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Beauty

Discover Trending Beauty Topics And Products

Tinted brow gel

This cosmetic product is designed to enhance and define eyebrows by adding color, volume, and hold. It is typically packaged in a tube with a spoolie brush and is available in various shades to complement different hair colors, offering a natural or bold look depending on the user's preference. Tinted brow gel is popular among individuals seeking to improve the appearance of their eyebrows with minimal effort, appealing to those who desire a polished and well-groomed look.

Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and other skin concerns, using formulations that are both gentle and effective. The brand primarily appeals to individuals seeking affordable, fun, and effective skincare solutions, particularly those interested in Korean beauty trends.

Hair care brand offering products such as shampoos and conditioners aimed at addressing hair loss and promoting hair growth. Zenagen's products are marketed as volumizing, anti-hair loss, sulfate-free, paraben-free, and cruelty-free, differentiating them from competitors by focusing on natural and effective ingredients. The brand targets both men and women who are experiencing hair thinning or loss and are seeking high-quality, ethical hair care solutions.

Skincare brand known for its products formulated without common irritants, making them suitable for sensitive skin. Vanicream offers a range of moisturizing creams, lotions, and facial moisturizers, often featuring beneficial ingredients like ceramides and hyaluronic acid, which differentiate it from competitors. The brand primarily targets individuals with sensitive skin or those seeking gentle, non-irritating skincare solutions.

Portable fridge

Compact refrigeration units designed for mobile use in vehicles, RVs, boats, and other settings. They operate on 12V DC power and sometimes 110-240V AC power, providing convenience and flexibility for on-the-go cooling needs. Portable fridges are ideal for travelers, campers, and outdoor enthusiasts who require reliable refrigeration while away from home.

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Ipl hair removal

Intense Pulsed Light (IPL) hair removal is a cosmetic procedure that uses concentrated beams of light to target and damage hair follicles, inhibiting future hair growth. This method is valued for its ability to provide long-term hair reduction and can be applied to various parts of the body, often considered less painful than traditional laser hair removal. IPL hair removal is primarily sought by individuals looking for a more permanent solution to unwanted hair, requiring multiple sessions for optimal results.

Naturally occurring compound utilized in skincare for its hydrating, protective, and anti-inflammatory benefits. It aids in preventing water loss, enhancing the skin's microbiome, and improving skin texture by making it smoother and softer. Ectoin is particularly beneficial for individuals seeking to maintain skin hydration and protect against environmental stressors.

Neck Firming Cream

Skincare products designed to improve the appearance of the neck area by tightening and firming the skin. They often contain ingredients that promote collagen production, hydrate the skin, and reduce the appearance of fine lines and wrinkles. These products are popular among individuals looking to address signs of aging or sagging skin in the neck area.

Dietary supplements that provide an easy and tasty way to increase biotin intake, a water-soluble vitamin known for supporting metabolic functions and promoting healthy hair, skin, and nails. These gummies are often marketed for their potential to improve hair growth, strengthen nails, and enhance skin health, and they typically come in various flavors designed to be chewed rather than swallowed whole. Biotin gummies are particularly popular among individuals looking for a convenient supplement to support their beauty and wellness routines.

Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.

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Westman atelier

Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.

A cosmetic tool designed to outline and define the lips, enhancing the shape and longevity of lipstick application. Lip pencils help prevent lipstick from feathering and can be used to fill in the lips for a more uniform color base, offering precision and control in makeup application. This product is primarily targeted at individuals who use lipstick and seek to achieve a polished and long-lasting lip look.

This skincare product is designed to hydrate and moisturize the skin while enhancing its natural glow. It contains nourishing ingredients that improve skin texture and appearance, often reducing signs of aging and providing a soothing experience. Body glow oil is typically used by individuals seeking to enhance their skin's radiance and maintain a youthful appearance.

Dry texture spray

Dry texture spray is a hair styling product designed to add volume, texture, and hold without leaving the hair stiff or greasy. It works by absorbing excess oil and adding grit, creating a tousled, lived-in look while maintaining the hair's natural movement. This product is typically used by individuals looking for effortless volume and texture, especially those with fine or flat hair seeking to enhance their hair's fullness and style.

A skincare product designed to calm and revitalize the skin, often used to reduce redness and maintain a healthy appearance. Soothing serums typically contain ingredients like aloe vera, chamomile, and green tea, which are known for their anti-inflammatory and soothing properties, setting them apart from other skincare products by focusing on skin comfort and relief. This product is primarily targeted at individuals with sensitive or irritated skin who seek to alleviate discomfort and enhance their skin's overall health and appearance.

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Tinted face sunscreen

Tinted face sunscreen is a skincare product that combines sun protection with a slight tint to even out skin tone. It provides broad-spectrum UV protection, helping to prevent sun damage while also offering light coverage that enhances the complexion without the need for additional makeup. Tinted face sunscreen is typically targeted at individuals looking for a convenient product that offers both skincare benefits and light cosmetic coverage, often appealing to those with sensitive or blemish-prone skin who want a more natural look.

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.

Skincare product formulated to alleviate itching and discomfort from minor skin irritations, rashes, and post-procedure treatments. It typically includes soothing ingredients such as aloe vera, chamomile, or oatmeal to help reduce redness and inflammation, offering temporary relief. Calming cream is primarily targeted at individuals with sensitive skin or those experiencing temporary skin irritations seeking soothing and calming effects.

Clean beauty brand that creates salon-grade, cruelty-free hair care and body products. Odele's products are designed to be safe, effective, and suitable for sharing among all family members, differentiating itself with its commitment to clean, inclusive beauty. The brand primarily targets health-conscious consumers seeking high-quality, ethical, and accessible personal care products.

Wrinkle serum is a skincare product formulated to reduce the appearance of fine lines and wrinkles, often containing active ingredients like retinol, peptides, or hyaluronic acid. These serums typically work by promoting collagen production, improving skin elasticity, and hydrating the skin to create a smoother, more youthful complexion. Wrinkle serums are primarily marketed to adults concerned with signs of aging, particularly individuals in their 30s and older seeking targeted anti-aging skincare solutions.

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Saltair is a body and hair care brand that integrates advanced skincare ingredients with nourishing oils and exotic botanicals to create effective and sensorial products. Emphasizing inclusivity, sustainability, and transparency, Saltair offers a range of products, including body washes, lotions, deodorants, and hair care items, all formulated to cater to diverse skin and hair types while being vegan, cruelty-free, and paraben-free. The brand primarily targets individuals seeking high-quality, eco-conscious personal care products that promote self-care and well-being.

A skincare device utilizing microcurrent technology to enhance facial contour, tone, and diminish fine lines and wrinkles. This non-invasive, handheld device delivers low-level electrical currents to facial muscles, distinguishing itself by offering a convenient at-home treatment option. It is primarily targeted at individuals seeking non-surgical facial rejuvenation and anti-aging solutions.

Brightening soap

Brightening soap is a skincare product formulated to cleanse the skin while promoting a more even complexion and reducing the appearance of dark spots and discoloration. It often contains ingredients such as vitamin C, kojic acid, or licorice extract, which help to lighten hyperpigmentation and enhance skin radiance. Brightening soap is commonly used by individuals seeking to improve skin tone, minimize blemishes, and achieve a more luminous appearance.

Cosmetic product designed to enhance the appearance, health, and growth of eyebrows. It typically contains ingredients that nourish and strengthen the brow hairs, making them less likely to break or fall out, leading to healthier, fuller, and more defined eyebrows. Brow serum is particularly beneficial for individuals looking to improve the density and overall condition of their eyebrows.

Hair products designed to revive and rejuvenate curly hair between washes. They help redefine curls, reduce frizz, and add moisture, making them ideal for maintaining curl pattern and manageability without the need for a full wash and restyling session. Curl refreshers are particularly beneficial for individuals with curly or wavy hair who seek to maintain their hairstyle and manage frizz between wash days.

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This skincare technique involves using a dry, stiff-bristled brush to exfoliate the skin, enhance circulation, and support lymphatic drainage. By brushing the skin in the direction of the heart before showering, it aims to remove dead skin cells and improve skin texture. The practice is often favored by individuals seeking to improve skin appearance and promote overall skin health.

This cosmetic product is designed for defining the eyes with a smooth, gel-based formula that allows for precise application. It is distinguished by its long-lasting wear, smudge-proof properties, and water resistance, making it a popular choice for creating bold and defined eye looks. Gel eyeliner is particularly favored by makeup enthusiasts and professionals seeking a reliable product for detailed and enduring eye makeup applications.

Cosmetic product designed to impart a natural, flushed color to the cheeks, typically available in liquid or gel form. Cheek stains are valued for their long-lasting and subtle finish, differentiating them from traditional powder blushes by offering a more natural look. They are particularly popular among individuals seeking a lightweight, natural makeup appearance that lasts throughout the day.

Firming neck serum

Skincare products designed to tighten, firm, and plump the skin on the neck, addressing concerns such as tech neck, fine lines, and sagging skin. These serums often contain ingredients like peptides and hyaluronic acid, which are known for their skin-rejuvenating properties, setting them apart from regular moisturizers. Firming neck serums are primarily targeted at individuals seeking to improve the appearance of aging or sagging skin in the neck area, often appealing to those concerned with maintaining a youthful appearance.

A type of personal care product commonly used for cleansing purposes, often found in skincare and haircare products. These gels are designed to create a lather or foam when mixed with water, which helps to remove dirt, oil, and impurities from the skin or hair. They are popular in facial cleansers, body washes, and shampoos, appealing to individuals seeking effective cleansing solutions.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Tinted brow gel, the top trending startup, with a search volume of 12.1K and an impressive +426% growth rate. Other notable rising trends include Peach slices (40.5K, +1200%) and zenagen, which has seen a +533% increase in interest.

Beauty Industry Overview

There are over 109,872 trends in the Beauty category. With top trends seeing an average +526.60% growth rate and ranging between 10 – 201K searches per month.

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