Beauty Trends

A lightweight, oil-free cosmetic product designed to minimize the appearance of pores and smooth the skin's surface, enhancing the longevity of makeup. It incorporates ceramides to provide additional moisture, setting it apart by offering both a blurring effect and hydration. This primer is ideal for individuals seeking a flawless makeup base with added skin benefits, particularly those with oily or combination skin types.

Topical treatment commonly used to moisturize and soften dry, rough, and scaly skin conditions. It contains urea, a compound that helps to increase the water content in the skin and dissolve the intercellular matrix, which can help to shed dead skin cells and improve skin texture. Urea cream is often used to treat conditions such as eczema, psoriasis, corns, calluses, and keratosis pilaris.

Bakuchiol cream is a skincare product derived from the seeds and leaves of the Psoralea corylifolia plant, known for its anti-aging properties. It promotes collagen production, reduces fine lines and wrinkles, and is generally well-tolerated by most skin types, including sensitive skin, without causing irritation. This cream is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin-soothing benefits.

Skincare products designed to protect and repair the skin's natural barrier. They are often used to help with conditions like dry skin, eczema, or other forms of dermatitis by locking in moisture and protecting the skin from environmental stressors. These moisturizers are beneficial for individuals with compromised skin barriers seeking to maintain skin hydration and health.

Liquid or fluid products specifically designed for application on the scalp to address various scalp issues such as dryness, dandruff, irritation, and hair thinning. These serums often contain ingredients that promote scalp health, improve hair growth, and provide nourishment to the hair follicles, differentiating them from regular hair care products. Scalp serums are primarily targeted at individuals experiencing scalp-related problems or those seeking to enhance the overall health and appearance of their hair.

A body care product, often a light, sprayable formula made with natural oils to moisturize and nurture the skin and hair. It provides hydration and nourishment, differentiating itself with its lightweight, non-greasy application that is easily absorbed by the skin and hair. Milk mist is ideal for individuals seeking a convenient and effective way to maintain skin and hair moisture, particularly those with dry or sensitive skin.

A skin tint is a lightweight, sheer coverage makeup product that combines the properties of a foundation and a moisturizer. It provides a subtle, natural-looking coverage that evens out the skin tone while often including hydrating and protective ingredients like hyaluronic acid, SPF, and antioxidants. Skin tints are ideal for individuals seeking a minimal, dewy finish with a 'no-makeup' makeup look, making them especially popular among those with dry to normal skin who prefer a more natural appearance

Skincare product designed to provide long-lasting hydration and barrier care, suitable for all skin types. It utilizes hyaluronic acid to deliver moisturizing benefits, offering calming effects and enhancing skin health. This product is targeted at individuals seeking effective hydration and skin barrier support, particularly those with dry or sensitive skin.

Cosmetic products that combine moisturizing benefits with a light tint to even out skin tone, providing hydration and some coverage for a natural, dewy look. These tints are designed to offer a blendable and lightweight alternative to traditional foundations, often incorporating skincare ingredients to enhance skin health. They are particularly popular among individuals seeking a minimal makeup routine with added skincare benefits, appealing to those with oily or combination skin types.

Supplement derived from fish collagen, known for supporting skin and joint health. It is rich in type I collagen, environmentally sustainable, and often used for its potential beauty and wellness benefits, distinguishing it from other collagen sources. This product is primarily targeted at individuals seeking to improve their skin elasticity, joint function, and overall wellness through natural supplements.

A skincare product known for its moisturizing properties, often used to hydrate and improve skin texture. Squalane cream is derived from squalene, a lipid naturally produced by the skin, and is valued for being lightweight, non-greasy, and non-comedogenic, making it suitable for all skin types. It is particularly beneficial for individuals seeking to enhance skin hydration, reduce fine lines, and maintain a healthy skin barrier.

Cluster lashes, also known as flares, are a group of lash strands bound together at the base and applied to the eyelid along the lash line using false lash adhesive. They offer a more dramatic effect compared to individual lash extensions, which are glued to natural eyelashes for a subtler look. Cluster lashes are popular among individuals seeking a bold and voluminous eyelash appearance for special occasions or everyday wear.

All-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly interface, integrated marketing tools, and comprehensive business management features, making it easier for professionals to manage appointments, process payments, and enhance client relationships. The platform primarily targets beauty and wellness professionals, including hairstylists, makeup artists, and spa owners, who seek to streamline their operations and increase their client base.

Yanibest is a brand that offers a range of sleep and hair care products designed to improve the quality of rest and reduce damage to hair. The company specializes in products like silk and satin pillowcases, sleep caps, and headbands, which are designed to reduce hair breakage and frizz while providing a smoother surface for resting. Yanibest primarily targets individuals looking for solutions to protect their hair during sleep, such as those with curly or textured hair types, and people seeking luxury sleep accessories for comfort and style.

Glutathione lotion is a body care product enriched with glutathione, an antioxidant known for its skin-brightening and protective properties. It is designed to hydrate the skin while helping to lighten dark spots, even out skin tone, and protect against environmental stressors. This lotion is mainly targeted at individuals interested in full-body skin brightening and hydration, often within the beauty and personal care market.

Hypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering antimicrobial and anti-inflammatory benefits. This product is particularly beneficial for individuals seeking to enhance skin healing and reduce infection risks.

This therapy involves the use of low-level red light wavelengths to aid in healing, reduce inflammation, and enhance skin conditions. It is commonly utilized in dermatology and sports medicine due to its non-invasive nature and potential therapeutic benefits. The treatment is generally targeted at individuals seeking to improve skin health, reduce pain, or accelerate recovery from injuries.

Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and other skin concerns, using formulations that are both gentle and effective. The brand primarily appeals to individuals seeking affordable, fun, and effective skincare solutions, particularly those interested in Korean beauty trends.

Hair growth serum designed to promote hair growth and combat hair loss using a blend of natural ingredients. Redensyl contains DHQG, EGCG, Glycine, Zinc Chloride, and Meta-bisulfate, which work together to reactivate dormant hair follicles, stimulate new hair growth, and improve overall hair health. This product is targeted at individuals experiencing hair thinning or loss, seeking a plant-based alternative to traditional treatments.

This hair care product is formulated to smooth hair, eliminate frizz, restore shine, and enhance the hair's natural body. It differentiates itself by providing a lightweight, non-greasy solution that can be applied to damp or dry hair without the need for rinsing, offering convenience and ease of use. Leave-in spray is particularly beneficial for individuals seeking to maintain manageable, shiny, and healthy-looking hair throughout the day.

Brand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products as 'wearable art,' providing a creative and expressive outlet for nail enthusiasts. The brand primarily targets individuals who enjoy experimenting with bold and distinctive nail designs, including fashion-forward consumers and nail art aficionados.

Dietary approach that emphasizes foods derived from plant sources, including fruits, vegetables, nuts, seeds, oils, whole grains, legumes, and beans. This diet can range from strictly vegan, excluding all animal products, to flexitarian, which includes occasional meat and fish, offering various health benefits such as lower risk of heart disease and improved digestion. Plant-based diets are particularly appealing to individuals seeking health improvements, environmental sustainability, and diverse, flexible eating habits.

British skincare brand renowned for its dermatological formulas that focus on anti-aging and overall skin health. The brand emphasizes science-backed ingredients and offers a range of products tailored to various skin concerns, differentiating itself through its commitment to sustainability and ethical practices. Medik8 primarily targets individuals seeking effective, science-based skincare solutions with a focus on anti-aging and skin health.

Cosmetic product designed to outline and define the lips, providing a base for lipstick and preventing feathering. Available in various shades and forms, such as pencil, retractable, or liquid, it enhances or alters the shape of the lips for a more polished look. Lip liner is primarily used by individuals seeking to achieve precise lip definition and long-lasting lip color application.

Hair syrup is a hair care product formulated to nourish the scalp and strands by delivering concentrated ingredients such as oils, vitamins, and botanical extracts. It is typically lightweight and non-greasy, designed to promote hair growth, enhance shine, and protect against damage from styling or environmental stressors. Hair syrup is primarily used by individuals seeking to improve hair health, especially those with dry, damaged, or thinning hair.

Brand offering a professional RF (radio frequency) beauty machine designed for lifting, toning, wrinkle removal, and skin tightening for both the face and body. The device uses radio waves to heat the skin's deepest layers, boosting collagen production and tightening the skin, and has received positive reviews for its effectiveness, particularly in tightening the skin on the neck. The Mlay RF beauty machine is targeted at individuals seeking non-invasive skin rejuvenation and anti-aging treatments at home.

A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.

Skincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and gentle formulations. The brand primarily targets individuals seeking high-quality, natural skincare solutions that are both effective and gentle on the skin.

Centella Sunscreen products are lightweight, non-greasy sunscreens that contain Centella Asiatica extract, known for its soothing and healing properties. These sunscreens offer high SPF protection and are particularly suitable for individuals with sensitive skin, providing both sun protection and skin benefits. The target demographic includes people looking for effective sun protection with added skin-soothing benefits, especially those with sensitive or easily irritated skin.

Skincare product known for its ability to penetrate beneath the epidermis on the face and scalp. It is primarily used for its anti-aging benefits, which include helping to build collagen and elastin, reducing inflammation, and improving circulation. These properties make it a popular choice for those looking to improve skin health and appearance.