Top Trending Pets Startups in New York

In November, several emerging startups have taken off in the pets space in New York. Leading the charge is Sundays For Dogs, the top trending topic, with a search volume of 49.5K and an impressive +97% growth rate.

TOP COMPANIES - UPDATED NOV 2025
12 Results

1. Sundays For Dogs

Exploding Growth

Brand offering air-dried dog food made from human-grade ingredients, aiming to provide a healthier and more convenient alternative to traditional kibble. Sundays For Dogs differentiates itself by using a unique…

Startup Details
New York
Location
Jan 2017
Founded Date
Data & Forecast
+97%
2 years Growth
49.5K/mo
Search Volume
petscompanyfood-beveragelifestylecpgmarketing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Spot & Tango

Exploding Growth

A company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

Startup Details
New York
Location
Jan 2015
Founded Date
Data & Forecast
+250%
2 years Growth
3.6K/mo
Search Volume
businessfood-beveragelifestylepetsretailcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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3. Dog is human

Exploding Growth

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Startup Details
New York
Location
Apr 2022
Founded Date
Data & Forecast
+94%
2 years Growth
33.1K/mo
Search Volume
healthlifestylesupplementspetshealthcare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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4. Smalls cat food

Exploding Growth

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…

Startup Details
New York
Location
Jan 2016
Founded Date
Data & Forecast
+174%
2 years Growth
40.5K/mo
Search Volume
businessindustrylifestyleretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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5. gooddog

Exploding Growth

Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+44%
2 years Growth
110K/mo
Search Volume
businesslifestylepetsretaileducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

6. Wagmo

Exploding Growth

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+34%
2 years Growth
4.4K/mo
Search Volume
businessfinancelifestyleinsurancepets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

7. Smalls

Regular Growth

Direct-to-consumer pet food company that produces human-grade and fresh food for cats. Smalls differentiates itself by offering a variety of high-quality products, including beef, freeze-dried chicken, and turkey and…

Startup Details
New York
Location
Jan 2016
Founded Date
Data & Forecast
+26%
2 years Growth
550K/mo
Search Volume
businessfood-beveragelifestyleretailpetsfood
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

8. The farmer's dog

Peaked Growth

The Farmer's Dog is a pet food company that offers fresh, human-grade meals tailored to each dog's individual nutritional needs. The company differentiates itself by delivering pre-portioned, high-quality meals made…

Startup Details
New York
Location
Jan 2014
Founded Date
Data & Forecast
+63%
2 years Growth
368K/mo
Search Volume
petslifestylehealthsupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

9. rinseroo

Peaked Growth

Brand offering slip-on, no-install shower and tub hose attachments designed for easy attachment to showerheads or spouts. These products provide convenience for tasks such as shower cleaning, washing babies, hair…

Startup Details
New York
Location
Jan 2019
Founded Date
Data & Forecast
+167%
2 years Growth
1.9K/mo
Search Volume
homelifestyleecommercepetshome-decorbaby
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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10. Pawlicy advisor

Regular Growth

Insurance broker based in Scarsdale, New York, specializing in pet insurance. It is recognized as America's #1 pet insurance marketplace, providing free personalized advice to pet parents to help them compare top…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+6%
2 years Growth
1.9K/mo
Search Volume
businessfinancelifestyleinsurancepetsretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

11. Maev

Regular Growth

A nutrition company that specializes in creating meticulously researched and thoughtfully designed wellness products for dogs. The company offers daily vitamins and raw food, all of which are human-grade, complete and…

Startup Details
New York
Location
Oct 2018
Founded Date
Data & Forecast
+56%
2 years Growth
12.1K/mo
Search Volume
businesshealthlifestylepetsnutritionretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

12. Petlab

Exploding Growth

Company specializing in pet health products, particularly for dogs. Petlab Co. offers a range of supplements and dental care products, including dental powders, probiotic chews, and digestive supplements,…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+26%
2 years Growth
33.1K/mo
Search Volume
businesslifestyleretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-12 of 12 Results

About Pets in New York

Interest in Pets startups in New York continues to surge this November. Leading the charge is Sundays For Dogs, founded in Jan 2017, with 49.5K monthly searches and an impressive +97% growth. Runner-up Spot & Tango, launched in Jan 2015, also shows strong engagement with 3.6K people searching for it each month. Dog is human rounds out the top three. Established in Apr 2022, they’ve built steady momentum, seeing 33.1K monthly searches and +94% growth. Together, these rising brands highlight how New York’s Pets startups are becoming increasingly attractive to both consumers and investors.

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