Top Trending Vitamins & Supplements Startups in New York
In November, several emerging startups have taken off in the supplements space in New York. Leading the charge is Arrae, the top trending topic, with a search volume of 22.2K and an impressive +279% growth rate.

Arrae is a wellness brand that offers natural supplements designed to address common health issues like bloating, stress, and digestive problems. Their products, formulated by a naturopathic doctor, include ingredients…

A wellness brand that provides 100% natural supplements aimed at enhancing women's health and well-being. Arrae differentiates itself by focusing on natural ingredients and empowering women to achieve their best selves…

Create Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF…

Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for…

Company specializing in the creation of highly concentrated bioactive compounds. Toniiq differentiates itself by offering ultra high potency products, such as their reishi mushroom supplement, which is designed for…

A company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free…

Create Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to…

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Company that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…
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Company focused on creating health and food products that are free from added chemicals and unnecessary ingredients. Truvani differentiates itself by emphasizing the use of real food and clean ingredients, starting with…

Health and wellness brand focusing on women's health, offering a range of products including supplements, multivitamins, OTC suppositories, and feminine hygiene products. The brand differentiates itself by providing…

Health supplements designed to support various aspects of wellness, including bone and joint health, immune function, eye care, and blood sugar regulation. Thorne supplements are distinguished by their use of…

Thesis is a U.S.-based company specializing in personalized nootropic supplements designed to enhance cognitive functions such as focus, energy, and memory. They offer six distinct blends—Clarity, Creativity, Energy,…

The Farmer's Dog is a pet food company that offers fresh, human-grade meals tailored to each dog's individual nutritional needs. The company differentiates itself by delivering pre-portioned, high-quality meals made…

A brand that offers hair growth supplements designed to improve hair health and promote hair growth. Nutrafol provides different formulations tailored to specific needs, such as products for women experiencing hair…

PetLab Co is a company that offers a range of pet health and wellness products, including dental care powders, probiotic digestive supplements, and itch relief chews for dogs. The company differentiates itself by…
About Vitamins & Supplements in New York
Interest in Supplements startups in New York continues to surge this November. Leading the charge is Arrae, founded in Oct 2019, with 22.2K monthly searches and an impressive +279% growth. Runner-up Arrae, launched in Jul 2024, also shows strong engagement with 27.1K people searching for it each month. Create creatine rounds out the top three. Established in Jan 2022, they’ve built steady momentum, seeing 5.4K monthly searches and +725% growth. Together, these rising brands highlight how New York’s Supplements startups are becoming increasingly attractive to both consumers and investors.
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