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Beauty

Discover Trending Beauty Topics And Products

Niacinamide toner

Skincare product formulated with Vitamin B3, known for its multiple benefits. It helps to visibly minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. Niacinamide toner is typically used by individuals seeking to balance their skin's pH, hydrate, and enhance overall skin health.

Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.

Tranexamic acid serum

A skincare product formulated with tranexamic acid, known for its anti-inflammatory and anti-angiogenic properties. Tranexamic acid serum is effective in treating skin conditions such as melasma, acne, post-inflammatory hyperpigmentation, rosacea, and angioedema by suppressing melanogenesis. This serum is primarily targeted at individuals seeking to improve skin tone and reduce hyperpigmentation and inflammation.

Skincare product known for its regenerative properties, promoting skin repair, improving elasticity, and providing anti-aging benefits. PDRN essence is often derived from salmon DNA, but plant-based alternatives exist, such as those from Korean wild ginseng, offering a natural approach to skin rejuvenation. It is primarily targeted at individuals seeking to enhance skin health and appearance, particularly those interested in anti-aging solutions.

Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.

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Elizavecca cer-100

A popular hair treatment product known for its protein-rich formula, often used to repair and nourish damaged hair. It is particularly famous for its collagen coating hair protein treatment, which is designed to improve hair texture, strength, and shine. The product is widely used by people looking to restore their hair's health and manageability.

The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.

Naturally occurring copper complex of the tripeptide glycyl-L-histidyl-L-lysine, known for its use in skincare products. It is valued for its potential benefits in promoting skin health and wound healing, often included in formulations to enhance skin regeneration and reduce signs of aging. The primary users of GHK-Cu are individuals seeking anti-aging skincare solutions and improved skin health.

Centella Sunscreen

Centella Sunscreen products are lightweight, non-greasy sunscreens that contain Centella Asiatica extract, known for its soothing and healing properties. These sunscreens offer high SPF protection and are particularly suitable for individuals with sensitive skin, providing both sun protection and skin benefits. The target demographic includes people looking for effective sun protection with added skin-soothing benefits, especially those with sensitive or easily irritated skin.

Hair care product infused with cannabidiol (CBD), a compound derived from the cannabis plant, aimed at improving scalp and hair health. CBD shampoo offers benefits such as reducing scalp inflammation, moisturizing the scalp and hair, and potentially strengthening hair due to its rich nutrient content, including vitamins and essential fatty acids. This product is particularly beneficial for individuals with scalp conditions like dandruff or psoriasis, as well as those seeking to enhance hair moisture and strength.

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Tranexamic acid moisturizer

Skincare product formulated to address hyperpigmentation, uneven patches, and dark spots. Tranexamic acid moisturizer enhances overall skin brightness and evens out skin tone, distinguishing itself by its ability to inhibit melanin production and reduce discoloration. This product is particularly beneficial for individuals with hyperpigmentation issues, dark spots, or those seeking a more uniform and radiant complexion.

Bonding conditioner

Specialized hair care products aimed at repairing and strengthening damaged hair. They often contain ingredients that target the hair's internal structure, making them ideal for color-treated or chemically processed hair. These conditioners are particularly beneficial for individuals with damaged, color-treated, or chemically processed hair seeking to restore strength and health.

A type of soap infused with pheromones, which are chemical messengers that can stimulate arousal and desire when detected by smell. These soaps are often marketed with the claim that they can enhance attractiveness and social interactions by leveraging the effects of pheromones. Pheromone soap is primarily targeted at individuals looking to boost their social appeal and romantic interactions.

Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly rated by users. The brand primarily targets individuals with curly hair seeking high-quality, natural hair care solutions.

A skincare company that offers a range of products targeting various skin concerns such as anti-aging, anti-wrinkle, scar removal, and acne treatment. Ebanel differentiates itself by focusing on ingredients-driven formulations designed to address specific skin issues effectively. The brand primarily caters to individuals seeking targeted skincare solutions for improving skin health and appearance.

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Skincare brand that emphasizes minimalist skincare with a focus on natural ingredients. The brand offers a variety of skincare products, including serums, toners, creams, and cleansers, designed to address different skin concerns, and is known for its simple and clean packaging. Iunik primarily targets individuals seeking effective, natural, and minimalist skincare solutions.

Rubber base gel

A type of gel base with a thicker inhibition layer and greater elasticity compared to regular gel bases. Its elastic self-leveling formula allows it to curve and self-level with the natural nail, creating a perfect apex, which provides a strong and flexible foundation for nail enhancements. Rubber base gel is ideal for nail technicians and individuals seeking durable and flexible nail enhancements.

Hair care products designed to repair dry or damaged hair using advanced biomimetic technology. The K18 Biomimetic Hairscience Molecular Repair Leave-In Hair Mask is particularly noted for its ability to restore hair health by reconnecting broken keratin chains, offering a unique solution compared to traditional hair treatments. These products are targeted at individuals with dry, damaged, or chemically treated hair seeking effective and scientifically-backed repair solutions.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

Niacinamide body lotion

Body lotion formulated with niacinamide, a form of vitamin B3, known for its skin-enhancing properties. This lotion helps to boost hydration, strengthen the skin barrier, lock in moisture, and protect the skin from pollutants and potential irritants, making it a valuable addition to skincare routines. Niacinamide body lotion is particularly beneficial for individuals with dry, sensitive, or aging skin seeking improved hydration and skin health.

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Birch juice moisturizer

Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.

RF Microneedling

Cosmetic procedure that combines traditional microneedling with radiofrequency energy to enhance skin rejuvenation. By creating micro-wounds with fine needles and delivering radiofrequency energy deep into the skin, it stimulates collagen production, tightens the skin, and improves texture. This treatment is beneficial for individuals looking to reduce wrinkles, treat scars, and address other skin imperfections.

INNBeauty Project

Skincare brand offering a range of products aimed at enhancing skin health and appearance. The brand differentiates itself by incorporating a variety of active ingredients such as peptides, Vitamin C, ceramides, and bio-retinol to address specific skin concerns like elasticity, sun protection, and anti-aging. INNBeauty Project primarily targets individuals seeking effective and specialized skincare solutions.

Ceramide supplement

A ceramide supplement is a nutritional product designed to support skin health by replenishing ceramides, which are lipids essential for maintaining the skin's moisture barrier. These supplements typically help improve hydration, reduce dryness, and enhance the skin's elasticity and smoothness, potentially benefiting skin appearance and function. Ceramide supplements are often marketed to individuals looking to improve their skin health, particularly those dealing with dry skin, aging, or conditions like eczema.

Sea moss cream is a skincare product formulated with sea moss, a type of red algae rich in vitamins, minerals, and antioxidants, known for its hydrating and skin-repairing properties. It helps moisturize, soothe inflammation, and support the skin's natural barrier while promoting a healthy, radiant complexion. Sea moss cream is often used by individuals seeking natural, nutrient-rich skincare solutions to address dryness, redness, or signs of aging.

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Ginseng sunscreen

Sunscreen product that incorporates ginseng extract to provide both sun protection and skin nourishment. Ginseng sunscreen from brands like Beauty of Joseon is known for its moisturizing properties and often includes additional ingredients such as rice and probiotics to enhance skin health. This product is particularly beneficial for individuals seeking a combination of sun protection and skincare benefits, appealing to those with dry or sensitive skin.

A skincare wand is a handheld device designed to enhance skincare routines by promoting the absorption of skincare products and stimulating the skin. Utilizing technologies such as microcurrents, red light therapy, or ultrasonic vibrations, these devices aim to improve skin tone, reduce fine lines, and support overall skin rejuvenation. Skincare wands are primarily targeted at individuals looking for advanced, at-home skincare solutions to enhance their skin's health and appearance.

Cosmetic treatment that utilizes biostimulation technology to encourage the production of collagen and elastin, while also improving cellular turnover. The innovative peel formula helps to exfoliate the top layer of the skin by dissolving the bonds between old, dead, or damaged cells and promoting regeneration, aiming to rejuvenate the skin and make it look fresher and more youthful. This treatment is primarily targeted at individuals seeking to improve skin texture, reduce signs of aging, and achieve a more radiant complexion.

Whole body deodorant

Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.

Hair texturizing powder

Hair texturizing powder is a hair care product designed to add volume, texture, and grip to hair by absorbing excess oil and providing a matte finish. This powder typically contains ingredients like silica or starch, which create separation between hair strands, resulting in enhanced fullness and style hold. It is primarily targeted at individuals with fine or flat hair who seek to achieve a voluminous and textured look without the heaviness of traditional styling products.

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What’s Trending in Beauty

In April, several emerging trends have taken off in the Beauty space. Leading the charge is Niacinamide toner, the top trending startup, with a search volume of 12.1K and an impressive +213% growth rate. Other notable rising trends include Brow glue (4.4K, +38%) and Tranexamic acid serum, which has seen a +1229% increase in interest.

Beauty Industry Overview

There are over 100,456 trends in the Beauty category. With top trends seeing an average +2527.40% growth rate and ranging between 210 – 246K searches per month.

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