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Smart bidding
Automated bid strategies in digital marketing that leverage Google's AI to optimize for conversions or conversion value in real-time auctions. These strategies, such as Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value, aim to enhance ad campaign performance by making data-driven decisions on bid amounts. Smart Bidding is particularly beneficial for advertisers seeking to improve their return on investment through more efficient and effective bidding strategies.
Smart bidding was discovered on May 4th 2020 and it currently has a search volume of 14.8K with a growth of +1950%.
Growth
- Exploding
- Regular
- Peaked
Speed
- Exponential
- Constant
- Stationary
Seasonality
- High
- Medium
- Low
Volatility
- High
- Average
- Low
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