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Xiaohongshu
Chinese social media and e-commerce platform that combines user-generated content, product reviews, and an online marketplace. It allows users to share lifestyle content, including fashion, beauty, travel, and food, and purchase products directly through the app, distinguishing itself with its strong influence on consumer behavior. Xiaohongshu is particularly popular among young Chinese consumers.
Xiaohongshu was discovered on April 28th 2022 and it currently has a search volume of 368K with a growth of +94%.
Growth
- Exploding
- Regular
- Peaked
Speed
- Exponential
- Constant
- Stationary
Seasonality
- High
- Medium
- Low
Volatility
- High
- Average
- Low
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