Beauty Trends

Longevity-focused company developing products aimed at extending skin and body health by targeting the aging process. OneSkin differentiates itself by utilizing principles of aging and longevity science to create products designed to improve skin health and potentially slow down aging. The target demographic includes individuals interested in anti-aging solutions and maintaining long-term skin health.

Adhesive bandages that contain a gel-forming agent to create a moist environment for faster healing of wounds, blisters, and acne. They absorb excess fluid, reduce inflammation, and prevent infection, making them effective for wound care, acne treatment, and blister prevention and treatment. Hydrocolloid patches are particularly beneficial for individuals seeking efficient and discreet solutions for minor skin injuries and acne management.

Skincare product formulated with retinaldehyde, a form of vitamin A known for its anti-aging and skin-renewing properties. Retinaldehyde serum promotes cell turnover and improves skin texture and tone, offering benefits such as reduced wrinkles, hyperpigmentation, and visible congestion, while being less irritating than other retinoids. It is particularly recommended for mature skin with visible signs of aging and individuals with blemish-prone or sensitive skin.

Skincare product formulated with growth factors, which are proteins that support cell growth and healing. It enhances skin thickness, elasticity, and hydration while reducing signs of aging, making it a favored option for skin rejuvenation. This serum is primarily targeted at individuals seeking to improve skin appearance and combat aging effects.

Tiny plastic particles less than 5 millimeters in diameter, originating from sources such as the breakdown of larger plastic debris, microbeads in personal care products, and synthetic fibers from clothing. These particles are a significant environmental concern due to their ability to be ingested by marine life and enter the food chain, potentially impacting human health and ecosystems. Microplastics primarily affect marine environments and are a concern for environmental scientists, policymakers, and public health officials.

Retail company based in Cheadle Hulme, UK, specializing in beauty devices and related accessories. Currentbody differentiates itself by sourcing breakthrough, clinically proven technologies and making them accessible for home use, providing a wide range of products that cater to various beauty and wellness needs. The company primarily targets consumers interested in advanced beauty treatments and home-use beauty devices.

Skincare brand known for its science-led products that incorporate clinically proven active ingredients in high concentrations. The brand offers a variety of skincare products, including sunscreens and advanced repair serums, aimed at addressing multiple skin concerns and improving overall skin health. Allies of Skin primarily targets individuals seeking effective, high-performance skincare solutions backed by scientific research.

Natural, eco-friendly, refillable, vegan, and cruelty-free deodorant offering long-lasting protection. It differentiates itself with a variety of scents and colors, and its refillable design reduces waste, making it a sustainable choice. This product is targeted at environmentally conscious consumers seeking effective and ethical personal care solutions.

Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

Renowned for their innovative formulations, these skincare products focus on hydration, anti-aging, and brightening, utilizing ingredients like snail mucin, ginseng, and hyaluronic acid. They are distinguished by their lightweight textures and effectiveness in addressing concerns such as dark circles, puffiness, and fine lines. Korean eye creams are particularly popular among individuals seeking targeted solutions for eye area concerns, often appealing to those interested in advanced skincare routines.

Coenzyme Q10 (CoQ10) is a naturally occurring antioxidant in the body that plays a vital role in cellular energy production. CoQ10 supplements are used to support cardiovascular health, enhance energy levels, and mitigate the effects of aging, distinguishing themselves by their potential benefits in managing conditions like heart failure, migraines, and statin-induced muscle pain. These supplements are primarily targeted at individuals seeking to improve heart health, boost energy, and address specific medical conditions under professional guidance.

Short chains of amino acid monomers linked by peptide bonds, typically containing 2 to 50 amino acids. Peptides play crucial roles in biological functions, including acting as hormones, enzymes, and signaling molecules, and are used in various medical and cosmetic applications. They are particularly valuable for researchers, medical professionals, and the cosmetic industry for their diverse functional properties.

Salty Perfume is a fragrance product designed to evoke the scent and atmosphere of oceanic or coastal environments through salty, aquatic, and mineral notes. This type of perfume typically blends marine accords with fresh citrus, soft florals, or warm ambers to create a distinctive, breezy scent reminiscent of sea air and beachside experiences. Salty perfumes appeal primarily to individuals seeking a fresh, unconventional fragrance that conveys a natural, outdoorsy elegance, often favored by those who enjoy marine or minimalist scent profiles.

Semi-permanent cosmetic procedure that uses a fine needle to create precise and natural-looking eyebrow hair strokes. It is similar to microblading but offers more detailed results and can last up to 2-3 years, providing a more refined and long-lasting eyebrow enhancement. Nano brows are particularly popular among individuals seeking a natural and well-defined eyebrow appearance with minimal maintenance.

Chewable product made by extracting collagen from the skin, bones, and tendons of farm animals. These sticks are processed and shaped into chews, which are then dried to maintain their nutritional content and provide a satisfying texture, often used as treats for dogs. Collagen sticks are primarily targeted at pet owners looking for nutritious and enjoyable treats for their dogs.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

Skincare product formulated to hydrate and soothe the skin, often beneficial for sensitive or dry skin types. It typically includes ingredients such as hyaluronic acid to enhance moisture retention, improve skin texture, and support the skin barrier. This toner is primarily targeted at individuals seeking to maintain or improve skin hydration and soothe irritation.

Skincare product formulated with Panthenol, a derivative of Vitamin B5, known for its hydrating and skin-soothing properties. Panthenol serum helps to decrease transepidermal water loss, thereby keeping the skin moisturized and improving skin texture, making it feel more supple and appear healthier. This product is particularly beneficial for individuals with dry, sensitive, or irritated skin seeking enhanced hydration and skin barrier support.

Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.

This skincare product is formulated with peptides to aid in skin repair and rejuvenation. Peptide toners, such as the LANEIGE Cream Skin Refillable Toner & Moisturizer, often include additional ingredients like ceramides to nourish, hydrate, and firm the skin, setting them apart from other toners. They are primarily targeted at individuals seeking enhanced skin hydration and anti-aging benefits.

Peptide wrinkle serum is a specialized skincare product that utilizes peptides—short chains of amino acids—to help reduce the appearance of wrinkles and fine lines. These serums support skin repair and stimulate collagen production, aiming to improve skin firmness, elasticity, and smoothness with consistent use. Peptide wrinkle serums are primarily targeted at individuals seeking non-invasive anti-aging treatments, especially those with mature or prematurely aging skin.

Hair care products designed to protect hair from the effects of humidity, which can cause frizz and loss of style. These sprays typically offer features such as frizz control, lightweight formulas, and sometimes thermal protection, making them beneficial for maintaining hairstyles in humid conditions. They are popular among individuals looking to keep their hair smooth and styled for extended periods, even in challenging weather conditions.

This cosmetic product is a liquid eyeshadow known for its crease-proof and long-lasting properties. It offers a range of high pigment shades, allowing for easy and vibrant eye makeup application. Eye tint is ideal for individuals seeking durable and vivid eye makeup solutions.

Beauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects Lady Gaga's unique and bold style, differentiating itself with innovative formulations and vibrant colors. The brand primarily targets makeup enthusiasts and individuals seeking high-performance, inclusive beauty products.

A brand that focuses on personal care products, particularly those related to hair and skin care. Known for innovative solutions to common issues like hard water, which can affect hair and skin health, they offer products such as a shower filter designed to reduce the effects of hard water by removing minerals and impurities. Their products are targeted at individuals looking to improve the condition of their hair and skin by preventing dryness and damage caused by mineral deposits.

A Canadian perfume company known for its ethical sourcing and support for communities in conflict-affected areas. The brand differentiates itself by focusing on sustainability and social responsibility, creating fragrances that are both environmentally friendly and socially conscious. The target demographic includes consumers who prioritize ethical consumption and are interested in supporting brands with a positive social impact.

AHA deodorant is a personal care product that incorporates alpha hydroxy acids (AHAs) to improve underarm skin texture and reduce odor. The AHAs help exfoliate the skin, preventing clogged pores and reducing bacteria growth, which are common causes of body odor. This type of deodorant is targeted at individuals seeking a more gentle, skin-friendly alternative to traditional deodorants, especially those with sensitive skin or concerns about hyperpigmentation and ingrown hairs.

The use of advanced technology and devices to enhance skincare routines and treatments. This includes gadgets and tools designed to improve skin health, appearance, and overall skincare efficacy, such as face cleansing brushes, facial steamers, LED light therapy devices, microcurrent devices, microneedling pens, at-home laser devices, and smart skincare tools. These technologies are particularly beneficial for individuals seeking more targeted and effective treatments for various skin concerns.

Hair texture powder is a styling product designed to add volume, grip, and a matte finish to hair by absorbing excess oil and creating lift at the roots. It typically contains fine particles that increase friction between hair strands, making it easier to style and maintain hold without weighing the hair down. Hair texture powder is popular among individuals looking to enhance hair volume, achieve effortless, tousled styles, or extend the time between washes.