Beauty Trends

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

Polydeoxyribonucleotide (PDRN) is a substance recognized for its notable properties in tissue repair and anti-inflammation. It aids in reducing hyperpigmentation, increasing collagen synthesis, and overall improvement of skin texture, making it valuable in both medical and cosmetic fields. PDRN is particularly beneficial for individuals seeking regenerative and healing benefits for their skin.

Traditional Chinese healing method that involves scraping the skin with a massage tool to improve circulation. This ancient technique offers a unique approach to better health, addressing issues like chronic pain by using a smooth-edged instrument, often made of jade or other stones, to scrape the skin in long strokes, applying enough pressure to create minor bruising. It is primarily targeted at individuals seeking alternative therapies for muscle tension, improved blood flow, and overall wellness.

Skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating, anti-aging, and healing properties. Snail mucin masks are believed to aid in skin regeneration, improve texture, and provide deep hydration, differentiating them from other masks by their unique ingredient. These masks are primarily targeted at individuals seeking intensive skincare solutions for hydration, anti-aging, and overall skin health improvement.

Tools designed to facilitate the drainage of lymphatic fluids, aiming to reduce swelling, improve circulation, and enhance skin health. These tools, such as jade rollers, gua sha stones, and massage devices, are used to stimulate the lymphatic system, promoting detoxification and relaxation. They are primarily used by individuals seeking to improve skin appearance and reduce puffiness, often appealing to those interested in holistic health and beauty routines.

South Korean beauty brand recognized for its skincare and makeup products, often collaborating with celebrities such as BTS. Vt Cosmetics is distinguished by its use of innovative ingredients like Cica, which are designed to enhance skin health and appearance. The brand primarily targets beauty enthusiasts and consumers interested in K-beauty trends and innovative skincare solutions.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

This skincare product is an alcohol-free and pH-balanced hydrating toner designed to strengthen the skin's moisture barrier. It effectively removes impurities and prepares the skin for subsequent skincare steps, utilizing 98% naturally derived ingredients to ensure gentle care. The Milky Toner is ideal for individuals seeking a natural and hydrating solution to enhance their skincare routine.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.

Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.

Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.

Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.

Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.

Skincare brand focused on creating accessible, affordable, and approachable skincare products. The brand emphasizes education without complication and aims to strengthen the skin without stripping it, using formulations designed to boost the skin's barrier with simple and effective ingredients. Byoma primarily targets individuals seeking inclusive and sustainable skincare solutions that are easy to understand and use.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.

The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.

Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.

Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.

Skincare devices that utilize red light therapy to enhance skin health, diminish wrinkles, and tighten the skin. These wands often come with additional features such as microcurrent, heat, and massage to provide a comprehensive skincare treatment. They are primarily targeted at individuals seeking non-invasive methods to improve their skin's appearance and health.

Technology that uses artificial intelligence to generate or simulate different hairstyles virtually. This allows users to try out various looks such as fringes, curls, long, short, pixie, bob, and mullet styles without making any physical changes to their hair. The primary users of AI hairstyle technology are individuals looking to experiment with new hairstyles before committing to a change, as well as hairstylists and salons seeking to offer personalized consultations.

Skincare products that merge the concentrated benefits of ampoules with the moisturizing properties of eye creams. These creams are known for their skin-smoothing properties and effectively address issues such as fine lines and texture around the delicate eye area. They are primarily targeted at individuals seeking to improve the appearance and health of the skin around their eyes, particularly those concerned with aging signs.

Jet lag mask is a skincare product formulated to replenish and hydrate the skin, addressing dryness and dullness often caused by travel, lack of sleep, or changes in environment. It typically contains moisturizing and soothing ingredients, such as hyaluronic acid, niacinamide, and antioxidants, to restore the skin's moisture barrier and promote a refreshed, plump appearance. Jet lag masks are ideal for frequent travelers, individuals with disrupted sleep schedules, or anyone looking to combat fatigue-related skin issues and maintain a healthy, radiant complexion.

Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.

Solawave provides advanced skincare devices designed to offer anti-aging and skin-improving benefits through technologies like red light therapy, galvanic current, and facial massage. Their products, such as the Radiant Renewal Skincare Wand, are often paired with activating serums to enhance their effectiveness, setting them apart from competitors by combining multiple skincare technologies in one device. Solawave primarily targets individuals seeking comprehensive, at-home skincare solutions to improve skin health and appearance.

A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.

Eyelash extensions designed to create a glossy, wet appearance by using lighter lashes to form narrow, nearly closed fans. This style provides a unique, sleek look that differentiates it from traditional eyelash extensions, offering a modern aesthetic. Wet look lashes are popular among individuals seeking a bold, high-fashion appearance for their eyelashes.

Topical treatment designed to address acne on the back and other parts of the body. These sprays typically contain active ingredients like Salicylic Acid, Benzoyl Peroxide, Witch Hazel, and Tea Tree Oil, which help to clear pores, reduce inflammation, and prevent future breakouts. Bacne sprays are suitable for all skin types and are applied directly to the affected areas, making them convenient for individuals dealing with body acne.

Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.