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Beauty

Discover Trending Beauty Topics And Products

Retinol body lotion

Skincare product formulated with retinol, a derivative of vitamin A, known for its anti-aging and acne treatment properties. Retinol body lotion enhances skin texture, diminishes fine lines and wrinkles, and promotes cell turnover, offering a rejuvenated and smoother skin appearance. This product is particularly beneficial for individuals seeking to address signs of aging or improve overall skin health.

Azelaic Acid Cream

Topical medication used primarily to treat mildly to moderately inflamed acne and mild to moderate rosacea. It works by killing the bacteria that cause acne and by keeping the skin pores clean, and for rosacea, it helps to clear the bumps, lesions, and swelling. This medication is available only with a doctor's prescription and is targeted at individuals suffering from acne or rosacea.

Sulfate free shampoo

Shampoos without sulfates are formulated to cleanse hair without the use of harsh detergents like sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), which are known for their lathering properties. These products aim to maintain the hair's natural moisture and are less likely to cause dryness or irritation, making them suitable for individuals with sensitive scalps or color-treated hair. The target demographic includes those seeking a gentler hair cleansing option, particularly people with sensitive skin or those who wish to preserve hair color and moisture.

Eczema soothing cream

Eczema soothing cream is a topical treatment formulated to alleviate the symptoms of eczema, such as itching, redness, and inflammation. It typically contains ingredients like hydrocortisone, ceramides, or natural oils that help to moisturize and repair the skin barrier. This cream is especially beneficial for individuals suffering from eczema or other forms of dermatitis, providing relief and improving skin health.

Skincare brand known for its clean, clinically effective, and safe products suitable for sensitive skin. It differentiates itself by being vegan, sustainable, and cruelty-free, drawing inspiration from Korean Beauty principles to achieve 'glassy, smooth, luminous, translucent-looking skin.' The brand primarily targets individuals seeking high-quality, ethical skincare solutions that promote hydration, reduce inflammation, and protect against free radical damage.

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Ashwagandha cream

Ashwagandha cream is a topical formulation containing ashwagandha, an adaptogenic herb recognized for its stress-relieving and skin-calming effects. It aims to support skin resilience, reduce signs of fatigue or stress, and enhance skin vitality through antioxidant and anti-inflammatory action. This cream is mainly targeted at individuals with stressed or sensitive skin seeking herbal-based skincare.

Ceramide moisturizer

Skincare products that contain ceramides, which are lipid molecules essential for maintaining the skin's barrier function and retaining moisture. These moisturizers help restore the skin barrier, improve hydration, and protect against environmental damage, making them particularly beneficial for individuals with dry, sensitive, or aging skin. Ceramide moisturizers are often recommended for people with conditions like eczema and psoriasis.

Liquid exfoliant

Skincare products designed to remove dead skin cells from the surface of the skin using chemical agents. Unlike physical exfoliants, liquid exfoliants dissolve the bonds between dead skin cells, allowing them to be easily washed away, and they often contain ingredients like Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), and Polyhydroxy Acids (PHAs). These products are beneficial for individuals looking to improve skin texture, reduce fine lines and wrinkles, unclog pores, and enhance overall skin radiance.

Skincare products that contain peptides, which are short chains of amino acids. These serums offer several benefits, including improved skin barrier, reduced wrinkles, more elastic skin, eased inflammation, and help in clearing breakouts, differentiating them from other skincare products by their ability to stimulate collagen production. Peptide serums are primarily targeted at individuals seeking to maintain youthful and healthy skin, particularly those concerned with aging and skin repair.

Centella ampoule

Skincare product formulated with Centella asiatica extract, renowned for its calming and healing properties. It is designed to soothe redness, reduce irritation, and repair skin damage caused by acne, scars, and environmental stress, with some formulations like SKIN1004 using 100% Centella asiatica extract from Madagascar. This product is particularly beneficial for individuals with sensitive or irritated skin seeking to strengthen their skin barrier and improve overall skin health.

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Silicone scar sheets

Soft, flexible, self-adhesive dressings designed to be applied over scars to improve their appearance. These sheets contain silicone, which helps to enhance the color, height, and texture of scars by hydrating the scar tissue, thereby reducing redness, itching, and discomfort. Silicone scar sheets are commonly used by individuals looking to manage and reduce the visibility of scars from surgery, injury, burns, and acne.

Dermal sprays are topical solutions used in medical and wound care to clean wounds, prevent infections, and promote healing. These sprays often contain active ingredients like hypochlorous acid or fibrin, which help in disinfecting and providing hemostatic properties to manage bleeding and support tissue repair. Dermal sprays are primarily targeted at healthcare professionals and individuals requiring effective wound management solutions.

Styling product used to enhance volume, texture, and hold in hair, typically applied to damp hair before styling. It is particularly effective for creating a fuller appearance, especially in fine or thin hair, and is available in various formulations to suit different hair types and styling preferences. Hair foam is primarily targeted at individuals seeking to add volume and texture to their hairstyles, catering to those with fine or thin hair who desire a more voluminous look.

Skin barrier repair

The process of restoring the integrity and function of the skin's outermost layer, known as the stratum corneum. This involves using moisturizers with ingredients like ceramides, avoiding irritants, gentle cleansing, and maintaining hydration to prevent issues such as dryness, irritation, and increased sensitivity. Skin barrier repair is particularly beneficial for individuals with compromised skin barriers due to environmental factors, harsh skincare products, or underlying skin conditions.

Caffeine eye serum

Skincare product formulated to address issues around the eye area, such as puffiness and dark circles. It boosts circulation, reduces puffiness, improves discoloration, and protects the skin, making it effective in enhancing the appearance of the under-eye region. This serum is particularly popular among individuals seeking to reduce the appearance of dark circles and under-eye bags.

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A chemical exfoliant used in skincare, known for its ability to penetrate pores and remove dead skin cells. It is particularly effective in treating acne and blackheads, making it a popular choice for those with oily and acne-prone skin. The primary users of BHA exfoliants are individuals seeking to improve skin texture and clarity, especially those dealing with acne-related concerns.

Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.

Company specializing in nutritional supplements aimed at improving overall health and well-being. Codeage differentiates itself by offering high-quality ingredients and a wide selection of unique formulas, including multi-collagen protein powders, liposomal NAD+ supplements, and multivitamins for men. The target demographic includes health-conscious individuals seeking premium dietary supplements to enhance their wellness routines.

Natural perfume

Natural perfumes are fragrances created using aromatic raw materials sourced exclusively from nature. These materials are extracted through methods such as steam distillation or water extraction, and can include ingredients like trees, raw fruits, animal extracts, herbs, leaves, seeds, roots, and various types of woods. Natural perfumes are often favored by individuals seeking eco-friendly and chemical-free fragrance options.

Skin barrier cream

Topical products designed to protect the skin by forming a protective layer that prevents irritation and maintains hydration. These creams are particularly valuable in healthcare settings, where they help prevent skin damage from irritants and frequent washing, distinguishing themselves by their ability to reinforce the skin's natural barrier. Skin barrier creams are primarily used by individuals with sensitive skin or those exposed to harsh environmental conditions, such as healthcare workers and individuals with dermatological conditions.

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A product designed to reduce or eliminate foot odor, which is often caused by bacteria and sweat. Foot deodorants come in various forms such as sprays, powders, and creams, each offering unique benefits like antibacterial properties, moisture absorption, and skin moisturization. These products are particularly beneficial for individuals seeking to maintain foot hygiene and prevent unpleasant odors.

Plated skin science

This approach involves skincare treatments utilizing platelet-derived exosomes to rejuvenate skin and hair, aiming to promote a youthful appearance. It differentiates itself by focusing on the use of exosomes, which are small vesicles that can facilitate cell communication and regeneration, potentially offering advanced anti-aging benefits. The target demographic includes individuals seeking innovative and scientifically-backed skincare solutions for anti-aging and skin rejuvenation.

This skincare product incorporates Centella asiatica, a plant recognized for its antioxidant, anti-inflammatory, and anti-aging properties. It is valued for its potential to reduce inflammation, promote wound healing, and enhance skin hydration, distinguishing it from other skincare products. The serum is primarily targeted at individuals seeking to improve skin health and address issues such as inflammation and aging.

This skincare product incorporates Centella asiatica, a plant recognized for its healing and soothing properties. It is valued for its ability to enhance skin hydration, reduce water loss, and protect against oxidative stress, while aiding in the restoration and maintenance of the skin's natural barrier. Centella serum is primarily targeted at individuals seeking to improve skin hydration and barrier function, often appealing to those with sensitive or compromised skin.

Lip Treatment Oil

Lip treatment oil is a skincare product formulated to hydrate, nourish, and protect the lips using a blend of natural oils and beneficial ingredients. It often combines moisturizing agents like jojoba oil, argan oil, or vitamin E with antioxidants and emollients to soothe dryness, repair damage, and enhance lip softness. Lip treatment oil is primarily aimed at individuals seeking a luxurious, long-lasting solution for dry or chapped lips, often appealing to those who prefer a natural, glossy finish with added skincare benefits.

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A naturally occurring acid found in grains such as barley, wheat, and rye, known for its antimicrobial and anti-inflammatory properties. It is effective in treating skin conditions like acne and rosacea by killing bacteria that infect pores and reducing the production of keratin, which can lead to acne development. Azelaic acid is primarily used by individuals with acne-prone or rosacea-affected skin seeking a treatment to improve their skin condition.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

Mask proof lipstick

A type of lipstick designed to be highly pigmented and resistant to smudging, budging, fading, or transferring onto masks. It typically has a matte finish and is formulated to be non-drying, comfortable, and ultra-lightweight on the lips, ensuring long-lasting wear even under a face mask. This product is ideal for individuals who frequently wear face masks and desire a lipstick that maintains its appearance without staining the mask.

An accessory designed to enhance hairstyles, particularly ponytails, by adding a decorative element. Hair cuffs are available in a range of styles, from simple to ornate, allowing for personalization and style variation. They are popular among individuals looking to add a fashionable touch to their hair, appealing to those who enjoy experimenting with different hair accessories.

Antioxidant skincare

Skincare regimen that incorporates antioxidants to aid in skin repair and protection. These products help reduce inflammation, promote skin renewal, and correct visible damage, with some antioxidants like vitamin C also stimulating collagen production for youthful skin. Antioxidant skincare is particularly beneficial for individuals looking to combat signs of aging and improve overall skin health.

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What’s Trending in Beauty

In April, several emerging trends have taken off in the Beauty space. Leading the charge is Retinol body lotion, the top trending startup, with a search volume of 22.2K and an impressive +733% growth rate. Other notable rising trends include Azelaic Acid Cream (110K, +733%) and Sulfate free shampoo, which has seen a +137% increase in interest.

Beauty Industry Overview

There are over 100,456 trends in the Beauty category. With top trends seeing an average +1108.27% growth rate and ranging between 30 – 673K searches per month.

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