Top Trending Vitamins & Supplements Startups
In December, several emerging startups have taken off in the supplements space. Leading the charge is Gruns, the top trending topic, with a search volume of 90.5K and an impressive +745% growth rate.

Daily greens gummies designed to support gut health, immune function, brain and memory support, and overall wellness. These gummies are formulated with a variety of vitamins, minerals, and nutrient-dense ingredients,…

Nootropic product designed to enhance cognitive functions such as memory, focus, and learning. It utilizes a high concentration of active mushroom compounds, particularly from Lion's Mane, known for its cognitive…

Create Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF…

Brand offering veterinarian-created pet health supplements, including probiotics, joint support chews, and dental powders. It focuses on organic and high-quality ingredients to enhance pet health and well-being,…

Health and wellness company providing prenatal vitamins and supplements tailored for various stages of pregnancy, along with multivitamins for men. Perelel differentiates itself by offering stage-specific formulations…

This brand offers natural vitamins and supplements specifically designed for children, addressing health concerns such as flu prevention and focus enhancement. Joyspring is distinguished by its commitment to…

Brand specializing in health products, including liposomal and collagen supplements, recognized for their effectiveness and award-winning formulations. Zooki differentiates itself by offering innovative delivery methods…

Healthcare technology company offering an insurance-free model with transparent pricing. Function Health partners with independent providers to deliver laboratory and medical services, aiming to simplify access to…

Real vitamins are dietary supplements made from whole food sources, designed to support various aspects of health. These vitamins aim to provide essential nutrients in a natural form, differentiating themselves from…
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Heart & Soil is a company founded by Dr. Paul Saladino that focuses on promoting health through an animal-based diet. The company offers supplements derived from animal organs, aiming to provide essential nutrients that…

Payment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a…

Health and wellness company co-founded by Aspen Emry, focusing on products formulated by naturopathic doctors. The company offers a range of products, including adaptogenic blends for hormonal balance and sexual…

Cornbread Hemp is a company that specializes in hemp-derived CBD products, offering full-spectrum, flower-only, and USDA organic options. The company emphasizes the natural medicinal benefits of cannabis, aiming to make…

Create Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to…

A company that focuses on providing children's vitamins, known for offering a chewable vitamin free from added sugars, artificial ingredients, and common allergens. The vitamins are formulated to support children's…

A company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free…

Front of the Pack is a company that specializes in supplements and air-dried dog food made with high-quality ingredients. Their products are 100% natural and sustainable, containing no fillers or byproducts, which…

Company specializing in the creation of highly concentrated bioactive compounds. Toniiq differentiates itself by offering ultra high potency products, such as their reishi mushroom supplement, which is designed for…
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Company that offers a variety of dietary supplements, including protein, vitamin, and mineral supplements. Nutricost differentiates itself by providing high-quality, affordable supplements that cater to various health…

Research-driven direct-to-consumer (DTC) company specializing in the human microbiome. Mybacs aims to revolutionize the market around intestinal healthcare by offering products that contribute to the daily well-being of…

Company specializing in gut health, offering microbiome testing kits that provide personalized reports and recommendations based on the analysis of an individual's gut bacteria. Ombre Health differentiates itself by…

Company specializing in high-quality beef tallow and beef organ supplements aimed at promoting natural health, energy, and focus. One Earth Health differentiates itself by emphasizing ancestral nutrition and offering…

Gut health company that designs supplements aimed at addressing digestive issues such as bloating, leaky gut, and overall digestive health. Essential Stacks differentiates itself by formulating products that support…

Company founded in 2012 that specializes in producing high-quality Omega-3 fish oil supplements, algae oils, marine collagen, and vitamin D. The company is well-regarded by nutritional therapists, health experts, and…

Company that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…
About Vitamins & Supplements
This December, Gruns, Odyssey Elixir, and Create creatine are defining the future of Supplements startups. Gruns, founded in Jan 2023, leads the way with 90.5K monthly searches and +745% growth. Odyssey Elixir, launched in Jan 2020, has also gained attention, posting +463% growth and 1.6K searches per month. Create creatine, founded in Jan 2022, continues to expand its reach with 5.4K monthly searches and +522% growth. These three brands exemplify the strength and diversity of the Supplements startups, showing how quickly innovation can turn into mainstream momentum.
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