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Featured Case Studies

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Beauty

Discover Trending Beauty Topics And Products

Peptide eye cream

This skincare product is formulated to address aging signs around the eyes, such as fine lines and wrinkles, by utilizing peptides to enhance collagen production and skin elasticity. Peptide eye creams are distinguished by their ability to target specific skin concerns through active ingredients that promote a firmer and more youthful appearance. They are primarily targeted at individuals seeking to reduce visible signs of aging and improve the overall texture and resilience of the delicate skin around the eyes.

Rice water face wash

A skincare product that utilizes rice water, known for its skin-brightening, anti-aging, soothing, hydrating, and acne-reducing properties. Rice water face wash can be prepared by soaking, boiling, or fermenting rice in water and is used as a face wash, toner, or mask, offering a natural and gentle cleansing option. This product is suitable for individuals seeking a natural skincare solution for daily use or a few times a week, depending on their skin needs.

Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and other skin concerns, using formulations that are both gentle and effective. The brand primarily appeals to individuals seeking affordable, fun, and effective skincare solutions, particularly those interested in Korean beauty trends.

Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.

Company specializing in male grooming products, particularly for below-the-waist grooming. They offer a range of products including electric trimmers, razors, skincare items, and other grooming accessories, with their most well-known product being the Lawn Mower, an electric trimmer designed for safe and effective grooming of sensitive areas. The target demographic is men seeking specialized grooming solutions that emphasize hygiene and comfort.

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Blemish Patches

Adhesive stickers designed to treat acne by absorbing excess fluid and reducing inflammation. Typically made from hydrocolloid material, these patches may include active ingredients such as salicylic acid to enhance their effectiveness in treating blemishes. Blemish patches are primarily used by individuals with acne-prone skin seeking a convenient and discreet solution to manage breakouts.

A brand specializing in DIY lash extensions, enabling users to apply professional-quality lash extensions at home. Lashify offers a range of products, including the popular Lashify Control Kit and various styles of lashes, which are designed for easy application and provide a natural look. The brand primarily targets individuals seeking convenient, high-quality lash extensions without the need for salon visits.

Collagen gummies

Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.

Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.

Skincare brand known for its focus on innovation and quality, emphasizing the use of high-quality ingredients while rejecting harsh chemicals. NourishMax offers a range of products including Vitamin C + B + E + Ferulic Serum, Diamond Infused Eye Cream, and Neck Firming Cream, aiming to provide effective skincare solutions with visible results. The brand primarily targets individuals seeking safe and effective skincare products that deliver noticeable improvements.

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Kojic acid face wash

A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.

The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.

A lip product that combines the mirror shine of a lip gloss with the comfort of intense lip care. Formulated with cherry oil, it provides a rich, balmy texture that is non-sticky and non-greasy, offering both aesthetic appeal and nourishment. This product is ideal for individuals seeking a glossy finish with added lip care benefits.

Brand specializing in natural, DEET-free mosquito repellent products. Cliganic offers items such as mosquito repellent bracelets and stickers infused with essential oils, providing a safe and effective alternative to traditional chemical repellents. These products are suitable for both kids and adults, appealing to those seeking natural and convenient mosquito protection.

Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.

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Subscription-free booking system and salon management software designed for the beauty and wellness industry. It offers features such as online booking, calendar management, POS, client management, marketing tools, reporting and analytics, and a mobile app, making it a comprehensive solution for managing salon operations. This software is suitable for businesses of various sizes looking for a cost-effective and user-friendly management tool.

Glowing sunscreen

Lightweight, gel-based sunscreen offering broad spectrum SPF 50 protection. It includes moisturizing oils, nourishing vitamins, and ethically-sourced rose gold pearlescent elements, providing both sun protection and a radiant glow. This product is ideal for individuals seeking effective sun protection with added skincare benefits and a luminous finish.

A radiance-boosting, all-over mist designed to hydrate, refresh, and set makeup while adding a dewy glow. It is infused with 21 natural oils, aloe, and botanical extracts, which differentiate it by providing a natural and nourishing formula. This product is ideal for individuals seeking to enhance their skin's radiance and maintain a fresh, dewy appearance throughout the day.

Turmeric serum is a concentrated skincare product that delivers turmeric extract for targeted brightening, anti-inflammatory, and antioxidant benefits. It is formulated to help reduce blemishes, even out skin tone, and calm irritation, making it suitable for problem-prone or uneven skin. This serum is primarily intended for individuals looking for natural, active treatments to support a clearer and more balanced complexion.

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.

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An SPF serum is a skincare product that combines sun protection with the lightweight texture and active ingredients commonly found in facial serums. It is designed to help protect the skin from ultraviolet (UV) radiation while also delivering benefits such as hydration, brightening, antioxidant protection, or anti-aging support, distinguishing it from traditional sunscreens that focus primarily on UV defense. SPF serums are primarily intended for individuals seeking daily sun protection in a lightweight formulation that can be easily incorporated into a skincare routine.

Anti-dandruff shampoo

Specialized hair care products formulated to treat and prevent dandruff by incorporating active ingredients such as ketoconazole and salicylic acid. These shampoos help reduce itching and flaking, maintain scalp health, and can provide additional hair benefits like added shine and volume. Anti-dandruff shampoos are particularly beneficial for individuals experiencing dandruff and related scalp issues, offering relief and improved hair appearance.

Cream mist is a hybrid skincare product that combines the hydration of a mist with the nourishment of a cream, typically delivered in a fine spray form. It contains moisturizing and emollient ingredients that help to soothe, hydrate, and protect the skin barrier without the heaviness of traditional creams. Cream mist is primarily targeted at individuals with dry or sensitive skin, as well as those seeking convenient, on-the-go hydration throughout the day.

Dark spot correcting serum

Skincare products designed to reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone. They typically contain active ingredients like vitamin C, niacinamide, hydroquinone, or alpha arbutin, which help to brighten the skin and inhibit melanin production. These serums are often used as part of a daily skincare routine to achieve a more even complexion.

A body care product, often a light, sprayable formula made with natural oils to moisturize and nurture the skin and hair. It provides hydration and nourishment, differentiating itself with its lightweight, non-greasy application that is easily absorbed by the skin and hair. Milk mist is ideal for individuals seeking a convenient and effective way to maintain skin and hair moisture, particularly those with dry or sensitive skin.

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Glutathione serum

Glutathione serum is a topical skincare product formulated with glutathione, an antioxidant that helps protect the skin from environmental damage and reduce the appearance of dark spots and uneven tone. It is often used to promote skin brightening, enhance radiance, and support the skin's natural detoxification processes. This serum is mainly targeted at individuals looking for brightening treatments, anti-aging benefits, and improved skin clarity, especially those with concerns about pigmentation or dull skin.

Scandinavian brand offering razors and body care products, emphasizing affordability and quality. Estrid differentiates itself by providing 100% vegan products and promoting the idea that hair removal should be optional but accessible. The brand primarily targets individuals seeking ethical and high-quality hair removal solutions.

Glossing shampoo

This type of hair care product is formulated to enhance shine and smoothness while protecting hair color from fading. Glossing shampoos typically contain ingredients that help to detangle hair and improve manageability, making them suitable for daily use. They are particularly beneficial for individuals seeking to maintain vibrant hair color and achieve a glossy, polished look.

A skincare product designed to calm and revitalize the skin, often used to reduce redness and maintain a healthy appearance. Soothing serums typically contain ingredients like aloe vera, chamomile, and green tea, which are known for their anti-inflammatory and soothing properties, setting them apart from other skincare products by focusing on skin comfort and relief. This product is primarily targeted at individuals with sensitive or irritated skin who seek to alleviate discomfort and enhance their skin's overall health and appearance.

Infusion made from rosemary leaves, known for its potential health benefits. Rosemary water is valued for its properties that may enhance hair health, skin care, cognitive function, digestive health, and provide anti-inflammatory and antimicrobial effects. It is primarily used by individuals seeking natural remedies for various health and wellness purposes.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Peptide eye cream, the top trending startup, with a search volume of 8.1K and an impressive +629% growth rate. Other notable rising trends include Rice water face wash (27.1K, +1011%) and Peach slices, which has seen a +586% increase in interest.

Beauty Industry Overview

There are over 125,837 trends in the Beauty category. With top trends seeing an average +646.03% growth rate and ranging between 10 – 368K searches per month.

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