Marketing Trends - Exploding Topics

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Marketing Trends

The biggest marketing and advertising trends, strategies and channels.

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Existing Platforms

Specific area within the world of beauty goods and services. Niches may be under-utilized, giving businesses a chance to monetize them.

Feature found in Google Ads that uses machine learning technology to automatically find the best ad copy, placement and bidding.

Instagram marketer

Social media marketing pro that focusses on growing a brand and selling products via Instagram.

Ads displayed before or during YouTube videos, or in surrounding spaces on YouTube. Can be run through the Google Ads advertising platform.

Cannabis dispensary

Marijuana vendor licensed to sell the drug by the government, either for medical or recreational purposes.

The term used to define the paid advertisements which appear on the Snapchat app.

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Social networking platform that combines the physical and digital world while allowing users to earn currency.

Professional writer that specializes in persuasive copy.

SEO techniques executed outside of the web page being optimized. Traditionally associated with external link-building.

Google Web Stories

Mobile-optimized visual content, a form of Google's "Accelerated Mobile Pages" (AMP). Users tap through a story told primarily in images.

Professional digital marketer that has intiminate knowledge of SEO and SEM.

Influencers club

Email list compiler. The software primarily utilizes Instagram to find influencers and consumers within a brand niche.

Growth product manager

Business executive responsible for expanding the reach and success of a particular product.

One-to-one professional guidance business. Mentors from across a range of industries can be accessed on a subscription basis.

Product researcher

Someone that helps with product development by studying the current market landscape and interviewing potential customers.

Text that goes underneath and image to describe it or to add context. Popular on the social media platform, Instagram.

The term used to describe the origin story and history of a person or character.

Google search console

A service provided by Google to allow webmasters to check the indexing of a website.

Social media marketing

The act of using various social media channels to produce content that markets a product or service to users.

B2B marketing software that delivers gifts and messages to employees, customers, and prospects to build deeper connections.

Growth marketing

The term used to describe marketing that focuses on the rapid growth of a company.

Expertise, authoratitiveness and trustworthiness. Stated Google criteria for search engine rankings, particularly for medical or financial advice sites.

Art exhibition for digital non-fungible token (NFT) art.

Social content outsourcing company. It links brands with approved third party influencers and creators who produce shareable materials.

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