Key Insights

In May, several emerging trends have taken off in the space. Leading the charge is Vt cosmetics, the top trending startup, with a search volume of 74K and an impressive +1567% growth rate. Other notable rising trends include Dr. Squatch (301K, +488%) and yaheetech, which has seen a +1329% increase in interest.

Trend Overview

There are over undefined trends in the category. With top trends seeing an average +4296.67% growth rate and ranging between 70301K searches per month.