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Top Trending Vitamins & Supplements Startups
In March, several emerging startups have taken off in the supplements space. Leading the charge is Odyssey Elixir, the top trending startup, with a search volume of 1.6K and an impressive +283% growth rate.

1. Odyssey Elixir
Exploding GrowthNootropic product designed to enhance cognitive functions such as memory, focus, and learning. It utilizes a high concentration of active mushroom compounds, particularly from Lion's Mane, known for its cognitive…

2. Function health
Exploding GrowthHealthcare technology company offering an insurance-free model with transparent pricing. Function Health partners with independent providers to deliver laboratory and medical services, aiming to simplify access to…

3. Create creatine
Exploding GrowthCreate Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF…

4. Create Wellness
Exploding GrowthCreate Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to…

5. Fera pets
Exploding GrowthBrand offering veterinarian-created pet health supplements, including probiotics, joint support chews, and dental powders. It focuses on organic and high-quality ingredients to enhance pet health and well-being,…

6. Gruns
Exploding GrowthDaily greens gummies designed to support gut health, immune function, brain and memory support, and overall wellness. These gummies are formulated with a variety of vitamins, minerals, and nutrient-dense ingredients,…

7. GoBiotix
Regular GrowthAn American company based in Delaware that designs, tests, and manufactures health and wellness products using high-quality raw ingredients. GoBiotix offers a range of products, including probiotics, immunity boosters,…

8. Sun Genomics
Regular GrowthCompany specializing in creating custom probiotics tailored to an individual's gut microbiota. Their flagship product, Floré, utilizes microbiome testing to personalize probiotics aimed at improving digestion, energy…

9. Turmeric time
Exploding GrowthTurmeric Time is a brand offering turmeric shots that incorporate ingredients such as ginger, citrus, and honey. These products are non-GMO and free from preservatives, artificial flavors, colors, and sweeteners,…
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10. Perelel
Exploding GrowthHealth and wellness company providing prenatal vitamins and supplements tailored for various stages of pregnancy, along with multivitamins for men. Perelel differentiates itself by offering stage-specific formulations…

11. Heart & soil
Exploding GrowthHeart & Soil is a company founded by Dr. Paul Saladino that focuses on promoting health through an animal-based diet. The company offers supplements derived from animal organs, aiming to provide essential nutrients that…

12. Bare performance
Exploding GrowthCompany that offers a range of supplements including pre-workout products, health and endurance foods, and protein foods. Bare Performance distinguishes itself by providing BSCG-certified and clinically approved…

13. Real vitamins
Exploding GrowthReal vitamins are dietary supplements made from whole food sources, designed to support various aspects of health. These vitamins aim to provide essential nutrients in a natural form, differentiating themselves from…

14. Joyspring
Exploding GrowthThis brand offers natural vitamins and supplements specifically designed for children, addressing health concerns such as flu prevention and focus enhancement. Joyspring is distinguished by its commitment to…

15. Native pet
Exploding GrowthCompany specializing in natural and organic pet supplements, focusing on high-quality, clean-label products for pets, particularly dogs. Native Pet differentiates itself by using simple, natural ingredients without…

16. AnimalBiome
Regular GrowthCompany focused on revolutionizing animal health through microbiome science. AnimalBiome aims to improve the lifespan and quality of life of companion animals by analyzing and addressing gut health issues, leveraging…

17. One earth health
Exploding GrowthCompany specializing in high-quality beef tallow and beef organ supplements aimed at promoting natural health, energy, and focus. One Earth Health differentiates itself by emphasizing ancestral nutrition and offering…

18. Stem chocolate
Exploding GrowthCompany focused on breaking the stigma around medical magic mushrooms by offering psilocybin-infused chocolates. Stem Psilocybin Chocolates aims to educate consumers about the health benefits of psilocybin, the active…
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19. Essential stacks
Regular GrowthGut health company that designs supplements aimed at addressing digestive issues such as bloating, leaky gut, and overall digestive health. Essential Stacks differentiates itself by formulating products that support…

20. Transparent Labs
Exploding GrowthA company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free…

21. Real mushrooms
Exploding GrowthCompany that produces and sells a variety of mushroom extract products for both human and pet use. Emphasizing authenticity, Real Mushrooms ensures their products are made solely from high-quality, organic mushrooms,…

22. Host Defense
Exploding GrowthCompany specializing in mushroom mycelium-based supplements aimed at supporting natural immunity and overall wellness. Founded by renowned mycologist Paul Stamets, Host Defense differentiates itself through its focus on…

23. Truemed
Exploding GrowthPayment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a…

24. Better & Better
Exploding GrowthCompany that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…

25. voltrx
Exploding GrowthBrand specializing in electric shaker bottles designed for mixing protein shakes and other beverages. Their products feature electric motors for efficient mixing, USB rechargeable batteries, and are made from BPA-free…
About Vitamins & Supplements
This March, Odyssey Elixir, Function health, and Create creatine are defining the future of Supplements startups. Odyssey Elixir, founded in Jan 2020, leads the way with 1.6K monthly searches and +283% growth. Function health, launched in Jan 2022, has also gained attention, posting +488% growth and 90.5K searches per month. Create creatine, founded in Jan 2022, continues to expand its reach with 5.4K monthly searches and +710% growth. These three brands exemplify the strength and diversity of the Supplements startups, showing how quickly innovation can turn into mainstream momentum.
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