FREE Brand Visibility Checker

The Brand Visibility Checker provides an instant, comprehensive health check of your digital footprint.

It evaluates your website across three primary pillars: search visibility, AI agent readiness, and user experience. Together, these give you a definitive snapshot of how effectively your brand can be crawled, parsed, and surfaced across the modern web.

The Brand Visibility Checker is a free audit tool built to ensure your website is fully optimized for human audiences, traditional search engines, and LLM crawlers. 

The domain scan identifies critical gaps in your technical SEO, schema architecture, web performance, and AI-bot accessibility. 

With this tool, you’ll get a clear, data-backed roadmap to fix the visibility instead of guessing why your site isn't surfacing in AI summaries or top search results.

The analyzer evaluates your site’s underlying architecture through several core layers of visibility:

• Schema & Entity Verification: Confirms the presence of branding elements like Identity, Logo, and sameAs JSON-LD schema links to ensure AI systems accurately map your organization to known entity profiles.
• On-Page Elements: Audits URL structures, canonical tags, freshness schema, H1-H6 heading hierarchies, and meta descriptions to see if they adhere to character limits and SEO best practices.
• Content & Keyword Density: Evaluates text-to-code ratios and surface word patterns to ensure your content is substantial enough for LLMs to synthesize.
• Core Web Vitals: Measures your Core Web Vitals and runs PageSpeed Insights to catch slow-loading resources that frustrate users and penalize rankings.
• Link Quality & Alt Attributes: Inspects your internal/external link hygiene, descriptive anchor names, and missing image alt tags to maintain accessibility for crawlers and humans alike.

Our targeted agentic checks reveal:

• AI Bot Rules (robots.txt): Determines if your crawler rules are too thin or missing explicit bot entries, preventing accidental defaults from blocking AI crawlers.
• Data Guidance (llms.txt): Verifies if you have an active llms.txt file to properly guide AI systems directly to your most critical pages with the least amount of effort.
• Agentic Protocols: Scans for standard machine-readable endpoints (like agent.json or MCP descriptors) required when AI agents need to extract real-time site metadata.

To give your visibility score immediate SEO context, the checker integrates Semrush Domain Analytics directly into your report.

• Authority Score: Understand your site's overall domain trust level and competitive weight as seen by popular search engines.
• Ranking Keywords: The number of keywords for which the domain is indexed and ranked in the top 100 of Google SERPs.
• Referring Domains: The total number of unique domains linking to the target domain you’re analyzing.
• AI Visibility: Measures how often AI search platforms cite or mention your brand in generated responses.
• Citations: Shows how frequently your pages are cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Our tool rates your brand visibility score on a scale from 0 to 100. This score measures your site’s overall health and discoverability across search engines and AI models:

• 70 - 100 (Excellent): At this range, your brand is highly visible. AI crawlers can easily parse your data, schemas are perfectly configured, and technical SEO is robust.
• 50 - 69: Your brand has a solid foundation, but key gaps could be capping your reach (such as missing LLM directives or slow page speeds). Still a very solid score overall.
• Below 50: There are likely a bunch of technical, accessibility, or agentic gaps that could result in LLMs and search engines favoring your competitors over you in citations, recommendations, and rankings.

• SEO Professionals & Agencies: Run instant audits to spot high-impact technical gaps and prove continuous optimization value to clients.
• E-Commerce Leaders: Ensure emerging products and brand assets are accurately surfaced in search carousels and AI shopping recommendations.
• Founders & Marketers: Protect your brand's digital identity, track keyword trends, and ensure your critical content is indexed by the prominent discovery engines.
• Enterprise Webmasters: Keep a clean, accessible site architecture that satisfies strict accessibility standards, email security guidelines (like DMARC), and crawler configurations.