Top Trending Lifestyle & Culture Startups in New York
In January, several emerging startups have taken off in the lifestyle space in New York. Leading the charge is Blueland laundry, the top trending startup, with a search volume of 480 and an impressive +120% growth rate.
1. Blueland laundry
Exploding GrowthEco-friendly laundry products designed to reduce plastic waste and promote sustainability. Blueland's offerings include plastic-free laundry detergent tablets and wool dryer balls, which differentiate them by focusing…
2. Spot & Tango
Exploding GrowthA company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…
3. Elektra Health
Exploding GrowthA digital health company focused on supporting women through menopause by offering telemedicine services and personalized care plans. The company differentiates itself by providing evidence-based care, education, and…
4. Better & Better
Exploding GrowthCompany that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…
5. Moonkie
Exploding GrowthBrand specializing in Montessori toys and educational products for young children, offering various gift sets and sensory toys. Moonkie's products are designed to promote sensory observation and exploration,…
6. Briefly ai
Exploding GrowthTool designed to enhance productivity during and after meetings by automatically transcribing and categorizing content. Briefly AI generates summaries and action items, allowing users to be more present during meetings…
7. Dog is human
Exploding GrowthA brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…
8. Smalls cat food
Exploding GrowthBrand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…
9. Mantra health
Exploding GrowthDigital mental health clinic focused on improving access to mental healthcare for young people. Mantra Health combines clinical services, software, and design to enhance mental health support, particularly for students,…
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10. Away travel
Exploding GrowthModern lifestyle brand that creates products designed to transform travel experiences. Away differentiates itself by offering high-quality, thoughtfully designed luggage and travel accessories that aim to inspire and…
11. Gamification
Exploding GrowthThe application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals. It includes elements like points, badges, leaderboards, challenges, and levels, and is…
12. Wagmo
Exploding GrowthCompany that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…
13. gooddog
Exploding GrowthCompany that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…
14. Onitsuka Tiger
Exploding GrowthJapanese sports fashion brand established in 1949 by Kihachiro Onitsuka, known for its stylish and functional sports shoes. The brand differentiates itself through its blend of traditional craftsmanship and modern…
15. House of puff
Exploding GrowthBoutique business located in New York that specializes in 'puffware' for the modern woman, offering products such as porcelain pipes, rolling papers, accessories, ceramic rolling trays, unique ashtrays, and signature…
16. Focusmate
Exploding GrowthVirtual coworking platform designed to help users stay productive and accountable by pairing them with accountability partners for scheduled work sessions. This setup aims to reduce procrastination and increase…
17. work better
Exploding GrowthIt refers to a premium coworking space located in Sofia, Bulgaria, known as WorkBetter. This space provides over 500 seats and fosters a collaborative ecosystem for diverse business requirements. Additionally, it…
18. Nanit
Exploding GrowthTechnology start-up that develops advanced baby monitor devices connected through a mobile application. These devices capture video recordings of the child and analyze the footage to provide insights based on the baby's…
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19. Roller rabbit pajamas
Exploding GrowthKnown for vibrant and playful designs, this brand offers pajamas featuring unique prints and comfortable materials. The pajamas stand out due to their distinctive patterns and high-quality fabric, providing both style…
20. DataCamp
Regular GrowthOnline learning platform that focuses on data science and analytics. It offers interactive courses on topics such as Python, R, SQL, machine learning, and data visualization, designed to help users build practical…
21. Coterie diapers
Regular GrowthHypoallergenic, plant-based diapers designed for sensitive skin, available in various sizes. These diapers are distinguished by their use of eco-friendly materials and their focus on minimizing skin irritation, offering…
22. Bilt rewards
Regular GrowthLoyalty program that allows users to earn points by paying rent without incurring transaction fees, which can be redeemed for travel and other rewards. Bilt Rewards differentiates itself by offering a unique way to earn…
23. Zigazoo
Exploding GrowthSocial media platform designed specifically for kids, offering a safe and positive online environment. It features playful video challenges that foster social and intellectual growth, with 100% human moderation to…
24. rinseroo
Exploding GrowthBrand offering slip-on, no-install shower and tub hose attachments designed for easy attachment to showerheads or spouts. These products provide convenience for tasks such as shower cleaning, washing babies, hair…
25. Rowing Blazers
Regular GrowthAn American clothing and accessories brand founded by Jack Carlson in 2017, known for its colorful and slightly subversive take on 'preppy' style. The brand differentiates itself through its emphasis on traditional…
About Lifestyle & Culture in New York
Interest in Lifestyle startups in New York continues to surge this January. Leading the charge is Blueland laundry, founded in Jan 2018, with 480 monthly searches and an impressive +120% growth. Runner-up Spot & Tango, launched in Jan 2015, also shows strong engagement with 3.6K people searching for it each month. Elektra Health rounds out the top three. Established in Jan 2019, they’ve built steady momentum, seeing 1.9K monthly searches and +118% growth. Together, these rising brands highlight how New York’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.
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