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Top Trending Vitamins & Supplements Startups
In May, several emerging startups have taken off in the supplements space. Leading the charge is Sun Genomics, the top trending startup, with a search volume of 210 and an impressive +325% growth rate.
1. Sun Genomics
Regular GrowthCompany specializing in creating custom probiotics tailored to an individual's gut microbiota. Their flagship product, Floré, utilizes microbiome testing to personalize probiotics aimed at improving digestion, energy…
2. Real vitamins
Exploding GrowthReal vitamins are dietary supplements made from whole food sources, designed to support various aspects of health. These vitamins aim to provide essential nutrients in a natural form, differentiating themselves from…
3. One earth health
Exploding GrowthCompany specializing in high-quality beef tallow and beef organ supplements aimed at promoting natural health, energy, and focus. One Earth Health differentiates itself by emphasizing ancestral nutrition and offering…
4. Function health
Exploding GrowthHealthcare technology company offering an insurance-free model with transparent pricing. Function Health partners with independent providers to deliver laboratory and medical services, aiming to simplify access to…
5. Turmeric time
Exploding GrowthTurmeric Time is a brand offering turmeric shots that incorporate ingredients such as ginger, citrus, and honey. These products are non-GMO and free from preservatives, artificial flavors, colors, and sweeteners,…
6. Create Wellness
Exploding GrowthCreate Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to…
7. Odyssey Elixir
Exploding GrowthNootropic product designed to enhance cognitive functions such as memory, focus, and learning. It utilizes a high concentration of active mushroom compounds, particularly from Lion's Mane, known for its cognitive…
8. Thesis supplements
Exploding GrowthThesis is a U.S.-based company specializing in personalized nootropic supplements designed to enhance cognitive functions such as focus, energy, and memory. They offer six distinct blends—Clarity, Creativity, Energy,…
9. Dose and Co
Exploding GrowthBrand offering collagen supplements designed to enhance hair, skin, and nail health. Dose & Co differentiates itself by providing a range of products that include pure collagen peptides and beauty collagen with…
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10. Zooki
Exploding GrowthBrand specializing in health products, including liposomal and collagen supplements, recognized for their effectiveness and award-winning formulations. Zooki differentiates itself by offering innovative delivery methods…
11. Natural strains
Exploding GrowthNatural Strains is a business specializing in CBD products, particularly hemp tea flowers with high CBD content. They offer various strains such as White Widow and Super Lemon Haze, operating 24 hours a day to provide…
12. Primal queen
Exploding GrowthThis is a supplement specifically formulated for women, aiming to support nutrition, hormone balance, and energy levels. It leverages the nutritional benefits of beef organ superfoods to provide a comprehensive health…
13. Bare Biology
Exploding GrowthCompany founded in 2012 that specializes in producing high-quality Omega-3 fish oil supplements, algae oils, marine collagen, and vitamin D. The company is well-regarded by nutritional therapists, health experts, and…
14. Ombre health
Exploding GrowthCompany specializing in gut health, offering microbiome testing kits that provide personalized reports and recommendations based on the analysis of an individual's gut bacteria. Ombre Health differentiates itself by…
15. Create creatine
Exploding GrowthCreate Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF…
16. Real mushrooms
Exploding GrowthCompany that produces and sells a variety of mushroom extract products for both human and pet use. Emphasizing authenticity, Real Mushrooms ensures their products are made solely from high-quality, organic mushrooms,…
17. spermidineLIFE
Regular GrowthDietary supplement offered by Longevity Labs, marketed for its potential health and longevity benefits. The primary ingredient, spermidine, is linked to potential anti-aging and cellular health benefits, differentiating…
18. Wearefeel
Regular GrowthHealth and wellness company that focuses on providing essential nutrients and supplements in their purest form. They emphasize simplicity in their approach to health, responsibly source their ingredients, and aim to…
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19. Gruns
Exploding GrowthDaily greens gummies designed to support gut health, immune function, brain and memory support, and overall wellness. These gummies are formulated with a variety of vitamins, minerals, and nutrient-dense ingredients,…
20. Serene herbs
Exploding GrowthA fast-growing herbal wellness brand in the U.S. that likely offers products aimed at promoting wellness with a focus on calming or relaxing properties. The brand differentiates itself by providing natural and herbal…
21. Truemed
Exploding GrowthPayment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a…
22. Host Defense
Exploding GrowthCompany specializing in mushroom mycelium-based supplements aimed at supporting natural immunity and overall wellness. Founded by renowned mycologist Paul Stamets, Host Defense differentiates itself through its focus on…
23. Dog is human
Exploding GrowthA brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to…
24. Key nutrients
Exploding GrowthKey Nutrients is a health and wellness brand specializing in hydration and recovery supplements. Their product line includes sugar-free electrolyte powders, hydration pills, and collagen peptides infused with…
25. Front of the pack
Exploding GrowthFront of the Pack is a company that specializes in supplements and air-dried dog food made with high-quality ingredients. Their products are 100% natural and sustainable, containing no fillers or byproducts, which…
About Vitamins & Supplements
This May, Sun Genomics, Real vitamins, and One earth health are defining the future of Supplements startups. Sun Genomics, founded in Jan 2016, leads the way with 210 monthly searches and +325% growth. Real vitamins, launched in Jan 2021, has also gained attention, posting +400% growth and 210 searches per month. One earth health, founded in Jan 2013, continues to expand its reach with 70 monthly searches and +345% growth. These three brands exemplify the strength and diversity of the Supplements startups, showing how quickly innovation can turn into mainstream momentum.
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