their workouts according to the different phases of their menstrual cycle. This approach aims to optimize physical performance and well-being by aligning exercise routines with the hormonal changes that occur throughout the cycle, potentially enhancing energy levels and reducing the risk of injury. Cycle syncing is particularly beneficial for individuals seeking to harmonize their fitness routines with their natural hormonal fluctuations for improved overall health.

A heated eye mask is a device designed to provide relief from dry eyes and other eye conditions by applying gentle heat to the eye area. These masks often feature adjustable temperature settings and timers, allowing users to customize their experience for optimal comfort and effectiveness. They are particularly beneficial for individuals suffering from dry eyes, eye strain, or those seeking relaxation and stress relief.

Relationship structure where all participants consensually agree to engage in romantic or sexual relationships with multiple people. Ethical non-monogamy emphasizes communication, honesty, and consent, distinguishing it from infidelity or cheating, and includes various forms such as polyamory, open relationships, and swinging. This relationship model is often adopted by individuals who value transparency, trust, and the freedom to form multiple intimate connections.

Dietary supplements made from sea moss, a type of seaweed known for its high mineral and nutrient content. These gummies are rich in vitamins, minerals, and antioxidants, offering various health benefits such as immune system support, improved eye health, and enhanced brain function. Sea moss gummies are primarily targeted at health-conscious individuals seeking a convenient way to boost their overall wellness and nutrient intake.