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Sealed packages containing a random item from a set, often used in the collectibles market to provide a surprise element. These boxes differentiate themselves by offering a sense of mystery and excitement, as buyers do not know which specific item they will receive until the box is opened. Blind boxes are primarily targeted at collectors and enthusiasts who enjoy the thrill of chance and the potential to complete a set of items.

Turmeric body wash

Skincare product that incorporates turmeric, recognized for its anti-inflammatory and antioxidant benefits, to cleanse and enhance skin health. This body wash aims to improve skin tone, reduce acne, and provide a natural glow, often including additional natural ingredients like honey or aloe vera for added moisturizing effects. It is particularly appealing to individuals seeking natural skincare solutions with brightening and soothing properties.

European luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories, distinguished by its unique approach to luxury that emphasizes emotional and limitless creation. Byredo primarily appeals to consumers seeking high-end, emotionally resonant luxury products.

Account based marketing

Strategic marketing approach where businesses treat individual prospect or customer accounts as distinct markets. This method involves tailoring marketing efforts to specific high-value accounts to create personalized and effective campaigns, often requiring close alignment between marketing and sales teams. Account-Based Marketing is particularly beneficial for B2B companies targeting high-value clients and seeking higher ROI through focused resource allocation.

A protective bag designed to keep shoes safe from dust, dirt, and scratches when they are not being worn or while in storage. Often made of soft fabric, it is particularly useful for maintaining the condition of high-end or delicate shoes by providing a barrier against potential damage. Shoe bags are primarily targeted at individuals who own expensive or delicate footwear and wish to preserve their quality and longevity.

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Application designed to assist artists and bands in managing their merchandise sales through integration with Square for transactions. Merch Cat offers features such as inventory tracking and real-time reporting, providing valuable insights into sales performance. This app is particularly beneficial for musicians and bands looking to streamline their merchandise operations and maximize revenue.

Technology that uses software robots to automate repetitive, rule-based tasks typically performed by humans. RPA provides value by increasing efficiency, reducing errors, and freeing up human workers for more complex tasks, with large vendors entering the market and offerings evolving. It is particularly beneficial for businesses looking to streamline operations and improve productivity in areas such as data entry, customer service, and financial transactions.

Slingback mules

Footwear that combines the backless design of mules with a strap around the heel, offering both style and comfort. These shoes are versatile and available in various styles, making them suitable for different occasions and fashion preferences. Slingback mules are popular among individuals seeking a blend of elegance and practicality in their footwear choices.

A yogurt bowl is a popular breakfast or snack option that typically consists of yogurt as the base, topped with a variety of ingredients such as fruits, nuts, seeds, granola, honey, or other sweeteners. It's a versatile dish that can be customized to suit individual tastes and dietary preferences, offering a balance of flavors and textures. Yogurt bowls are appreciated for their nutritional benefits, as they can be rich in protein, probiotics, vitamins, and minerals, depending on the ingredients used.

Healthcare company providing specialized, personalized healthcare services. They offer a range of affordable and effective products, including birth control, acne treatment, and at-home tests, which can be delivered to your door, differentiating themselves by offering these products without a prescription to complement prescription treatments. NURX primarily targets individuals seeking convenient and affordable healthcare solutions, often free with insurance or available at affordable out-of-pocket prices.

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Security as a service

Security as a Service (SECaaS) is a business model where security services are provided on a subscription basis by a third-party vendor. This model includes services such as antivirus management, intrusion detection, identity and access management, data loss prevention, email security, and more, offering scalable and cost-effective security solutions. SECaaS primarily benefits organizations looking to enhance their security posture without significant upfront investments in hardware and software, leveraging the expertise of specialized security providers.

Yoobic is a comprehensive platform designed to optimize communication, training, and process management for the deskless workforce. It differentiates itself by offering an all-in-one digital solution that enhances the efficiency and productivity of employees who do not work at a desk, such as retail staff, field workers, and warehouse employees. Yoobic primarily targets businesses with a significant number of deskless employees, aiming to streamline their operations and improve overall performance.

Lending platform that connects borrowers with financial institutions, lending businesses, and individual investors. Lenme allows users to borrow money or invest in loans while maintaining complete anonymity throughout the process, providing access to thousands of borrowers and over 2,000 data points to help investors make informed decisions. The platform is primarily targeted at individuals and businesses seeking to either obtain loans or invest in lending opportunities with a high level of data-driven insight.

Automotive body panel supplier based in Fraser, Michigan, specializing in painted body panels. Partify offers a wide selection of high-quality aftermarket parts for vehicles, differentiating itself with its focus on painted body panels and customer service. The primary target demographic includes vehicle owners and automotive repair shops seeking reliable and aesthetically pleasing body panel replacements.

A woven container made from the stems of the rattan vine, known for its durability and flexibility. Rattan baskets are valued for their natural aesthetic and sturdiness, making them suitable for storage, decoration, and as planters. These baskets are popular among individuals seeking eco-friendly and stylish home organization solutions.

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Small decorative items that can be attached to mobile phones to personalize and accessorize them. These charms come in various forms, such as figurines, beads, or functional items like styluses or screen cleaners, and are typically attached via a small strap that loops through a designated hole or slot on the phone case or the phone itself. Phone charms are popular among individuals looking to add a unique and personal touch to their mobile devices.

A type of garment that incorporates a corset-style bodice, designed to shape and support the torso, often featuring lacing or boning to create a cinched waist and an hourglass silhouette. This style is popular in both historical and modern fashion, offering a blend of traditional elegance and contemporary appeal. Corset dresses are typically favored by individuals seeking a dramatic, figure-enhancing look for formal events or fashion-forward occasions.

Rewards app that offers users cash back on their rent payments, regardless of their location or payment method. Bridge differentiates itself by providing a unique incentive for renters, making it easier for them to save money on a recurring expense. The app primarily targets renters looking to reduce their monthly financial burden through cash-back rewards.

Audience interaction platform that allows event organizers to engage participants with live polls, Q&A sessions, and quizzes. Slido differentiates itself by providing an easy-to-use interface and seamless integration with popular presentation tools, enhancing real-time interaction and feedback during events. It is primarily targeted at conference organizers, meeting facilitators, and webinar hosts seeking to increase audience engagement and participation.

Specialized devices designed to print individual labels, often used in various industries for labeling products, packages, and other items. These printers can interface with databases or production systems to pull specific data, such as lot numbers, and print labels with this information, ensuring accuracy and efficiency in labeling tasks. Label printers are particularly beneficial for businesses that require precise and customizable labeling solutions, such as manufacturing, retail, and logistics sectors.

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Tool used for applying post-processing effects to games and other 3D applications. It enhances the visual quality of these applications by allowing users to add various effects such as color correction, depth of field, and ambient occlusion, differentiating itself by its extensive customization options. Reshade is primarily targeted at gamers and developers looking to improve the visual aesthetics of their applications.

Software company that offers payroll and HR solutions tailored for small businesses. Fingercheck differentiates itself by automating tasks such as payroll, scheduling, hourly time tracking, employee management, taxes, and compliance, thereby simplifying employee management. The primary target demographic for Fingercheck includes small business owners seeking to streamline administrative tasks and focus on revenue growth.

A standard for a reversible connector used for transmitting both data and power. Developed by the USB Implementers Forum (USB-IF), USB-C supports high-speed data transfer, power delivery up to 100 watts, and various data transfer protocols, making it versatile for multiple purposes including charging and video output. It is widely adopted in modern devices such as smartphones, laptops, and other electronics, appealing to users seeking convenience and efficiency.

A species of water lily found in southern and eastern Asia, known for its edible seeds. These seeds are commonly dried and consumed in various forms, offering nutritional benefits such as being a good source of protein, fiber, and micronutrients like calcium, magnesium, iron, and phosphorus. Makhana is particularly popular among health-conscious individuals and those seeking nutritious snack options.

Company based in Tokyo, Japan, dedicated to supporting the growth of startups. Founded in September 2016, it provides support services for growth industries, differentiating itself through a strong commitment to fostering startup development and success. The primary target demographic includes emerging startup companies seeking growth and development support.

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Injectable cosmetic dermal filler made of poly-L-lactic acid, approved by the FDA. It is designed to reduce deep wrinkles and facial lines by stimulating collagen production, offering long-lasting results compared to other fillers. Sculptra is primarily targeted at individuals seeking non-surgical facial rejuvenation and those looking to address signs of aging with a minimally invasive procedure.

Loulou Lollipop

Lifestyle brand offering delightful and adorable products for babies and kids aged 0 to 6 years. The company focuses on creating safe, sustainable, and stylish baby goods that are made to last, emphasizing ease of use without compromising on style, sustainability, or safety. Loulou Lollipop primarily targets parents seeking high-quality, aesthetically pleasing, and eco-friendly products for their children.

Learning center based in Montrouge, France, specializing in distance education through 13 private schools, each focused on different sectors. Skill and You also facilitate apprenticeship recruitment through their CFA, providing a comprehensive educational and vocational training solution. The target demographic includes students and professionals seeking flexible, sector-specific education and apprenticeship opportunities.

A brand of e-cigarettes that offers various products, including the Vuse GO, a disposable e-cigarette. The Vuse GO features a non-rechargeable lithium polymer battery and is designed for single use, providing up to 600 puffs per device, and users are advised not to refill it to avoid leakage and damage. This product is primarily targeted at adult smokers looking for a convenient and portable alternative to traditional cigarettes.

Hair care product designed to enhance shine, reduce frizz, and improve hair manageability. Styling oil typically includes natural oils such as argan or coconut oil, providing nourishment and moisture to the hair. It is suitable for all hair types, appealing to individuals seeking to maintain smooth and glossy hair.

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Key Insights

In October, several emerging trends have taken off in the space. Leading the charge is Blind boxes, the top trending startup, with a search volume of 301K and an impressive NaN% growth rate. Other notable rising trends include Turmeric body wash (3.6K, NaN%) and Byredo, which has seen a NaN% increase in interest.

Trend Overview

There are over undefined trends in the category. With top trends seeing an average +0.00% growth rate and ranging between 140 – 450K searches per month.

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