Top Trending Vitamins & Supplements Startups

In February, several emerging startups have taken off in the supplements space. Leading the charge is Odyssey Elixir, the top trending startup, with a search volume of 1.6K and an impressive +283% growth rate.

TOP COMPANIES - UPDATED FEB 2026
144 Results

1. Odyssey Elixir

Exploding Growth
Exploding Growth

Nootropic product designed to enhance cognitive functions such as memory, focus, and learning. It utilizes a high concentration of active mushroom compounds, particularly from Lion's Mane, known for its cognitive…

Startup Details
Location
Jan 2020
Founded Date
Data & Forecast
+283%
2 years Growth
1.6K/mo
Search Volume
healthsupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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2. Essential stacks

Regular Growth
Regular Growth

Gut health company that designs supplements aimed at addressing digestive issues such as bloating, leaky gut, and overall digestive health. Essential Stacks differentiates itself by formulating products that support…

Startup Details
Jan 2016
Founded Date
Data & Forecast
+4700%
2 years Growth
70/mo
Search Volume
healthsupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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3. Fera pets

Exploding Growth
Exploding Growth

Brand offering veterinarian-created pet health supplements, including probiotics, joint support chews, and dental powders. It focuses on organic and high-quality ingredients to enhance pet health and well-being,…

Startup Details
Location
Jan 2017
Founded Date
Data & Forecast
+422%
2 years Growth
1.3K/mo
Search Volume
healthlifestylesupplementspetsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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4. Gruns

Exploding Growth
Exploding Growth

Daily greens gummies designed to support gut health, immune function, brain and memory support, and overall wellness. These gummies are formulated with a variety of vitamins, minerals, and nutrient-dense ingredients,…

Startup Details
Location
Jan 2023
Founded Date
Data & Forecast
+1283%
2 years Growth
90.5K/mo
Search Volume
supplementsnutritionhealthfood-beverageecommercecpg
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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5. Function health

Exploding Growth
Exploding Growth

Healthcare technology company offering an insurance-free model with transparent pricing. Function Health partners with independent providers to deliver laboratory and medical services, aiming to simplify access to…

Startup Details
Location
Jan 2022
Founded Date
Data & Forecast
+200%
2 years Growth
90.5K/mo
Search Volume
healthlifestylehealthcaresupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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6. Create creatine

Exploding Growth
Exploding Growth

​Create Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF…

Startup Details
Location
Jan 2022
Founded Date
Data & Forecast
+390%
2 years Growth
5.4K/mo
Search Volume
healthfitnesssupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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7. Create Wellness

Exploding Growth
Exploding Growth

Create Wellness is a company that produces creatine monohydrate supplements in gummy form. These gummies are designed to improve muscle strength, recovery, and cognitive performance, offering a convenient alternative to…

Startup Details
Location
Jan 2022
Founded Date
Data & Forecast
+135%
2 years Growth
2.4K/mo
Search Volume
supplementsnutritionpersonal-carehealth
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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8. Heart & soil

Exploding Growth
Exploding Growth

Heart & Soil is a company founded by Dr. Paul Saladino that focuses on promoting health through an animal-based diet. The company offers supplements derived from animal organs, aiming to provide essential nutrients that…

Startup Details
Location
Jan 2020
Founded Date
Data & Forecast
+275%
2 years Growth
33.1K/mo
Search Volume
healthsupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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9. Sun Genomics

Regular Growth
Regular Growth

Company specializing in creating custom probiotics tailored to an individual's gut microbiota. Their flagship product, Floré, utilizes microbiome testing to personalize probiotics aimed at improving digestion, energy…

Startup Details
Location
Jan 2016
Founded Date
Data & Forecast
+256%
2 years Growth
210/mo
Search Volume
businesstechnologyhealthsupplementshealthcareretail
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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10. One earth health

Exploding Growth
Exploding Growth

Company specializing in high-quality beef tallow and beef organ supplements aimed at promoting natural health, energy, and focus. One Earth Health differentiates itself by emphasizing ancestral nutrition and offering…

Startup Details
Location
Jan 2013
Founded Date
Data & Forecast
+177%
2 years Growth
90/mo
Search Volume
businesshealthfood-beverageretailsupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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11. Ombre health

Exploding Growth
Exploding Growth

Company specializing in gut health, offering microbiome testing kits that provide personalized reports and recommendations based on the analysis of an individual's gut bacteria. Ombre Health differentiates itself by…

Startup Details
Jan 2016
Founded Date
Data & Forecast
+433%
2 years Growth
20/mo
Search Volume
businesshealthecommerceretailsupplementshealthcare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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12. Perelel

Exploding Growth
Exploding Growth

Health and wellness company providing prenatal vitamins and supplements tailored for various stages of pregnancy, along with multivitamins for men. Perelel differentiates itself by offering stage-specific formulations…

Startup Details
Location
Jan 2018
Founded Date
Data & Forecast
+230%
2 years Growth
18.1K/mo
Search Volume
businesshealthsupplementshealthcarenutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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13. Front of the pack

Exploding Growth
Exploding Growth

Front of the Pack is a company that specializes in supplements and air-dried dog food made with high-quality ingredients. Their products are 100% natural and sustainable, containing no fillers or byproducts, which…

Startup Details
Location
Oct 2019
Founded Date
Data & Forecast
+200%
2 years Growth
390/mo
Search Volume
businesshealthlifestylepetsretailsupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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14. Better & Better

Exploding Growth
Exploding Growth

Company that offers premium oral care products made with natural, clean, and vegan ingredients. Better & Better differentiates itself by enhancing its products with vitamins for improved oral health, aiming to benefit…

Startup Details
Location
Jan 2019
Founded Date
Data & Forecast
+273%
2 years Growth
1.6K/mo
Search Volume
healthlifestylepersonal-caresupplementseco
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

15. Turmeric time

Exploding Growth
Exploding Growth

Turmeric Time is a brand offering turmeric shots that incorporate ingredients such as ginger, citrus, and honey. These products are non-GMO and free from preservatives, artificial flavors, colors, and sweeteners,…

Startup Details
Apr 2019
Founded Date
Data & Forecast
+144%
2 years Growth
480/mo
Search Volume
healthfood-beveragesupplementsnutritionbeverages
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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16. Joyspring

Exploding Growth
Exploding Growth

This brand offers natural vitamins and supplements specifically designed for children, addressing health concerns such as flu prevention and focus enhancement. Joyspring is distinguished by its commitment to…

Startup Details
Location
Apr 2016
Founded Date
Data & Forecast
+410%
2 years Growth
3.6K/mo
Search Volume
healthecommercesupplementsnutritionhealthcare
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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17. Bare performance

Exploding Growth
Exploding Growth

Company that offers a range of supplements including pre-workout products, health and endurance foods, and protein foods. Bare Performance distinguishes itself by providing BSCG-certified and clinically approved…

Startup Details
Location
Jan 2012
Founded Date
Data & Forecast
+131%
2 years Growth
1.3K/mo
Search Volume
businesshealthretailfitnesssupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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18. Stem chocolate

Exploding Growth
Exploding Growth

Company focused on breaking the stigma around medical magic mushrooms by offering psilocybin-infused chocolates. Stem Psilocybin Chocolates aims to educate consumers about the health benefits of psilocybin, the active…

Startup Details
Location
Mar 2020
Founded Date
Data & Forecast
+121%
2 years Growth
390/mo
Search Volume
businesshealthfood-beveragesupplementsnutritionfood
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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19. Truemed

Exploding Growth
Exploding Growth

Payment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a…

Startup Details
Location
Jan 2011
Founded Date
Data & Forecast
+311%
2 years Growth
27.1K/mo
Search Volume
healthfitnesssupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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20. Transparent Labs

Exploding Growth
Exploding Growth

A company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free…

Startup Details
Location
Jan 2015
Founded Date
Data & Forecast
+200%
2 years Growth
135K/mo
Search Volume
businesshealthretailfitnesssupplements
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

21. Galaxy treats

Exploding Growth
Exploding Growth

Brand specializing in high-quality, great-tasting products made from hemp, mushrooms, and blue lotus. Galaxy Treats differentiates itself by offering free shipping on orders over $30 and providing a satisfaction…

Startup Details
Location
Jan 2022
Founded Date
Data & Forecast
+286%
2 years Growth
2.9K/mo
Search Volume
ecommercesupplementsmental-health
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
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22. Wearefeel

Regular Growth
Regular Growth

Health and wellness company that focuses on providing essential nutrients and supplements in their purest form. They emphasize simplicity in their approach to health, responsibly source their ingredients, and aim to…

Startup Details
Location
Jan 2019
Founded Date
Data & Forecast
+92%
2 years Growth
3.6K/mo
Search Volume
businessbeautyhealthpersonal-caresupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

23. Native pet

Exploding Growth
Exploding Growth

Company specializing in natural and organic pet supplements, focusing on high-quality, clean-label products for pets, particularly dogs. Native Pet differentiates itself by using simple, natural ingredients without…

Startup Details
Location
Jan 2017
Founded Date
Data & Forecast
+94%
2 years Growth
18.1K/mo
Search Volume
healthfood-beveragelifestylesupplementsnutritionpets
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

24. Real vitamins

Exploding Growth
Exploding Growth

Real vitamins are dietary supplements made from whole food sources, designed to support various aspects of health. These vitamins aim to provide essential nutrients in a natural form, differentiating themselves from…

Startup Details
Location
Jan 2021
Founded Date
Data & Forecast
+725%
2 years Growth
170/mo
Search Volume
healthsupplementsnutritionpersonal-care
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial

25. Toniiq

Exploding Growth
Exploding Growth

Company specializing in the creation of highly concentrated bioactive compounds. Toniiq differentiates itself by offering ultra high potency products, such as their reishi mushroom supplement, which is designed for…

Startup Details
Location
Jan 2013
Founded Date
Data & Forecast
+100%
2 years Growth
1.6K/mo
Search Volume
healthsupplementsnutrition
Growth
Peaked
Regular
Exploding
Volatility
High
Medium
Low
Speed
Slow
Medium
Exponential
Seasonality
High
Medium
Low
Members Only
Start 7-Day Free Trial
Showing 1-25 of 144 Results

About Vitamins & Supplements

This February, Odyssey Elixir, Essential stacks, and Fera pets are defining the future of Supplements startups. Odyssey Elixir, founded in Jan 2020, leads the way with 1.6K monthly searches and +283% growth. Essential stacks, launched in Jan 2016, has also gained attention, posting +4700% growth and 70 searches per month. Fera pets, founded in Jan 2017, continues to expand its reach with 1.3K monthly searches and +422% growth. These three brands exemplify the strength and diversity of the Supplements startups, showing how quickly innovation can turn into mainstream momentum.

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