Top Trending Beauty Startups in New York
In January, several emerging startups have taken off in the beauty space in New York. Leading the charge is Base butter, the top trending startup, with a search volume of 210 and an impressive +77% growth rate.
1. Base butter
Exploding GrowthSkincare brand known for its popular products and significant social media presence, particularly on Instagram. Base Butter differentiates itself with a focus on natural ingredients and effective skincare solutions,…
2. Rowan piercing
Exploding GrowthRowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made…
3. Magic molecule
Exploding GrowthHypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering…
4. Peach slices
Exploding GrowthSkincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and…
5. Act acre
Exploding GrowthHair wellness brand that utilizes cold-processed techniques to produce clean, sustainable, and effective hair care products. Act+Acre differentiates itself by focusing on environmentally friendly practices and…
6. Elorea
Exploding GrowthBrand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody,…
7. Gloss genius
Exploding GrowthAll-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly…
8. Verb Products
Exploding GrowthHair care brand known for its cruelty-free, paraben-free, gluten-free, and sulfate-free products. Verb Products offers a range of shampoos, conditioners, styling products, and treatments that are popular among…
9. Westman atelier
Exploding GrowthLuxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in…
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10. Saie
Exploding GrowthBeauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans…
11. Mooncat
Regular GrowthBrand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products…
12. Risewell
Exploding GrowthCompany focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste,…
13. Blind Barber
Regular GrowthNeighborhood barbershop and lounge that originated in New York City, offering a unique combination of grooming services and social experiences. It differentiates itself by providing both traditional barbershop services…
14. Athena Club
Regular GrowthPersonal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product…
15. Kristin Ess
Exploding GrowthRenowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often…
16. biolage
Regular GrowthWell-known brand in the hair care industry, particularly recognized for its use of natural ingredients and eco-friendly formulations. The brand offers a wide range of products, including shampoos, conditioners,…
17. Nutrafol
Regular GrowthA brand that offers hair growth supplements designed to improve hair health and promote hair growth. Nutrafol provides different formulations tailored to specific needs, such as products for women experiencing hair…
18. Curlsmith
Regular GrowthHair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly…
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19. Laneige
Regular GrowthSouth Korean cosmetics brand launched by Amore Pacific in 1994, known for its focus on hydration and moisture. Laneige differentiates itself with flagship products like the Water Bank skin care line, Water Sleeping…
20. Bloomeffects
Regular GrowthCompany that upcycles and promotes circular farming in the tulip industry by utilizing waste from their tulip farm to create products. Bloomeffects differentiates itself by focusing on sustainability and byproduct…
21. coty
Regular GrowthGlobal beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige…
About Beauty in New York
Interest in Beauty startups in New York continues to surge this January. Leading the charge is Base butter, founded in Jan 2015, with 210 monthly searches and an impressive +77% growth. Runner-up Rowan piercing, launched in Jan 2019, also shows strong engagement with 27.1K people searching for it each month. Magic molecule rounds out the top three. Established in Feb 2023, they’ve built steady momentum, seeing 14.8K monthly searches and +68% growth. Together, these rising brands highlight how New York’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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