Top Trending Pets Startups in New York
In January, several emerging startups have taken off in the pets space in New York. Leading the charge is Spot & Tango, the top trending topic, with a search volume of 3.6K and an impressive +180% growth rate.

A company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…

Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…

Brand offering air-dried dog food made from human-grade ingredients, aiming to provide a healthier and more convenient alternative to traditional kibble. Sundays For Dogs differentiates itself by using a unique…

Direct-to-consumer pet food company that produces human-grade and fresh food for cats. Smalls differentiates itself by offering a variety of high-quality products, including beef, freeze-dried chicken, and turkey and…

Brand offering slip-on, no-install shower and tub hose attachments designed for easy attachment to showerheads or spouts. These products provide convenience for tasks such as shower cleaning, washing babies, hair…

A company founded in 2018 that designs and sells pet products aimed at solving real-world problems and ensuring the safety of animals. Their product range includes dog leashes, dog crates, and dog enrichment toys, with…
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About Pets in New York
Interest in Pets startups in New York continues to surge this January. Leading the charge is Spot & Tango, founded in Jan 2015, with 3.6K monthly searches and an impressive +180% growth. Runner-up Dog is human, launched in Apr 2022, also shows strong engagement with 33.1K people searching for it each month. Smalls cat food rounds out the top three. Established in Jan 2016, they’ve built steady momentum, seeing 40.5K monthly searches and +63% growth. Together, these rising brands highlight how New York’s Pets startups are becoming increasingly attractive to both consumers and investors.
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