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June 16, 2026

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June 12, 2026

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Beauty

Discover Trending Beauty Topics And Products

Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans and beauty experts. The brand primarily targets individuals seeking elevated beauty essentials with a commitment to clean and sustainable ingredients.

True Botanicals

Luxurious skincare brand focused on delivering clean and sustainable products. They ethically source vegan ingredients from nature, ensuring their products are free from toxins and fillers, and provide high-quality, clinically proven skincare solutions. True Botanicals primarily targets consumers who are conscious about using eco-friendly and non-toxic skincare products.

Cosmetic product designed to enhance the appearance, health, and growth of eyebrows. It typically contains ingredients that nourish and strengthen the brow hairs, making them less likely to break or fall out, leading to healthier, fuller, and more defined eyebrows. Brow serum is particularly beneficial for individuals looking to improve the density and overall condition of their eyebrows.

A type of dress characterized by a hemline that falls well above the knees, typically at mid-thigh level. Mini dresses gained popularity in the 1960s and are known for their versatility, available in various styles, fabrics, and designs suitable for different occasions. They are often favored by individuals seeking a fashionable and youthful appearance for both casual and formal events.

A lightweight, gel-like moisturizer designed to hydrate the skin without feeling heavy, often containing ingredients like hyaluronic acid and botanical extracts. This type of cream is popular in Korean skincare routines and is particularly suitable for oily or combination skin types, providing hydration without clogging pores. Water cream is primarily targeted at individuals seeking a lightweight moisturizer that offers effective hydration without a greasy residue.

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Advanced body care products designed to go beyond basic moisturizing. They contain active ingredients that can address various skin issues, making them more effective than traditional lotions and body creams. Body serums are particularly beneficial for individuals seeking targeted treatments for skin concerns such as dryness, uneven texture, and aging.

Cosmetic product designed to add color to the cheeks while incorporating nourishing ingredients like evening primrose oil and ceramides. Serum blush provides a youthful, dewy finish to the skin, differentiating itself from traditional powder blushes by offering skincare benefits alongside its cosmetic function. It is particularly popular among individuals seeking a natural, radiant look with added skincare benefits.

Clean beauty brand that creates salon-grade, cruelty-free hair care and body products. Odele's products are designed to be safe, effective, and suitable for sharing among all family members, differentiating itself with its commitment to clean, inclusive beauty. The brand primarily targets health-conscious consumers seeking high-quality, ethical, and accessible personal care products.

A species of red algae that grows abundantly along the rocky parts of the Atlantic coasts of Europe and North America. It is used in various applications, including as a food additive for its thickening properties (carrageenan) and for its nutritional benefits, being low in calories and fat, and containing small amounts of sodium and carbohydrates. Irish sea moss is particularly beneficial for individuals seeking natural food additives and those looking to enhance their diet with nutrient-rich, low-calorie options.

Leave-in conditioner

Hair care product designed to be applied to the hair and not rinsed out, providing extended benefits compared to regular conditioners. Leave-in conditioner nourishes and heals hair strands, strengthens weak hair, repairs damage, reduces friction, improves elasticity, infuses moisture, boosts shine, and makes hair easier to comb and style. It is typically used by individuals seeking additional hair care benefits between cleansing and styling.

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Specially formulated products designed to protect the lips from the harmful effects of UV radiation. They typically contain SPF protection to shield the lips from sunburn and potential long-term damage, such as skin cancer, and often include moisturizing ingredients to improve hydration and smoothness. Lip sunscreens are beneficial for individuals who spend extended periods outdoors and seek to maintain healthy, hydrated lips.

Hair products designed to revive and rejuvenate curly hair between washes. They help redefine curls, reduce frizz, and add moisture, making them ideal for maintaining curl pattern and manageability without the need for a full wash and restyling session. Curl refreshers are particularly beneficial for individuals with curly or wavy hair who seek to maintain their hairstyle and manage frizz between wash days.

A type of manicure that uses a mix of clear nail polish with added color to create a glass-like, transparent look. This trend allows for endless possibilities in terms of colors and designs, resulting in a unique and stylish appearance that stands out from traditional opaque nail polishes. Jelly nails are particularly popular among fashion-forward individuals seeking a modern and customizable nail aesthetic.

Tinted lip gloss

This cosmetic product offers a glossy finish with a subtle hint of color, enhancing the natural appearance of the lips. Tinted lip gloss can be applied alone or over lipstick, often containing moisturizing ingredients to keep lips hydrated and smooth. It is popular among individuals seeking a quick and easy way to add shine and a touch of color to their lips, appealing to a wide range of consumers from teenagers to adults.

A type of alpha-hydroxy acid (AHA) derived from sugar cane, commonly used in skincare products. It exfoliates the skin, improves texture, and reduces the appearance of fine lines and wrinkles by breaking down the bonds between dead skin cells. Glycolic acid is particularly beneficial for individuals seeking to enhance skin smoothness and address signs of aging.

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A nail trend characterized by a mystical, halo-like glow across a spectrum of hues. This versatile aesthetic has gained popularity on social media platforms like TikTok, often referred to as #nailtok, and is known for its unique and eye-catching appearance. Aura nails primarily appeal to fashion-forward individuals and beauty enthusiasts who enjoy experimenting with creative and vibrant nail designs.

A cleansing product that transforms from oil to foam, designed to cleanse and moisturize the skin without stripping it of natural oils. Body oil wash often features a pleasant fragrance and can be used as a bath soak to achieve soft skin, differentiating itself by providing both cleansing and moisturizing benefits in one product. It is particularly appealing to individuals seeking a gentle yet effective cleansing solution that maintains skin hydration and softness.

A cosmetic product designed for convenient, on-the-go application, blush sticks are cream blushes in stick form. They are easy to blend and provide a natural, dewy finish, often used on the cheeks, lips, and sometimes eyes. Blush sticks are popular among individuals seeking a versatile and portable makeup solution.

Detangling spray

Hair care product designed to minimize knots and tangles, facilitating easier combing or brushing. Detangling spray often includes conditioning agents and may provide additional benefits such as heat protection or frizz control, distinguishing it from other hair care products. It is particularly beneficial for individuals with long, curly, or easily tangled hair, aiming to simplify their hair care routine.

Turmeric lotion

Turmeric lotion is a skincare product infused with turmeric extract, known for its anti-inflammatory and antioxidant properties. It helps soothe irritated skin, even out skin tone, and support overall skin health while providing daily hydration. This lotion is primarily targeted at individuals seeking natural solutions for sensitive, inflamed, or uneven skin.

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Body shimmer oil

Cosmetic products designed to give the skin a radiant, glowing appearance through the use of light-reflecting particles. These oils often include nourishing ingredients that hydrate and enhance the skin's texture, setting them apart from other cosmetic products. Body shimmer oils are primarily targeted at individuals looking to achieve a luminous, healthy-looking skin tone for special occasions or everyday use.

Daily foaming cleanser

A daily foaming cleanser is a skincare product designed to remove dirt, oil, and impurities from the skin, typically used as part of a daily facial cleansing routine. These cleansers are formulated to cater to various skin types, including oily, sensitive, and combination skin, and often contain ingredients that help maintain the skin's natural moisture balance while providing a thorough cleanse. Daily foaming cleansers are ideal for individuals looking for an effective and convenient way to keep their skin clean and refreshed on a daily basis.

Hairpieces designed to cover thinning or balding areas on the top of the head. They provide a solution for individuals experiencing hair loss due to conditions such as alopecia, chemotherapy, or natural thinning with age, and come in various sizes, colors, and styles to blend seamlessly with natural hair. Hair toppers are particularly beneficial for those seeking a non-surgical option to enhance hair volume and appearance.

Naturally occurring compound utilized in skincare for its hydrating, protective, and anti-inflammatory benefits. It aids in preventing water loss, enhancing the skin's microbiome, and improving skin texture by making it smoother and softer. Ectoin is particularly beneficial for individuals seeking to maintain skin hydration and protect against environmental stressors.

Hair removal spray

A cosmetic product designed to remove unwanted hair by breaking down the protein structure in hair, making it easy to wipe away. Hair removal sprays offer a convenient and quick method for temporary hair removal on various body parts, though their effectiveness can vary based on hair type and thickness. These sprays are primarily targeted at individuals seeking a painless and easy hair removal solution, but they may cause skin irritation, especially for those with sensitive skin.

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Turmeric body wash

Skincare product that incorporates turmeric, recognized for its anti-inflammatory and antioxidant benefits, to cleanse and enhance skin health. This body wash aims to improve skin tone, reduce acne, and provide a natural glow, often including additional natural ingredients like honey or aloe vera for added moisturizing effects. It is particularly appealing to individuals seeking natural skincare solutions with brightening and soothing properties.

A hair mist is a fragrance product specifically formulated for use on hair, designed to avoid ingredients that can cause dryness or frizz. Many hair mists offer additional benefits such as aiding in styling and providing a pleasant scent, making them a versatile option for hair care. This product is generally targeted at individuals looking for a more affordable alternative to traditional perfumes while also seeking to enhance their hair's fragrance and manageability.

Skincare products designed to treat and prevent acne and blemishes by using active ingredients such as salicylic acid or glycolic acid. These pads work by exfoliating the skin, unclogging pores, and reducing inflammation, offering a micro-peel effect to enhance cellular renewal and maintain a smooth, clear complexion. Blemish pads are primarily targeted at individuals with acne-prone skin seeking effective solutions for clearer skin.

A type of personal care product commonly used for cleansing purposes, often found in skincare and haircare products. These gels are designed to create a lather or foam when mixed with water, which helps to remove dirt, oil, and impurities from the skin or hair. They are popular in facial cleansers, body washes, and shampoos, appealing to individuals seeking effective cleansing solutions.

A tool designed to stimulate the scalp, which can help improve blood circulation, reduce stress, and promote relaxation. Scalp massagers come in various forms, including manual massagers with prongs or bristles, electric massagers with vibrating or rotating heads, and shampoo brushes for use in the shower. These devices are particularly beneficial for individuals seeking to enhance their scalp health and overall relaxation.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Saie, the top trending startup, with a search volume of 135K and an impressive +1050% growth rate. Other notable rising trends include True Botanicals (27.1K, +193%) and Brow serum, which has seen a +518% increase in interest.

Beauty Industry Overview

There are over 125,837 trends in the Beauty category. With top trends seeing an average +403.03% growth rate and ranging between 110 – 673K searches per month.

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