Top Trending Vitamins & Supplements Startups in New York
In January, several emerging startups have taken off in the supplements space in New York. Leading the charge is Create creatine, the top trending startup, with a search volume of 5.4K and an impressive +644% growth rate.

1. Create creatine
Exploding GrowthCreate Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF…

2. Create Wellness
Exploding GrowthCreate Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to…

3. Better & Better
Exploding GrowthCompany that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…

4. Toniiq
Exploding GrowthCompany specializing in the creation of highly concentrated bioactive compounds. Toniiq differentiates itself by offering ultra high potency products, such as their reishi mushroom supplement, which is designed for…

5. Transparent Labs
Exploding GrowthA company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free…

6. Fitnescity
Exploding GrowthCompany that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for…

7. Dog is human
Exploding GrowthA brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

8. Love wellness
Exploding GrowthHealth and wellness brand focusing on women's health, offering a range of products including supplements, multivitamins, OTC suppositories, and feminine hygiene products. The brand differentiates itself by providing…

9. Arrae
Peaked GrowthArrae is a wellness brand that offers natural supplements designed to address common health issues like bloating, stress, and digestive problems. Their products, formulated by a naturopathic doctor, include ingredients…
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10. Thesis supplements
Exploding GrowthThesis is a U.S.-based company specializing in personalized nootropic supplements designed to enhance cognitive functions such as focus, energy, and memory. They offer six distinct blends—Clarity, Creativity, Energy,…

11. Thorne supplements
Exploding GrowthHealth supplements designed to support various aspects of wellness, including bone and joint health, immune function, eye care, and blood sugar regulation. Thorne supplements are distinguished by their use of…
About Vitamins & Supplements in New York
Interest in Supplements startups in New York continues to surge this January. Leading the charge is Create creatine, founded in Jan 2022, with 5.4K monthly searches and an impressive +644% growth. Runner-up Create Wellness, launched in Jan 2022, also shows strong engagement with 2.4K people searching for it each month. Better & Better rounds out the top three. Established in Jan 2019, they’ve built steady momentum, seeing 1.6K monthly searches and +350% growth. Together, these rising brands highlight how New York’s Supplements startups are becoming increasingly attractive to both consumers and investors.
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