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June 12, 2026

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Beauty

Discover Trending Beauty Topics And Products

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.

Skincare product formulated to alleviate itching and discomfort from minor skin irritations, rashes, and post-procedure treatments. It typically includes soothing ingredients such as aloe vera, chamomile, or oatmeal to help reduce redness and inflammation, offering temporary relief. Calming cream is primarily targeted at individuals with sensitive skin or those experiencing temporary skin irritations seeking soothing and calming effects.

Clean beauty brand that creates salon-grade, cruelty-free hair care and body products. Odele's products are designed to be safe, effective, and suitable for sharing among all family members, differentiating itself with its commitment to clean, inclusive beauty. The brand primarily targets health-conscious consumers seeking high-quality, ethical, and accessible personal care products.

Wrinkle serum is a skincare product formulated to reduce the appearance of fine lines and wrinkles, often containing active ingredients like retinol, peptides, or hyaluronic acid. These serums typically work by promoting collagen production, improving skin elasticity, and hydrating the skin to create a smoother, more youthful complexion. Wrinkle serums are primarily marketed to adults concerned with signs of aging, particularly individuals in their 30s and older seeking targeted anti-aging skincare solutions.

Saltair is a body and hair care brand that integrates advanced skincare ingredients with nourishing oils and exotic botanicals to create effective and sensorial products. Emphasizing inclusivity, sustainability, and transparency, Saltair offers a range of products, including body washes, lotions, deodorants, and hair care items, all formulated to cater to diverse skin and hair types while being vegan, cruelty-free, and paraben-free. The brand primarily targets individuals seeking high-quality, eco-conscious personal care products that promote self-care and well-being.

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A skincare device utilizing microcurrent technology to enhance facial contour, tone, and diminish fine lines and wrinkles. This non-invasive, handheld device delivers low-level electrical currents to facial muscles, distinguishing itself by offering a convenient at-home treatment option. It is primarily targeted at individuals seeking non-surgical facial rejuvenation and anti-aging solutions.

Brightening soap

Brightening soap is a skincare product formulated to cleanse the skin while promoting a more even complexion and reducing the appearance of dark spots and discoloration. It often contains ingredients such as vitamin C, kojic acid, or licorice extract, which help to lighten hyperpigmentation and enhance skin radiance. Brightening soap is commonly used by individuals seeking to improve skin tone, minimize blemishes, and achieve a more luminous appearance.

Cosmetic product designed to enhance the appearance, health, and growth of eyebrows. It typically contains ingredients that nourish and strengthen the brow hairs, making them less likely to break or fall out, leading to healthier, fuller, and more defined eyebrows. Brow serum is particularly beneficial for individuals looking to improve the density and overall condition of their eyebrows.

Hair products designed to revive and rejuvenate curly hair between washes. They help redefine curls, reduce frizz, and add moisture, making them ideal for maintaining curl pattern and manageability without the need for a full wash and restyling session. Curl refreshers are particularly beneficial for individuals with curly or wavy hair who seek to maintain their hairstyle and manage frizz between wash days.

This skincare technique involves using a dry, stiff-bristled brush to exfoliate the skin, enhance circulation, and support lymphatic drainage. By brushing the skin in the direction of the heart before showering, it aims to remove dead skin cells and improve skin texture. The practice is often favored by individuals seeking to improve skin appearance and promote overall skin health.

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This cosmetic product is designed for defining the eyes with a smooth, gel-based formula that allows for precise application. It is distinguished by its long-lasting wear, smudge-proof properties, and water resistance, making it a popular choice for creating bold and defined eye looks. Gel eyeliner is particularly favored by makeup enthusiasts and professionals seeking a reliable product for detailed and enduring eye makeup applications.

Cosmetic product designed to impart a natural, flushed color to the cheeks, typically available in liquid or gel form. Cheek stains are valued for their long-lasting and subtle finish, differentiating them from traditional powder blushes by offering a more natural look. They are particularly popular among individuals seeking a lightweight, natural makeup appearance that lasts throughout the day.

Firming neck serum

Skincare products designed to tighten, firm, and plump the skin on the neck, addressing concerns such as tech neck, fine lines, and sagging skin. These serums often contain ingredients like peptides and hyaluronic acid, which are known for their skin-rejuvenating properties, setting them apart from regular moisturizers. Firming neck serums are primarily targeted at individuals seeking to improve the appearance of aging or sagging skin in the neck area, often appealing to those concerned with maintaining a youthful appearance.

A type of personal care product commonly used for cleansing purposes, often found in skincare and haircare products. These gels are designed to create a lather or foam when mixed with water, which helps to remove dirt, oil, and impurities from the skin or hair. They are popular in facial cleansers, body washes, and shampoos, appealing to individuals seeking effective cleansing solutions.

Tinted lip gloss

This cosmetic product offers a glossy finish with a subtle hint of color, enhancing the natural appearance of the lips. Tinted lip gloss can be applied alone or over lipstick, often containing moisturizing ingredients to keep lips hydrated and smooth. It is popular among individuals seeking a quick and easy way to add shine and a touch of color to their lips, appealing to a wide range of consumers from teenagers to adults.

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A device designed to hydrate and condition hair by using steam to open hair cuticles, allowing for better moisture and nutrient absorption. This tool enhances the effectiveness of hair treatments, making it a valuable addition to hair care routines for improved hair health and manageability. Hair steamers are particularly beneficial for individuals with dry, damaged, or curly hair seeking enhanced hydration and treatment penetration.

Collagen gummies

Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.

A handshower is a type of showerhead attached to a flexible hose, allowing it to be held in the hand and directed as needed for more controlled and versatile bathing. It typically includes multiple spray settings and can be mounted on a bracket for fixed use or removed for targeted rinsing. Handshowers are primarily targeted at households seeking enhanced functionality for tasks like personal hygiene, bathing children or pets, and cleaning the shower area.

A type of fragrance composed of volatile organic compounds emitted by floral tissues. These perfumes are characterized by their floral scents, which can include notes of jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, and mimosa, offering a fresh, sweet, and natural aroma reminiscent of blooming flowers. Floral perfumes are popular among individuals who appreciate natural, sweet, and fresh scents, often appealing to those seeking a light and elegant fragrance experience.

Moisturizing lip care product formulated with ingredients such as shea butter or cocoa butter to hydrate and protect lips. It is characterized by a creamy texture and is available in various flavors or scents, providing both nourishment and a pleasant sensory experience. Lip butter is ideal for individuals seeking to maintain soft, hydrated lips, particularly in dry or harsh weather conditions.

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Brand specializing in hair styling products, particularly known for their hair styling powder that provides strong hold, texture, and volume. Slick Gorilla differentiates itself by offering cruelty-free products that cater to modern grooming needs, available through their official website and various retailers. The brand primarily targets individuals seeking high-quality, ethical hair styling solutions, including both professional stylists and everyday consumers.

A thick, nourishing skin moisturizer made from natural oils and butters, used to hydrate and soften dry skin. Body butter is distinguished by its rich texture and high concentration of emollients, providing long-lasting moisture and protection for the skin, often enhanced with essential oils or fragrances for added benefits. It is particularly beneficial for individuals with dry or sensitive skin, seeking intensive hydration and a luxurious skincare experience.

Specially formulated products designed to protect the lips from the harmful effects of UV radiation. They typically contain SPF protection to shield the lips from sunburn and potential long-term damage, such as skin cancer, and often include moisturizing ingredients to improve hydration and smoothness. Lip sunscreens are beneficial for individuals who spend extended periods outdoors and seek to maintain healthy, hydrated lips.

A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.

Blemish Patches

Adhesive stickers designed to treat acne by absorbing excess fluid and reducing inflammation. Typically made from hydrocolloid material, these patches may include active ingredients such as salicylic acid to enhance their effectiveness in treating blemishes. Blemish patches are primarily used by individuals with acne-prone skin seeking a convenient and discreet solution to manage breakouts.

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Glutathione serum

Glutathione serum is a topical skincare product formulated with glutathione, an antioxidant that helps protect the skin from environmental damage and reduce the appearance of dark spots and uneven tone. It is often used to promote skin brightening, enhance radiance, and support the skin's natural detoxification processes. This serum is mainly targeted at individuals looking for brightening treatments, anti-aging benefits, and improved skin clarity, especially those with concerns about pigmentation or dull skin.

Tinted face sunscreen

Tinted face sunscreen is a skincare product that combines sun protection with a slight tint to even out skin tone. It provides broad-spectrum UV protection, helping to prevent sun damage while also offering light coverage that enhances the complexion without the need for additional makeup. Tinted face sunscreen is typically targeted at individuals looking for a convenient product that offers both skincare benefits and light cosmetic coverage, often appealing to those with sensitive or blemish-prone skin who want a more natural look.

Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.

Deodorant refill

Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.

Electric foot file

An electric foot file is a grooming device designed to remove dead skin, calluses, and rough patches from the feet through the use of a motorized abrasive surface. It operates by gently buffing the skin, providing a more efficient and less labor-intensive alternative to manual foot filing. This product is primarily targeted at individuals looking for convenient, at-home solutions for maintaining smooth and soft feet.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Rael Beauty, the top trending startup, with a search volume of 10 and an impressive +533% growth rate. Other notable rising trends include Calming Cream (8.1K, +610%) and Odele, which has seen a +650% increase in interest.

Beauty Industry Overview

There are over 125,832 trends in the Beauty category. With top trends seeing an average +457.07% growth rate and ranging between 10 – 165K searches per month.

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