Top Trending Beauty Startups in New York

In November, several emerging startups have taken off in the beauty space in New York. Leading the charge is Magic molecule, the top trending topic, with a search volume of 14.8K and an impressive +150% growth rate.

TOP COMPANIES - UPDATED NOV 2025
22 Results

1. Magic molecule

Exploding Growth

Hypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering…

Startup Details
New York
Location
Feb 2023
Founded Date
Data & Forecast
+150%
2 years Growth
14.8K/mo
Search Volume
beautyhealthskincarepersonal-care
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

2. Rowan piercing

Exploding Growth

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made…

Startup Details
New York
Location
Jan 2019
Founded Date
Data & Forecast
+113%
2 years Growth
27.1K/mo
Search Volume
businessbeautyhealthretailpersonal-care
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

3. Peach slices

Exploding Growth

Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and…

Startup Details
New York
Location
Jan 2012
Founded Date
Data & Forecast
+102%
2 years Growth
22.2K/mo
Search Volume
businessbeautyhealthskincareretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

4. Mooncat

Exploding Growth

Brand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products…

Startup Details
New York
Location
Jul 2021
Founded Date
Data & Forecast
+112%
2 years Growth
60.5K/mo
Search Volume
beautymakeup-cosmetics
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

5. Elorea

Exploding Growth

Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody,…

Startup Details
New York
Location
Jan 2020
Founded Date
Data & Forecast
+56%
2 years Growth
33.1K/mo
Search Volume
beautyfragrancescompanydesignretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

6. Act acre

Exploding Growth

Hair wellness brand that utilizes cold-processed techniques to produce clean, sustainable, and effective hair care products. Act+Acre differentiates itself by focusing on environmentally friendly practices and…

Startup Details
New York
Location
Jan 2017
Founded Date
Data & Forecast
+96%
2 years Growth
5.4K/mo
Search Volume
beautyhaircareskincare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

7. Saie

Exploding Growth

Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans…

Startup Details
New York
Location
Jan 2019
Founded Date
Data & Forecast
+67%
2 years Growth
201K/mo
Search Volume
beautymakeup-cosmeticsskincare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

8. Gloss genius

Exploding Growth

All-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly…

Startup Details
New York
Location
Jan 2016
Founded Date
Data & Forecast
+66%
2 years Growth
27.1K/mo
Search Volume
businesstechnologybeautyproductivityretailmarketing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

9. Base butter

Exploding Growth

Skincare brand known for its popular products and significant social media presence, particularly on Instagram. Base Butter differentiates itself with a focus on natural ingredients and effective skincare solutions,…

Startup Details
New York
Location
Jan 2015
Founded Date
Data & Forecast
+47%
2 years Growth
210/mo
Search Volume
businessbeautyretailskincare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

Get Advanced Insights on Any Topic

Discover Trends 12+ Months Before Everyone Else

Try Exploding Topics Pro
7 Day Free Trial

10. Athena Club

Regular Growth

Personal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product…

Startup Details
New York
Location
Apr 2017
Founded Date
Data & Forecast
+66%
2 years Growth
18.1K/mo
Search Volume
businessbeautyhealthretailpersonal-care
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

11. Evereden

Exploding Growth

Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+323%
2 years Growth
40.5K/mo
Search Volume
businessbeautyhealthecommerceretailskincarepersonal-care
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

12. Kristin Ess

Exploding Growth

Renowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often…

Startup Details
New York
Location
Dec 1969
Founded Date
Data & Forecast
+50%
2 years Growth
40.5K/mo
Search Volume
businessbeautyecommerceretailhaircare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

13. Blind Barber

Regular Growth

Neighborhood barbershop and lounge that originated in New York City, offering a unique combination of grooming services and social experiences. It differentiates itself by providing both traditional barbershop services…

Startup Details
New York
Location
Jan 2010
Founded Date
Data & Forecast
+19%
2 years Growth
40.5K/mo
Search Volume
businessbeautyfood-beverageretailhaircarealcohol
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

14. Hero cosmetics

Regular Growth

Skincare brand known for products targeting acne and skin imperfections. Hero Cosmetics differentiates itself with innovative solutions like the Mighty Patch, Superfuel Serum Stick, and Exfoliating Jelly Cleanser, which…

Startup Details
New York
Location
Jan 2017
Founded Date
Data & Forecast
+4%
2 years Growth
14.8K/mo
Search Volume
businessbeautyecommerceretailmakeup-cosmeticsskincare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

15. Curlsmith

Regular Growth

Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+32%
2 years Growth
74K/mo
Search Volume
businessbeautyecommerceretailhaircare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

16. Risewell

Regular Growth

Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste,…

Startup Details
New York
Location
Jan 2016
Founded Date
Data & Forecast
+22%
2 years Growth
9.9K/mo
Search Volume
businessbeautyhealthretailpersonal-carehealthcare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

17. biolage

Regular Growth

Well-known brand in the hair care industry, particularly recognized for its use of natural ingredients and eco-friendly formulations. The brand offers a wide range of products, including shampoos, conditioners,…

Startup Details
New York
Location
Jan 1998
Founded Date
Data & Forecast
+11%
2 years Growth
40.5K/mo
Search Volume
beautyecommercehaircare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

18. Westman atelier

Exploding Growth

Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+45%
2 years Growth
74K/mo
Search Volume
businessbeautyecommerceretailmakeup-cosmetics
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

Get Advanced Insights on Any Topic

Discover Trends 12+ Months Before Everyone Else

Try Exploding Topics Pro
7 Day Free Trial

19. coty

Regular Growth

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige…

Startup Details
New York
Location
Jan 1904
Founded Date
Data & Forecast
+10%
2 years Growth
110K/mo
Search Volume
businessbeautyindustryretailmarketingmanufacturing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

20. versed

Regular Growth

Medication used to help patients relax or sleep before surgical procedures, known as midazolam. It can also block memory of the procedure, providing a sedative and amnesic effect. Typically administered by a healthcare…

Startup Details
New York
Location
Jan 2015
Founded Date
Data & Forecast
+12%
2 years Growth
90.5K/mo
Search Volume
businessbeautyecommerceretailskincare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

21. By humankind

Regular Growth

Personal care brand dedicated to reducing global dependence on single-use plastic. By Humankind creates personal care products that are healthier for both the body and the planet, offering items such as deodorant,…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+2%
2 years Growth
1.6K/mo
Search Volume
businessbeautyhealthretailpersonal-carehaircare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

22. Bloomeffects

Regular Growth

Company that upcycles and promotes circular farming in the tulip industry by utilizing waste from their tulip farm to create products. Bloomeffects differentiates itself by focusing on sustainability and byproduct…

Startup Details
New York
Location
Jan 2019
Founded Date
Data & Forecast
+124%
2 years Growth
2.9K/mo
Search Volume
businessbeautyecommerceretailskincare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-22 of 22 Results

About Beauty in New York

Interest in Beauty startups in New York continues to surge this November. Leading the charge is Magic molecule, founded in Feb 2023, with 14.8K monthly searches and an impressive +150% growth. Runner-up Rowan piercing, launched in Jan 2019, also shows strong engagement with 27.1K people searching for it each month. Peach slices rounds out the top three. Established in Jan 2012, they’ve built steady momentum, seeing 22.2K monthly searches and +102% growth. Together, these rising brands highlight how New York’s Beauty startups are becoming increasingly attractive to both consumers and investors.

Explore More Startups

Discover Trends 12+ Months Before Everyone Else

Reveal More Competitor Secrets for Free

Which keywords they target
Their most important pages
Where they get backlinks from
How they monetize their site
Get more free data