Top Trending Pets Startups in New York

In January, several emerging startups have taken off in the pets space in New York. Leading the charge is Spot & Tango, the top trending startup, with a search volume of 3.6K and an impressive +181% growth rate.

TOP COMPANIES - UPDATED JAN 2026
8 Results

1. Spot & Tango

Exploding Growth
Exploding Growth

A company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

Startup Details
Location
Jan 2015
Founded Date
Data & Forecast
+181%
2 years Growth
3.6K/mo
Search Volume
businessfood-beveragelifestylepetsretailcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

2. Dog is human

Exploding Growth
Exploding Growth

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Startup Details
Location
Apr 2022
Founded Date
Data & Forecast
+100%
2 years Growth
33.1K/mo
Search Volume
healthlifestylesupplementspetshealthcare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

3. Smalls cat food

Exploding Growth
Exploding Growth

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…

Startup Details
Location
Jan 2016
Founded Date
Data & Forecast
+113%
2 years Growth
74K/mo
Search Volume
businessindustrylifestyleretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

4. Wagmo

Exploding Growth
Exploding Growth

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…

Startup Details
Location
Jan 2018
Founded Date
Data & Forecast
+67%
2 years Growth
4.4K/mo
Search Volume
businessfinancelifestyleinsurancepets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

5. gooddog

Exploding Growth
Exploding Growth

Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…

Startup Details
Location
Jan 2018
Founded Date
Data & Forecast
+67%
2 years Growth
110K/mo
Search Volume
businesslifestylepetsretaileducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

6. rinseroo

Exploding Growth
Exploding Growth

Brand offering slip-on, no-install shower and tub hose attachments designed for easy attachment to showerheads or spouts. These products provide convenience for tasks such as shower cleaning, washing babies, hair…

Startup Details
Location
Jan 2019
Founded Date
Data & Forecast
+1433%
2 years Growth
1.9K/mo
Search Volume
homelifestyleecommercepetshome-decorbaby
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

7. Smalls

Regular Growth
Regular Growth

Direct-to-consumer pet food company that produces human-grade and fresh food for cats. Smalls differentiates itself by offering a variety of high-quality products, including beef, freeze-dried chicken, and turkey and…

Startup Details
Location
Jan 2016
Founded Date
Data & Forecast
+23%
2 years Growth
550K/mo
Search Volume
businessfood-beveragelifestyleretailpetsfood
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

8. Petlab

Exploding Growth
Exploding Growth

Company specializing in pet health products, particularly for dogs. Petlab Co. offers a range of supplements and dental care products, including dental powders, probiotic chews, and digestive supplements,…

Startup Details
Location
Jan 2018
Founded Date
Data & Forecast
+11%
2 years Growth
33.1K/mo
Search Volume
businesslifestyleretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-8 of 8 Results

About Pets in New York

Interest in Pets startups in New York continues to surge this January. Leading the charge is Spot & Tango, founded in Jan 2015, with 3.6K monthly searches and an impressive +181% growth. Runner-up Dog is human, launched in Apr 2022, also shows strong engagement with 33.1K people searching for it each month. Smalls cat food rounds out the top three. Established in Jan 2016, they’ve built steady momentum, seeing 74K monthly searches and +113% growth. Together, these rising brands highlight how New York’s Pets startups are becoming increasingly attractive to both consumers and investors.

Explore More Startups

Discover Trends 12+ Months Before Everyone Else

Reveal More Competitor Secrets for Free

Which keywords they target
Their most important pages
Where they get backlinks from
How they monetize their site
Get more free data