Top Trending Beauty Startups in New York
In December, several emerging startups have taken off in the beauty space in New York. Leading the charge is Peach slices, the top trending topic, with a search volume of 22.2K and an impressive +127% growth rate.

Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and…

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made…

Skincare brand known for its popular products and significant social media presence, particularly on Instagram. Base Butter differentiates itself with a focus on natural ingredients and effective skincare solutions,…

Hypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering…

Hair wellness brand that utilizes cold-processed techniques to produce clean, sustainable, and effective hair care products. Act+Acre differentiates itself by focusing on environmentally friendly practices and…

Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody,…

All-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly…

Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans…

Brand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products…
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Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in…

Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of…

Neighborhood barbershop and lounge that originated in New York City, offering a unique combination of grooming services and social experiences. It differentiates itself by providing both traditional barbershop services…

Personal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product…

Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste,…

Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly…

Well-known brand in the hair care industry, particularly recognized for its use of natural ingredients and eco-friendly formulations. The brand offers a wide range of products, including shampoos, conditioners,…

South Korean cosmetics brand launched by Amore Pacific in 1994, known for its focus on hydration and moisture. Laneige differentiates itself with flagship products like the Water Bank skin care line, Water Sleeping…

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige…
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Beauty and personal care brand inspired by Brazilian beauty secrets and culture. Known for luxurious body care products like the Brazilian Bum Bum Cream, which is popular for its firming and smoothing properties, the…
About Beauty in New York
Interest in Beauty startups in New York continues to surge this December. Leading the charge is Peach slices, founded in Jan 2012, with 22.2K monthly searches and an impressive +127% growth. Runner-up Rowan piercing, launched in Jan 2019, also shows strong engagement with 27.1K people searching for it each month. Base butter rounds out the top three. Established in Jan 2015, they’ve built steady momentum, seeing 210 monthly searches and +47% growth. Together, these rising brands highlight how New York’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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