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Beauty

Discover Trending Beauty Topics And Products

Skincare products formulated to target specific concerns such as dark circles, puffiness, and wrinkles around the eyes. Eye serums are distinguished by their concentrated active ingredients, which provide targeted treatment and are often lighter in texture compared to creams, allowing for better absorption. These products are primarily aimed at individuals seeking to improve the appearance of the delicate skin around their eyes, often appealing to those concerned with signs of aging or fatigue.

Hair accessory designed to hold hair in place using a spring mechanism and interlocking teeth. Claw clips come in various sizes and designs, making them suitable for different hair types and styles, and are popular for their ease of use and ability to create quick, secure hairstyles. They are particularly favored by individuals looking for a convenient and versatile way to manage their hair.

Razor in the Gilette Venus range for women. Moisture bars release body butter, allowing for a smoother shave.

Company that offers smart fragrance diffusers designed for home and car use, providing customizable scent experiences. Pura's products, such as the Pura Smart Home Fragrance Air Diffuser and the Pura Car Diffuser, are Wi-Fi-enabled and can be controlled via a mobile app, allowing users to adjust fragrance settings remotely. These diffusers are targeted at individuals seeking a convenient and personalized way to enhance their living and driving environments with pleasant scents.

Make My Shave is a company that provides razors for women and eco-friendly dermaplaners. The company emphasizes sustainability by offering products with sustainable packaging, free carbon offset delivery across Australia, and 100% vegan ingredients, setting it apart from competitors. Make My Shave primarily targets environmentally conscious consumers who are looking for sustainable and ethical personal care products.

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Bakuchiol serum

Skincare product known for its anti-aging benefits, including reducing the appearance of fine lines and wrinkles. It helps restore firmness, refine skin texture, and even out skin tone, while also calming the skin, making it suitable for sensitive skin. Bakuchiol serum is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin rejuvenation.

Argireline solution

Peptide-based serum designed to target dynamic facial lines and wrinkles by inhibiting muscle contractions. Often referred to as 'Botox in a bottle,' it is used in various anti-aging skincare products to reduce the appearance of fine lines and wrinkles. This solution is primarily targeted at individuals seeking non-invasive anti-aging treatments to improve skin appearance.

Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has expanded its product range to include Press-On Nails, catering to a growing demand for convenient beauty products. The brand primarily targets beauty enthusiasts and individuals seeking quick, hassle-free makeup solutions.

Highlighter powder

Cosmetic product designed to add a luminous glow to the face, enhancing features such as cheekbones and brow bones. Available in various shades and finishes, it is used to create a radiant, dewy look that highlights facial contours. Highlighter powder is popular among makeup enthusiasts and professionals seeking to enhance facial features with a subtle or dramatic glow.

Luxury skincare brand that focuses on addressing the skincare needs of women of color. It uses rich African ingredients and custom blends to target issues such as hyperpigmentation and moisture loss, differentiating itself with its culturally specific formulations. Epara primarily targets women of color seeking effective skincare solutions tailored to their unique needs.

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Adhesive stickers designed to be applied directly to pimples to reduce breakouts by covering the pimple and absorbing excess fluid. These patches often contain active ingredients like hydrocolloid, which helps to draw out impurities and promote faster healing, differentiating them from other acne treatments. Pimple patches are particularly beneficial for individuals with occasional breakouts who seek a convenient and discreet solution to manage acne overnight.

A natural, affordable, and ingredient-led skincare brand focused on demystifying skincare and making it accessible. Q+A Skincare emphasizes the use of natural ingredients in their products, setting them apart from competitors by prioritizing transparency and simplicity in their formulations. The brand primarily targets consumers looking for effective, natural skincare solutions at an affordable price point.

Producer of culinary-style meat and protein snacks based in Sonoma, California. The company offers a variety of jerky made from natural beef, pork, and turkey, as well as pork rinds and plant-based jerky, differentiating itself with high-quality ingredients and diverse flavor profiles. Krave primarily targets health-conscious consumers and snack enthusiasts looking for nutritious and flavorful protein options.

Global beauty company founded in Paris in 1904, known for its extensive portfolio of iconic brands in fragrance, color cosmetics, and skincare. Coty differentiates itself through its strong presence in the prestige cosmetics market and significant revenue growth in this segment. The company primarily targets consumers seeking high-quality beauty products across various categories.

Skincare company that has developed a revolutionary, patent-pending delivery system to enhance the effectiveness of skincare ingredients. This innovative delivery system aims to improve the absorption and efficacy of active ingredients, setting it apart from traditional skincare products. Ourself primarily targets individuals seeking advanced skincare solutions that offer enhanced results and improved skin health.

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What’s Trending in Beauty

In September, several emerging trends have taken off in the Beauty space. Leading the charge is Eye serum, the top trending startup, with a search volume of 14.8K and an impressive NaN% growth rate. Other notable rising trends include Claw clip (135K, NaN%) and comfortglide, which has seen a NaN% increase in interest.

Beauty Industry Overview

There are over 137,908 trends in the Beauty category. With top trends seeing an average +0.00% growth rate and ranging between 70 – 673K searches per month.

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