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Beauty

Discover Trending Beauty Topics And Products

Clean, skin-centric beauty brand that focuses on creating products to enhance natural skin radiance. Ilia Beauty emphasizes transparency and uses safe, potent formulas designed to protect and revive the skin, challenging conventional clean beauty standards with innovative and effective products. The brand primarily targets individuals seeking high-quality, clean beauty products that promote skin health and natural beauty.

Acne foaming wash

A skincare product designed to treat mild to moderate acne by reducing acne-causing bacteria and promoting skin peeling. Acne foaming wash often contains active ingredients like benzoyl peroxide, which helps to dry out and exfoliate the skin, making it effective in managing acne and sometimes rosacea. This product is primarily targeted at individuals with acne-prone skin seeking an effective over-the-counter treatment to improve their skin condition.

Lip tint gloss is a cosmetic product that combines the lasting color of a lip tint with the shine and hydration of a gloss. It distinguishes itself by providing a lightweight formula that delivers both pigment and a glossy finish, often enriched with moisturizing ingredients for comfort. Lip tint gloss is primarily targeted at individuals seeking versatile lip products that offer color, shine, and nourishment in one application.

Eyeshadow Stick

A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.

Brand that focuses on combining scientific research with selected natural ingredients to create skincare and haircare products. Known for using ingredients like colloidal oatmeal and soy, Aveeno aims to provide gentle and effective solutions for various skin types and conditions, differentiating itself through its emphasis on natural and scientifically-backed formulations. The brand primarily targets individuals seeking gentle, effective skincare and haircare products, including those with sensitive skin or specific dermatological needs.

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Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans and beauty experts. The brand primarily targets individuals seeking elevated beauty essentials with a commitment to clean and sustainable ingredients.

Cosmetic product designed to impart long-lasting color to the lips. Unlike traditional lipsticks or glosses, lip stains are formulated to 'stain' the lips with pigment, providing a more natural and enduring color that can last for several hours without the need for frequent reapplication. They are popular among individuals seeking a lightweight, long-lasting lip color that requires minimal touch-ups throughout the day.

Skincare brand known for its focus on innovation and quality, emphasizing the use of high-quality ingredients while rejecting harsh chemicals. NourishMax offers a range of products including Vitamin C + B + E + Ferulic Serum, Diamond Infused Eye Cream, and Neck Firming Cream, aiming to provide effective skincare solutions with visible results. The brand primarily targets individuals seeking safe and effective skincare products that deliver noticeable improvements.

Premium skincare brand offering a range of products designed to provide effective skincare solutions. TruSkin differentiates itself with its focus on high-quality ingredients like vitamin C and tea tree oil, which are known for their beneficial properties in skin health and rejuvenation. The brand primarily targets individuals seeking reliable and potent skincare products to enhance their skin's appearance and health.

Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.

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A makeup product designed to define and enhance facial features by creating shadows and highlights. The contour stick is creamy and comes in a stick form, allowing for precise application on areas such as the cheekbones, jawline, and nose to sculpt the face. It is primarily used by individuals seeking to achieve a more defined and structured facial appearance, often appealing to makeup enthusiasts and professionals.

Cosmetic product designed to groom, shape, and sometimes tint eyebrows, providing a polished and defined look. Brow gel helps keep eyebrow hairs in place throughout the day, often offering additional benefits such as volumizing or adding color to enhance the natural appearance of the brows. It is primarily used by individuals seeking to maintain well-groomed eyebrows, including those with unruly or sparse brows looking for a more defined and fuller appearance.

Exfoliating soap

This type of soap incorporates ingredients that aid in the removal of dead skin cells from the skin's surface. It typically contains natural or synthetic exfoliants like microbeads or crushed seeds, which help to unclog pores, prevent acne, and enhance skin texture by encouraging new skin cell growth. Exfoliating soap is particularly beneficial for individuals seeking to improve their skin's appearance and texture through regular exfoliation.

Hair thickening spray

Products designed to enhance the appearance of thicker, fuller hair by coating strands with a lightweight formula that adds volume and texture. These sprays often include ingredients such as polymers or fibers that adhere to the hair, creating a denser look. They are particularly beneficial for individuals with fine or thinning hair seeking to improve hair volume and texture.

European luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories, distinguished by its unique approach to luxury that emphasizes emotional and limitless creation. Byredo primarily appeals to consumers seeking high-end, emotionally resonant luxury products.

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Heyday skincare

Heyday Skincare is a company that specializes in personalized skincare experiences, offering expert facials and tailored skin treatments. The company differentiates itself by providing a curated range of premium skincare products and personalized skincare solutions to help individuals understand and care for their skin. Heyday Skincare primarily targets individuals seeking customized skincare treatments and high-quality skincare products.

Skincare products designed to enhance skin elasticity and firmness by delivering concentrated active ingredients. These serums often contain peptides, antioxidants, and hyaluronic acid to help reduce fine lines and sagging, providing a more youthful appearance. Firming serums are primarily targeted at individuals seeking to improve skin texture and combat signs of aging.

Ginseng face mask is a revitalizing skincare product formulated with ginseng extract to energize the skin and enhance circulation. Known for its antioxidant and anti-aging properties, it helps reduce fatigue, improve elasticity, and promote a more radiant complexion. This mask is mainly targeted at individuals looking to invigorate dull, tired skin and reduce early signs of aging.

Spa treatments designed to improve the health and appearance of the skin through the application of various substances and wrapping techniques. Body wraps can serve multiple purposes, including remineralizing, hydrating, stimulating, detoxifying, and promoting relaxation, often using ingredients like seaweed, mud, or clay. These treatments are typically targeted at individuals seeking skin rejuvenation, detoxification, and overall relaxation.

Well-known brand in the hair care industry, particularly recognized for its use of natural ingredients and eco-friendly formulations. The brand offers a wide range of products, including shampoos, conditioners, treatments, and styling products, all designed to address various hair types and concerns. Biolage is often praised for its commitment to sustainability and the use of botanical ingredients to promote healthy hair.

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Curling cream is a hair styling product formulated to define, shape, and enhance natural curls while providing moisture and frizz control. It typically contains hydrating ingredients and light hold agents that help curls retain their shape without stiffness, making hair more manageable and bouncy. Curling cream is primarily targeted at individuals with wavy, curly, or coily hair seeking to enhance curl definition and maintain healthy, moisturized hair.

Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.

Affordable alternatives to high-end fragrances, these products are crafted to replicate the scent of luxury perfumes at a more accessible price point. They offer a cost-effective option for consumers who desire the experience of premium scents without the associated expense, often using similar notes and compositions to achieve a comparable aroma. Perfume dupes primarily attract budget-conscious individuals who appreciate luxury fragrances but seek more economical options.

Skincare products formulated to target specific concerns such as dark circles, puffiness, and wrinkles around the eyes. Eye serums are distinguished by their concentrated active ingredients, which provide targeted treatment and are often lighter in texture compared to creams, allowing for better absorption. These products are primarily aimed at individuals seeking to improve the appearance of the delicate skin around their eyes, often appealing to those concerned with signs of aging or fatigue.

Skincare product that typically uses rice or rice-derived ingredients to exfoliate the skin. These scrubs can come in various forms, such as cleansers, foams, or masks, and are known for their gentle exfoliating properties, which help to remove dead skin cells and impurities, leaving the skin smooth and refreshed. Rice scrubs are suitable for all skin types and are particularly beneficial for individuals seeking a mild yet effective exfoliation method.

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This term refers to a style or technique of eyelash extensions that aims to create natural-looking lashes, often associated with beauty salons specializing in eyelash services. The technique is distinguished by its focus on enhancing the natural appearance of lashes, providing a subtle yet noticeable enhancement that differentiates it from more dramatic eyelash extension styles. Angel lashes primarily appeal to individuals seeking a natural and understated enhancement to their eyelashes, often preferred by those who desire a more everyday look.

Medication used to help patients relax or sleep before surgical procedures, known as midazolam. It can also block memory of the procedure, providing a sedative and amnesic effect. Typically administered by a healthcare provider through an injection into a muscle or vein in a hospital or clinic setting, it is primarily used for patients undergoing medical procedures requiring sedation.

Kojic acid face wash

A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.

Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Online retailer specializing in personal care products such as shampoo, face-wash, and shower-gels. Founded in 2016 and based in Mumbai, India, the company differentiates itself by incorporating caffeine into its product formulations, which is believed to have various skin and hair benefits. The target demographic includes individuals seeking innovative and effective personal care solutions, particularly those interested in the potential benefits of caffeine-infused products.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Ilia beauty, the top trending startup, with a search volume of 33.1K and an impressive +200% growth rate. Other notable rising trends include Acne foaming wash (2.9K, +194%) and Lip tint gloss, which has seen a +354% increase in interest.

Beauty Industry Overview

There are over 109,872 trends in the Beauty category. With top trends seeing an average +367.40% growth rate and ranging between 590 – 368K searches per month.

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