Beauty Trends

A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.

Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.

Succinic acid cream is a skincare product that utilizes succinic acid, a naturally occurring compound known for its antimicrobial and anti-inflammatory properties. It is formulated to help treat acne, reduce redness, and regulate sebum production while being gentle on the skin, distinguishing itself from harsher acids used in acne treatment. Succinic acid cream is primarily targeted at individuals with acne-prone or sensitive skin seeking effective yet mild skincare solutions.

Healthtech start-up focused on providing personalized, high-quality medical treatments for various skin conditions through online platforms. The company differentiates itself by offering tailored skincare solutions for issues such as acne, rosacea, wrinkles, and melasma, leveraging technology to deliver customized treatment plans. Formel skin primarily targets individuals seeking effective and convenient dermatological care without the need for in-person consultations.

Skincare product formulated to hydrate and soothe the skin, often beneficial for sensitive or dry skin types. It typically includes ingredients such as hyaluronic acid to enhance moisture retention, improve skin texture, and support the skin barrier. This toner is primarily targeted at individuals seeking to maintain or improve skin hydration and soothe irritation.

Skincare brand that focuses on providing plant-powered, sustainable, affordable, and cruelty-free products. The brand emphasizes transparency in its formulations, using highly effective but gentle ingredients, and promotes self-acceptance through botanical-forward skincare. Cocokind primarily targets individuals seeking conscious skincare solutions that are both effective and environmentally responsible.

Beauty tool brand led by women, focused on creating products that help individuals achieve their own definition of beauty. Fancii offers a range of beauty tools, including compact mirrors with LED lights, designed to enhance the user's beauty routine by providing convenience and precision. The brand primarily targets individuals seeking high-quality, innovative beauty tools to improve their personal grooming and makeup application experience.

Skincare product formulated with madecassoside, known for its anti-inflammatory and wound-healing properties. Cica serum helps soothe irritated skin, reduce redness, and accelerate the healing process, while also stimulating collagen production to maintain youthful skin. It is particularly beneficial for individuals with sensitive, irritated, or aging skin seeking to improve skin health and appearance.

Pre-wash hair oiling is a traditional hair care practice that involves applying oil to the hair and scalp before shampooing. This method is used to nourish and protect the hair, reduce frizz, and improve overall hair health, with common oils including coconut, argan, olive, and almond oil. It is particularly beneficial for individuals with dry or damaged hair seeking to enhance moisture retention and shine.

Personal care tools made from food-grade silicone, known for their hygienic, durable, and effective properties. These scrubbers provide gentle exfoliation, improve circulation, and are easy to maintain, making them a popular alternative to traditional loofahs and sponges. They are particularly beneficial for individuals seeking a more sanitary and long-lasting option for their skincare routine.

Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.

Hair styling powder is a product designed to add volume, texture, and hold to hair. It is applied to the roots of dry hair and massaged in to create lift and fullness, typically offering a matte finish. This product is particularly beneficial for individuals with fine or thin hair seeking to enhance their hair's volume and texture.

Cosmetic product designed to be more sustainable and environmentally friendly by allowing consumers to reuse the lipstick case and purchase refills. This approach reduces waste and can lead to cost savings over time, while still providing rich color, moisture, and additional benefits like lip plumping and line blurring. Refillable lipstick is particularly appealing to environmentally conscious consumers and those looking to reduce their cosmetic waste footprint.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.

Dieux Skin is a skincare brand that offers a range of products designed to address various skin concerns, particularly focusing on hydration, barrier repair, and anti-aging benefits. The brand differentiates itself by using high-quality ingredients such as ceramides, collagen, and peptides, and has received positive reviews for its effectiveness. Dieux Skin products are primarily targeted at individuals with dry, dehydrated, or aging skin who are seeking intensive hydration and skin barrier repair solutions.

Blue light skincare involves using blue light therapy to treat skin conditions such as acne and inflammation. This non-invasive, pain-free procedure targets bacteria and other issues on or just under the skin, providing a therapeutic effect. It is particularly beneficial for individuals with acne-prone skin or those seeking a non-invasive treatment for skin inflammation.

A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.

Skincare brand developed by Dr. Sam Ellis, focusing on dermatologist-developed products to address various skin conditions. The brand differentiates itself by offering clinically-backed formulations designed to improve skin health and appearance. Prequel skincare primarily targets individuals seeking professional-grade skincare solutions for specific dermatological concerns.

Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.

Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.

A kojic acid mask is a skincare treatment formulated with kojic acid, an ingredient known for its skin-brightening and hyperpigmentation-reducing properties. It works by inhibiting melanin production, helping to fade dark spots, acne scars, and uneven skin tone while promoting a more radiant complexion. Kojic acid masks are primarily used by individuals looking to address hyperpigmentation, dull skin, or discoloration as part of their skincare routine.

Blurring skin tint is a lightweight makeup product that provides sheer coverage while smoothing the appearance of imperfections and uneven skin tone. It is formulated with light-diffusing particles to create a soft-focus effect that minimizes the visibility of pores, fine lines, and blemishes. Blurring skin tints are ideal for individuals seeking a natural, "no-makeup" look with a subtle, radiant finish.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

Company that upcycles and promotes circular farming in the tulip industry by utilizing waste from their tulip farm to create products. Bloomeffects differentiates itself by focusing on sustainability and byproduct innovation, transforming tulip waste into valuable goods. The company primarily targets environmentally conscious consumers and those interested in sustainable beauty and skincare products.

Skincare devices that utilize red light therapy to enhance skin health, diminish wrinkles, and tighten the skin. These wands often come with additional features such as microcurrent, heat, and massage to provide a comprehensive skincare treatment. They are primarily targeted at individuals seeking non-invasive methods to improve their skin's appearance and health.

A plant-based ingredient commonly used in skincare products for its soothing and healing properties. It is valued for its ability to reduce inflammation, promote skin repair, and improve skin elasticity, making it a popular choice in formulations targeting sensitive or damaged skin. Centella skincare products are primarily aimed at individuals seeking to enhance skin hydration and repair, particularly those with sensitive or irritated skin conditions.

This skincare product is formulated with Centella Asiatica extract, known for its soothing and healing properties, making it ideal for sensitive skin. It often includes ingredients like PHA and Hyaluronic Acid, which help unify skin tone, provide anti-wrinkle effects, gently exfoliate, and improve skin texture. The toner is particularly beneficial for individuals with sensitive or irritated skin seeking a calming and restorative skincare solution.

A high-speed hair dryer is an advanced hair drying tool that uses powerful motors, often with digital or brushless technology, to produce rapid airflow for faster drying times. These dryers typically incorporate features such as heat control sensors to prevent damage, ionization to reduce frizz, and ergonomic designs for user comfort. High-speed hair dryers are popular among hairstylists, beauty professionals, and individuals seeking efficient, salon-quality results at home.