Top Trending Vitamins & Supplements Startups in New York

In November, several emerging startups have taken off in the supplements space in New York. Leading the charge is Arrae, the top trending topic, with a search volume of 22.2K and an impressive +279% growth rate.

TOP COMPANIES - UPDATED NOV 2025
16 Results

1. Arrae

Exploding Growth

Arrae is a wellness brand that offers natural supplements designed to address common health issues like bloating, stress, and digestive problems. Their products, formulated by a naturopathic doctor, include ingredients…

Startup Details
New York
Location
Oct 2019
Founded Date
Data & Forecast
+279%
2 years Growth
22.2K/mo
Search Volume
supplementsnutritionhealthcompany
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Arrae

Exploding Growth

A wellness brand that provides 100% natural supplements aimed at enhancing women's health and well-being. Arrae differentiates itself by focusing on natural ingredients and empowering women to achieve their best selves…

Startup Details
New York
Location
Jul 2024
Founded Date
Data & Forecast
+300%
2 years Growth
27.1K/mo
Search Volume
healthecommercesupplementsnutritionretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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3. Create creatine

Exploding Growth

​Create Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF…

Startup Details
New York
Location
Jan 2022
Founded Date
Data & Forecast
+725%
2 years Growth
5.4K/mo
Search Volume
healthfitnesssupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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4. Fitnescity

Exploding Growth

Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for…

Startup Details
New York
Location
Jan 2019
Founded Date
Data & Forecast
+614%
2 years Growth
8.1K/mo
Search Volume
businesshealthindustryfitnessnutritionsupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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5. Toniiq

Exploding Growth

Company specializing in the creation of highly concentrated bioactive compounds. Toniiq differentiates itself by offering ultra high potency products, such as their reishi mushroom supplement, which is designed for…

Startup Details
New York
Location
Jan 2013
Founded Date
Data & Forecast
+194%
2 years Growth
1.6K/mo
Search Volume
healthsupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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6. Transparent Labs

Exploding Growth

A company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free…

Startup Details
New York
Location
Jan 2015
Founded Date
Data & Forecast
+229%
2 years Growth
135K/mo
Search Volume
businesshealthretailfitnesssupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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7. Create Wellness

Exploding Growth

Create Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to…

Startup Details
New York
Location
Jan 2022
Founded Date
Data & Forecast
+354%
2 years Growth
2.4K/mo
Search Volume
supplementsnutritionpersonal-carehealth
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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8. Dog is human

Exploding Growth

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Startup Details
New York
Location
Apr 2022
Founded Date
Data & Forecast
+94%
2 years Growth
33.1K/mo
Search Volume
healthlifestylesupplementspetshealthcare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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9. Better & Better

Exploding Growth

Company that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…

Startup Details
New York
Location
Jan 2019
Founded Date
Data & Forecast
+130%
2 years Growth
1.6K/mo
Search Volume
healthlifestylepersonal-caresupplementseco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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10. Truvani

Exploding Growth

Company focused on creating health and food products that are free from added chemicals and unnecessary ingredients. Truvani differentiates itself by emphasizing the use of real food and clean ingredients, starting with…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+90%
2 years Growth
27.1K/mo
Search Volume
businesshealthfood-beverageretailsupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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11. Love wellness

Exploding Growth

Health and wellness brand focusing on women's health, offering a range of products including supplements, multivitamins, OTC suppositories, and feminine hygiene products. The brand differentiates itself by providing…

Startup Details
New York
Location
Jan 2015
Founded Date
Data & Forecast
+106%
2 years Growth
22.2K/mo
Search Volume
businesshealthretailpersonal-caresupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

12. Thorne supplements

Exploding Growth

Health supplements designed to support various aspects of wellness, including bone and joint health, immune function, eye care, and blood sugar regulation. Thorne supplements are distinguished by their use of…

Startup Details
New York
Location
Jan 1984
Founded Date
Data & Forecast
+54%
2 years Growth
60.5K/mo
Search Volume
businesshealthindustrysupplementsnutritionmanufacturing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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13. Thesis supplements

Exploding Growth

​Thesis is a U.S.-based company specializing in personalized nootropic supplements designed to enhance cognitive functions such as focus, energy, and memory. They offer six distinct blends—Clarity, Creativity, Energy,…

Startup Details
New York
Location
Jan 2017
Founded Date
Data & Forecast
+181%
2 years Growth
5.4K/mo
Search Volume
healthlifestylesupplementsmental-healtheducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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14. The farmer's dog

Peaked Growth

The Farmer's Dog is a pet food company that offers fresh, human-grade meals tailored to each dog's individual nutritional needs. The company differentiates itself by delivering pre-portioned, high-quality meals made…

Startup Details
New York
Location
Jan 2014
Founded Date
Data & Forecast
+63%
2 years Growth
368K/mo
Search Volume
petslifestylehealthsupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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15. Nutrafol

Regular Growth

A brand that offers hair growth supplements designed to improve hair health and promote hair growth. Nutrafol provides different formulations tailored to specific needs, such as products for women experiencing hair…

Startup Details
New York
Location
Feb 2014
Founded Date
Data & Forecast
+36%
2 years Growth
550K/mo
Search Volume
beautyhealthhaircaresupplementspersonal-care
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

16. PetLab Co

Exploding Growth

PetLab Co is a company that offers a range of pet health and wellness products, including dental care powders, probiotic digestive supplements, and itch relief chews for dogs. The company differentiates itself by…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+19%
2 years Growth
40.5K/mo
Search Volume
businesshealthretailsupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-16 of 16 Results

About Vitamins & Supplements in New York

Interest in Supplements startups in New York continues to surge this November. Leading the charge is Arrae, founded in Oct 2019, with 22.2K monthly searches and an impressive +279% growth. Runner-up Arrae, launched in Jul 2024, also shows strong engagement with 27.1K people searching for it each month. Create creatine rounds out the top three. Established in Jan 2022, they’ve built steady momentum, seeing 5.4K monthly searches and +725% growth. Together, these rising brands highlight how New York’s Supplements startups are becoming increasingly attractive to both consumers and investors.

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