Top Trending Lifestyle & Culture Startups in New York
In November, several emerging startups have taken off in the lifestyle space in New York. Leading the charge is Blueland laundry, the top trending topic, with a search volume of 480 and an impressive +151% growth rate.

Eco-friendly laundry products designed to reduce plastic waste and promote sustainability. Blueland's offerings include plastic-free laundry detergent tablets and wool dryer balls, which differentiate them by focusing…

Technology platform offering ESG insights through machine learning and big data to aid in responsible investment decisions. It differentiates itself by providing comprehensive sustainability assessments, enabling users…

Brand specializing in Montessori toys and educational products for young children, offering various gift sets and sensory toys. Moonkie's products are designed to promote sensory observation and exploration,…

Brand offering air-dried dog food made from human-grade ingredients, aiming to provide a healthier and more convenient alternative to traditional kibble. Sundays For Dogs differentiates itself by using a unique…

A company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…

A digital health company focused on supporting women through menopause by offering telemedicine services and personalized care plans. The company differentiates itself by providing evidence-based care, education, and…

Company that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…
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Tool designed to enhance productivity during and after meetings by automatically transcribing and categorizing content. Briefly AI generates summaries and action items, allowing users to be more present during meetings…

Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…

The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals. It includes elements like points, badges, leaderboards, challenges, and levels, and is…

Hypoallergenic, plant-based diapers designed for sensitive skin, available in various sizes. These diapers are distinguished by their use of eco-friendly materials and their focus on minimizing skin irritation, offering…

Technology start-up that develops advanced baby monitor devices connected through a mobile application. These devices capture video recordings of the child and analyze the footage to provide insights based on the baby's…

Online learning platform that focuses on data science and analytics. It offers interactive courses on topics such as Python, R, SQL, machine learning, and data visualization, designed to help users build practical…

Digital mental health clinic focused on improving access to mental healthcare for young people. Mantra Health combines clinical services, software, and design to enhance mental health support, particularly for students,…

It refers to a premium coworking space located in Sofia, Bulgaria, known as WorkBetter. This space provides over 500 seats and fosters a collaborative ecosystem for diverse business requirements. Additionally, it…
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Collection of interactive math games and activities designed for students in grades K-6. It aims to help children build a conceptual understanding of various foundational math skills through engaging and educational…

Modern lifestyle brand that creates products designed to transform travel experiences. Away differentiates itself by offering high-quality, thoughtfully designed luggage and travel accessories that aim to inspire and…

Online platform that enables individuals and businesses to create and sell online courses and coaching services. It supports various types of digital content, including PDFs, audio clips, and videos, and offers features…

An immersive and interactive attraction with multiple locations, offering a variety of ice cream-themed exhibits and tasting experiences. It is known for its vibrant, Instagram-worthy displays and provides a unique,…

Loyalty program that allows users to earn points by paying rent without incurring transaction fees, which can be redeemed for travel and other rewards. Bilt Rewards differentiates itself by offering a unique way to earn…

Craft beer company founded by LeAnn and Tara, who transitioned from corporate jobs in tech and media to the beer industry. The company aims to expand the craft beer market with unique brews and offers services like…

Thesis is a U.S.-based company specializing in personalized nootropic supplements designed to enhance cognitive functions such as focus, energy, and memory. They offer six distinct blends—Clarity, Creativity, Energy,…
About Lifestyle & Culture in New York
Interest in Lifestyle startups in New York continues to surge this November. Leading the charge is Blueland laundry, founded in Jan 2018, with 480 monthly searches and an impressive +151% growth. Runner-up Clarity ai, launched in Jan 2017, also shows strong engagement with 12.1K people searching for it each month. Moonkie rounds out the top three. Established in Jan 2020, they’ve built steady momentum, seeing 9.9K monthly searches and +223% growth. Together, these rising brands highlight how New York’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.
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