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Beauty

Discover Trending Beauty Topics And Products

Tinted lip gloss

This cosmetic product offers a glossy finish with a subtle hint of color, enhancing the natural appearance of the lips. Tinted lip gloss can be applied alone or over lipstick, often containing moisturizing ingredients to keep lips hydrated and smooth. It is popular among individuals seeking a quick and easy way to add shine and a touch of color to their lips, appealing to a wide range of consumers from teenagers to adults.

A device designed to hydrate and condition hair by using steam to open hair cuticles, allowing for better moisture and nutrient absorption. This tool enhances the effectiveness of hair treatments, making it a valuable addition to hair care routines for improved hair health and manageability. Hair steamers are particularly beneficial for individuals with dry, damaged, or curly hair seeking enhanced hydration and treatment penetration.

Collagen gummies

Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.

A handshower is a type of showerhead attached to a flexible hose, allowing it to be held in the hand and directed as needed for more controlled and versatile bathing. It typically includes multiple spray settings and can be mounted on a bracket for fixed use or removed for targeted rinsing. Handshowers are primarily targeted at households seeking enhanced functionality for tasks like personal hygiene, bathing children or pets, and cleaning the shower area.

A type of fragrance composed of volatile organic compounds emitted by floral tissues. These perfumes are characterized by their floral scents, which can include notes of jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, and mimosa, offering a fresh, sweet, and natural aroma reminiscent of blooming flowers. Floral perfumes are popular among individuals who appreciate natural, sweet, and fresh scents, often appealing to those seeking a light and elegant fragrance experience.

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Moisturizing lip care product formulated with ingredients such as shea butter or cocoa butter to hydrate and protect lips. It is characterized by a creamy texture and is available in various flavors or scents, providing both nourishment and a pleasant sensory experience. Lip butter is ideal for individuals seeking to maintain soft, hydrated lips, particularly in dry or harsh weather conditions.

Brand specializing in hair styling products, particularly known for their hair styling powder that provides strong hold, texture, and volume. Slick Gorilla differentiates itself by offering cruelty-free products that cater to modern grooming needs, available through their official website and various retailers. The brand primarily targets individuals seeking high-quality, ethical hair styling solutions, including both professional stylists and everyday consumers.

A thick, nourishing skin moisturizer made from natural oils and butters, used to hydrate and soften dry skin. Body butter is distinguished by its rich texture and high concentration of emollients, providing long-lasting moisture and protection for the skin, often enhanced with essential oils or fragrances for added benefits. It is particularly beneficial for individuals with dry or sensitive skin, seeking intensive hydration and a luxurious skincare experience.

Specially formulated products designed to protect the lips from the harmful effects of UV radiation. They typically contain SPF protection to shield the lips from sunburn and potential long-term damage, such as skin cancer, and often include moisturizing ingredients to improve hydration and smoothness. Lip sunscreens are beneficial for individuals who spend extended periods outdoors and seek to maintain healthy, hydrated lips.

A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.

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Teeth Whitening Powder

Teeth whitening powder is an oral care product designed to remove surface stains and brighten teeth, typically made from natural or abrasive ingredients like activated charcoal or baking soda. The powder works by gently scrubbing away discoloration on the enamel, often without the need for harsh chemicals found in traditional whitening treatments. It is aimed at individuals seeking a natural or less chemical-intensive method of teeth whitening, especially those looking for eco-friendly and non-toxic oral care alternatives.

Blemish Patches

Adhesive stickers designed to treat acne by absorbing excess fluid and reducing inflammation. Typically made from hydrocolloid material, these patches may include active ingredients such as salicylic acid to enhance their effectiveness in treating blemishes. Blemish patches are primarily used by individuals with acne-prone skin seeking a convenient and discreet solution to manage breakouts.

Glutathione serum

Glutathione serum is a topical skincare product formulated with glutathione, an antioxidant that helps protect the skin from environmental damage and reduce the appearance of dark spots and uneven tone. It is often used to promote skin brightening, enhance radiance, and support the skin's natural detoxification processes. This serum is mainly targeted at individuals looking for brightening treatments, anti-aging benefits, and improved skin clarity, especially those with concerns about pigmentation or dull skin.

Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.

Deodorant refill

Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.

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Electric foot file

An electric foot file is a grooming device designed to remove dead skin, calluses, and rough patches from the feet through the use of a motorized abrasive surface. It operates by gently buffing the skin, providing a more efficient and less labor-intensive alternative to manual foot filing. This product is primarily targeted at individuals looking for convenient, at-home solutions for maintaining smooth and soft feet.

Exfoliating serum

Skincare products designed to remove dead skin cells, improving skin texture and appearance. These serums often contain ingredients like AHAs, BHAs, or enzymes, which help address issues such as acne and hyperpigmentation, and are recommended to be used with sunscreen. Exfoliating serums are primarily targeted at individuals seeking to enhance their skin's smoothness and clarity, particularly those dealing with uneven skin tone or blemishes.

Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly rated by users. The brand primarily targets individuals with curly hair seeking high-quality, natural hair care solutions.

Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.

Turmeric lotion

Turmeric lotion is a skincare product infused with turmeric extract, known for its anti-inflammatory and antioxidant properties. It helps soothe irritated skin, even out skin tone, and support overall skin health while providing daily hydration. This lotion is primarily targeted at individuals seeking natural solutions for sensitive, inflamed, or uneven skin.

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Creed virgin island water

This fragrance embodies the spirit of the Caribbean with its fresh and invigorating scent profile. It combines vibrant citrus notes with creamy coconut, creating a warm and sunlit aroma reminiscent of tropical islands. The fragrance is particularly appealing to individuals seeking a luxurious and exotic scent experience that evokes a sense of escape and relaxation.

Tinted moisturizer

A skincare product that combines the hydrating benefits of a moisturizer with a hint of color to even out the skin tone. It is designed to blend seamlessly with the skin, providing light coverage and a natural look, often containing additional skincare benefits such as SPF, antioxidants, and other nourishing ingredients. Tinted moisturizers are ideal for those looking for a more natural, dewy finish and are suitable for everyday wear.

Skincare products designed to treat and prevent acne and blemishes by using active ingredients such as salicylic acid or glycolic acid. These pads work by exfoliating the skin, unclogging pores, and reducing inflammation, offering a micro-peel effect to enhance cellular renewal and maintain a smooth, clear complexion. Blemish pads are primarily targeted at individuals with acne-prone skin seeking effective solutions for clearer skin.

A preparatory layer applied to nails or surfaces before the application of color polish or paint. In nail care, it protects the natural nail, provides a smooth surface, and helps the color adhere better, while in painting, it prepares the surface and ensures better adhesion of the topcoat. Base coats are essential for individuals seeking long-lasting and professional-looking nail or paint finishes.

Mattifying primer

Cosmetic product designed to create a smooth base for makeup application by controlling shine and extending makeup wear. It often includes ingredients like plant-derived squalane to hydrate the skin without clogging pores, while blurring pores and providing a matte finish. This product is particularly beneficial for individuals with oily or combination skin types seeking a matte appearance.

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A skin tint is a lightweight, sheer coverage makeup product that combines the properties of a foundation and a moisturizer. It provides a subtle, natural-looking coverage that evens out the skin tone while often including hydrating and protective ingredients like hyaluronic acid, SPF, and antioxidants. Skin tints are ideal for individuals seeking a minimal, dewy finish with a 'no-makeup' makeup look, making them especially popular among those with dry to normal skin who prefer a more natural appearance

Personal care product designed to add fragrance to the body, offering a lighter alternative to traditional perfumes. Body sprays are primarily used for their scent rather than for preventing body odor, and they come in a variety of fragrances to suit different preferences. They are popular among both men and women who seek a subtle and refreshing scent throughout the day.

Devices designed to remove impurities from shower water, improving skin and hair health, reducing harmful chemicals, and enhancing overall water quality. Shower filters come in various types, including inline filters, showerhead filters, and handheld filters, each offering different levels of filtration and ease of installation. These filters are particularly beneficial for individuals concerned about the quality of their shower water and its effects on their skin and hair.

Oat moisturizer

An oat moisturizer is a skincare product formulated with oat extracts or colloidal oatmeal to hydrate, soothe, and protect the skin. It distinguishes itself with anti-inflammatory and barrier-strengthening properties, making it effective for calming irritation, dryness, and sensitivity. Oat moisturizers are primarily targeted at individuals with sensitive, dry, or eczema-prone skin seeking gentle, nourishing hydration.

Waterless shampoo

A hair care product designed to clean hair without the use of water by absorbing excess oil and grease. It provides convenience for users by extending the time between traditional washes and is particularly useful in situations where water is not readily available. This product is ideal for individuals with busy lifestyles or those who travel frequently and need a quick solution for maintaining hair freshness.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Tinted lip gloss, the top trending startup, with a search volume of 9.9K and an impressive +500% growth rate. Other notable rising trends include Hair Steamer (40.5K, +235%) and Collagen gummies, which has seen a +738% increase in interest.

Beauty Industry Overview

There are over 109,872 trends in the Beauty category. With top trends seeing an average +443.93% growth rate and ranging between 1.3K – 201K searches per month.

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