Top Trending Lifestyle & Culture Startups in New York

In November, several emerging startups have taken off in the lifestyle space in New York. Leading the charge is Blueland laundry, the top trending topic, with a search volume of 480 and an impressive +151% growth rate.

TOP COMPANIES - UPDATED NOV 2025
37 Results

1. Blueland laundry

Exploding Growth

Eco-friendly laundry products designed to reduce plastic waste and promote sustainability. Blueland's offerings include plastic-free laundry detergent tablets and wool dryer balls, which differentiate them by focusing…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+151%
2 years Growth
480/mo
Search Volume
homelifestyleecommerceecohome-decor
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Clarity ai

Exploding Growth

Technology platform offering ESG insights through machine learning and big data to aid in responsible investment decisions. It differentiates itself by providing comprehensive sustainability assessments, enabling users…

Startup Details
New York
Location
Jan 2017
Founded Date
Data & Forecast
+556%
2 years Growth
12.1K/mo
Search Volume
technologyfinancelifestyleaiinvestingeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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3. Moonkie

Exploding Growth

Brand specializing in Montessori toys and educational products for young children, offering various gift sets and sensory toys. Moonkie's products are designed to promote sensory observation and exploration,…

Startup Details
New York
Location
Jan 2020
Founded Date
Data & Forecast
+223%
2 years Growth
9.9K/mo
Search Volume
businessindustrylifestyleretailbaby
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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4. Sundays For Dogs

Exploding Growth

Brand offering air-dried dog food made from human-grade ingredients, aiming to provide a healthier and more convenient alternative to traditional kibble. Sundays For Dogs differentiates itself by using a unique…

Startup Details
New York
Location
Jan 2017
Founded Date
Data & Forecast
+97%
2 years Growth
49.5K/mo
Search Volume
petscompanyfood-beveragelifestylecpgmarketing
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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5. Spot & Tango

Exploding Growth

A company that focuses on creating fresh, whole ingredient meals personalized for dogs. Founded in 2018, it aims to make pets healthier and happier while simplifying the role of pet parents by offering a variety of dog…

Startup Details
New York
Location
Jan 2015
Founded Date
Data & Forecast
+250%
2 years Growth
3.6K/mo
Search Volume
businessfood-beveragelifestylepetsretailcpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

6. Dog is human

Exploding Growth

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…

Startup Details
New York
Location
Apr 2022
Founded Date
Data & Forecast
+94%
2 years Growth
33.1K/mo
Search Volume
healthlifestylesupplementspetshealthcare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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7. Smalls cat food

Exploding Growth

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with…

Startup Details
New York
Location
Jan 2016
Founded Date
Data & Forecast
+174%
2 years Growth
40.5K/mo
Search Volume
businessindustrylifestyleretailpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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8. Elektra Health

Exploding Growth

A digital health company focused on supporting women through menopause by offering telemedicine services and personalized care plans. The company differentiates itself by providing evidence-based care, education, and…

Startup Details
New York
Location
Jan 2019
Founded Date
Data & Forecast
+650%
2 years Growth
1.6K/mo
Search Volume
businesshealthlifestylehealthcareeducationmental-health
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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9. Better & Better

Exploding Growth

Company that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…

Startup Details
New York
Location
Jan 2019
Founded Date
Data & Forecast
+130%
2 years Growth
1.6K/mo
Search Volume
healthlifestylepersonal-caresupplementseco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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10. Briefly ai

Exploding Growth

Tool designed to enhance productivity during and after meetings by automatically transcribing and categorizing content. Briefly AI generates summaries and action items, allowing users to be more present during meetings…

Startup Details
New York
Location
Dec 2022
Founded Date
Data & Forecast
+54%
2 years Growth
1.3K/mo
Search Volume
businesstechnologyhealthfinanceindustrylifestyleaihealthcareautomotive
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

11. gooddog

Exploding Growth

Company that offers handcrafted pet products made from hemp and organic cotton, including collars, leashes, harnesses, and toys for dogs and cats. Gooddog differentiates itself by using sustainable and eco-friendly…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+44%
2 years Growth
110K/mo
Search Volume
businesslifestylepetsretaileducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

12. Wagmo

Exploding Growth

Company that alleviates the financial stress of routine and emergency pet care, covering services from grooming and essential maintenance to cancer treatments and emergencies. Founded in 2017 by Christie Horvath and Ali…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+34%
2 years Growth
4.4K/mo
Search Volume
businessfinancelifestyleinsurancepets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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13. Gamification

Exploding Growth

The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals. It includes elements like points, badges, leaderboards, challenges, and levels, and is…

Startup Details
New York
Location
Jan 2010
Founded Date
Data & Forecast
+79%
2 years Growth
90.5K/mo
Search Volume
businesstechnologylifestyleproductivitymarketingeducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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14. Coterie diapers

Exploding Growth

Hypoallergenic, plant-based diapers designed for sensitive skin, available in various sizes. These diapers are distinguished by their use of eco-friendly materials and their focus on minimizing skin irritation, offering…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+87%
2 years Growth
135K/mo
Search Volume
babyproducthealthlifestyleecommercepersonal-careeco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

15. Nanit

Regular Growth

Technology start-up that develops advanced baby monitor devices connected through a mobile application. These devices capture video recordings of the child and analyze the footage to provide insights based on the baby's…

Startup Details
New York
Location
Jan 2016
Founded Date
Data & Forecast
+38%
2 years Growth
60.5K/mo
Search Volume
businesstechnologylifestyleretailbabyai
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

16. DataCamp

Regular Growth

Online learning platform that focuses on data science and analytics. It offers interactive courses on topics such as Python, R, SQL, machine learning, and data visualization, designed to help users build practical…

Startup Details
New York
Location
Jan 2013
Founded Date
Data & Forecast
+51%
2 years Growth
201K/mo
Search Volume
technologylifestyleeducationaiprogramming
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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17. Mantra health

Exploding Growth

Digital mental health clinic focused on improving access to mental healthcare for young people. Mantra Health combines clinical services, software, and design to enhance mental health support, particularly for students,…

Startup Details
New York
Location
Oct 2018
Founded Date
Data & Forecast
+62%
2 years Growth
4.4K/mo
Search Volume
technologyhealthlifestylemental-healthhealthcareeducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

18. work better

Exploding Growth

It refers to a premium coworking space located in Sofia, Bulgaria, known as WorkBetter. This space provides over 500 seats and fosters a collaborative ecosystem for diverse business requirements. Additionally, it…

Startup Details
New York
Location
Jan 2003
Founded Date
Data & Forecast
+52%
2 years Growth
1.9K/mo
Search Volume
businessindustrylifestylereal-estateworkplacelegaleducationproductivity
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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19. Matific

Exploding Growth

Collection of interactive math games and activities designed for students in grades K-6. It aims to help children build a conceptual understanding of various foundational math skills through engaging and educational…

Startup Details
New York
Location
Jan 2012
Founded Date
Data & Forecast
+90%
2 years Growth
301K/mo
Search Volume
businesstechnologylifestyleeducationproductivityai
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

20. Away travel

Exploding Growth

Modern lifestyle brand that creates products designed to transform travel experiences. Away differentiates itself by offering high-quality, thoughtfully designed luggage and travel accessories that aim to inspire and…

Startup Details
New York
Location
Jan 2015
Founded Date
Data & Forecast
+61%
2 years Growth
18.1K/mo
Search Volume
businesslifestyleecommerceretailtravel
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

21. Teachable

Regular Growth

Online platform that enables individuals and businesses to create and sell online courses and coaching services. It supports various types of digital content, including PDFs, audio clips, and videos, and offers features…

Startup Details
New York
Location
Sep 2013
Founded Date
Data & Forecast
+48%
2 years Growth
110K/mo
Search Volume
businesstechnologylifestyleeducationproductivity
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

22. MUSEUM OF ICE CREAM

Regular Growth

An immersive and interactive attraction with multiple locations, offering a variety of ice cream-themed exhibits and tasting experiences. It is known for its vibrant, Instagram-worthy displays and provides a unique,…

Startup Details
New York
Location
Jan 2016
Founded Date
Data & Forecast
+21%
2 years Growth
368K/mo
Search Volume
entertainmentfood-beveragelifestyletravelfoodart
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

23. Bilt rewards

Regular Growth

Loyalty program that allows users to earn points by paying rent without incurring transaction fees, which can be redeemed for travel and other rewards. Bilt Rewards differentiates itself by offering a unique way to earn…

Startup Details
New York
Location
May 2021
Founded Date
Data & Forecast
+150%
2 years Growth
74K/mo
Search Volume
food-beveragelifestylereal-estatetravelfood
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

24. TALEA Beer Co.

Peaked Growth

Craft beer company founded by LeAnn and Tara, who transitioned from corporate jobs in tech and media to the beer industry. The company aims to expand the craft beer market with unique brews and offers services like…

Startup Details
New York
Location
Jan 2018
Founded Date
Data & Forecast
+700%
2 years Growth
20/mo
Search Volume
businessfood-beveragelifestyleretailalcoholbeverages
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

25. Thesis supplements

Exploding Growth

​Thesis is a U.S.-based company specializing in personalized nootropic supplements designed to enhance cognitive functions such as focus, energy, and memory. They offer six distinct blends—Clarity, Creativity, Energy,…

Startup Details
New York
Location
Jan 2017
Founded Date
Data & Forecast
+181%
2 years Growth
5.4K/mo
Search Volume
healthlifestylesupplementsmental-healtheducation
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-25 of 37 Results

About Lifestyle & Culture in New York

Interest in Lifestyle startups in New York continues to surge this November. Leading the charge is Blueland laundry, founded in Jan 2018, with 480 monthly searches and an impressive +151% growth. Runner-up Clarity ai, launched in Jan 2017, also shows strong engagement with 12.1K people searching for it each month. Moonkie rounds out the top three. Established in Jan 2020, they’ve built steady momentum, seeing 9.9K monthly searches and +223% growth. Together, these rising brands highlight how New York’s Lifestyle startups are becoming increasingly attractive to both consumers and investors.

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