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Beauty

Discover Trending Beauty Topics And Products

AHA deodorant is a personal care product that incorporates alpha hydroxy acids (AHAs) to improve underarm skin texture and reduce odor. The AHAs help exfoliate the skin, preventing clogged pores and reducing bacteria growth, which are common causes of body odor. This type of deodorant is targeted at individuals seeking a more gentle, skin-friendly alternative to traditional deodorants, especially those with sensitive skin or concerns about hyperpigmentation and ingrown hairs.

A gentle skincare product designed for sensitive skin, Cica toner helps to hydrate the skin and remove excess debris after washing your face. It is typically scentless and non-drying, making it suitable for those with sensitive skin concerns. This product is particularly beneficial for individuals with sensitive or easily irritated skin who seek a mild and effective toner.

Skincare product formulated with madecassoside, known for its anti-inflammatory and wound-healing properties. Cica serum helps soothe irritated skin, reduce redness, and accelerate the healing process, while also stimulating collagen production to maintain youthful skin. It is particularly beneficial for individuals with sensitive, irritated, or aging skin seeking to improve skin health and appearance.

Glycolic acid deodorant

This type of deodorant is formulated with glycolic acid to help reduce body odor by lowering the skin's pH and inhibiting bacterial growth. In addition to odor control, it provides skincare benefits such as reducing razor bumps, ingrown hairs, and hyperpigmentation, resulting in brighter underarms. Glycolic acid deodorants are particularly beneficial for individuals seeking both odor protection and skincare improvements in their underarm area.

Nano Hydroxyapatite

Nano hydroxyapatite is a synthetic form of hydroxyapatite, a naturally occurring mineral found in human teeth and bones, but engineered at the nanoscopic level for enhanced performance. It is primarily used in dental care products like toothpaste, where it helps to remineralize tooth enamel, reduce sensitivity, and prevent cavities by mimicking the natural structure of teeth. Nano hydroxyapatite is particularly targeted at individuals looking for advanced oral care solutions, including those with tooth sensitivity or a high risk of enamel erosion.

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Skincare products containing Polydeoxyribonucleotide, known for its regenerative properties, used for skin healing and rejuvenation. These ampoules are formulated to promote skin repair and improve overall skin texture, often distinguishing themselves by their ability to enhance cellular regeneration and hydration. They are primarily targeted at individuals seeking anti-aging solutions and improved skin health, including those with damaged or sensitive skin.

This skincare product is formulated with Centella Asiatica extract, known for its soothing and healing properties, making it ideal for sensitive skin. It often includes ingredients like PHA and Hyaluronic Acid, which help unify skin tone, provide anti-wrinkle effects, gently exfoliate, and improve skin texture. The toner is particularly beneficial for individuals with sensitive or irritated skin seeking a calming and restorative skincare solution.

Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.

Lustriva is a dietary supplement formulated to support hair, skin, and nail health. It typically contains a blend of ingredients such as biotin, keratin, and antioxidants that promote strength, shine, and overall vitality. Lustriva is targeted at individuals seeking to improve the appearance and health of their hair, skin, and nails through nutritional support.

Eczema soothing cream

Eczema soothing cream is a topical treatment formulated to alleviate the symptoms of eczema, such as itching, redness, and inflammation. It typically contains ingredients like hydrocortisone, ceramides, or natural oils that help to moisturize and repair the skin barrier. This cream is especially beneficial for individuals suffering from eczema or other forms of dermatitis, providing relief and improving skin health.

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Goodwipes provides a range of flushable, plant-based wipes available in various scents including Shea-Coco, Rosewater, and Lavender. These wipes are well-reviewed by customers and are sold in multi-packs at major retailers like Walmart and Target, with prices ranging from approximately $6.19 to $8.78. Goodwipes primarily targets consumers looking for convenient, eco-friendly personal hygiene products.

Multi Collagen Peptides Powder

Multi-collagen peptides powder is a dietary supplement formulated to provide a blend of collagen types sourced from various proteins, such as bovine, marine, chicken, or eggshell membranes. It is designed to support skin elasticity, joint health, hair growth, and overall wellness by replenishing the body’s natural collagen levels, which decline with age. This product is targeted at health-conscious individuals, including those interested in anti-aging benefits, fitness recovery, and improved overall vitality.

Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.

Centella moisturizer

This skincare product is formulated to provide deep hydration and soothing effects, often featuring a lightweight texture that absorbs quickly into the skin. Centella moisturizer is distinguished by its ability to nourish the skin, leaving it soft and glowing without any sticky residue, making it ideal for sensitive or irritated skin. It is primarily targeted at individuals seeking gentle, effective hydration and skin-soothing benefits, particularly those with sensitive or reactive skin types.

Salmon DNA serum

A skincare product derived from salmon DNA, known for its potential benefits in improving skin elasticity, hydration, and overall appearance. It is used in cosmetic treatments to promote healthier, more youthful-looking skin, with long-term benefits including enhanced skin health and rejuvenation. This serum is primarily targeted at individuals seeking anti-aging solutions and improved skin texture.

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Bonding shampoo

Hair care product designed to repair and strengthen hair by targeting and restoring broken bonds within the hair structure. Bonding shampoos are particularly beneficial for damaged, color-treated, or chemically processed hair, offering improved hair strength, reduced breakage, and enhanced overall hair health. These products are ideal for individuals with compromised hair integrity seeking to restore and maintain hair health.

Hydrating skin tint

Cosmetic products that combine moisturizing benefits with a light tint to even out skin tone, providing hydration and some coverage for a natural, dewy look. These tints are designed to offer a blendable and lightweight alternative to traditional foundations, often incorporating skincare ingredients to enhance skin health. They are particularly popular among individuals seeking a minimal makeup routine with added skincare benefits, appealing to those with oily or combination skin types.

This skincare product is an alcohol-free and pH-balanced hydrating toner designed to strengthen the skin's moisture barrier. It effectively removes impurities and prepares the skin for subsequent skincare steps, utilizing 98% naturally derived ingredients to ensure gentle care. The Milky Toner is ideal for individuals seeking a natural and hydrating solution to enhance their skincare routine.

A beauty product consisting of multiple lash strands bound together at the base, designed to be applied to the eyelid along the lash line using false lash adhesive. Lash clusters offer a customizable and enhanced lash appearance, differing from lash extensions by being attached to the eyelid rather than individual natural eyelashes. They are popular among individuals seeking a lightweight feel and the ability to create a personalized look.

Self tanning drops

Self-tanning drops are a concentrated blend of self-tanner that can be mixed into moisturizer and applied to the face or body to achieve a bronzed glow. They offer customization, allowing users to control the final color based on the number of drops used, providing a tailored tanning experience. These drops are particularly popular among individuals seeking a gradual, natural-looking tan without exposure to UV rays.

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Russian manicure

A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.

A topical skincare product used to lighten visible sun damage, age spots, or scars, resulting in an anti-aging effect on the skin. Kojic acid gel also possesses antimicrobial properties, which can help in reducing bacterial growth on the skin. It is primarily targeted at individuals looking to improve skin tone and reduce hyperpigmentation, as well as those seeking anti-aging benefits.

Healthtech start-up focused on providing personalized, high-quality medical treatments for various skin conditions through online platforms. The company differentiates itself by offering tailored skincare solutions for issues such as acne, rosacea, wrinkles, and melasma, leveraging technology to deliver customized treatment plans. Formel skin primarily targets individuals seeking effective and convenient dermatological care without the need for in-person consultations.

Kojic acid face wash

A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.

Hyaluronic acid conditioner

Hair care product that incorporates hyaluronic acid to retain moisture and improve hair health. This conditioner helps lock in moisture in the hair follicles, reduce frizz, and potentially add volume, while also moisturizing dry, flaky areas on the scalp. It is particularly beneficial for individuals with dry or damaged hair and those experiencing scalp dryness.

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Snail mucin spray

A skincare product that utilizes snail secretion filtrate to provide hydration and repair to the skin. Snail mucin spray is known for its ability to address dull skin, fine lines, and improve overall skin texture and tone, making it a popular choice for those seeking effective skincare solutions. This product is particularly beneficial for individuals with dry or aging skin looking for intensive hydration and rejuvenation.

Kojic Acid Mask

A kojic acid mask is a skincare treatment formulated with kojic acid, an ingredient known for its skin-brightening and hyperpigmentation-reducing properties. It works by inhibiting melanin production, helping to fade dark spots, acne scars, and uneven skin tone while promoting a more radiant complexion. Kojic acid masks are primarily used by individuals looking to address hyperpigmentation, dull skin, or discoloration as part of their skincare routine.

Brand offering modern makeup products, including versatile blushes and non-sticky lip glosses, designed for buildability and blendability. Fwee differentiates itself by focusing on products that allow for easy layering and seamless blending, catering to a wide range of makeup styles and preferences. The brand primarily targets makeup enthusiasts and individuals seeking customizable and user-friendly cosmetic products.

Plant-based compound extracted from the seeds and leaves of the Psoralea corylifolia plant, commonly known as babchi. It has gained popularity in skincare for its potential anti-aging and anti-inflammatory properties, offering benefits similar to retinol such as reducing fine lines and wrinkles, improving skin elasticity, and evening out skin tone, but with less irritation. Bakuchiol oil is particularly appealing to individuals seeking a gentler alternative to retinol for their skincare routine.

Hypochlorous acid spray

Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.

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What’s Trending in Beauty

In April, several emerging trends have taken off in the Beauty space. Leading the charge is AHA deodorant, the top trending startup, with a search volume of 2.9K and an impressive +733% growth rate. Other notable rising trends include Cica toner (1.9K, +233%) and Cica serum, which has seen a +300% increase in interest.

Beauty Industry Overview

There are over 100,456 trends in the Beauty category. With top trends seeing an average +3075.47% growth rate and ranging between 90 – 165K searches per month.

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