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Top Trending Beauty Startups in New York
In September, several emerging startups have taken off in the beauty space in New York. Leading the charge is Athena Club, the top trending startup, with a search volume of 60.5K and an impressive +321% growth rate.
1. Athena Club
Exploding GrowthPersonal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product…
2. Act acre
Exploding GrowthHair wellness brand that utilizes cold-processed techniques to produce clean, sustainable, and effective hair care products. Act+Acre differentiates itself by focusing on environmentally friendly practices and…
3. Verb Products
Peaked GrowthHair care brand known for its cruelty-free, paraben-free, gluten-free, and sulfate-free products. Verb Products offers a range of shampoos, conditioners, styling products, and treatments that are popular among…
4. Magic molecule
Exploding GrowthHypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering…
5. cooluli
Exploding GrowthRefrigeration brand with a niche of miniature high-end coolers and warmers, designed for holding cans and small bottles.
6. Base butter
Peaked GrowthSkincare brand known for its popular products and significant social media presence, particularly on Instagram. Base Butter differentiates itself with a focus on natural ingredients and effective skincare solutions,…
7. Peach slices
Peaked GrowthSkincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and…
8. Rowan piercing
Exploding GrowthRowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made…
9. Risewell
Peaked GrowthCompany focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste,…
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10. cerave
Exploding GrowthAffordable skincare brand owned by L'Oreal.
11. Evenskyn
Exploding GrowthBrand offering advanced skincare devices designed to improve skin health and appearance. Evenskyn focuses on providing science-backed beauty solutions, such as the EvenSkyn Lumo+, which utilizes RF energy to reduce…
12. Elorea
Exploding GrowthBrand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody,…
13. Bloomeffects
Peaked GrowthCompany that upcycles and promotes circular farming in the tulip industry by utilizing waste from their tulip farm to create products. Bloomeffects differentiates itself by focusing on sustainability and byproduct…
14. Hero cosmetics
Peaked GrowthSkincare brand known for products targeting acne and skin imperfections. Hero Cosmetics differentiates itself with innovative solutions like the Mighty Patch, Superfuel Serum Stick, and Exfoliating Jelly Cleanser, which…
15. Gloss genius
Exploding GrowthAll-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly…
16. Evereden
Peaked GrowthBrand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of…
17. Heyday skincare
Exploding GrowthHeyday Skincare is a company that specializes in personalized skincare experiences, offering expert facials and tailored skin treatments. The company differentiates itself by providing a curated range of premium…
18. Womaness
Peaked GrowthBrand offering skincare and wellness products focused on aging and women's health. Womaness differentiates itself with cruelty-free formulations and products like the 'Let's Neck' firming serum and 'Daily V Soothe' gel…
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19. Heeta
Exploding GrowthHeeta is a brand that specializes in personal care and outdoor products. Known for their hair scalp massage brush launched in 2016, Heeta aims to simplify scalp care and provide a salon-like experience at home. The…
20. Blind Barber
Peaked GrowthNeighborhood barbershop and lounge that originated in New York City, offering a unique combination of grooming services and social experiences. It differentiates itself by providing both traditional barbershop services…
21. Curlsmith
Peaked GrowthHair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly…
22. Westman atelier
Peaked GrowthLuxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in…
23. Kristin Ess
Peaked GrowthRenowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often…
24. The Nue Co.
Peaked GrowthA wellness company founded in 2017, focusing on redefining the supplement industry by merging scientific research with natural innovation. The Nue Co. offers a range of functional supplements designed to improve overall…
25. biolage
Exploding GrowthWell-known brand in the hair care industry, particularly recognized for its use of natural ingredients and eco-friendly formulations. The brand offers a wide range of products, including shampoos, conditioners,…
About Beauty in New York
Interest in Beauty startups in New York continues to surge this September. Leading the charge is Athena Club, founded in Apr 2017, with 60.5K monthly searches and an impressive +321% growth. Runner-up Act acre, launched in Jan 2017, also shows strong engagement with 5.4K people searching for it each month. Verb Products rounds out the top three. Established in Jan 2009, they’ve built steady momentum, seeing 1.3K monthly searches and +93% growth. Together, these rising brands highlight how New York’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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