Health Trends

Highly nutritious parts of an animal, often more nutrient-dense than muscle meats. They include organs such as the liver, kidneys, heart, and tongue, which are rich in vitamins and minerals, particularly B-vitamins, iron, and zinc. These organs are beneficial for individuals seeking a nutrient-rich diet and are often consumed by those looking to enhance their intake of essential vitamins and minerals.

Hair care product formulated to enhance hair density and stimulate growth by incorporating peptides that support hair follicle health and scalp condition. These serums differentiate themselves by targeting the root causes of hair thinning and promoting a healthier scalp environment, which can lead to thicker and fuller hair over time. Hair peptide serums are particularly beneficial for individuals experiencing hair thinning or looking to improve overall hair health and density.

This hair treatment product is designed to repair damage in just four minutes by utilizing the K18PEPTIDE™ to reconnect broken keratin chains. It stands out by being a leave-in solution that is particularly effective for hair that has been chemically treated, heat-styled, or environmentally damaged, offering a quick and efficient repair process. The target demographic includes individuals with damaged hair seeking a fast and effective repair treatment to restore hair health and strength.

Natural, zero-calorie sweetener derived from the monk fruit, also known as Luo Han Guo. It is significantly sweeter than sugar due to compounds called mogrosides and is often used as a sugar substitute in various foods and beverages, providing a healthier alternative to artificial sweeteners. This sweetener is particularly popular among individuals with diabetes, those following low-carb diets, and anyone seeking a natural, low-calorie sweetening option.

Innovative skin treatment that utilizes siliceous bio microneedles derived from freshwater sponges to create micro channels in the skin. This process stimulates the skin for up to 72 hours, enhancing nutrient delivery and waste removal, while significantly improving the absorption of topical skincare products. Bio Microneedling is primarily targeted at individuals seeking advanced skin rejuvenation and enhanced effectiveness of their skincare regimen.

A beverage that combines ground mushrooms with ground coffee beans, often in equal parts, to create a unique blend. This coffee alternative aims to provide the familiar taste of traditional coffee while incorporating the potential health benefits of mushrooms, such as improved focus and reduced inflammation. Mushroom coffee is targeted at health-conscious individuals and those looking for a lower-caffeine alternative to regular coffee.

Nattokinase is an enzyme derived from the fermentation of boiled soybeans with the bacterium Bacillus subtilis var natto, traditionally consumed in Japan. It is recognized for its potential cardiovascular benefits, including blood thinning and the breakdown of blood clots, which may help prevent conditions like deep vein thrombosis and other circulatory issues. This supplement is primarily targeted at individuals seeking to improve their cardiovascular health, but it is essential to consult a healthcare provider before use.

​Be Bodywise is a women's health and wellness platform offering products and services tailored to various aspects of women's well-being, including hair care, skincare, nutrition, body care, and fitness. Developed by doctors and backed by science, their offerings address concerns such as hair fall, dandruff, body acne, and dry skin, aiming to provide effective solutions that work harmoniously with the body. Their primary target demographic is women seeking comprehensive and scientifically formulated health and wellness products

Hyaluronic acid suppositories are used for their hydrating and lubricating properties, often to alleviate conditions such as vaginal dryness. These suppositories help to retain moisture and improve tissue elasticity, providing relief and comfort to affected areas. They are primarily targeted at individuals experiencing vaginal dryness or discomfort, often due to menopause or other medical conditions.

A topical skincare product used to lighten visible sun damage, age spots, or scars, resulting in an anti-aging effect on the skin. Kojic acid gel also possesses antimicrobial properties, which can help in reducing bacterial growth on the skin. It is primarily targeted at individuals looking to improve skin tone and reduce hyperpigmentation, as well as those seeking anti-aging benefits.

Creatine chews are a form of creatine supplement designed for convenient consumption. They support increased absorption of creatine, amino acids, vitamins, and other nutrients, promoting a healthy gut lining and tight junction function. These chews are particularly beneficial for athletes and fitness enthusiasts seeking to enhance their performance and nutrient uptake.

Dietary supplements formulated to enhance nitric oxide levels in the body, typically comprising ingredients such as L-arginine, L-citrulline, and organic beets, along with vitamins and antioxidants. These gummies are promoted for their potential benefits in improving circulation, supporting heart health, and boosting energy levels, with some products offering sugar-free options and flavors like cherry. They are primarily targeted at individuals seeking to support cardiovascular health and increase energy through natural supplementation.

Skincare products that incorporate ceramides, which are lipids naturally found in the skin, to enhance skin barrier function and retain moisture. These products help to protect the skin from environmental damage, prevent dryness, and maintain overall skin health by replenishing the ceramides that may be lost due to aging or external factors. Ceramide skincare is particularly beneficial for individuals with dry, sensitive, or aging skin who seek to improve hydration and skin barrier integrity.

A popular hair treatment product known for its protein-rich formula, often used to repair and nourish damaged hair. It is particularly famous for its collagen coating hair protein treatment, which is designed to improve hair texture, strength, and shine. The product is widely used by people looking to restore their hair's health and manageability.

Brand offering veterinarian-created pet health supplements, including probiotics, joint support chews, and dental powders. It focuses on organic and high-quality ingredients to enhance pet health and well-being, distinguishing itself with formulations developed by veterinarians. The target demographic includes pet owners seeking natural and effective health supplements for their pets.

Dietary supplements designed to help improve sleep quality by typically containing melatonin, a hormone that regulates the sleep-wake cycle. Some brands may also include additional ingredients like cannabidiol (CBD) and l-theanine, which are known for their stress-relieving properties, differentiating them from other sleep aids. Sleep gummies are primarily targeted at individuals who experience difficulty falling asleep or maintaining a regular sleep schedule.

A skincare brand known for its use of stem cell technology in its products, focusing on anti-aging and regenerative skincare solutions. The brand often incorporates growth factors and cytokines derived from bone marrow stem cells to promote skin health, reduce signs of aging, and improve overall skin appearance. AnteAGE products are typically used in professional skincare settings and are popular among dermatologists and aestheticians.

Online platform offering training and education for caregivers, focusing on compliance basics, nursing continuing education, and emerging care trends. It provides advanced disease condition certifications to enhance caregiver skills and improve outcomes, particularly for those managing higher acuity cases. CareAcademy primarily serves professional caregivers seeking to meet regulatory requirements and improve their caregiving capabilities.

A company that focuses on creating natural health products using ingredients derived from bees. They are known for their commitment to sustainability and the use of bee-derived ingredients like propolis, honey, and royal jelly in their products. The company aims to provide natural alternatives to traditional health and wellness products, emphasizing the benefits of bee products for immune support, energy, and overall health.

Hair care product that incorporates hyaluronic acid to retain moisture and improve hair health. This conditioner helps lock in moisture in the hair follicles, reduce frizz, and potentially add volume, while also moisturizing dry, flaky areas on the scalp. It is particularly beneficial for individuals with dry or damaged hair and those experiencing scalp dryness.

Cannabinol (CBN) is a cannabinoid that is often used for its potential sleep-inducing properties. It is available in various forms such as tinctures, capsules, or gummies, and is sometimes combined with other sleep aids like melatonin to enhance its effects. CBN for sleep is primarily targeted at individuals seeking natural alternatives to improve sleep quality and manage sleep disorders.

Low-intensity exercise performed at 60 to 70 percent of maximum heart rate, characterized by a steady, sustainable effort. Zone 2 cardio allows for long-duration activity while maintaining the ability to have a casual conversation, making it effective for building basic endurance. It is particularly beneficial for individuals looking to improve cardiovascular health and endurance without high-intensity exertion.

Indica marijuana strain developed by DNA Genetics in collaboration with Serious Seeds. It is a genetic cross of Crockett's Banana Kush and the 'Strawberry' phenotype of Bubble Gum, known for its sweet, fruity flavor. This strain is popular among cannabis enthusiasts seeking a flavorful and relaxing experience.

National psychiatry practice offering in-network, virtual mental health care. Co-founded by a patient and a triple-board-certified psychiatrist, it differentiates itself with over 300 doctors and partnerships with 60 insurance providers, providing treatment for conditions like ADHD, anxiety, depression, bipolar disorder, OCD, and PTSD. The service is designed for individuals seeking accessible and timely mental health care, with online assessments and extended operating hours to accommodate various schedules.

Skincare product known for its ability to lighten and reduce UV-induced pigmentation and free radicals without increasing sun sensitivity. It helps fade discoloration caused by inflammation and environmental stressors, evens out skin tone, and addresses glycation, which is sugar-induced skin sallowness and loss of elasticity. This makes it a popular choice for those looking to improve their skin tone and reduce hyperpigmentation.

Skincare ingredient recognized for its moisturizing, healing, and anti-inflammatory properties, often used in cosmetic products. As a provitamin of B5, it enhances skin hydration and supports the healing process, distinguishing itself by its ability to soothe and repair the skin. Panthenol is particularly beneficial for individuals with dry, sensitive, or irritated skin seeking improved hydration and skin barrier function.

Derived from algae, this cooking oil is known for its versatility and sustainability. It is distinguished by its high smoke point, making it suitable for various cooking methods, and is rich in omega-3 fatty acids, providing health benefits akin to fish oil. This oil primarily appeals to health-conscious consumers and those seeking environmentally friendly alternatives to traditional cooking oils.

Brand that offers a range of fitness equipment, particularly indoor cycling bikes, including full-sized stationary bikes and compact under-desk exercise bikes. Yosuda's products are well-reviewed for their durability, ease of use, and affordability, making them a popular choice for home fitness enthusiasts. The brand primarily targets individuals looking to maintain or improve their fitness levels from the comfort of their homes.

Muscle recovery gel is a topical product formulated to soothe and aid in the recovery of sore or fatigued muscles after physical activity. It typically contains ingredients like menthol, arnica, or essential oils that provide cooling or warming sensations, helping to reduce inflammation and promote muscle relaxation. This gel is commonly used by athletes, fitness enthusiasts, and individuals looking for relief from muscle pain or post-exercise discomfort.

Plant-based protein supplement that offers a blend of multiple plant-based protein sources to ensure a complete amino acid profile. Kos protein powder differentiates itself by using organic ingredients and incorporating superfoods like quinoa and chia seeds, which enhance its nutritional value. This product is targeted at health-conscious individuals, vegans, and those looking for a sustainable and nutritious protein source.