Top Trending Vitamins & Supplements Startups
In January, several emerging startups have taken off in the supplements space. Leading the charge is Gruns, the top trending startup, with a search volume of 90.5K and an impressive +809% growth rate.
1. Gruns
Exploding GrowthDaily greens gummies designed to support gut health, immune function, brain and memory support, and overall wellness. These gummies are formulated with a variety of vitamins, minerals, and nutrient-dense ingredients,…
2. Odyssey Elixir
Exploding GrowthNootropic product designed to enhance cognitive functions such as memory, focus, and learning. It utilizes a high concentration of active mushroom compounds, particularly from Lion's Mane, known for its cognitive…
3. Fera pets
Regular GrowthBrand offering veterinarian-created pet health supplements, including probiotics, joint support chews, and dental powders. It focuses on organic and high-quality ingredients to enhance pet health and well-being,…
4. Create creatine
Exploding GrowthCreate Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF…
5. Heart & soil
Exploding GrowthHeart & Soil is a company founded by Dr. Paul Saladino that focuses on promoting health through an animal-based diet. The company offers supplements derived from animal organs, aiming to provide essential nutrients that…
6. Function health
Exploding GrowthHealthcare technology company offering an insurance-free model with transparent pricing. Function Health partners with independent providers to deliver laboratory and medical services, aiming to simplify access to…
7. Joyspring
Exploding GrowthThis brand offers natural vitamins and supplements specifically designed for children, addressing health concerns such as flu prevention and focus enhancement. Joyspring is distinguished by its commitment to…
8. Create Wellness
Exploding GrowthCreate Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to…
9. Wearefeel
Regular GrowthHealth and wellness company that focuses on providing essential nutrients and supplements in their purest form. They emphasize simplicity in their approach to health, responsibly source their ingredients, and aim to…
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10. One earth health
Exploding GrowthCompany specializing in high-quality beef tallow and beef organ supplements aimed at promoting natural health, energy, and focus. One Earth Health differentiates itself by emphasizing ancestral nutrition and offering…
11. Perelel
Exploding GrowthHealth and wellness company providing prenatal vitamins and supplements tailored for various stages of pregnancy, along with multivitamins for men. Perelel differentiates itself by offering stage-specific formulations…
12. Zooki
Exploding GrowthBrand specializing in health products, including liposomal and collagen supplements, recognized for their effectiveness and award-winning formulations. Zooki differentiates itself by offering innovative delivery methods…
13. Sun Genomics
Regular GrowthCompany specializing in creating custom probiotics tailored to an individual's gut microbiota. Their flagship product, Floré, utilizes microbiome testing to personalize probiotics aimed at improving digestion, energy…
14. Essential stacks
Exploding GrowthGut health company that designs supplements aimed at addressing digestive issues such as bloating, leaky gut, and overall digestive health. Essential Stacks differentiates itself by formulating products that support…
15. Better & Better
Exploding GrowthCompany that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…
16. Ombre health
Exploding GrowthCompany specializing in gut health, offering microbiome testing kits that provide personalized reports and recommendations based on the analysis of an individual's gut bacteria. Ombre Health differentiates itself by…
17. Front of the pack
Exploding GrowthFront of the Pack is a company that specializes in supplements and air-dried dog food made with high-quality ingredients. Their products are 100% natural and sustainable, containing no fillers or byproducts, which…
18. Turmeric time
Exploding GrowthTurmeric Time is a brand offering turmeric shots that incorporate ingredients such as ginger, citrus, and honey. These products are non-GMO and free from preservatives, artificial flavors, colors, and sweeteners,…
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19. Toniiq
Exploding GrowthCompany specializing in the creation of highly concentrated bioactive compounds. Toniiq differentiates itself by offering ultra high potency products, such as their reishi mushroom supplement, which is designed for…
20. Bare performance
Exploding GrowthCompany that offers a range of supplements including pre-workout products, health and endurance foods, and protein foods. Bare Performance distinguishes itself by providing BSCG-certified and clinically approved…
21. Transparent Labs
Exploding GrowthA company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free…
22. Nutricost
Exploding GrowthCompany that offers a variety of dietary supplements, including protein, vitamin, and mineral supplements. Nutricost differentiates itself by providing high-quality, affordable supplements that cater to various health…
23. Stem chocolate
Exploding GrowthCompany focused on breaking the stigma around medical magic mushrooms by offering psilocybin-infused chocolates. Stem Psilocybin Chocolates aims to educate consumers about the health benefits of psilocybin, the active…
24. Galaxy treats
Exploding GrowthBrand specializing in high-quality, great-tasting products made from hemp, mushrooms, and blue lotus. Galaxy Treats differentiates itself by offering free shipping on orders over $30 and providing a satisfaction…
25. Fitnescity
Exploding GrowthCompany that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for…
About Vitamins & Supplements
This January, Gruns, Odyssey Elixir, and Fera pets are defining the future of Supplements startups. Gruns, founded in Jan 2023, leads the way with 90.5K monthly searches and +809% growth. Odyssey Elixir, launched in Jan 2020, has also gained attention, posting +567% growth and 1.6K searches per month. Fera pets, founded in Jan 2017, continues to expand its reach with 1.3K monthly searches and +7300% growth. These three brands exemplify the strength and diversity of the Supplements startups, showing how quickly innovation can turn into mainstream momentum.
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