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Top Trending Lifestyle & Culture Startups in New York
In February, several emerging startups have taken off in the lifestyle space in New York. Leading the charge is Better & Better, the top trending startup, with a search volume of 1.6K and an impressive +273% growth rate.

1. Better & Better
Exploding GrowthCompany that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…

2. Spot & Tango
Exploding GrowthA company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

3. Elektra Health
Exploding GrowthA digital health company focused on supporting women through menopause by offering telemedicine services and personalized care plans. The company differentiates itself by providing evidence-based care, education, and…

4. Moonkie
Exploding GrowthBrand specializing in Montessori toys and educational products for young children, offering various gift sets and sensory toys. Moonkie's products are designed to promote sensory observation and exploration,…

5. Blueland laundry
Exploding GrowthEco-friendly laundry products designed to reduce plastic waste and promote sustainability. Blueland's offerings include plastic-free laundry detergent tablets and wool dryer balls, which differentiate them by focusing…

6. Mantra health
Exploding GrowthDigital mental health clinic focused on improving access to mental healthcare for young people. Mantra Health combines clinical services, software, and design to enhance mental health support, particularly for students,…

7. Smalls cat food
Exploding GrowthBrand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…

8. Dog is human
Exploding GrowthA brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

9. Briefly ai
Exploding GrowthTool designed to enhance productivity during and after meetings by automatically transcribing and categorizing content. Briefly AI generates summaries and action items, allowing users to be more present during meetings…
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10. Away travel
Exploding GrowthModern lifestyle brand that creates products designed to transform travel experiences. Away differentiates itself by offering high-quality, thoughtfully designed luggage and travel accessories that aim to inspire and…

11. Gamification
Exploding GrowthThe application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals. It includes elements like points, badges, leaderboards, challenges, and levels, and is…

12. gooddog
Exploding GrowthCompany that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…

13. Wagmo
Exploding GrowthCompany that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…

14. Defector Media
Exploding GrowthSubscription-based sports and culture blog and media company founded in September 2020. It differentiates itself by being employee-owned and primarily written by former employees of the Deadspin sports blog, offering…

15. Focusmate
Exploding GrowthVirtual coworking platform designed to help users stay productive and accountable by pairing them with accountability partners for scheduled work sessions. This setup aims to reduce procrastination and increase…

16. House of puff
Exploding GrowthBoutique business located in New York that specializes in 'puffware' for the modern woman, offering products such as porcelain pipes, rolling papers, accessories, ceramic rolling trays, unique ashtrays, and signature…

17. work better
Exploding GrowthIt refers to a premium coworking space located in Sofia, Bulgaria, known as WorkBetter. This space provides over 500 seats and fosters a collaborative ecosystem for diverse business requirements. Additionally, it…

18. Onitsuka Tiger
Exploding GrowthJapanese sports fashion brand established in 1949 by Kihachiro Onitsuka, known for its stylish and functional sports shoes. The brand differentiates itself through its blend of traditional craftsmanship and modern…
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19. Nanit
Exploding GrowthTechnology start-up that develops advanced baby monitor devices connected through a mobile application. These devices capture video recordings of the child and analyze the footage to provide insights based on the baby's…

20. DataCamp
Exploding GrowthOnline learning platform that focuses on data science and analytics. It offers interactive courses on topics such as Python, R, SQL, machine learning, and data visualization, designed to help users build practical…

21. Roller rabbit pajamas
Peaked GrowthKnown for vibrant and playful designs, this brand offers pajamas featuring unique prints and comfortable materials. The pajamas stand out due to their distinctive patterns and high-quality fabric, providing both style…

22. Pawlicy advisor
Regular GrowthInsurance broker based in Scarsdale, New York, specializing in pet insurance. It is recognized as America's #1 pet insurance marketplace, providing free personalized advice to pet parents to help them compare top…

23. TALEA Beer Co.
Peaked GrowthCraft beer company founded by LeAnn and Tara, who transitioned from corporate jobs in tech and media to the beer industry. The company aims to expand the craft beer market with unique brews and offers services like…

24. Zigazoo
Exploding GrowthSocial media platform designed specifically for kids, offering a safe and positive online environment. It features playful video challenges that foster social and intellectual growth, with 100% human moderation to…

25. Bilt rewards
Exploding GrowthLoyalty program that allows users to earn points by paying rent without incurring transaction fees, which can be redeemed for travel and other rewards. Bilt Rewards differentiates itself by offering a unique way to earn…
About Lifestyle & Culture in New York
Interest in Lifestyle startups in New York continues to surge this February. Leading the charge is Better & Better, founded in Jan 2019, with 1.6K monthly searches and an impressive +273% growth. Runner-up Spot & Tango, launched in Jan 2015, also shows strong engagement with 3.6K people searching for it each month. Elektra Health rounds out the top three. Established in Jan 2019, they’ve built steady momentum, seeing 1.9K monthly searches and +350% growth. Together, these rising brands highlight how New York’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.
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